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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

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Tags: People and Pop Culture, MLB

More Stories by this Author

05/21/14
On The Ground: Best in Talent Representation and Management: Excel Sports Manage ...

After its third nomination, Excel Sports Management took home the honors in the Best in Talent Representation and Management category of the Sports Business Awards for the first time. After a year in which Excel represented 11 NBA draft picks, including seven in the first round, and negotiated a rec ...

Tags: On The Ground

05/21/14
SportsBusiness Daily: Ravens, M&T Bank Extend Stadium Deal

The Ravens and M&T Bank have called a press conference for this morning at 11:00am ET on the team's home field to announce a 10-year extension of the bank's entitlement at the Ravens' stadium. The venue will continue as M&T Bank Stadium through '27. The bank has entitled the field since '03. ...

05/19/14
SportsBusiness Daily: Panini Reaches Deal With Clowney

Panini has signed Texans DE Jadeveon Clowney, the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, Clowney w ...

Tags: Houston Texans, Panini, Marketing and Sponsorship

05/16/14
SportsBusiness Daily: Panini Signs Jadeveon Clowney

Panini has signed Texans DE Jadeveon Clowney , the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, he will ...

05/05/14
SportsBusiness Journal: Sponsors draft stars, contests

A high of 24 league sponsors are activating behind this week’s NFL draft, which begins Thursday. Bud Light will provide contest winners from each team with a VIP draft experience. ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Lagardère landing a Haymaker

Looking to augment its corporate consulting practice in the United States, Lagardère Unlimited has hired the leadership group within Haymaker, the 9-year-old sports and entertainment marketing practice of The Richards Group ad agency. Jay Danzi, senior vice president at Lagardère, w ...

Tags: Marketing and Sponsorship

04/28/14
SportsBusiness Daily: Panini Signs Draft Prospect Johnny Manziel

Panini has signed projected first-round NFL Draft pick Johnny Manziel to a marketing agreement covering both trading cards and signed memorabilia. The former Heisman Trophy winner will exclusively sign memorabilia to be sold by Panini. His first trading card for Panini will be for the Score set in l ...

04/24/14
SportsBusiness Daily: Kobe, Luck In New Panini WC Sticker Campaign

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Cent ...

Tags: Marketing and Sponsorship, Panini

04/14/14
SportsBusiness Journal: Stanley Cup will be everywhere

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

Tags: Marketing and Sponsorship

04/14/14
SportsBusiness Journal: Castrol renews deals with NFL, Peterson

BP’s Castrol motor oil brand has renewed its NFL corporate sponsorship and also its agreement with Minnesota Vikings running back Adrian Peterson, the brand’s top NFL endorser. Castrol, an NFL sponsor since 2011, renewed for an additional three years. ...

Tags: Marketing and Sponsorship

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