About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

01/16/17
SportsBusiness Journal: Licensing show looks for rise in numbers

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens its doors this week in Las Vegas, and show organizers forecast an uptick in show space and attendance this year. Change is the watchword this year, with Adidas taking over as the NHL&rsq ...

Tags: Marketing and Sponsorship

01/16/17
SportsBusiness Journal: Lefton Report: Chevron’s choice

T he first major sports agency review of 2017 is in its bell lap, with around a half-dozen sports shops delivering presentations beginning last week to Chevron marketing and procurement officials. Industry sources said the review began with a &ldq ...

Tags: Marketing and Sponsorship

01/16/17
SportsBusiness Journal: Fanatics into NBA replica jerseys

Editor’s note: This story is revised from the print edition. Fanatics’ takeover of the sports licensing business is continuing, with the company expanding its collection of apparel rights to include manufacturing and sales of NBA replica jerseys. What sources said is a 10-year-plu ...

Tags: Marketing and Sponsorship

01/13/17
SportsBusiness Daily: NFL Playoff Hosts Finalize Sponsor Activation

Sponsors of NFL teams hosting Divisional Playoff games this weekend are finalizing activation plans. In Atlanta, where the Falcons host the Seahawks on Saturday, the team has four presenting sponsors for the playoffs: American Family Insurance, SunTrust Bank, Georgia Power and Ford. Those sponsors g ...

Tags: Marketing and Sponsorship, Dallas Cowboys, Kansas City Chiefs, New England Patriots, Atlanta Falcons

01/09/17
SportsBusiness Journal: Lefton Report: Youth movement

A t 27, Arizona Coyotes General Manager John Chayka is younger than nine players on his own roster. Some of the NHL’s most senior GMs, like Toronto’s Lou Lamoriello or Nashville’s David Poile , are roughly 2 1/2 times Chayka ...

Tags: Marketing and Sponsorship

01/06/17
SportsBusiness Daily: Teams Prep Activation For Wild Card Games

Sponsors of the four NFL teams hosting playoff games this weekend are finalizing activation plans for Wild Card weekend. Kroger will be the presenting sponsor of the Raiders-Texans game at NRG Stadium, and the grocery store chain will get its trademark, along with NRG’s Reliant brand, on rally ...

Tags: Marketing and Sponsorship, Green Bay Packers, Houston Texans, Pittsburgh Steelers, Seattle Seahawks, NFL

01/04/17
SportsBusiness Daily: Aquafina Named Pro Bowl Presenting Sponsor

NFL sponsor Pepsi's Aquafina water brand will be presenting sponsor of the Pro Bowl at Camping World Stadium in Orlando. Pepsi has been a league sponsor since '02 and also sponsors 15 NFL teams, but has only infrequently used its NFL rights to support Aquafina. Activation plans are TBD. Aquafina re ...

12/22/16
SportsBusiness Daily: NBA Sponsors Finalizing Christmas Game Activations

League sponsors are finalizing activation for five NBA Christmas Day games on ESPN and ABC, which include a rematch of last season's Finals. Harman, the NBA's official headphone, speaker and audio sponsor, will debut an ad featuring Warriors G Stephen Curry, while State Farm also will break its late ...

Tags: Marketing and Sponsorship, NBA

12/21/16
SportsBusiness Daily: Cubs World Series Items Among Top Sports Gifts

For the first time, people shopping for licensed sports products as holiday gifts have Cubs championship merchandise from which to to choose. There are more than 625 Cubs championship items listed on MLBshop.com, including “necessities” like a dog leash from Gamewear (MSRP $19.99); and a ...

Tags: Marketing and Sponsorship

12/15/16
SportsBusiness Daily: Pepsi Renews Sponsorship Deal With Cowboys

Pepsi has renewed and extended its beverage and salty snacks sponsorship rights with the Cowboys for an additional 10 years. New inventory includes a digital tunnel cover at AT&T Stadium, along with retail and other wide-ranging rights at The Star, the team's HQ and practice facility in Frisco, ...

Tags: Marketing and Sponsorship, PepsiCo, Dallas Cowboys

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