About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

03/17/14
SportsBusiness Journal: Scotts plants March Madness effort

Scotts Miracle-Gro is mounting its first NCAA March Madness promotion with the help of pass-through rights from NCAA corporate sponsor Lowe’s and will do a media buy on the tournament in order to get in front of the spring yard season. Sc ...

Tags: Colleges

03/10/14
SportsBusiness Daily: Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

03/10/14
SportsBusiness Daily: Target To Sponsor '14 MLB All-Star Game

Target Field is the site of the '14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for individu ...

03/10/14
SportsBusiness Journal: Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

03/07/14
SportsBusiness Daily: Jets Hire Ian Lasher; Brian Matthews Joins NFL

See the Free Listing for the New York Jets Longtime ESPN marketer IAN LASHER has been hired as Jets Senior VP/Corporate Sponsorships. Lasher will report to team President NEIL GLAT and head the team's sponsorship and media sales. Lasher's 15 years with ESPN include the last sev ...

Tags: People and Pop Culture, NFL

03/06/14
SportsBusiness Daily: NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

03/05/14
SportsBusiness Daily: Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

02/24/14
SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug