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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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More Stories by this Author

01/21/15
SportsBusiness Daily: NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

01/20/15
SportsBusiness Daily: NFL Marketing Execs Meet With Sponsors

New NFL CMO  Dawn Hudson and Senior VP/Sponsorship & Partnership Management Renie Anderson huddled today at NFL HQ in N.Y. with a group of top marketers from league sponsors. The group looked ahead to next season and what is expected to be a long build-up to Super Bowl 50 in '16. Partici ...

01/19/15
SportsBusiness Journal: H&R Block signs multiyear NBA deal

Just in time for tax season, H&R Block has signed a multiyear promotional partner deal with the NBA. H&R Block will be the first official tax services partner of the NBA and also a partner of the Feb. 15 All-Star Game in New York City, where it will serve as an associate sponsor of that w ...

Tags: Marketing and Sponsorship

01/19/15
SportsBusiness Journal: The Lefton Report: Citi Field upgrades

W ithout a championship since 1986, New York Mets fans have been grumbling almost that long about the team’s unwillingness to pay for pricey free agents, particularly relative to their Bronx brethren. However, Mets aficionados can’t co ...

Tags: Marketing and Sponsorship

01/14/15
SportsBusiness Daily: Heat Named NBA Team Retailer Of Year

The Heat yesterday were named NBA team retailer of the year by the league for the fifth time at the annual NBA Team Retail Summit in Las Vegas. The award follows a season in which the Heat achieved the highest retail sales total in league history. "The Heat continue to do everything well and they ar ...

01/12/15
SportsBusiness Journal: Labatt extends deal with USA Hockey

Labatt, a USA Hockey corporate sponsor since 2003, has extended its deal for an additional four years and is leveraging its sponsorship with a packaging promotion starting later this month. The promotion will run through March 15 and be featured ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: The Lefton Report: Daily fantasy

A s business scribes, we’re dedicated to following the money. So as the daily fantasy gold rush exploded, we’ve been faithfully chronicling those developments. Found money aside, there are some larger issues we’d like to explore, ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Licensing show returns with new exhibits

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens this week with 25 new exhibitors out of 367 that will be spread across 72,000 square feet in the Las Vegas Convention Center. The show, which starts Wednesday, touts an increase over las ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Next merch call for NFL: Super Bowl 50

Having awarded merchandising rights to 2017’s Super Bowl LI in Houston, the NFL is now in the process of awarding stadium and hotel merchandising rights for Super Bowl 50 in Santa Clara, Calif., next February. Licensing industry sources said an RFP for merchandising rights around Super Bowl ...

Tags: NFL, Super Bowl, ING, CES, GE, Aramark

01/08/15
SportsBusiness Daily: Panini To Tackle College Trading-Card Market

Panini now has rights to legendary players in their college uniforms With the CFP National Championship just days away, Panini America is taking the wraps off a new venture aimed at the college tradi ...

Tags: Marketing and Sponsorship, Panini

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