About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

09/03/13
SportsBusiness Daily: Eagles Launch Two-Minute TV Ad

Looking to re-invigorate their longtime connection to Philadelphia fans, the Eagles on the eve of the new season are taking the unusual step of launching a two-minute TV ad. The ad represents the initial work from 160over90, the new branding agency for the team. The anthemic creative work, which int ...

09/02/13
SportsBusiness Journal: With NFL Kickoff, league builds bookend

The NFL’s annual kickoff celebration has become a mini-national holiday in just 12 years, since its inaugural event in Times Square in 2002. This year, even with the Baltimore Orioles refusing to relinquish a home date so that their neighboring Ravens could host the NFL opener, there’ ...

Tags: Leagues and Governing Bodies

09/02/13
SportsBusiness Journal: ESPN to show lacrosse event

Continuing to augment its lacrosse portfolio, ESPN will showcase as many as 60 games over 10 nights from the 2014 Federation of International Lacrosse Men’s World Championship in Denver, which organizers are calling “the largest lacrosse event in history.” ...

Tags: Leagues and Governing Bodies

08/26/13
SportsBusiness Daily: Polamalu Stars In More Head & Shoulders Ads

Procter & Gamble’s Head & Shoulders brand today is debuting the latest round of humorous TV ads from the NFL player it says has the league’s “most famous mane” – Steelers S Troy Polamalu . The fifth-year NFL sponsor launches a TV and digital campaign this w ...

08/26/13
SportsBusiness Daily: NFL's Bleczinski Leaving For UFC

NFL VP/Consumer Products & Apparel TRACEY BLECZINSKI is leaving the league after 14 years to head consumer products at Las Vegas-based UFC. Bleczinski has been associated with many of the recent women's apparel initiatives from NFL licensees, including female silhouettes from the Iikes of ...

Tags: People and Pop Culture, NFL, UFC

08/26/13
SportsBusiness Daily: Big East Hires Ann Wells Crandall As CMO

Veteran sports marketer Ann Wells Crandall is joining the new Big East Conference as its first CMO. She will begin her new job Sept. 10, based in N.Y. and reporting to Commissioner Val Ackerman . Crandall will oversee marketing and sales, including brand development, advertising and promotion, c ...

08/01/13
SportsBusiness Daily: Fanatics To Run Notre Dame's Online Shop

The Univ. of Notre Dame later today will announce that shop.und.com , the e-commerce site for the school's athletic department, will now be run by e-commerce provider Fanatics in what is being called a "long-term deal." The new site will go live today and offer twice the amount of Notre Dame-l ...

07/30/13
SportsBusiness Daily: Consol Energy Center Hosts "NHL Exchange"

More than 95 NHL licensees in more than 105 booths will jam the floor of Pittsburgh's Consol Energy Center today and tomorrow for the league's annual licensing summit. The "NHL Exchange," now in its eighth year, travels to a different league arena every summer. This year's NHL licensed product trade ...

07/29/13
SportsBusiness Daily: 76ers Hire Chris Heck

Veteran sports exec Chris Heck has been hired by the 76ers as the team's new Chief Revenue Officer. "It was the easiest conversation about a hire I've ever had with someone," said 76ers President Scott O'Neil . "Chris knows how to run the business side of a team and during his time at the NBA sho ...

07/29/13
SportsBusiness Journal: Hot Seahawks add Boeing, Starbucks

Boeing and Starbucks are the newest corporate partners of the Seattle Seahawks as the NFL team looks to lean on its newfound national popularity to stimulate deals. Locally based Boeing gets branding on the Seahawks’ news conference backdrop under the deal, along with permanent signage for ...

Tags: Franchises

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