About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

ZipBlimp out to prove that it’s not just a bunch of hot air

Published in SportsBusiness Journal on 01 / 15 / 18

L ike many, Chris Beauchamp ’s quest for “new and improved” began when he realized that what he thought was state-of-the-art was actually archaic. At an Orlando Magic game a few years back, Beauchamp watched as the obligatory m...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/01/17
SportsBusiness Journal: Lids enlists director Spike Lee

Lids will use Lee’s video on social, digital channels within stores. The 1,200-store Lids retail chain is relatively marketing shy, but the cap specialist is about to debut a social and digital ...

Tags: Marketing and Sponsorship

05/01/17
SportsBusiness Journal: The Lefton Report: L.A. seeks $30M

S ources tell us that the Los Angeles Rams are in the market with an asking price in excess of $30 million per year on naming rights for the forthcoming $2.6 billion stadium in Inglewood that will house both the Rams and the team formerly known as ...

Tags: Marketing and Sponsorship

04/27/17
SportsBusiness Daily: Municipal Credit Union Signs With NFL Jets

Municipal Credit Union, which serves more than 400,000 N.Y. residents, has signed on as a Jets sponsor and will serve as presenting sponsor of the team's NFL Draft activities. MCU gets the "official credit union" designation and also receives stadium signage, TV, radio and digital media inventory. T ...

Tags: Marketing and Sponsorship, New York Jets

04/24/17
SportsBusiness Journal: World Congress of Sports: Don’t panic

With angst over how to bond with young fans reaching a fever pitch, it’s fair to wonder whether sports simply won’t be as important to future generations. But most industry leaders gathered at the CAA World Congress of Sports last week are confident. In their eyes, there’s nothi ...

Tags: Events and Attractions

04/17/17
SportsBusiness Journal: Nike signs key players ahead of draft

Nike has signed some top NFL rookies in preparation for the April 27 draft, including Clemson quarterback Deshaun Watson. An obvious first-round selection, some scouts have pegged dual-threat Watson as the top QB prospect in the draft. Insiders said Nike had the 21-year-old Georgia native tabbed ...

Tags: Marketing and Sponsorship

04/17/17
SportsBusiness Journal: Falcons stadium on cusp of $1B mark

Atlanta’s new Mercedes-Benz Stadium is a sponsor away from completing the sale of its founding-level sponsorships. It has not been as easy to attract top-level sponsors for the remaining category, health care/hospital, as for some of the others that have been filled, although Children&rsquo ...

Tags: Marketing and Sponsorship

04/14/17
SportsBusiness Daily: SNY Ad Sales Up 10% For Mets Telecasts

The Mets are putting up wins to start the '17 season, and off the field, things are also going swimmingly. SNY President Steve Raab said that sales on the team-owned RSN are up around 10% from a year ago. Raab: "Dollars from renewal deals have come in at more than 100% for the second year in a row, ...

Tags: Marketing and Sponsorship, New York Mets, SNY

04/11/17
SportsBusiness Daily Global: Mich Ultra To Sponsor World Surf League

AB InBev's Michelob Ultra brand is the new beer sponsor of the World Surf League for U.S. events. Mich Ultra will support the deal with WSL content on social media channels, and the brewer will back branded hospitality areas and after parties at domestic WSL events. Grupo Modelo's Pacifico brand sig ...

Tags: Marketing and Sponsorship, North America

04/10/17
SportsBusiness Daily: Mich Ultra To Sponsor World Surf League

A-B InBev's Michelob Ultra brand is the new beer sponsor of the World Surf League for U.S. events. Mich Ultra will support the deal with WSL content on social media channels, and the brewer will back branded hospitality areas and after parties at domestic WSL events. Grupo Modelo's Pacifico brand s ...

04/10/17
SportsBusiness Journal: Forty Under 40: Justin Toman

pepsico Gymnastics is a sport requiring a heady mix of agility, balance, flexibility and strength. As a gymnast since age 5, who has competed at the sport’s highest levels, Justin Toman has been developing those skills for years. As Pepsi’s director of sports marke ...

Tags: Forty Under 40

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