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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

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01/08/16
SportsBusiness Daily: Wild Card Teams Finalizing Sponsor Activation

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Tags: Marketing and Sponsorship, Cincinnati Bengals, Minnesota Vikings, Houston Texans, Washington Redskins

01/04/16
SportsBusiness Daily: State Farm Officially Extends NBA Deal

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01/04/16
SportsBusiness Journal: The Lefton Report: Mainstream UFC

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Tags: Marketing and Sponsorship

12/23/15
SportsBusiness Daily: Sponsors Lining Up For Xmas Games

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12/22/15
SportsBusiness Daily: MLB Hires Charles Hill

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12/17/15
SportsBusiness Daily: Jets Line Up Five-Day Cruise

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12/17/15
SportsBusiness Daily: Panini, NFL Sign Long-Term Deal

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Tags: Marketing and Sponsorship, NFL, Panini

12/14/15
SportsBusiness Journal: Tipoff nears for NBA’s NYC retail hub

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Tags: Leagues and Governing Bodies

12/14/15
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Tags: Marketing and Sponsorship

12/09/15
SportsBusiness Daily: Annual TopSpin Table Tennis Tourney Tonight

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Tags: Events and Attractions

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