Super Bowl "If Win" Orders Higher For Packers

Based on their "If Win" orders, most NFL licensees are favoring the Packers over the Steelers in Sunday's Super Bowl. While manufacturers of NFL licensed goods are happy to have two teams with the tradition and diverse fan bases of the Steelers and Packers, an informal survey of NFL licensees found ...

Tags: NFL, Marketing and Sponsorship

Farmers Gets L.A. Stadium Naming Rights

AEG today will announce that it has signed Farmers Insurance to a 30-year, $600M naming-rights deal for a proposed 1.7 million square foot, 68,000-seat football stadium in downtown L.A. that has no architect, no site approvals and no NFL team. The proposed billion-dollar stadium will be called ...

AEG, Farmers sign $600M naming deal for L.A. stadium

Five days before the Super Bowl will be played at a stadium without a corporate name, AEG today will announce that it has signed Farmers Insurance to a 30-year, $600 million naming-rights deal for a proposed 1.7 million square foot, 68,000-seat football stadium in downtown Los Angeles that has no ...

Majestic Athletic Filming Ad For New BP Jersey

Due to the usual Super Bowl hyperbole, the Dallas area and football will be at the center of America's sports consciousness for the next 12 days. However, baseball takes center stage in North Texas tomorrow with MLB uniform rightsholder Majestic Athletic filming a TV ad at Rangers Ballpark in A ...

Tags: Majestic Athletic, Baseball, Marketing and Sponsorship

Bears Prep Activation Around NFC Title Game

The NFL conference championship games Sunday represent the last NFL home games of the season, so host teams are busily preparing sponsorship activation plans. At Chicago’s Soldier Field, the Bears host the Packers for the 182nd time overall but just the second time in the playoffs. Playoff sponsors ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, Chicago Bears

Teams Prep Sponsor Activation For Playoffs

Home teams in the penultimate weekend of the NFL conference playoffs are busily preparing sponsor activation. The Packers play the top-seeded Falcons in Atlanta Saturday in the first postseason game at the Georgia Dome since '04. Severe winter weather has caused problems with some of the hoopla arou ...

Tags: Marketing and Sponsorship, New England Patriots, Pittsburgh Steelers, Chicago Bears, Atlanta Falcons

Sporting News And AOL Sports Reach Content-Providing Arrangement

The Sporting News is making an aggressive push to become a top-10 sports website with a broad content-providing arrangement with AOL Sports. Executives were scheduled to inform staffs at both organizations of the agreement later today. The deal will create Sporting News on AOL within the next 60 day ...

MLB Hiring Lou Koskovolis

Koskovolis takes MLB sales position MLB is hiring former ESPN/ABC Sports Exec VP/National Sales & Customer Marketing Lou Koskovolis as its new Senior VP/Corporate Sales & Sponsorship. Koskovolis, 47, has been Exec VP/Corporate Alliances at Six Flags Entertainment ...

Tags: MLB, Baseball, People and Pop Culture

NFL Team Sponsors Set For Giveaways

The Chiefs, making their first playoff appearance since '06, have used their turnaround from a combined 10 wins over the past three seasons to winning 10 games this season to snag an important new sponsor. Seeking awareness among its B-to-B target, Scout Investments is presenting sponsor of this S ...

Tags: NFL, Microsoft, Marketing and Sponsorship, Kansas City Chiefs, Philadelphia Eagles, Indianapolis Colts, Seattle Seahawks

Last-Minute Gift Guide For Sports Fans

If you still haven't bought most of your holiday gifts, finish reading this story and start shopping, because there are any number of intriguing gifts for sports lovers. For those whose ideal holiday is curling up with a good book or two, some of the better sports tomes include “Laker Girl,” Je ...

Tags: Marketing and Sponsorship