About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/14/13
SportsBusiness Daily: NFL, McDonald's Partnering On New Promo

The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's "NFL Rush Zone" animated property, which started online, and now airs on Nicktoons. Beginning this weekend, consumers buying Happy Meals at ...

Tags: Marketing and Sponsorship, McDonalds, NFL

11/11/13
SportsBusiness Journal: Legacy Agency launching baseball expo

Add expositions to the corporate consulting, broadcast and athlete representation businesses of The Legacy Agency. The New York firm is on the street with an 85,000-square-foot baseball show, aimed at both the business-to-consumer and business-to-business audiences, called “Baseball City.&rdq ...

Tags: Marketing and Sponsorship

11/08/13
SportsBusiness Daily: Drew Brees To Star In Latest Visa NFL Ad

Saints QB Drew Brees on Sunday will be featured in the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, in which fans submit NFL dream scenarios with hopes they will be fulfilled. Along with the spot from BBDO, which has a fan ...

Tags: Marketing and Sponsorship, Visa

11/07/13
SportsBusiness Daily: Jaguar To Make Super Bowl Advertising Debut

Jaguar this morning in N.Y. announced that it has bought Super Bowl advertising for the first time and will use it to help launch its F-Type Coupe. Jaguar said it purchased a 30-second spot in the second half of Fox' Feb. 2 broadcast of Super Bowl XLVIII and added its U.S. sales were up 36% this yea ...

Tags: Marketing and Sponsorship

11/04/13
SportsBusiness Daily: Warriors Hosting Partner Summit

Around 75 people representing 30 Bay Area-companies are expected at the Warriors' first-ever partner summit today at Oracle Arena in Oakland. Attendees will get a locker-room tour and hear a keynote from Warriors co-Owner Joe Lacob , along with presentations from Warriors President & COO Rick ...

11/04/13
SportsBusiness Journal: CSE builds relationships, business

There are agencies that thrive because the founder is well-connected from years in marketing, and there are agencies that succeed because of expertise in agency management or an early reputation for creative wizardry. Atlanta’s CSE can’t point to any of those as reasons for its succe ...

Tags: Marketing and Sponsorship

10/30/13
SportsBusiness Daily: Diageo Close To Sponsorship With NBA

Spirits marketer Diageo is close to taking the wraps off a multiyear sponsorship deal with the NBA. Specific brands being leveraged have yet to be named. Last night’s TNT broadcast of Bulls-Heat had a variety of spirits commercials, including ads for Diageo’s Ciroc Amaretto, a flavored v ...

Tags: Marketing and Sponsorship, NBA

10/28/13
SportsBusiness Journal: New creative for NBA’s opening night

The NBA goes into the 2013-14 season with a number of sponsors rolling out activations and unveiling new creative. While league partners have traditionally debuted ads on the NBA’s Christmas Day games, they are more than ever rolling out new ones this week. Kia is taking over sponsorshi ...

Tags: Marketing and Sponsorship

10/28/13
SportsBusiness Journal: Samsung near deal with NBA

With the NBA season tipping off this week, Samsung is close to completing a major sponsorship deal with the league that will include rights across the company’s line of smartphones, tablets, televisions, Blu-ray players and streaming video boxes. The multiyear deal encompasses the United St ...

Tags: Marketing and Sponsorship

10/28/13
SportsBusiness Journal: RSL signs one of top MLS jersey deals

In a deal completed in just over a month, MLS’s Real Salt Lake has signed LifeVantage as its new jersey sponsor. While Salt Lake City is one the smallest markets in MLS, the deal is one of the league’s largest, as MLS sources put it at $30 million over 10 years. That’s about $1 ...

Tags: Franchises

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