About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/09/13
SportsBusiness Journal: Pepsi beverages to get NFL push

Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi. ...

Tags: Marketing and Sponsorship

09/03/13
SportsBusiness Daily: Eagles Launch Two-Minute TV Ad

Looking to re-invigorate their longtime connection to Philadelphia fans, the Eagles on the eve of the new season are taking the unusual step of launching a two-minute TV ad. The ad represents the initial work from 160over90, the new branding agency for the team. The anthemic creative work, which int ...

09/02/13
SportsBusiness Journal: With NFL Kickoff, league builds bookend

The NFL’s annual kickoff celebration has become a mini-national holiday in just 12 years, since its inaugural event in Times Square in 2002. This year, even with the Baltimore Orioles refusing to relinquish a home date so that their neighboring Ravens could host the NFL opener, there’ ...

Tags: Leagues and Governing Bodies

09/02/13
SportsBusiness Journal: ESPN to show lacrosse event

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Tags: Leagues and Governing Bodies

08/26/13
SportsBusiness Daily: Polamalu Stars In More Head & Shoulders Ads

Procter & Gamble’s Head & Shoulders brand today is debuting the latest round of humorous TV ads from the NFL player it says has the league’s “most famous mane” – Steelers S Troy Polamalu . The fifth-year NFL sponsor launches a TV and digital campaign this w ...

08/26/13
SportsBusiness Daily: NFL's Bleczinski Leaving For UFC

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Tags: People and Pop Culture, NFL, UFC

08/26/13
SportsBusiness Daily: Big East Hires Ann Wells Crandall As CMO

Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman . Crandall will oversee marketing and sales, including brand development, advertising and promotion, c ...

08/01/13
SportsBusiness Daily: Fanatics To Run Notre Dame's Online Shop

The Univ. of Notre Dame later today will announce that shop.und.com , the e-commerce site for the school's athletic department, will now be run by e-commerce provider Fanatics in what is being called a "long-term deal." The new site will go live today and offer twice the amount of Notre Dame-l ...

07/30/13
SportsBusiness Daily: Consol Energy Center Hosts "NHL Exchange"

More than 95 NHL licensees in more than 105 booths will jam the floor of Pittsburgh's Consol Energy Center today and tomorrow for the league's annual licensing summit. The "NHL Exchange," now in its eighth year, travels to a different league arena every summer. This year's NHL licensed product trade ...

07/29/13
SportsBusiness Daily: 76ers Hire Chris Heck

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