About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/29/14
SportsBusiness Daily: Cowboys Ink Memorabilia Deal With Panini

The Cowboys have signed Panini America as their exclusive game-worn memorabilia rights holder. Under the multiyear agreement, the Panini Authentic memorabilia division will sell game-used apparel and equipment, starting with the '14 season. The deal also allows the inclusion of game-worn memorabilia ...

05/29/14
SportsBusiness Daily: ACC Launches New Logo

The ACC is rebranding today with the launch of a new logo. While most fans will not see the new mark until the upcoming college football season, the ACC hopes to have it widely distributed by July 1, the date that Louisville officially joins the co ...

Tags: Colleges, ACC

05/26/14
SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

05/26/14
SportsBusiness Journal: Ads creep closer to playing field

At a recent team partner summit, NBA Commissioner Adam Silver said that uniform ads were “highly likely” in the league. Moments later, an agency head asked Silver to explain how that would work, given the possible conflicts. A uniform ad, for example, could clash with an athlete endorsem ...

Tags: In-Depth

05/22/14
On The Ground: Sports Sponsor of the Year: Pepsi Beverages Co.

Pepsi is the first brand to win Sports Business Award Sponsor of the Year accolades for a second time, having also finished first in 2008. During the judging period, Pepsi reinvested in its core brand with seasonlong NFL marketing efforts, stretching from kickoff to a sponsorship of the Super Bowl h ...

Tags: On The Ground

05/21/14
On The Ground: Best in Property Consulting, Sales and Client Services: CAA Sport ...

CAA Sports won its fifth Sports Business Award, but first in property consulting. Its year of mammoth deals included the latest in a total $650 million of sponsorship contracts sold at the San Francisco 49ers new stadium, and sales agreements with the NCAA and the Los Angeles Dodgers, and the Inte ...

Tags: On The Ground

05/21/14
On The Ground: Best in Talent Representation and Management: Excel Sports Manage ...

After its third nomination, Excel Sports Management took home the honors in the Best in Talent Representation and Management category of the Sports Business Awards for the first time. After a year in which Excel represented 11 NBA draft picks, including seven in the first round, and negotiated a rec ...

Tags: On The Ground

05/21/14
SportsBusiness Daily: Ravens, M&T Bank Extend Stadium Deal

The Ravens and M&T Bank have called a press conference for this morning at 11:00am ET on the team's home field to announce a 10-year extension of the bank's entitlement at the Ravens' stadium. The venue will continue as M&T Bank Stadium through '27. The bank has entitled the field since '03. ...

05/19/14
SportsBusiness Daily: Panini Reaches Deal With Clowney

Panini has signed Texans DE Jadeveon Clowney, the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, Clowney w ...

Tags: Houston Texans, Panini, Marketing and Sponsorship

05/16/14
SportsBusiness Daily: Panini Signs Jadeveon Clowney

Panini has signed Texans DE Jadeveon Clowney , the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, he will ...

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