About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Alex Ovechkin Becomes First NHLer To Get Memorabilia Deal With Fanatics Authentic

Published in SportsBusiness Daily on 02 / 27 / 15

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/03/14
SportsBusiness Journal: The Lefton Report: Lagardère scores

L agardère Unlimited ’s corporate consulting group has scored an impressive win in one of the biggest agency shootouts of the year, securing Citigroup ’s global sports and entertainment business from an original list of around ...

Tags: Marketing and Sponsorship

10/31/14
SportsBusiness Daily: NYC Marathon Sports 26 Corporate Partners

The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official part ...

Tags: Marketing and Sponsorship, New York Road Runners

10/30/14
SportsBusiness Daily: Turner Named New NBA D-League President

The NBA has hired WMG Golf Division Managing Dir MALCOLM TURNER as President of the D-League. Turner will report to NBA Deputy Commissioner MARK TATUM and begin the new job Nov. 12. The 18-team D-League, which begins its '14-15 season on Nov. 14, has direct affiliations with 17 NBA teams an ...

Tags: People and Pop Culture, NBDL

10/30/14
SportsBusiness Daily: Florida Hospital Signs Deal With DIS

Daytona Int'l Speedway is announcing today that it has sold Florida Hospital its second "Founding Partner" sponsorship as part of track's $400M renovation, scheduled for completion next year. Florida Hospital gets designation as the official healthcare provider of DIS beginning next year. Also ...

Tags: Daytona International Speedway, Marketing and Sponsorship

10/30/14
SportsBusiness Daily: Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

10/28/14
SportsBusiness Daily Global: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

10/27/14
SportsBusiness Daily: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: People and Pop Culture

10/27/14
SportsBusiness Daily: Knicks Signs Multiyear Deal With ZTE

The official cell phone of the NBA in China is now the official smartphone of the Knicks stateside. The team today is announcing that Chinese cell phone brand ZTE, the fourth-largest handset manufacturer in the U.S., has signed a multiyear sponsorship deal with club, joining the Rockets and Warriors ...

Tags: Marketing and Sponsorship, New York Knicks

10/27/14
SportsBusiness Daily: Chime Acquires SJX Partners

Sponsorship consulting and sales agency SJX Partners of New Canaan, Conn., has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of ...

10/27/14
SportsBusiness Daily: NHL Hosting "Innovation Day" In San Jose

The NHL is holding an “Innovation Day” meeting today at SAP Center to demonstrate and test some cutting-edge technology the league hopes to have on ice some day. NHL COO John Collins said that around 50 people will attend the briefings and demonstrations, including NHL rights holders N ...

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