About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/11/16
SportsBusiness Daily: NBPA Hosting House During ASG Weekend

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA player ...

Tags: Marketing and Sponsorship, NBA

02/10/16
SportsBusiness Daily: Ross Greenburg Headed To Iona College

Longtime HBO Sports exec Ross Greenburg is joining Iona College as executive-in-residence. Greenburg will teach a graduate and undergraduate course titled "The Business and Management of Content Creation." Greenberg served as HBO Sports President from '00-11 and worked at HBO for a total of 33 yea ...

02/08/16
SportsBusiness Daily: Fanatics, USA Golf Reach E-Commerce Pact

Fanatics is the new e-commerce provider for USA Golf, the sport's NGB. Under the pact, Fanatics will launch www.shop.usagolf.org , an e-commerce store that will sell the first USA Golf-licensed apparel. The new site will sell some apparel sourced and produced by Fanatics. The site opens with golf r ...

02/08/16
SportsBusiness Journal: Face of NHRA named president of IHRA

Mike Dunn, a former drag racing driver and owner who has been the face of the NHRA on ESPN for the past 14 years, is the new president of the rival International Hot Rod Association. The move comes as part of a reorganization engineered by Chris Lencheski, hired as vice chairman and CEO of IHRA p ...

Tags: Leagues and Governing Bodies

02/08/16
SportsBusiness Journal: The Lefton Report: Suit up

Ugly Suits extend Forever Collectibles’ novelty line beyond just sweaters. Photos by: TERRY LEFTON / STAFF T he eternally cr ...

Tags: Marketing and Sponsorship

02/05/16
SportsBusiness Daily: Paxton Lynch Signs Card Deal With Panini

Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card agreement. Under the agreement, Lynch will appear on both Panini collegiate and NFL trading card packaging through the '16 season. Lynch also will appear in Panini’s digital tradi ...

Tags: Marketing and Sponsorship, Panini

02/05/16
SportsBusiness Daily: Top-Selling Item At NFL Experience Is A Bag

Aramark's 35,000-square-foot licensed NFL merchandise store at the NFL Experience in S.F. has more than 1,500 items, with prices as high as $49,999 for a 16-ounce gold "coin." However, the top-selling item at the "NFL Shop at Super Bowl, Presented by Visa" costs just $0.25, and nearly every customer ...

Tags: Marketing and Sponsorship, NFL

02/05/16
SportsBusiness Daily: Panini Signs Memphis QB Paxton Lynch

Lynch will appear on both Panini collegiate and NFL trading card packaging Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card de ...

02/04/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent. " ...

Tags: Marketing and Sponsorship, NFL, Bridgestone

02/03/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent ...

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