About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/05/14
SportsBusiness Daily: Bud Light Rolls Out Broncos-Themed Ad

The latest NFL-themed ad in A-B’s “Up for Whatever’’ campaign debuts this weekend. The creative shows a diehard Broncos fan drinking Bud Light at a stadium parking-lot tailgate before a game. He then finds himself whisked onto the field, where he receives a game ball de ...

Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

12/05/14
SportsBusiness Daily: Bud To Debut Latest NFL-Themed Ad

The latest NFL-themed ad in A-B’s "Up for Whatever" campaign debuts this weekend. A diehard Broncos fan drinking Bud Light at a stadium parking lot tailgate before a game finds himself whisked onto the field, where he receives a game ball delivered by a parachutist and gets his name on th ...

12/03/14
SportsBusiness Daily: March Of Dimes Honors Sports Figures

The annual March of Dimes Luncheon was held today at the Waldorf Astoria in N.Y. NFL Senior VP/Broadcasting & Media Operations COO Howard Katz received the Sports Leadership Award; Under Armour Founder, Chair & CEO Kevin Plank won corporate leadership honors. Golfer Michelle Wie won Sp ...

12/03/14
SportsBusiness Daily: DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: DailyMVP Breaking Tom Brady Ad

Fantasy site DailyMVP today breaks its first ad with Patriots QB Tom Brady , in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. The Bra ...

12/02/14
SportsBusiness Daily: DraftKings Signs Sponsorship Deal With 76ers

Related stories : Patriots Become First NFL Team To Sign Deal With DraftKings DraftKings Signs Deal With NHL As League's Official Daily Fantasy Game NBA Signs Four-Year Deal With FanDuel, Gets Equity Stake In Company Leagues Embrace Daily Fantasy Despite Traditio ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

12/02/14
SportsBusiness Daily: NBA Unveils All-Star Jerseys

adidas and the NBA today are taking the wraps off the jersey design for the Feb. 15 All-Star Game in N.Y. The jerseys will have players' first and last names on the back for the first time, along with side panels of five stars, representing each of N.Y.'s boroughs. The jerseys will not be available ...

12/02/14
SportsBusiness Daily: DraftKings Signs Deal With 76ers

The 76ers today are set to announce a sponsorship with DraftKings. Included in the deal are stanchion and courtside LED signage, digital assets, radio ad inventory, hospitality and tickets. The 76ers will host daily fantasy games offering non-cash prizes on the team’s website, a ...

12/01/14
SportsBusiness Journal: Pepsi contest winners will be on field

Pepsi is backing its third consecutive sponsorship of the Super Bowl Halftime Show with a contest that offers winners a place on the field in front of performer Katy Perry. The “Hype Your Hometown” promotion supporting its Pepsi brand asks consumers to submit photos and videos showing ...

Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

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