About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

09/27/13
SportsBusiness Daily: SNY Launches New Ad Campaign

SportsNet N.Y. calls out ESPN in a new brand campaign designed to draw attention to "Geico SportsNite," the RSN's local answer to "SportsCenter." The campaign, from Spork, N.Y., breaks next week. It includes four animated TV ads tweaking the "paltry local coverage of the worldwide leader." Past ads ...

Tags: Marketing and Sponsorship

09/25/13
SportsBusiness Daily: SFIA Kicks Off Leaders Summit

The Sports & Fitness Industry Association's inaugural "Industry Leaders Summit" begins this morning at the Four Seasons Hotel in Baltimore before a capacity crowd. Speakers and panelists for the two-day event, organized by the former Sporting Goods Manufacturers Association, include Under Armour ...

09/24/13
SportsBusiness Daily: NHL-Licensed Gear On Sale At Yankee Stadium

Visitors to Yankee Stadium for the team’s last six home games are seeing the earliest available licensed merchandise for the NHL’s outdoor games. A kiosk in the ballpark's Great Hall, just outside the Yankees Home Plate store, is selling a variety of licensed merchandise for the NHL Stad ...

09/24/13
SportsBusiness Daily: NBA Hosting Partner Summit In N.Y.

With the NBA season tipoff set for Oct. 29, the league this afternoon is gathering its commercial partners for a two-day meeting in N.Y. The "Partner Summit" will include a state-of-the-league address from Commissioner David Stern and Deputy Commissioner & COO Adam Silver , along with panels ...

09/23/13
SportsBusiness Journal: Company scores with Goal Light

Like a police car, it has a rotating red light on top and an ear-splitting siren. It’s a pizza cutter, a bottle opener, an alarm clock, a key ring and a pen. It is the Goal Light line of products from Fan Fever, a relatively new company that has captured the unrivaled frenzy and joy of ...

Tags: In-Depth, NHL Season Preview

09/19/13
SportsBusiness Daily: Jets' Riccio To Step Down

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09/17/13
SportsBusiness Daily: John Brody Leaving NFL Sponsorship Position

NFL Senior VP/Sponsorship & Media Sales JOHN BRODY will soon leave the top sponsorship job which he began only in February. NFL VP/Communications BRIAN MCCARTHY said Brody’s move was catalyzed by NFL Media COO BRIAN ROLAPP ’s decision to split sponsorship and media sales into se ...

Tags: People and Pop Culture, NFL

09/16/13
SportsBusiness Daily: John Brody Will Soon Leave NFL

NFL Senior VP/Sponsorship & Media Sales John Brody will soon leave the top sponsorship job which he began only in February. NFL VP/Communications Brian McCarthy said Brody’s move was catalyzed by NFL Media COO Brian Rolapp ’s decision to split sponsorship and media sales into s ...

09/16/13
SportsBusiness Journal: NYC Marathon keeps focus forward

A year after the New York City Marathon was canceled in the aftermath of Hurricane Sandy, and five months after the bombing at the Boston Marathon, the new marketing campaign for the 2013 New York City Marathon has a decidedly celebratory tone. ...

Tags: Marketing and Sponsorship

09/11/13
SportsBusiness Daily: NFL's Gary Gertzog Leaving For Fanatics

NFL Senior VP/Business Affairs & General Counsel GARY GERTZOG , who has been with the league since '94, is leaving the NFL to join Fanatics as Exec VP/Business Affairs. Gertzog will be based at Fanatics' Jacksonville HQs, which administers e-commerce for the NFL, along with almost every other m ...

Tags: People and Pop Culture, NFL

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