About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Daily: Mike Sundet Leaving A-B For Momentum

Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment. Sundet was one of the last of a core group of A-B marketers dating from before the InBev acquisitio ...

SportsBusiness Daily: Nike Signs Mariota To Endorsement Deal

Former Univ. of Oregon QB Marcus Mariota, who has worn the Nike swoosh while playing for the college program most aligned with the shoe and apparel company, is close to signing an endorsement deal with Nike. Sources with knowledge of the deal said the contract between Nike and the '14 Heisman Trophy ...

Tags: Marketing and Sponsorship, Nike

SportsBusiness Daily: MLB Senior VP/Licensing Howard Smith Out

The new administration of MLB Commissioner ROB MANFRED and President of Business & Media BOB BOWMAN  continues to reshape the league's front office in N.Y., as MLB Senior VP/Licensing HOWARD SMITH was abruptly dismissed Friday afternoon. Smith had been in charge of MLB licensing since ...

Tags: People and Pop Culture, MLB

SportsBusiness Journal: Gambling a key topic at All-Star

The NBA’s focus on gambling and its related business impact continues, with the league using its recent All-Star Weekend to push ahead its support of legalizing sports wagering. NBA Commissioner Adam Silver highlighted the issue of further legalization of gambling on pro sports by making it ...

Tags: Events and Attractions

SportsBusiness Journal: Champions: Mike Trager

M ike Trager felt the allure of television before his family even had one. As a teen, before his family could afford a TV, Trager recalls spending Friday nights glued to the set. The only resident in Trager’s apartment complex who had one would turn his television to the window on Friday n ...

Tags: Champions

SportsBusiness Journal: Schneider in spotlight at Vegas arena

France-headquartered Schneider Electric last week announced its boldest marketing move yet in the U.S., signing on as the first founding partner of the 20,000-seat, $375 million Las Vegas arena, scheduled to open in 2016 and being built by AEG and ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: NFL to split autos?

T he NFL’s competitive season is over, so the selling season is fully underway. Filling the car and truck category, where GMC is departing after a 14-year run, is the top offseason priority. Renie Anderson , NFL senior vice president o ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL invests in licensed apparel firm

The NFL has made a seven-figure equity investment in Outerstuff, one of its largest apparel licensees. League sources said the equity play, which includes an opportunity for further investment, closed last year. The deal draws its significance in part from being an indicator of where the sports ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Super Bowl XLIX: Arizona

On the surface, there was never a more trying year to be a business partner of America’s most popular spectator sport. It was an NFL season that began with problems off the field amid a firestorm of domestic abuse charges. It was a season ...

Tags: Events and Attractions, Leagues and Governing Bodies

SportsBusiness Journal: NYC brings out big All-Star activations

This week’s NBA All-Star Game in New York will see a level of promotion and activation from the league’s partners greater than anything seen previously for the event. Kumho, the NBA’s official tire, is launching ...

Tags: Events and Attractions

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