About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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NBPA bets on power of its stars

Published in SportsBusiness Journal on 01 / 16 / 17

The National Basketball Players Association is making a significant move this summer as it takes its marketing and merchandising rights in-house after more than two decades of leasing them from the NBA. The move comes amid an extension of the league’s collective-bargaining agreement, the fr...

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Tags: Labor and Agents

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SportsBusiness Journal: The Lefton Report: College landscape

W e’ve witnessed some years of a roiling college sports landscape that’s included massive conference shifts and defections. At the same time, we’ve seen and noted acquisition and consolidation within the marketing agencies servin ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Longtime NFL Licensing Exec Leo Kane Leaving

NFL Senior VP/Consumer Products LEO KANE , one of the most powerful figures in sports licensing and one of the league’s most tenured execs, is leaving after approximately 23 years with the league. Kane’s impending departure was made official last week at the close of the NFL's fiscal ye ...

Tags: People and Pop Culture, NFL

SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

SportsBusiness Journal: Forty Under 40: Dana Rosenberg

Among Forty Under 40 honorees, “electrical engineering degree” is not a frequently seen résumé line. Dana Rosenberg can make that claim — but, by her own admission, “I loved math and science, but I was a horrific EE,” she said. “[At Princeton], I would cross out the profess ...

Tags: Forty Under 40

SportsBusiness Journal: Majestic campaign seeks youthful ties

For the new baseball season, longtime MLB jersey rights holder Majestic is introducing its most aggressive marketing campaign in years behind its Cool Base jersey, which had a record sales increase of more than 50 percent last year. ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Majestic sale could draw UA, Fanatics

In announcing recently that it would “seek strategic alternatives” for its licensed sports apparel, parent VF Corp. did everything but affix a “For Sale” sign to the front of Majestic Athletic headquarters. While few would comment on the record, the talk across the sports ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Big Papi farewell

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Forty Under 40: Christopher Halpin

BILL MADIGAN / NFL Sports is the ultimate who-you-know business; sports licensing is even more so. So when the NFL moved in Christopher Halpin, an executive with a private equity background, to head its consumer products business, eyebrows were raised. Halpin, who’d ...

Tags: Forty Under 40

SportsBusiness Journal: Emojis join marketing conversation

With a generation unable or unwilling to send a text without including emojis, marketers are sensing opportunity and beginning to move in. Forrester Research says more than 6 billion text messages are sent daily in the U.S. With that sort of scale, the question becomes, is there a business in emo ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Forty Under 40: Kevin McSherry

CHRISTINA HONDROMIHALIS Kevin McSherry joins the ranks of Forty Under 40 this year, but his ties to the program run deep, as he broke into the business under a past honoree. That start, 13 years ago, came with an entry-level job at IMG assisting former IMG Consulting chief Dav ...

Tags: Forty Under 40

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