About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Blanket Coverage: Northwest Company Extends MLB License For Five More Years

Published in SportsBusiness Daily on 01 / 22 / 18

The annual Sports Licensing & Tailgate Show begins tomorrow in Las Vegas, and leading blanket and bedding licensee Northwest Company is using the occasion to announce a five-year extension of its MLB license. Northwest’s deal continues it as the exclusive manufacturer of MLB-licensed thro...

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Tags: Marketing and Sponsorship, MLB

More Stories by this Author

SportsBusiness Daily: Rubicon Talent Agency Makes Strategic Aligments

The new Rubicon Talent agency has two interesting alignments as it opens its doors: one with a venture capital firm in Philadelphia, and the other with Sandy Montag’s stable of broadcasters. Peter Raskin, David Maryles, Brandon Swibel and Jonathan Salant left the The Legacy Agency late last ye ...

Tags: Labor and Agents

SportsBusiness Daily: Emilio Collins Leaving NBA For Excel Sports

NBA Exec VP/Global Marketing Partnerships EMILIO COLLINS , the league’s top sales exec, is leaving the league in April after 15 years to join Excel Sports Management as Chief Business Officer. "I’ve wanted to do something more entrepreneurial for a while and take the work I’ve don ...

Tags: People and Pop Culture, NBA

SportsBusiness Journal: NFL sponsor sales begin in earnest

The end of the NFL season means the start of the selling season for NFL corporate sponsorships. Primary concerns there surround a quartet of deals that expire after next season, among them some of the NFL’s largest — rights now held by Procter & Gamble, Verizon, Bose and Microsoft, t ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Brosnan set to lead PrimeSport

Seeking further credibility in the increasingly competitive VIP ticketing, travel and hospitality business, PrimeSport has hired Tim Brosnan, former MLB executive vice president of business, as its new executive chairman and acting CEO. Brosnan will be based in New York and head a company that ha ...

Tags: Events and Attractions

SportsBusiness Journal: Hospitality now includes ‘experiences’

The sports ticketing and experiential space has become a battlefield for private equity firms. On Location Experiences is owned by RedBird Capital Partners, Bruin Sports Capital and 32 Equity (the NFL’s venture capital arm) along with Jon Bon Jovi. PrimeSport has been majority owned by The ...

Tags: Events and Attractions

SportsBusiness Journal: Cause-based efforts went big in Houston

Super Bowl-related cause efforts upped their games in Houston. More than 750 attended the Giving Back Fund’s lavish annual Big Game Big Give gala, held at the estate of Michael and Lisa Holthouse, which this year added an after-dinner poker tournament and raised more than $1.3 million, acco ...

Tags: Events and Attractions

SportsBusiness Journal: Aramark closes the deal on NFL merch

While we don’t know who will compete in Super Bowl LII next year, we finally know who will be selling its licensed merchandise in Minneapolis, a collection which undoubtedly will include more outerwear than ever. Multiple sources in Housto ...

Tags: Events and Attractions

SportsBusiness Journal: What’s next for NFL?

After a season that saw television viewership drop by double digits, the NFL is looking at changing the advertising inventory around NFL games as one way to guarantee a rebound. The league is considering everything from rolling out fewer pods to using a play clock after touchdowns, which w ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Patriots Super Bowl Merch Selling Fast

Multiple championships in quick succession do not normally produce strong licensed-product sales, but the early retail results for Patriots championship merchandise sales have been surprisingly positive. Data from Fanatics shows that since the end of Super Bowl LI, Patriots merch has been selling at ...

Tags: Marketing and Sponsorship, New Era, New England Patriots

SportsBusiness Journal: MLBers go to the canvas for Majestic

While basketball players are usually associated with playing in the paint, eight top MLB athletes do their best imitations of abstract expressionists like Jackson Pollock in a new campaign for longtime MLB jersey rights holder Majestic Athletic. In the latest iteration of the VF Corp. brand&rsquo ...

Tags: Marketing and Sponsorship

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