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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/13/12
Tom Ward Leaving Hornets For 76ers

The 76ers have hired veteran team marketer TOM WARD as their new Senior VP/Corporate Partnerships & Broadcasting. Ward, currently the Senior VP/Corporate Sponsorships with the Hornets, will begin with the Sixers July 9, reporting directly to CEO ADAM ARON . “We’ve already been suc ...

Tags: People and Pop Culture, Philadelphia 76ers

06/08/12
Under Armour Gets Ravens Practice Facil Rights

When the NFL's on-field apparel rights were up for bid a few years back, Under Armour thought it might grab at least part of the deal. However, Nike made a preemptive bid and is supplying uniforms to all 32 NFL teams over the next five seasons. Still, Under Armour has found a way to grab some increm ...

06/07/12
Web Retailer Fanatics Valued At $1.5B

In a week when online licensed sports product retailer Fanatics Inc. completed its acquisition of fellow online sports retailer Dreams, it also received an indication of its worth. A 10% equity stake from Insight Venture Partners, was purchased for $150M, meaning the biggest online licensed sports r ...

Tags: Finance

04/19/12
Subway Signs Deal With Robert Griffin III

Subway has signed '11 Heisman Trophy winner Robert Griffin III to an endorsement deal in time for next week’s NFL Draft. Subway will activate with print ads in SI and USA Today. Television spots are also likely, but no shoot has been scheduled. The sandwich chain next week will build an RGII ...

04/16/12
Bears Sign Deal With Dr Pepper Snapple Group

Dr Pepper Snapple Group has signed a seven-year deal to become the Bears' new official and exclusive soft drink partner. The deal is at the Bears' top HOF partner level. This is the first NFL exclusive for Dr Pepper Snapple, which shares the Cowboys with Pepsi, and will activate with lead brands Dr ...

04/03/12
Andrew Luck Signs Deal With Panini America

Panini America has signed former Stanford QB and likely top NFL Draft pick Andrew Luck to a trading-card deal. Luck's first trading card will be in Panini's Prestige release, the initial NFL cards for next season from any manufacturer. The cards are scheduled to hit retail in early June. Luck is exp ...

Tags: Marketing and Sponsorship

04/02/12
Scotts Activating MLB Sponsorship Around Opening Day

MLB corporate sponsor Scotts is tying its lawn-care products to Opening Day with a baseball-themed promotion. Meanwhile, sources said the brand is close to extending its MLB sponsorship, as it enters the '12 season in the third and final year of its current agreement. “Major League Baseball ha ...

Tags: Marketing and Sponsorship, MLB

03/30/12
A-B Launches MLB-Themed Cans

Anheuser-Busch, an MLB corporate sponsor since '80, is supporting its longtime baseball rights with a cause-related program that begins with the new season. Budweiser's "Walk Off A Hero" program will donate $5,000 for every walk-off win during this MLB season and donate a portion of sales from Memo ...

Tags: Marketing and Sponsorship, Anheuser Busch, MLB

03/29/12
NFL Licensees Preview Pop-Up Store

NFL licensing officials and league licensees this morning offered a preview of a 10,000-foot Pop-Up Store in N.Y. that will open for the month of April and attempt to capitalize on the excitement around the NFL Draft. The Draft kicks off April 26 at Radio City Music Hall, seven blocks uptown from th ...

Tags: Marketing and Sponsorship, NFL

03/19/12
Panini Signing Deal With USA Baseball

Panini America will announce at today’s Industry Summit in Las Vegas that it has added USA Baseball to its roster of U.S. trading-card licenses. As the official trading card, Panini gets rights to USA Baseball marks and national team players, which will initially be used in an October "Pr ...

Tags: Marketing and Sponsorship

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