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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Journal: NBA All-Star returns to NYC

NYC and MSG host their first All-Star Game since 1998. Photo by: GETTY IMAGES O ne market, two arenas, two host teams — and a massive new community service event. It adds up to ...

Tags: Events and Attractions

SportsBusiness Journal: The Lefton Report: NBPA licensing

T he NBA hasn’t controlled the marketing of its players since basketballs had laces, but it certainly seems that way. Long before the NBA’s popularity exploded with the ascension of players like Larry Bird and Magic Johnson in the ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Subway Inks Last-Minute Deal For SB Spot

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th ...

SportsBusiness Daily: NFL Licensees Hope For Seahawks Win

NFL licensees and their retailers are pulling hard for the Seahawks in Super Bowl XLIX. The appeal of a back-to-back championship and the Seahawks' superior retail draw after winning last year has "if-win" orders for the team ranging 30-40% more than the Patriots, via licensed sports e-commerce spec ...

SportsBusiness Daily: Beckham Leads NFLPI's List Of Rising Stars

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im ...

Tags: Marketing and Sponsorship, NFL

SportsBusiness Daily: Andrew Luck Endorsing TD Ameritrade

First-year NFL corporate sponsor TD Ameritrade has signed Colts QB Andrew Luck to a two-year endorsement pact. Under the deal, Luck will appear in national ad campaigns, do social media and make promotional appearances for the NFL's official brokerage house. The agreement with Luck is coterminous ...

SportsBusiness Journal: The Lefton Report: Licensees like repeat

S ince the Green Bay Packers have four Super Bowl titles and a national following, we went to the recent Sports Licensing and Tailgate Show in Las Vegas anticipating that the Cheese-heads would be the choice of the retailers and manufacturers who ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsors vie for attention

The NFL’s largest corporate patrons are finalizing Super Bowl activation programs, with more in downtown Phoenix than in prior championship weeks in Arizona. “The downtown [Phoenix] infrastructure has expanded, so we’re taking advantage of that,” said Renie Anderson, NFL s ...

Tags: In-Depth, Super Bowl

SportsBusiness Journal: Russo forms boutique agency

Veteran sports and media marketer Chris Russo is looking to capitalize on the trends in media technology and finance in launching Fifth Generation Sports, a boutique agency with capabilities in marketing, research, digital and social media with access to investment capital. The name Fifth Genera ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Licensees expect more big numbers

Last year’s New York/New Jersey Super Bowl yielded the most sales ever for NFL licensees. The hot market for Seattle’s championship eclipsed everyone’s predictions. The NFL is hoping for something nearly as big for Super Bowl 50 in 2016. So what are the expectations for Super Bo ...

Tags: In-Depth, Super Bowl

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