About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Sponsorship Consulting Agency SJX Partners Acquired By Chime Communications

Published in SportsBusiness Daily Global on 10 / 28 / 14

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi...

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Tags: Marketing and Sponsorship, North America, United Kingdom

More Stories by this Author

01/02/14
SportsBusiness Daily: Baker Named Pro Football HOF President

Former AFL Commissioner David Baker is returning to the football world as the sixth President & Exec Dir of the Pro Football HOF. Baker will be based at the HOF in Canton, Ohio, and will begin his new job on Monday. Baker succeeds Stephen Parry , who is retiring after more than seven years. & ...

12/30/13
SportsBusiness Daily: NHL Expects Big Merch Sales For Winter Classic

NHL officials are optimistic that Wednesday’s Winter Classic will produce the most merchandise sales ever for the series. Stoking their optimism is a number of factors. Principally, there is the size of the crowd at Michigan’s "Big House." The game will be played in front of more than 1 ...

Tags: Marketing and Sponsorship, NHL

12/16/13
SportsBusiness Journal: DePaoli, Mets work for the weekend

The new head of business for the New York Mets thinks his fans want more weekend fun. Accordingly, a promotional calendar built around Friday, Saturday and Sunday games is one of the hallmarks of the new way Lou DePaoli, the Mets’ executive vice president and chief revenue officer, is marke ...

Tags: Franchises

12/12/13
SportsBusiness Daily: Steiner Activates Around "Bronx Bombers"

Steiner Sports is leveraging its position as the Yankees’ exclusive memorabilia company by tying into the Broadway production of "Bronx Bombers," which opens Jan. 10 at N.Y.'s Circle in the Square Theater. Steiner is mounting a display of Yankees memorabilia in the theater lobby that will incl ...

12/10/13
SportsBusiness Daily: USA Today Partners With QuintEvents

USA Today is lending its name to a hospitality venture though an agreement between the USA Today Sports Group and QuintEvents. Under the arrangement, USA Today will use assets within Gannett’s media properties to sell packages for top-shelf sports events, including the Super Bowl and Kentucky ...

Tags: Marketing and Sponsorship

12/09/13
SportsBusiness Daily: Steiner Sports Hosts Yankees Dinner

Around 650 people are paying $1,000-2,000 each for a dinner and Q&A managed by Steiner Sports and honoring the Yankees’ “Core 4” tonight at the Cipriani Wall Street in N.Y. Yankees corporate sponsor Delta is the lead sponsor and gets logo placement. The “Core 4” of ...

12/09/13
SportsBusiness Daily: NFL Launching "Homecoming" Effort

Beginning with tonight’s game in Chicago, the NFL is launching a "Homecoming" platform, designed to further unite fans with legacy players and their favorite teams. Kicking off with Mike Ditka’s number retirement during tonight’s game at Soldier Field, various retired NFLers w ...

12/05/13
SportsBusiness Daily: Panini America Inks Deal With E.J. Manuel

Panini America has signed Bills QB E.J. Manuel to a multiyear autograph and memorabilia deal. Manuel is scheduled to do a signing next week, after which autographed and game-worn items will be on sale on the company’s website. The agreement continues the expansion of the Panini Authentic di ...

12/05/13
SportsBusiness Daily: CHL Looking To Expand To 12-Team League

Months after buying itself from a longtime ownership group and naming a new commissioner, the Central Hockey League is putting out a "space available" sign, saying it will expand the 10-team league by two additional franchises next season. The CHL has retained W.B. Grimes’ Sports Advisory Grou ...

Tags: Leagues and Governing Bodies, CHL

12/03/13
SportsBusiness Daily: Sports Properties Report Cyber Monday Gains

Never underestimate the influence of television to propel the NFL’s businesses. The latest example of that powerful relationship comes from Cyber Monday sales results in which a New Era knit cap carrying the colors and logos of the Seahawks was the top-selling item on NFLShop.com. The Seahawks ...

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