About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/03/12
Modell's Sponsoring Globetrotters At Barclays

The first basketball game at the new Barclays Center will not be a Nets contest, but Sunday's Harlem Globetrotters appearance. Modell's Sporting Goods, which has a store across the street from Barclays Center, has signed a regional sponsorship to welcome them. The deal also includes support for nine ...

09/26/12
Record For Ryder Cup Merch Online Sales

The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the ...

Tags: Marketing and Sponsorship

09/19/12
Brad Brown Leaves A-B

Anheuser-Busch VP/Sports & Entertainment Marketing BRAD BROWN has abruptly departed the nation’s largest brewer after more than 20 years there. Brown had been with A-B since '91 and is the latest in a string of marketers and sports marketers to leave since InBev acquired the brewer in '0 ...

Tags: People and Pop Culture

09/18/12
VP Brad Brown Abruptly Leaves A-B

Anheuser-Busch VP/Sports & Entertainment Marketing Brad Brown has abruptly departed the nation’s largest brewer after more than 20 years there. Brown had been with A-B since '91 and is the latest in a string of marketers and sports marketers to leave since InBev acquired the brewer in '0 ...

09/12/12
Peyton Manning's Jersey Tops NFL Sales

Sales figures from the first week of the NFL season on various sites administered by licensed sports e-tailer Fanatics.com point to one inescapable conclusion: Broncos QB Peyton Manning still moves product even after more than a year on the sideline due to injury. Figures from sites including Fanat ...

Tags: Marketing and Sponsorship, NFL

09/05/12
New Ad Campaign Promotes Bud Light's NFL Deal

Bud Light is relying on fan-centric marketing to support the second year of its NFL leaguewide sponsorship. In addition to the massive fantasy football promotion announced last month that will be carried on nearly 1 billion bottles and cans of America’s top selling beer brand, A-B has new ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

09/04/12
A-B Debuting Superstition Spot

Bud Light is relying on fan-centric marketing to support the second year of its NFL league sponsorship. In addition to the massive fantasy football promotion announced last month that will be carried on nearly one billion bottles and cans of America’s top selling beer brand, A-B has ...

09/04/12
Quaker Oats Offers NFL Sweepstakes

Pepsi's Quaker Oats unit is leveraging its NFL ties this season with a sweepstakes that offers a top prize winner the right to run the game ball onto the field before the start of Super Bowl XLVII. Aiming at six- to 13-year-olds and their moms, the contest asks consumers to go to a website and joi ...

08/31/12
Panini, N.Y. Daily News Team For Sticker Promo

Looking to boost sales of its NFL-licensed stickers, Panini America is teaming with the N.Y. Daily News for a promotion that will distribute 2.4 million sticker sheets and more than 14 million stickers inside copies of the newspaper's Sunday edition over the next month. Starting this Sunday, copies ...

Tags: Marketing and Sponsorship

08/29/12
Marriott Launching New NFL Activations

Marriott is launching a "Greatness on the Road" player of the week award to support the second year of its NFL corporate sponsorship. The program in support of Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Th ...

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