Majestic Athletic Debuting New BP Jersey Ad

VF’s Majestic Athletic licensed sports apparel brand will debut a TV ad supporting the launch of its MLB batting practice jersey. The longtime rights holder for authentic MLB jerseys is using players for the first time in the ad, which will air on MLB Network, MLB rights holders ESPN and TBS ...

Tags: Marketing and Sponsorship, MLB, Majestic Athletic

McNabb To Be Studio Analyst For CSN Mid-Atlantic

What are NFL players doing to keep busy without any on-field football to worry about? In the case of Redskins QB Donovan McNabb, he is preparing for a career in broadcasting. McNabb, who played guard on  Syracuse Univ. 's basketball team from '95-97, will be relying on his basketball acumen ...

Tags: Media

Citi Signed As '12 Games Advertiser/Sponsor

NBC and the USOC have signed Citi as an official advertiser and sponsor for the '12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the '12 U.S. Olympic team. Citi plans to use the partnership to promote its 200th anniversa ...

NBC, USOC Signs Citi To Deal For London Games

NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200 ...

Tags: Marketing and Sponsorship, NBC, USOC, Citibank

Kia Rolling Out Blake Griffin Ads

Clippers F Blake Griffin ’s dunk over a Kia Optima, which won the Sprite Slam Dunk Contest last Saturday as part of the NBA’s All-Star Weekend, will be incorporated into a TV ad breaking tonight on ESPN’s NBA doubleheader, as well as tonight’s Clippers-Lakers broadcast on FS Prime Ticket and F ...

MillerCoors Inks Seven-Year Deal With NHL

The NHL has signed MillerCoors in the U.S. and Molson Coors in Canada as its newest corporate sponsor in a mammoth seven-year deal across North America that is the league’s most financially lucrative sponsorship ever. With the deal, it replaces Anheuser-Busch, which held U.S. NHL league sponsorship ...

Tags: Marketing and Sponsorship, NHL, Miller Brewing Co.

NHL Inks Mega Deal With MillerCoors

The NHL has signed MillerCoors in the U.S. and Molson Coors in Canada as its newest corporate sponsor in a mammoth seven-year deal across North America that is the league’s most financially lucrative sponsorship ever. With the deal, MillerCoors replaces Anheuser-Busch, which had held U.S. NHL league ...

The Story Behind Griffin's Car Dunk

The dunk that won the NBA’s Sprite Slam Dunk Contest Saturday night took only a few seconds to complete, but the process that united Blake Griffin with Kia, the league's official car, was around five weeks in the making. N.Y.-based Excel Sports Management handles Griffin, and the company’s VP/Market ...

Tags: Marketing and Sponsorship, Kia Motors, NBA

NBA Holding Annual Tech Summit

As a tipoff to All-Star Weekend, the NBA's business partners are gathering today at the Beverly Wilshire Hotel in L.A. for the league's annual Technology Summit . This year's theme of "Digital Disruption" includes sessions on Universal Broadband, Emerging Video Platforms, Digital Ticketing and Spor ...

Kevin Durant Signs Multiyear Deal With Panini

Panini America has signed Thunder F Kevin Durant to an exclusive multiyear deal for trading cards and memorabilia. He will be featured in Panini's Absolute Memorabilia card line, to be released in March. Durant, along with Lakers G Kobe Bryant and Wizards G John Wall, will be part of the forthc ...

Tags: Marketing and Sponsorship