About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Fitness, sports in flux

Published in SportsBusiness Journal on 08 / 29 / 16

Editor’s note: This story is updated from the print edition. Walking, running and jogging remain America’s most popular fitness activities, but despite their popularity, all have been in decline over the past three years, according to the Sports & Fitness Industry As...

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Tags: Research and Ratings

More Stories by this Author

02/05/16
SportsBusiness Daily: Panini Signs Memphis QB Paxton Lynch

Lynch will appear on both Panini collegiate and NFL trading card packaging Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card de ...

02/04/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent. " ...

Tags: Marketing and Sponsorship, NFL, Bridgestone

02/03/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent ...

02/01/16
SportsBusiness Journal: Retailers betting on Broncos

There is a unanimous choice among retailers as to which team will generate the most licensed merchandise sales if it wins Super Bowl 50: Denver. “Peyton Manning going for one last win is clearly the best story for sales,” said Milt Arenson, FMI president and CEO. “Broncos fans t ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Merch sales expected to set record

It’s bigger and more posh than ever, and all the gold within should produce an unprecedented shimmer. Sure, it’s Super Bowl 50, so the same might be said of nearly everything tied to the championship this week in San Francisco. This year’s licensed-product area at the NFL Experi ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Parties still crank it up

This will likely be the last year DirecTV will celebrate its brand at the Super Bowl. The AT&T acquisition has most betting that the DTV brand will disappear, but its 9-year-old party, which has grown from a beach bash on Miami Beach to a series of ticketed concerts this year, will undoubtedly l ...

Tags: Super Bowl, Events and Attractions

02/01/16
SportsBusiness Journal: No shortage of options for hospitality

The convergence of two potent forces — San Francisco’s reputation as one of America’s leading tourism destinations, and the NFL’s relentless hype around Super Bowl 50 — made this a goldmine for hospitality providers. ...

Tags: Super Bowl

02/01/16
SportsBusiness Journal: Sponsors go deep on activation

NFL corporate sponsors are once again attempting a near-impossible task: cutting through the barrage of marketing messages in a Super Bowl host city. Visa’s downtown San Francisco headquarters will be lit up nightly with dig ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: ‘NFL Honors’ grows into marquee event

Difficult as it is to believe, five years ago, the NHL had an annual televised awards show and the NFL did not. The NFL’s biggest awards were adjudicated by The Associated Press and awarded with all the glory and impact a press release could deliver. In 2011, league officials were looking t ...

Tags: Events and Attractions, Super Bowl

02/01/16
SportsBusiness Journal: Super Bowl I: Cheap seats

N obody goes to the Super Bowl today on a whim. But 50 years ago, that’s how Edward McNally, now a Manhattan attorney, got to see the first Super Bowl live. As a 10-year-old from Chicago, where his father was a surgeon for the Blackhawks, McNally was a last-minute sub for his mom on a trip to ...

Tags: Super Bowl

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