About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

09/24/13
SportsBusiness Daily: NHL-Licensed Gear On Sale At Yankee Stadium

Visitors to Yankee Stadium for the team’s last six home games are seeing the earliest available licensed merchandise for the NHL’s outdoor games. A kiosk in the ballpark's Great Hall, just outside the Yankees Home Plate store, is selling a variety of licensed merchandise for the NHL Stad ...

09/24/13
SportsBusiness Daily: NBA Hosting Partner Summit In N.Y.

With the NBA season tipoff set for Oct. 29, the league this afternoon is gathering its commercial partners for a two-day meeting in N.Y. The "Partner Summit" will include a state-of-the-league address from Commissioner David Stern and Deputy Commissioner & COO Adam Silver , along with panels ...

09/23/13
SportsBusiness Journal: Company scores with Goal Light

Like a police car, it has a rotating red light on top and an ear-splitting siren. It’s a pizza cutter, a bottle opener, an alarm clock, a key ring and a pen. It is the Goal Light line of products from Fan Fever, a relatively new company that has captured the unrivaled frenzy and joy of ...

Tags: In-Depth, NHL Season Preview

09/19/13
SportsBusiness Daily: Jets' Riccio To Step Down

NFL Jets Senior VP/Business Development Marc Riccio is leaving the team after 17 years. Riccio has resigned, but will remain with the club for another three to four weeks. A search for his replacement is being conducted by Korn/Ferry, and will include internal candidates, like VP/Business Developm ...

09/17/13
SportsBusiness Daily: John Brody Leaving NFL Sponsorship Position

NFL Senior VP/Sponsorship & Media Sales JOHN BRODY will soon leave the top sponsorship job which he began only in February. NFL VP/Communications BRIAN MCCARTHY said Brody’s move was catalyzed by NFL Media COO BRIAN ROLAPP ’s decision to split sponsorship and media sales into se ...

Tags: People and Pop Culture, NFL

09/16/13
SportsBusiness Daily: John Brody Will Soon Leave NFL

NFL Senior VP/Sponsorship & Media Sales John Brody will soon leave the top sponsorship job which he began only in February. NFL VP/Communications Brian McCarthy said Brody’s move was catalyzed by NFL Media COO Brian Rolapp ’s decision to split sponsorship and media sales into s ...

09/16/13
SportsBusiness Journal: NYC Marathon keeps focus forward

A year after the New York City Marathon was canceled in the aftermath of Hurricane Sandy, and five months after the bombing at the Boston Marathon, the new marketing campaign for the 2013 New York City Marathon has a decidedly celebratory tone. ...

Tags: Marketing and Sponsorship

09/11/13
SportsBusiness Daily: NFL's Gary Gertzog Leaving For Fanatics

NFL Senior VP/Business Affairs & General Counsel GARY GERTZOG , who has been with the league since '94, is leaving the NFL to join Fanatics as Exec VP/Business Affairs. Gertzog will be based at Fanatics' Jacksonville HQs, which administers e-commerce for the NFL, along with almost every other m ...

Tags: People and Pop Culture, NFL

09/10/13
SportsBusiness Daily: Delta To Sponsor Seahawks, Sounders

Delta has signed on as the new official airline of the Seahawks and MLS Sounders. The multiyear deal gets Delta entitlement to the 7,500-seat club level at CenturyLink Field, which will now be known as the Delta Sky360 Club, along with video scoreboard and other gameday enhancements. Delta now has m ...

09/09/13
SportsBusiness Journal: Pepsi beverages to get NFL push

Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi. ...

Tags: Marketing and Sponsorship

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