About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

01/26/15
SportsBusiness Journal: What makes a great Super Bowl party?

Just as the Super Bowl decides the championship of the NFL, so too does it separate winners and losers in the hospitality industry. Valuable corporate relationships of long standing can be enhanced or ruined by a bad party, hotel trouble or a transportation snafu. So when Engine Shop was creating ...

Tags: Events and Attractions

01/26/15
SportsBusiness Journal: Jets, FanDuel deal starts at Super Bowl

FanDuel has signed its second NFL team sponsorship deal in three months, agreeing to a marketing pact with the New York Jets. Team President Neil Glat said the deal will begin this week with FanDuel’s support of the “Jets House” Super Bowl Week hospitality venue in New York City. ...

Tags: Marketing and Sponsorship

01/23/15
SportsBusiness Daily Global: WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, North America

01/22/15
SportsBusiness Daily: WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, IMG, WTA, Visa

01/21/15
SportsBusiness Daily: NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

01/20/15
SportsBusiness Daily: NFL Marketing Execs Meet With Sponsors

New NFL CMO  Dawn Hudson and Senior VP/Sponsorship & Partnership Management Renie Anderson huddled today at NFL HQ in N.Y. with a group of top marketers from league sponsors. The group looked ahead to next season and what is expected to be a long build-up to Super Bowl 50 in '16. Partici ...

01/19/15
SportsBusiness Journal: H&R Block signs multiyear NBA deal

Just in time for tax season, H&R Block has signed a multiyear promotional partner deal with the NBA. H&R Block will be the first official tax services partner of the NBA and also a partner of the Feb. 15 All-Star Game in New York City, where it will serve as an associate sponsor of that w ...

Tags: Marketing and Sponsorship

01/19/15
SportsBusiness Journal: The Lefton Report: Citi Field upgrades

W ithout a championship since 1986, New York Mets fans have been grumbling almost that long about the team’s unwillingness to pay for pricey free agents, particularly relative to their Bronx brethren. However, Mets aficionados can’t co ...

Tags: Marketing and Sponsorship

01/14/15
SportsBusiness Daily: Heat Named NBA Team Retailer Of Year

The Heat yesterday were named NBA team retailer of the year by the league for the fifth time at the annual NBA Team Retail Summit in Las Vegas. The award follows a season in which the Heat achieved the highest retail sales total in league history. "The Heat continue to do everything well and they ar ...

01/12/15
SportsBusiness Journal: Labatt extends deal with USA Hockey

Labatt, a USA Hockey corporate sponsor since 2003, has extended its deal for an additional four years and is leveraging its sponsorship with a packaging promotion starting later this month. The promotion will run through March 15 and be featured ...

Tags: Marketing and Sponsorship

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