About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/03/12
Sportech Hires Former NBA Exec Schreff

Former NBA Media & Marketing Group President David Schreff has accepted a job as COO of the Americas for Sportech, which supplies pari-mutuel wagering technology to racetracks, off-track venues and casinos. Schreff will be based at Sportech’s North American HQs in New Haven, Conn., offic ...

11/29/12
NFL Helping Licensees Display Goods

The NFL today is helping its house and home licensees display their wares before the upcoming holiday and playoff seasons with an exhibition at a restaurant in midtown Manhattan filled with NFL-licensed products. Displayed will be team-logoed wine glasses, chip and dip sets and cheese boards wi ...

Tags: Marketing and Sponsorship, NFL

11/27/12
Griffin, ND Tops Cyber Monday Sales

Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-sell ...

Tags: Marketing and Sponsorship

11/26/12
Eagles Inducting Carlin Into Team HOF

Leo Carlin , arguably the longest tenured front-office team employee in Philadelphia at 50-plus years, will become the first off-field Eagle to be inducted into the team’s HOF at halftime of tonight’s game against the Panthers. Carlin, the team’s Dir of Tickets & Client Servi ...

11/20/12
NFL Promoting Play 60 Initiative At Games

The NFL is using its Thanksgiving Week games to promote the league’s six-year-old Play 60 youth anti-obesity initiative. At every game this week, Play 60 branding will be featured on NFL fields and there will be banners on the sidelines and goal posts. Pregame activities will include Play 60 k ...

Tags: Marketing and Sponsorship, NFL, Quaker Oats

10/23/12
MLB Partners Prep For World Series

MLB business partners are prepping for the World Series, which opens in S.F. tomorrow night. On the licensing side of the house, recent statistics from licensed sports e-commerce leader Fanatics.com show sales of Tigers licensed merchandise are spiking. Since the start of the MLB Playoffs through Oc ...

Tags: Marketing and Sponsorship, MLB

10/23/12
Aon Sponsoring Patiots-Rams London Game

Aon, which amped up its visibility with a jersey sponsorship of EPL club Manchester United over the past two years, has added some American football to its sponsorship portfolio. With the annual NFL game in London being staged this weekend, Aon has taken a sponsorship of the contest. Included in the ...

10/22/12
MLB Bringing Back Fan Cave

MLB’s Fan Cave social media experiment will return for a third year next season. A spot inviting fans to apply for the "job" of watching all 2,430 regular-season MLB games inside the Greenwich Village Fan Cave debuts this week and will air on Fox’ telecasts of the World Series, whic ...

10/18/12
Taco Bell Reprising "Steal a Base, Steal a Taco"

MLB corporate sponsor Taco Bell is reprising its "Steal a Base, Steal a Taco" promotion during next week’s World Series. Any stolen base during the Fall Classic gets consumers a free Doritos Locos taco at any Taco Bell location. The QSR last staged the promo in '08 and consumers could get thei ...

10/04/12
Hirschhorn Examines State Of Marketing

In the first of several sessions of our “Marketing from the C-Suite” series, MetLife Exec VP/Global Brand, Marketing & Communications Beth Hirschhorn discussed what is exciting, innovative and challenging about today’s marketing landscape. Here are selected quotes from the se ...

Tags: Events and Attractions

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