About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Toyota To Be Eagles' First Auto Sponsor Since '08, Will Get Press Conference Branding

Published in SportsBusiness Daily on 07 / 25 / 16

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea...

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Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

More Stories by this Author

12/14/15
SportsBusiness Journal: Tipoff nears for NBA’s NYC retail hub

The difference between the new Manhattan NBA Store less than three weeks before Christmas and how it will look when it opens is a margin wider than an NBA team on its first day of camp and in its playoff opener. In both cases, it’s more about what’s to be than what is. So, last week, ...

Tags: Leagues and Governing Bodies

12/14/15
SportsBusiness Journal: The Lefton Report: Official ruling

W hen you talk to guys who cover the NFL for a living, there’s agreement on the biggest story lines. “Carolina was 3-8-1 after 12 games last year and now they’re undefeated,” said former NFL coach and current NBC NFL ana ...

Tags: Marketing and Sponsorship

12/09/15
SportsBusiness Daily: Annual TopSpin Table Tennis Tourney Tonight

The annual TopSpin charity table tennis tournament, born from a '09 debate among NBA sales execs about who was the best ping-pong player, takes place tonight at Metropolitan Pavilion in Manhattan. Athletes competing include Nets F Chris McCullogh, Jets DT Leger Douzable and former NBAers J ...

Tags: Events and Attractions

12/07/15
SportsBusiness Daily: Veteran Marketer John Brody Heading To WWE

Former MLB and Wasserman Media Group sales chief JOHN BRODY is joining WWE as Exec VP/Global Sales & Partnerships. In his new position, Brody will be selling the WWE Network, broadcast, digital and traditional sponsorship assets. He will report to WWE Chief Revenue & Marketing Officer MIC ...

Tags: People and Pop Culture, WWE

12/07/15
SportsBusiness Journal: Esurance happy to play ball

Despite finalizing its three-year MLB sponsorship just weeks before the start of the 2015 season, Allstate’s direct-to-consumer Esurance brand is calling the first year of its MLB sponsorship an unqualified success. Esurance CMO Alan Gellman said that sponsoring online All-Star Game balloti ...

Tags: Marketing and Sponsorship

12/07/15
SportsBusiness Journal: Care for wine with that Super Bowl?

Add Bordeaux wine to the list of licensed products carrying the Super Bowl 50 logo. With the Super Bowl’s San Francisco location indicating that much of the focus will be on food and wine, the NFL is licensing a Super Bowl wine for the first time. Napa Valley’s Freemark Abbey Winery a ...

Tags: Marketing and Sponsorship, Events and Attractions

12/07/15
SportsBusiness Journal: The Lefton Report: Next bobble?

F or the past few decades, sponsors, along with any team marketer looking to pump up attendance, have been obsessed with a solitary issue of critical import: What’s the next bobblehead? Which premium could rival “nodders” as an a ...

Tags: Marketing and Sponsorship

12/03/15
SportsBusiness Daily: NFL Commemorating Super Bowl XXXIX

Three days before the combatants in Super Bowl XXXIX (Patriots-Eagles) square off again in Foxboro, Mass., the NFL and some of its licensees will commemorate the matchup with a retro “On The Fifty” event at the Nordstrom in nearby Natick. Super Bowl XXXIX MVP Deion Branch hosts, as l ...

12/03/15
SportsBusiness Daily: Mets' Asencio Joining Fanatics

Longtime Mets corporate sales exec Paul Asencio is leaving the team to join licensed sports specialist Fanatics as VP/Venue Development. Asencio has been VP/Corporate Partnerships Sales & Services with the Mets since '09. He joined the team in '98 after five years in the sales and marketing fo ...

12/02/15
SportsBusiness Daily: March of Dimes Hosts Sports Luncheon

The 32 annual March of Dimes Sports Luncheon was held today at the Waldorf Astoria in N.Y. Honorees were Fox Sports President & COO Eric Shanks , who received the corporate leadership award; former SEC Commissioner Mike Slive , who got the Sports Leadership Award; USWNT F Carli Lloyd , who wo ...

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