About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

S&E Sponsorship Group Acquired By Dentsu Aegis, Will Be Rebranded As MKTG Canada

Published in SportsBusiness Daily on 12 / 02 / 16

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's...

Read More

Tags: People and Pop Culture

More Stories by this Author

SportsBusiness Journal: Lefton Report: Worries for MLB licensees

T he 40-plus MLB licensees that gathered here last week for a licensing summit were happy with solid sales so far this baseball season and enthusiastic about the influx of young stars and the renaissance in Chicago, where the Cubs have the best re ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: UCLA, Under Armour Unveiling New Deal

Under Armour will unveil a landmark footwear and apparel deal with UCLA today that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed w ...

SportsBusiness Journal: The Lefton Report: NFL retail rights

S ince Chris Halpin , NFL senior vice president of licensing and consumer products, moved over from his prior league post as vice president of media strategy and business development less than two years ago, the NFL has extended deals with some o ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: State Farm Wins Sports Sponsor Of The Year

After its fourth nomination in eight years, State Farm Insurance was in danger of being forever cast as a bridesmaid. Finally winning sponsor of the year, especially in as competitive a category as insurance, put all the past disappointments to rest. "We feel like our sports strategy and assets ...

Tags: Sports Business Awards, State Farm

SportsBusiness Daily: CAA Sports Wins Best In Property Consulting

CAA Sports represents another SBA winner connected to the phenomenal success of the Warriors in the last year. In selling naming rights for the Warriors' arena to JPMorgan Chase more than three years before the building will open, CAA Sports fashioned the most celebrated facility deal of the year -- ...

Tags: Sports Business Awards

SportsBusiness Daily: Octagon Wins Best Talent Rep Of The Year

Octagon is now a multifaceted sports marketing agency, but since it has its roots in talent representation, winning in that category for the first time seems more than appropriate. As the rep for Warriors G and two-time NBA MVP Stephen Curry, Octagon helped orchestrate the year's biggest individual ...

Tags: Sports Business Awards, Octagon

SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

SportsBusiness Journal: The Lefton Report: Brady dreams in black

F rom our vantage point at the intersection of sports and commerce, we’re used to marketers being so overcome by the sizzle of sports that they rarely think about how to sell the steak until after they have bought a bundle of sports rights t ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NFL Giants Set For Health Festival

The NFL Giants’ fourth annual health festival kicks off Saturday at MetLife Stadium, with sponsors support from WNBC, WNJU-Telemundo, Quest Diagnostics and Verizon. Last year, the two-day health and fitness fest drew 40,000 fans. Quest and Hackensack Univ. Medical Center will offer adults free ...

SportsBusiness Daily: Kentucky Derby Sets Retail Record

Fanatics is reporting record retail sales at Churchill Downs during the Kentucky Derby last Saturday. In the first year of a multiyear deal with Churchill Downs to operate both online and on-site retail at the track, Fanatics said it surpassed the ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug