About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/22/12
Insurance Company To Title USA Today HS Teams

As Gannett's USA Today Sports Media Group moves toward recasting its media holdings as a property, it has sold what it hopes is a template deal, bringing on American Family Insurance as title sponsor of various USA Today All-American high school teams. The first American Family Insurance All-USA tea ...

Tags: Marketing and Sponsorship

08/21/12
ESPN's Gruden In Corona Football Promo

Top-selling import beer brand Corona is celebrating the launch of the football season with a "Find Your Beach For The Game" promotion featuring ESPN "MNF" analyst Jon Gruden. A sweepstakes offering a trip to one of Gruden's top football destinations is offered. The contest can be entered via text me ...

Tags: Marketing and Sponsorship

07/10/12
MLB To Run Playoff Spots During All-Star Game

MLB will use tonight's All-Star Game broadcast on Fox to break the first TV promo for postseason telecasts. A 60-second ad from Turner Senior VP/Production & Exec Creative Dir Craig Barry is a montage of great performances from the first half of the MLB season, including Giants P Matt Cain 's ...

06/28/12
Eagles Sign Long-Term Deal With Coca-Cola

The Eagles today will officially announce that the team has switched from Pepsi to Coke in a  long-term sponsorship deal . Of the 20 or so NFL clubs with soda deals to renew this year, some of the biggest markets have changed their affiliation, including the Eagles. The Bears changed from Coca- ...

Tags: Marketing and Sponsorship, Coca-Cola, Philadelphia Eagles

06/28/12
Eagles Switching From Pepsi To Coke As Sponsor

The Eagles today will officially announce that the team has flipped from Pepsi to Coke in a long-term sponsorship deal. Of the 20 or so NFL clubs with soda deals to renew this year , some of the big-market teams have changed, with the Bears changing from Coca-Cola to Dr Pepper Snapple Group (which ...

06/26/12
NBA Draft Sponsors Finalize Activations

NBA corporate sponsors are finalizing activation programs for Thursday night's NBA Draft at Prudential Center in Newark, N.J. State Farm replaces Kia as the event's presenting sponsor this year, giving the insurance company inclusion in the draft logo, four 30-second ad units during ESPN's broadcast ...

Tags: Marketing and Sponsorship, NBA

06/26/12
Sabathia To Promote Bayer Program

Bayer is enlisting the aid of Yankees P CC Sabathia in a media tour today to launch a program in support of the American Red Cross. In a tie-in with MLB corporate sponsor Bayer's Advanced Aspirin, the Fast Relief Challenge will donate $2 to the American Red Cross (up to a total of $100,000) for ev ...

06/21/12
MLS Debuts TV Ads

MLS this week has quietly debuted its first TV work from ad shop Sid Lee, Montreal. The initial TV creative features tune-in spots for telecasts of some upcoming club rivalries that will play over the next two weekends: Portland Timbers-Seattle FC Sounders; L.A. Galaxy-Vancover White Caps FC; an ...

Tags: Marketing and Sponsorship, MLS

06/21/12
MLB All-Star Game Statue Program Honors Royals

MLB’s annual All-Star Game statue program this year will feature crowns, taken from the Royals logo, in a nod to the locale of the '12 Midsummer Classic in K.C. Already for sale on www.shop.mlb.com are four different 6.5-inch figurines from Forever Collectibles, priced at $24.99. The full-size ...

Tags: MLB, IBL, SPL

06/18/12
Campbell's Reviving "Mama's Boys" Campaign

Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, is shooting creative today and tomorrow with Giants WR Victor Cruz at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, includin ...

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