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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Sources: VF Corp. To Sell Its Sports Licensing Group To Fanatics, Likely "Within Weeks"

Published in SportsBusiness Daily on 03 / 27 / 17

NFL owners later today at meetings in Phoenix are scheduled to vote on proposals surrounding the transfer of the NFL business held by VF’s Licensed Sports Group (LSG) to Fanatics. Sources said this means VF is close to selling its licensing business to Fanatics, and the sale should be official...

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Tags: Finance, Majestic Athletic, VF Corp.

More Stories by this Author

10/10/16
SportsBusiness Journal: Mobil 1 gets official status with NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA and D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activa ...

Tags: Marketing and Sponsorship

10/05/16
SportsBusiness Daily: ExxonMobil Signs Multiyear Deal With NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA, and the D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activation -- including in-arena promos and customer hos ...

Tags: Marketing and Sponsorship, NBA, ExxonMobil

10/03/16
SportsBusiness Journal: The Lefton Report: Clocking in

C AA Sports has won a three-month-long agency shootout to assist Tissot with marketing activation of its NBA rights deal, a major investment by the company approaching its second year. This season, Tissot’s brand will be on the 24-sec ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: The Lefton Report: Shakeout cycle

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: NBA jersey ads not an easy sell

The idea of NBA jersey patches was met with great promise when it was finally approved after years of debate. Nearly six months later, the reality has been more problem than panacea. The NBA authorized a three-year test for teams to sell 2.5-by-2.5-inch advertising patches on jerseys in April. Ev ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Octagon rebrand: New logo, outlook

IPG’s Octagon sponsorship consulting and talent representation agency has completed a rebrand, yielding both a new logo and a new positioning. “We wanted to tell people that we are in the business of the future,” said Rick Dudley, Octagon Worldwide chairman and CEO. ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Octagon: What’s new, what’s growing

Since Octagon’s new positioning embraces the future , a room full of their best and brightest gathered at the agency’s Norwalk, Conn., headquarters to discuss what’s next. The group included CEO Rick Dudley; Chief Strategy Officer Simon Wardle; co-consulting heads Derek Aframe an ...

Tags: Marketing and Sponsorship

09/22/16
SportsBusiness Daily: Lady Gaga Set To Headline SB Halftime

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi ...

Tags: Events and Attractions, NFL, PepsiCo

09/12/16
SportsBusiness Journal: Game Changers: Diane Pelkey

Photo by: UNDER ARMOUR D iane Pelkey joined Under Armour in 2007, when it was a $700 million brand. It’s now a $5 billion brand, so yes, it’s been a bit of a rocket ride — but not one the 13-year Reebok/Adidas marketer anticipated. When a colleague firs ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Rams fill top slots with Hyundai, AT&T

Hyundai and AT&T are in as the last of 10 top-level “homecoming” sponsors that the Los Angeles Rams have secured for their first season back in Los Angeles. Hyundai’s nonexclusive Rams deal fits with its NFL league deal, the car brand’s five other NFL team sponsorships ...

Tags: Marketing and Sponsorship

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