About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/16/15
SportsBusiness Daily: NYC FC Earns $13.60 Per Cap In Home Debut

The home debut of NYC FC yesterday produced what some officials at Yankee Stadium were calling a record cash register ring for a regular-season MLS game. An MLS official did confirm that the numbers were in fact a record for the league. Around $500,000 in NYC FC merchandise was sold, with a per cap ...

03/16/15
SportsBusiness Daily: Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: Farmers deal served its purpose

Four years ago last month, AEG and Farmers Insurance revealed a blockbuster partnership tied to the proposed development of an NFL stadium in downtown Los Angeles. They announced a mammoth 30-year naming-rights deal valued at $600 million to $700 million, touted as the biggest agreement in sports. F ...

Tags: Marketing and Sponsorship, Facilities

03/16/15
SportsBusiness Journal: Nike extends on-field deal with the NFL

N ike has quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal that took effect in the 2012 NFL season. In keeping its NFL exclusive without an auction, Nike retains one of its most powerful domestic sports marketing assets through the 2019 s ...

Tags: Marketing and Sponsorship

03/09/15
SportsBusiness Daily: NFL Consumer Products Summit Begins

The 13th annual NFL Consumer Products Summit kicks off today at the George R. Brown Convention Center in downtown Houston. More than 500 NFL retailers, licensees and club merchandising personnel will attend the two-day gathering, which will include a show floor with 146 booths displaying licensed pr ...

03/09/15
SportsBusiness Journal: The Lefton Report: Paid fantasy gaming

A cross sports, everyone’s trying to gauge the effect that paid fantasy gaming will have on the industry. Affiliations with teams and leagues have attracted considerable attention, since they constitute a Good Housekeeping seal of sorts. ...

Tags: Marketing and Sponsorship

03/09/15
SportsBusiness Journal: Audi goes all in for MLS sponsorship

Audi of America has signed a four-year deal with Major League Soccer, making it the league’s official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi’s la ...

Tags: Marketing and Sponsorship

03/04/15
SportsBusiness Daily: Audi Inks Four-Year Deal With MLS

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac ...

Tags: Marketing and Sponsorship, MLS, Audi

03/02/15
SportsBusiness Journal: The Lefton Report: Locking up Longhorns

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t ...

Tags: Marketing and Sponsorship

02/27/15
SportsBusiness Daily: Ovechkin Signs With Fanatics Authentic

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi ...

Tags: Marketing and Sponsorship

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