About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

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Tags: Australia, Events and Attractions

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SportsBusiness Daily: Mets' Asencio Joining Fanatics

Longtime Mets corporate sales exec Paul Asencio is leaving the team to join licensed sports specialist Fanatics as VP/Venue Development. Asencio has been VP/Corporate Partnerships Sales & Services with the Mets since '09. He joined the team in '98 after five years in the sales and marketing fo ...

SportsBusiness Daily: March of Dimes Hosts Sports Luncheon

The 32 annual March of Dimes Sports Luncheon was held today at the Waldorf Astoria in N.Y. Honorees were Fox Sports President & COO Eric Shanks , who received the corporate leadership award; former SEC Commissioner Mike Slive , who got the Sports Leadership Award; USWNT F Carli Lloyd , who wo ...

SportsBusiness Journal: Lencheski named to lead IHRA parent

Veteran sports executive Chris Lencheski is returning to his motorsports roots to become vice chairman and CEO of IRG Sports & Entertainment. Lencheski will oversee IRGSE’s motorsports portfolio, which encompasses more than 1,150 events a year through the International Hot Rod Associati ...

Tags: People and Pop Culture, Leagues and Governing Bodies

SportsBusiness Journal: SB 50 takeover planned for SF restaurant

With Super Bowl 50 being held in one of the top food cities in America, the NFL is joining with restaurateur Michael Mina to convert one of his San Francisco restaurants into a football-themed eatery during Super Bowl week. On The 50 will be the temporary name given to Mina’s RN74 Mission S ...

Tags: Marketing and Sponsorship, Super Bowl

SportsBusiness Journal: Plugged In: François Thiébaud

Tissot recently signed a global rights deal as the NBA’s first official timekeeper, with the promise of getting the Swiss watch brand on the NBA’s 24-second clock, and being the brand associated with a new league timekeeping technology under development. Tissot in December will start se ...

Tags: People and Pop Culture

SportsBusiness Journal: T-shirts in a 'micro moment'

On the evening of Oct. 31, the University of Miami beat 22nd-ranked Duke on a crazy, eight-lateral kickoff return, resulting in a touchdown with no time remaining. As a licensee for both teams, Fanatics personnel were on the phone discussing a T-shirt design commemorating the play, minutes after ...

Tags: In-Depth, Colleges

SportsBusiness Journal: The Lefton Report: Jets fan gets ‘Up’

F or Andres Segura , it was going to be just another night watching his beloved New York Jets over some Bud Lights with a pal. Segura, a 31-year-old New York banker, met a friend at a sports bar in Hell’s Kitchen around 5 p.m. Like so man ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: PCG-SDM raises $1M for holding company

Sponsorship marketing and digital media agency PCG-SDM has raised $1 million in an initial funding round to back a new holding company structure, and subsequently hired industry veterans Wade Martin and Brian Gainor for its property consulting and sales units, respectively. ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Spalding Has New Agency Of Record

Spalding, the NBA's official ball for over 30 years, has awarded its ad account to the Chicago office of Walton Isaacson after a review. Massachusetts-based WinStanley Partners was Spalding's agency, dating from when the sporting goods brand was based in Chicopee, Mass. However, Walter Isaacson won ...

SportsBusiness Journal: Biometrics speeding entry at ballparks

After recent ballpark tests with a “biometric identity system” called Clear, in which a swipe of two fingers got fans through security, three MLB teams are thinking that wands and magnetometers are destined to go the way of buggy whips and straight razors. Call it the E-ZPass for spor ...

Tags: Franchises

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