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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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NBA Hires WMG Exec Malcolm Turner To Serve As New D-League President

Published in SportsBusiness Daily on 10 / 30 / 14

The NBA has hired WMG Golf Division Managing Dir MALCOLM TURNER as President of the D-League. Turner will report to NBA Deputy Commissioner MARK TATUM and begin the new job Nov. 12. The 18-team D-League, which begins its '14-15 season on Nov. 14, has direct affiliations with 17 NBA teams an...

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Tags: People and Pop Culture, NBDL

More Stories by this Author

03/19/14
SportsBusiness Daily: MLB Expects Sellouts For Australia Games

MLB is close to a sellout at the 40,000-seat Sydney Cricket Ground for this weekend's two Opening Series games in Australia. The Dodgers and D-Backs will each play a team of Australian nationals, including nine under contract to MLB teams, before playing each other in the first two games of the ...

Tags: Events and Attractions, MLB

03/17/14
SportsBusiness Journal: Scotts plants March Madness effort

Scotts Miracle-Gro is mounting its first NCAA March Madness promotion with the help of pass-through rights from NCAA corporate sponsor Lowe’s and will do a media buy on the tournament in order to get in front of the spring yard season. Sc ...

Tags: Colleges

03/10/14
SportsBusiness Daily: Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

03/10/14
SportsBusiness Daily: Target To Sponsor '14 MLB All-Star Game

Target Field is the site of the '14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for individu ...

03/10/14
SportsBusiness Journal: Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

03/07/14
SportsBusiness Daily: Jets Hire Ian Lasher; Brian Matthews Joins NFL

See the Free Listing for the New York Jets Longtime ESPN marketer IAN LASHER has been hired as Jets Senior VP/Corporate Sponsorships. Lasher will report to team President NEIL GLAT and head the team's sponsorship and media sales. Lasher's 15 years with ESPN include the last sev ...

Tags: People and Pop Culture, NFL

03/06/14
SportsBusiness Daily: NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

03/05/14
SportsBusiness Daily: Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

02/24/14
SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

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