About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

‘We’re talking to our partners every day’

Published in SportsBusiness Journal on 09 / 29 / 14

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv...

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Tags: Leagues and Governing Bodies, Marketing and Sponsorship

More Stories by this Author

12/02/13
SportsBusiness Journal: In MLB's licensing spotlight

After a fiscal year in which licensed sales were flat, MLB is looking to niche areas for growth. MLB consumer products chief Howard Smith said sales of Red Sox championship gear were comparable to the team’s last championship in 2007, getting the fiscal year off to a nice start. ...

Tags: Marketing and Sponsorship

12/02/13
SportsBusiness Journal: Milestone for March of Dimes event

The annual March of Dimes Sports Luncheon on Wednesday will celebrate its 30th anniversary, and over the years it has become the Super Bowl of charitable sports gatherings. Former CBS Sports President Neal Pilson helped start the luncheon and recalls raising around $100,000 in its first year. Thi ...

Tags: Events and Attractions

11/20/13
SportsBusiness Daily: Kia Sponsoring USA Today "Best Of" Sports Awards

Kia Motors has signed on as presenting sponsor of a USA Today promotion debuting later this week in which the Ad Meter platform will be employed to determine the “Best Of” across sports and sports culture. Fans can register online to be an Ad Meter panelist and help decide 15 of the ...

Tags: Marketing and Sponsorship, Kia Motors

11/18/13
SportsBusiness Journal: NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

11/14/13
SportsBusiness Daily: NFL, McDonald's Partnering On New Promo

The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's "NFL Rush Zone" animated property, which started online, and now airs on Nicktoons. Beginning this weekend, consumers buying Happy Meals at ...

Tags: Marketing and Sponsorship, McDonalds, NFL

11/11/13
SportsBusiness Journal: Legacy Agency launching baseball expo

Add expositions to the corporate consulting, broadcast and athlete representation businesses of The Legacy Agency. The New York firm is on the street with an 85,000-square-foot baseball show, aimed at both the business-to-consumer and business-to-business audiences, called “Baseball City.&rdq ...

Tags: Marketing and Sponsorship

11/08/13
SportsBusiness Daily: Drew Brees To Star In Latest Visa NFL Ad

Saints QB Drew Brees on Sunday will be featured in the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, in which fans submit NFL dream scenarios with hopes they will be fulfilled. Along with the spot from BBDO, which has a fan ...

Tags: Marketing and Sponsorship, Visa

11/07/13
SportsBusiness Daily: Jaguar To Make Super Bowl Advertising Debut

Jaguar this morning in N.Y. announced that it has bought Super Bowl advertising for the first time and will use it to help launch its F-Type Coupe. Jaguar said it purchased a 30-second spot in the second half of Fox' Feb. 2 broadcast of Super Bowl XLVIII and added its U.S. sales were up 36% this yea ...

Tags: Marketing and Sponsorship

11/04/13
SportsBusiness Daily: Warriors Hosting Partner Summit

Around 75 people representing 30 Bay Area-companies are expected at the Warriors' first-ever partner summit today at Oracle Arena in Oakland. Attendees will get a locker-room tour and hear a keynote from Warriors co-Owner Joe Lacob , along with presentations from Warriors President & COO Rick ...

11/04/13
SportsBusiness Journal: CSE builds relationships, business

There are agencies that thrive because the founder is well-connected from years in marketing, and there are agencies that succeed because of expertise in agency management or an early reputation for creative wizardry. Atlanta’s CSE can’t point to any of those as reasons for its succe ...

Tags: Marketing and Sponsorship

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