About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Archival firm builds business on teams’ ‘junk’

Published in SportsBusiness Journal on 08 / 21 / 17

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot....

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Tags: Franchises

More Stories by this Author

11/28/16
SportsBusiness Journal: Snickers renews WrestleMania deal

Snickers returns as presenting sponsor for  WWE’s flagship event. Photo by: COURTESY OF WWE Mars’ Snickers brand has renewed as presenting sponsor of WWE’s flag ...

Tags: WWE, ING, Ping, GE, AIG, Super Bowl, USA Network, YouTube, Media, CES, NFL, NASCAR, IMG, Turner Sports, ATT

11/28/16
SportsBusiness Journal: Bubbly brand will celebrate with Bolt

Just in time to push sales of holiday bubbly, nine-time Olympic gold medalist Usain Bolt has signed on with Pernod Ricard to support the company’s 189-year-old Mumm champagne brand. With an eye toward whimsy, if not hyperbole, Mumm is calling Bolt its new CEO, but that’s “chief ...

Tags: Marketing and Sponsorship

11/28/16
SportsBusiness Journal: Falcons’ new home nears record

Sponsorship sales at Mercedes-Benz Stadium in Atlanta have surpassed $900 million in contractually obligated sponsorship revenue, according to sources close to the organization. The original target for the building, which is scheduled to open next summer, was $1 billion. ...

Tags: Marketing and Sponsorship

11/21/16
SportsBusiness Journal: Pro Football’s ‘Disneyland’ taking shape

Rendering shows hotel, retail as part of Hall of Fame Village. Photo by: RENDERINGS COURTESY OF PRO FOOTBALL HALL OF FAME David Baker’s a big man, and the 6-foot-9 leader of the ...

Tags: Marketing and Sponsorship

11/21/16
SportsBusiness Journal: The Lefton Report: Blue tsunami

Cubs merchandise dominated the MLB Retail Summit. Demand has been so great that some licensees have stopped making anything except Cubs products. Photo by: TERRY LEFTON / STAFF (4) ...

Tags: Marketing and Sponsorship

11/18/16
SportsBusiness Daily: Johnson Controls Gets HOF Village Naming Rights

Milwaukee-based Fortune 100 industrial equipment/smart city supplier Johnson Controls has acquired naming rights to the Hall of Fame Village, the $600M, 90-acre mixed-use development adjacent to the Pro Football HOF in Canton. Sources said the deal is worth in the high seven figures annually over it ...

Tags: Facilities

11/18/16
SportsBusiness Daily: Johnson Controls Gets HOF Village Rights

Industrial equipment supplier Johnson Controls is taking naming rights to the HOF Village, a $600M, 90-acre mixed-use development adjacent to the Pro Football HOF. Sources said the deal was worth in the high seven figures per year over its 18-year term. Johnson becomes presenting sponsor of the HOF& ...

11/08/16
SportsBusiness Daily: Cubs' Merch Sales Already At Record Levels

Cubs fans are making the team's first World Series title in 108 years the biggest hot market ever for MLB and its licensees. The questions remaining are how big it can be and how long it will last. MLB Exec VP/Business Noah Garden said the league was prepared for a huge spike, but even those projec ...

Tags: Marketing and Sponsorship, Chicago Cubs

11/07/16
SportsBusiness Journal: Plugged In: Julie Haddon

With early stints at the Los Angeles Dodgers and trading card licensee Major League Marketing, followed by positions with seminal digital media brands eBay and Twitter, Julie Haddon brings a varied background to her new job as senior vice president of marketing for NFL Media. That’s appropria ...

Tags: People and Pop Culture

11/07/16
SportsBusiness Journal: The Lefton Report: Brooklyn beach

Barclays Center will welcome bars branded by Corona, Modelo Especial and Ballast Point beers. Photo by: BROOKLYN SPORTS & ENTERTAINMENT (3) ...

Tags: Marketing and Sponsorship

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