About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

12/12/13
SportsBusiness Daily: Steiner Activates Around "Bronx Bombers"

Steiner Sports is leveraging its position as the Yankees’ exclusive memorabilia company by tying into the Broadway production of "Bronx Bombers," which opens Jan. 10 at N.Y.'s Circle in the Square Theater. Steiner is mounting a display of Yankees memorabilia in the theater lobby that will incl ...

12/10/13
SportsBusiness Daily: USA Today Partners With QuintEvents

USA Today is lending its name to a hospitality venture though an agreement between the USA Today Sports Group and QuintEvents. Under the arrangement, USA Today will use assets within Gannett’s media properties to sell packages for top-shelf sports events, including the Super Bowl and Kentucky ...

Tags: Marketing and Sponsorship

12/09/13
SportsBusiness Daily: Steiner Sports Hosts Yankees Dinner

Around 650 people are paying $1,000-2,000 each for a dinner and Q&A managed by Steiner Sports and honoring the Yankees’ “Core 4” tonight at the Cipriani Wall Street in N.Y. Yankees corporate sponsor Delta is the lead sponsor and gets logo placement. The “Core 4” of ...

12/09/13
SportsBusiness Daily: NFL Launching "Homecoming" Effort

Beginning with tonight’s game in Chicago, the NFL is launching a "Homecoming" platform, designed to further unite fans with legacy players and their favorite teams. Kicking off with Mike Ditka’s number retirement during tonight’s game at Soldier Field, various retired NFLers w ...

12/05/13
SportsBusiness Daily: Panini America Inks Deal With E.J. Manuel

Panini America has signed Bills QB E.J. Manuel to a multiyear autograph and memorabilia deal. Manuel is scheduled to do a signing next week, after which autographed and game-worn items will be on sale on the company’s website. The agreement continues the expansion of the Panini Authentic di ...

12/05/13
SportsBusiness Daily: CHL Looking To Expand To 12-Team League

Months after buying itself from a longtime ownership group and naming a new commissioner, the Central Hockey League is putting out a "space available" sign, saying it will expand the 10-team league by two additional franchises next season. The CHL has retained W.B. Grimes’ Sports Advisory Grou ...

Tags: Leagues and Governing Bodies, CHL

12/03/13
SportsBusiness Daily: Sports Properties Report Cyber Monday Gains

Never underestimate the influence of television to propel the NFL’s businesses. The latest example of that powerful relationship comes from Cyber Monday sales results in which a New Era knit cap carrying the colors and logos of the Seahawks was the top-selling item on NFLShop.com. The Seahawks ...

12/02/13
SportsBusiness Journal: In MLB's licensing spotlight

After a fiscal year in which licensed sales were flat, MLB is looking to niche areas for growth. MLB consumer products chief Howard Smith said sales of Red Sox championship gear were comparable to the team’s last championship in 2007, getting the fiscal year off to a nice start. ...

Tags: Marketing and Sponsorship

12/02/13
SportsBusiness Journal: Milestone for March of Dimes event

The annual March of Dimes Sports Luncheon on Wednesday will celebrate its 30th anniversary, and over the years it has become the Super Bowl of charitable sports gatherings. Former CBS Sports President Neal Pilson helped start the luncheon and recalls raising around $100,000 in its first year. Thi ...

Tags: Events and Attractions

11/20/13
SportsBusiness Daily: Kia Sponsoring USA Today "Best Of" Sports Awards

Kia Motors has signed on as presenting sponsor of a USA Today promotion debuting later this week in which the Ad Meter platform will be employed to determine the “Best Of” across sports and sports culture. Fans can register online to be an Ad Meter panelist and help decide 15 of the ...

Tags: Marketing and Sponsorship, Kia Motors

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