About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Suns To Use Reverse-Auction App Dropit During At Least 10 Games This Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns this season will be the first team to employ Dropit, a reverse-auction app designed to increase fan engagement at venues. Fans downloading the app -- which will be encouraged by messages on Suns' social media feeds, ads on the Suns' home page and a pregame LED takeover inside Talking Stick ...

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Tags: NBA Season Preview, Phoenix Suns

More Stories by this Author

12/12/16
SportsBusiness Journal: Lefton Report: Ortiz bats for TurboTax

T here’s been ample speculation on what vocation David Ortiz will pursue, now that the Red Sox slugger has retired from baseball. The three-time World Series champion has interests in broadcasting, film and video production and snack foods ...

Tags: Marketing and Sponsorship

12/12/16
SportsBusiness Journal: Catching Up With Mark King, Adidas

After some rocky years in the U.S. market, Adidas now has a nice turnaround story to tell. On the recent December day that Adidas’ flagship store on Manhattan’s Fifth Avenue opened, Adidas North America President Mark King discussed th ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Group builds platform for hockey award

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Lefton Report: CAA Sports joins search

A fter a period during which CAA Sports used acquisitions to enter or expand its corporate hospitality, talent representation, licensing, stadium and arena project management, and corporate consulting businesses, it’s now entering sports e ...

Tags: Marketing and Sponsorship

12/02/16
SportsBusiness Daily: S&E Sponsorship Group Acquired By Dentsu Aegis

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's ...

Tags: People and Pop Culture

12/02/16
SportsBusiness Daily: Dentsu Aegis Buys S&E Sponsorship Group

S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis' experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's built for collabor ...

12/01/16
SportsBusiness Daily: Tissot Signs Latest NBA Team Deal With Cavs

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip-off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. Tissot is in the second year of a six ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

12/01/16
SportsBusiness Daily: Tissot Signs Deal To Sponsor Cavaliers

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. A limited edition of 100 of the PRS ...

11/30/16
SportsBusiness Daily: March Of Dimes Luncheon Raises $1M-Plus

More than $1M was raised today at the industry’s biggest holiday event – the 33rd annual March of Dimes Sports Luncheon in N.Y. Honorees included Bruin Sports Capital Founder & CEO George Pyne , who got the Corporate Leadership Award, and PGA of America CEO Pete Bevacqua , who go ...

11/29/16
SportsBusiness Daily: Fanatics.com Sets Cyber Monday Sales Record

Cowboys QB Dak Prescott ’s No. 4 jersey was the top seller on licensed sports site Fanatics.com during Cyber Monday, a day when jerseys were the overall best seller on the site. Fanatics also said its record Cyber Monday sales increased 25% from '15. Warriors G Stephen Curry was the top-se ...

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