About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Now He's Cooking: Boomer Esiason To Promote Indoor Johnsonville Sizzling Sausage Grill

Published in SportsBusiness Daily on 07 / 27 / 17

CBS NFL analyst Boomer Esiason has signed a multiyear deaL to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The ...

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: Green Giant To Sponsor California Chrome

B&G Foods' Green Giant vegetable brand will sponsor California Chrome in Saturday’s $6M Breeders’ Cup Classic. The deal includes a Jolly Green Giant-branded horse blanket that the Breeders’ Cup favorite will wear around the ra ...

SportsBusiness Journal: The Lefton Report: Creative basics

Photo by: CLARION PICTURES (3) “Products can be replicated. Experiences are much more difficult to attack.” JIM SPEROS EXECUTIVE VICE PRESIDENT, FIDELITY INVESTMENTS ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Ponturo, Turnkey to launch division

Longtime Anheuser-Busch media and sports marketing chief Tony Ponturo is joining Turnkey Sports & Entertainment to help it establish a new executive coaching division. “Even senior management has to keep learning,” Ponturo said. “Just keeping up with the content and distribu ...

Tags: People and Pop Culture

SportsBusiness Journal: CSM Sport buys LeadDog Marketing

CSM Sport & Entertainment has acquired experiential and event agency LeadDog Marketing Group, the latest action by the U.K. agency holding group, which is building its American capabilities. With around 170 staffers, LeadDog doubles CSM’s U.S. workforce. The New York City agency, which ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Geico sponsoring tournament benefiting 9/11 families

Geico has signed on as presenting sponsor for a Dec. 10 college basketball doubleheader at Newark’s Prudential Center, which will benefit the children of 9/11 families. The inaugural Never Forget Tribute Classic will feature NCAA men’s basketball champion Villanova playing Notre Dame ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Shout! Factory Regains World Series Film Rights

Shout! Factory has secured the rights from MLB to distribute and sell the annual World Series highlights film, in a multiyear deal. Those rights had been held by Lionsgate Home Entertainment since '12. Shout! Factory previously held those same rights from '05-10. The '16 World Series film will be o ...

Tags: Media, MLB

SportsBusiness Daily: Fanatics To Get Rights To NHL Playoff Apparel

Fanatics today revealed some specifics within the broad licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL ...

Tags: Marketing and Sponsorship, NHL

SportsBusiness Daily: Fanatics Revealing Details Of NHL Deal

Fanatics today is revealing some specifics of the licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the right ...

SportsBusiness Journal: BDA gets into NBA game

For years, Bensussen Deutsch & Associates took shots from beyond the three-point line at the NBA. While the Seattle-based premium powerhouse signed deals with others over the past decade or so, the NBA was adamant about running its own premium business, even as BDA affiliated with some of the bi ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: Licensees prep for campaigns

Since it’s the last of 11 seasons for Adidas as the NBA’s uniform rights holder, as the season starts, there’s not much news for on-court licensees. For marketers of other apparel, it’s another story. New Era has not yet convinced the league that its familiar 59Fifty fi ...

Tags: In-Depth, NBA Season Preview

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