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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

SportsBusiness Daily: Wild Card Teams Finalizing Sponsor Activation

NFL teams hosting Wild Card playoff games this weekend are finalizing activation plans. In Cincinnati, where the Bengals host the Steelers on Saturday night, Fifth Third Bank is the gameday sponsor and is supporting with the distribution of logoed “Brandanas." Those can be fashioned by fa ...

Tags: Marketing and Sponsorship, Cincinnati Bengals, Minnesota Vikings, Houston Texans, Washington Redskins

SportsBusiness Daily: State Farm Officially Extends NBA Deal

State Farm officially has extended its status as an NBA league sponsor for an additional six years, including this season. The league is expected to announce the agreement later today. The renewal adds USA Basketball and NBA D-League rights for the first time, along with integration in the new NBA S ...

Tags: Marketing and Sponsorship, NBA, State Farm

SportsBusiness Journal: The Lefton Report: Mainstream UFC

F or all of the UFC’s growth in recent years, the leading MMA circuit still lacks sponsors in some of the biggest consumer categories. Anheuser-Busc h has been a corporate patron since 2008, and Reebok has built much of its repositioning ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Sponsors Lining Up For Xmas Games

NBA sponsors are finalizing activation for the quintet of NBA games televised on Christmas Day. Harman and Tissot will debut their initial NBA-themed TV ads, while State Farm, which renewed its NBA sponsorship earlier this year, will also have new spots. Nike will extend its “Bring Your Game&r ...

SportsBusiness Daily: MLB Hires Charles Hill

MLB has hired Charles Hill as the Managing Dir of MLB Europe, Middle East & Africa. Hill will be based in MLB’s London office and oversee media sales, licensing, sponsorship, special events, and relationships with local baseball federations in those regions. Prior to joining MLB, Hill s ...

SportsBusiness Daily: Jets Line Up Five-Day Cruise

The NFL Jets are partnering with Celebrity Cruises and CruisesOnly.com for a five-day cruise in March. Pricing ranges from $899-1,299 per person. Sponsors include Corona and CruisesOnly.com. The cruise will depart from Port Everglades on March 19 and travel to Key West and Cozumel. Jets players an ...

SportsBusiness Daily: Panini, NFL Sign Long-Term Deal

Panini has signed a long-term contract securing the company exclusive trading-card and sticker rights with the NFL. The deal is a landmark of sorts, since it now means the trading-card business has reached the point where each of the big stick-and-ball leagues has exclusive trading-card deals. At i ...

Tags: Marketing and Sponsorship, NFL, Panini

SportsBusiness Journal: Tipoff nears for NBA’s NYC retail hub

The difference between the new Manhattan NBA Store less than three weeks before Christmas and how it will look when it opens is a margin wider than an NBA team on its first day of camp and in its playoff opener. In both cases, it’s more about what’s to be than what is. So, last week, ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: Official ruling

W hen you talk to guys who cover the NFL for a living, there’s agreement on the biggest story lines. “Carolina was 3-8-1 after 12 games last year and now they’re undefeated,” said former NFL coach and current NBC NFL ana ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Annual TopSpin Table Tennis Tourney Tonight

The annual TopSpin charity table tennis tournament, born from a '09 debate among NBA sales execs about who was the best ping-pong player, takes place tonight at Metropolitan Pavilion in Manhattan. Athletes competing include Nets F Chris McCullogh, Jets DT Leger Douzable and former NBAers J ...

Tags: Events and Attractions

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