About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Alex Ovechkin Becomes First NHLer To Get Memorabilia Deal With Fanatics Authentic

Published in SportsBusiness Daily on 02 / 27 / 15

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/08/14
SportsBusiness Journal: The Lefton Report

D espite the arresting fact that none of the last eight Super Bowl winners have won a playoff game the season following their championship run, most NFL prognosticators are wondering if anyone can challenge the Seattle Seahawks’ NFL dominan ...

Tags: Marketing and Sponsorship

09/03/14
SportsBusiness Daily: Visa Promotes New Initiative In NFL Ads

With the NFL season beginning tomorrow, longtime league sponsor Visa is putting the NFL’s marketing power behind its Visa Checkout e-wallet initiative. TV ads breaking this week from BBDO will attempt to demonstrate how the digital wallet is so easy to use, it can be done with one hand. O ...

Tags: Marketing and Sponsorship, Visa, NFL

09/03/14
SportsBusiness Daily: NFL-Themed "Visa Checkout" Ads Breaking

With the NFL season kicking off tomorrow, long time sponsor Visa is putting the league’s marketing power behind its "Visa Checkout" e-wallet initiative. TV ads breaking this week from BBDO will attempt to demonstrate how the digital wallet is so easy to use, it can be done with one hand. Illu ...

09/03/14
SportsBusiness Daily: Panini Calls On NFL Rookies For Digital Campaign

NFL trading card licensee Panini is launching a digital campaign on Instagram, Facebook and Twitter including the latest in its #WhoDoYouCollect campaign. Given the impact of rookies on the trading card business, the campaign features several key first-year players, including Texans DE Jadeveon Clow ...

Tags: Marketing and Sponsorship, Panini, NFL

09/02/14
SportsBusiness Daily: Eagles Debut Ad Campaign

The Eagles' new anthemic campaign for the start of the NFL season is up and "Silver Linings Playbook" star Bradley Cooper does the voice-over. A two-minute version of the work from the team and agency 160over90 is up on the team’s flyeaglesfly.com website . Eagles Senior VP/Business Ari Ro ...

09/01/14
SportsBusiness Journal: Startup water brand uses NFL star power

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

Tags: Marketing and Sponsorship

08/26/14
SportsBusiness Daily: McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/01/14
SportsBusiness Daily: Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

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