About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Meier Raivich, Fanatics

Published in SportsBusiness Journal on 09 / 25 / 17

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th...

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Tags: Power Players

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Tags: NHL at 100

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