About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

ZipBlimp out to prove that it’s not just a bunch of hot air

Published in SportsBusiness Journal on 01 / 15 / 18

L ike many, Chris Beauchamp ’s quest for “new and improved” began when he realized that what he thought was state-of-the-art was actually archaic. At an Orlando Magic game a few years back, Beauchamp watched as the obligatory m...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Hornets wondering what might have been

For Charlotte Hornets President Fred Whitfield, NBA All-Star was a weekend of what might have been. The Hornets were set to host the league’s marquee event until the game was shifted to New Orleans in response to North Carolina’s HB2 law. Hornets executives had spent more than ...

Tags: Events and Attractions

SportsBusiness Journal: More NBA teams sign jersey sponsors

Various team sponsorship executives huddled in New Orleans comparing notes on their efforts to sell jersey patch deals in time for the 2017-18 season. With the Jazz, Celtics, Sixers, Kings and Nets signing deals, other teams are expected to follow suit soon. Come April, it will be a year since ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Plugged In: Tracey Bleczinski, UFC

Tracey Bleczinski left the security of the NFL’s licensing program in 2013 to relaunch the UFC’s consumer products business. As the UFC’s relatively small consumer products licensing program restarts, Reebok signed on as the master apparel licensee, and an RFP is out for a vendor ...

Tags: People and Pop Culture

SportsBusiness Daily: Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

SportsBusiness Journal: How Rubin is rocking sports licensing

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Lefton Report: Awaiting Intel

H aving completed their pitches, three of America’s top sports marketing shops are waiting to hear back from Intel , as the tech giant searches for a new agency of record. Sources said the hotly contested review has been going for a few ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NBPA Taking Over Hotel For All-Star Weekend

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding ...

SportsBusiness Daily: Rubicon Talent Agency Makes Strategic Aligments

The new Rubicon Talent agency has two interesting alignments as it opens its doors: one with a venture capital firm in Philadelphia, and the other with Sandy Montag’s stable of broadcasters. Peter Raskin, David Maryles, Brandon Swibel and Jonathan Salant left the The Legacy Agency late last ye ...

Tags: Labor and Agents

SportsBusiness Daily: Emilio Collins Leaving NBA For Excel Sports

NBA Exec VP/Global Marketing Partnerships EMILIO COLLINS , the league’s top sales exec, is leaving the league in April after 15 years to join Excel Sports Management as Chief Business Officer. "I’ve wanted to do something more entrepreneurial for a while and take the work I’ve don ...

Tags: People and Pop Culture, NBA

SportsBusiness Journal: NFL sponsor sales begin in earnest

The end of the NFL season means the start of the selling season for NFL corporate sponsorships. Primary concerns there surround a quartet of deals that expire after next season, among them some of the NFL’s largest — rights now held by Procter & Gamble, Verizon, Bose and Microsoft, t ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug