About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Hublot, Three Japanese Companies Sign As Global Sponsors For World Baseball Classic

Published in SportsBusiness Daily on 02 / 23 / 17

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons...

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Tags: Marketing and Sponsorship, MLB

More Stories by this Author

06/10/16
SportsBusiness Daily: Pepsi Beginning Emoji-Based MLB Campaign

Call it Emoji Night next Tuesday at Angel Stadium in Anaheim, where longtime MLB corporate sponsor Pepsi will back the first integration of its summer long emoji-based #SayitwithPepsi campaign at an MLB ballpark. For Tuesday’s Twins-Angels game, Pepsi will attempt to establish an emoji r ...

Tags: Marketing and Sponsorship, PepsiCo

06/06/16
SportsBusiness Daily: Momentum Wins SAP Account

Momentum Worldwide has emerged victorious in one of the most closely watched reviews of the year: a shootout for the global sports and entertainment sponsorship agency of record business for b-to-b software giant SAP. The assignment is effective Ju ...

05/30/16
SportsBusiness Journal: Lefton Report: Worries for MLB licensees

T he 40-plus MLB licensees that gathered here last week for a licensing summit were happy with solid sales so far this baseball season and enthusiastic about the influx of young stars and the renaissance in Chicago, where the Cubs have the best re ...

Tags: Marketing and Sponsorship

05/24/16
SportsBusiness Daily: UCLA, Under Armour Unveiling New Deal

Under Armour will unveil a landmark footwear and apparel deal with UCLA today that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed w ...

05/23/16
SportsBusiness Journal: The Lefton Report: NFL retail rights

S ince Chris Halpin , NFL senior vice president of licensing and consumer products, moved over from his prior league post as vice president of media strategy and business development less than two years ago, the NFL has extended deals with some o ...

Tags: Marketing and Sponsorship

05/19/16
SportsBusiness Daily: State Farm Wins Sports Sponsor Of The Year

After its fourth nomination in eight years, State Farm Insurance was in danger of being forever cast as a bridesmaid. Finally winning sponsor of the year, especially in as competitive a category as insurance, put all the past disappointments to rest. "We feel like our sports strategy and assets ...

Tags: Sports Business Awards, State Farm

05/19/16
SportsBusiness Daily: CAA Sports Wins Best In Property Consulting

CAA Sports represents another SBA winner connected to the phenomenal success of the Warriors in the last year. In selling naming rights for the Warriors' arena to JPMorgan Chase more than three years before the building will open, CAA Sports fashioned the most celebrated facility deal of the year -- ...

Tags: Sports Business Awards

05/19/16
SportsBusiness Daily: Octagon Wins Best Talent Rep Of The Year

Octagon is now a multifaceted sports marketing agency, but since it has its roots in talent representation, winning in that category for the first time seems more than appropriate. As the rep for Warriors G and two-time NBA MVP Stephen Curry, Octagon helped orchestrate the year's biggest individual ...

Tags: Sports Business Awards, Octagon

05/16/16
SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

05/16/16
SportsBusiness Journal: The Lefton Report: Brady dreams in black

F rom our vantage point at the intersection of sports and commerce, we’re used to marketers being so overcome by the sizzle of sports that they rarely think about how to sell the steak until after they have bought a bundle of sports rights t ...

Tags: Marketing and Sponsorship

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