About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Premium powerhouse BDA off sidelines, gets into NBA game

Published in SportsBusiness Journal on 10 / 24 / 16

For years, Bensussen Deutsch & Associates took shots from beyond the three-point line at the NBA. While the Seattle-based premium powerhouse signed deals with others over the past decade or so, the NBA was adamant about running its own premium business, even as BDA affiliated with some of the bi...

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Tags: In-Depth, NBA Season Preview

More Stories by this Author

SportsBusiness Journal: Next league for jersey ads?

With the NBA crossing the Rubicon by selling ad space on jerseys, the obvious question that follows is, Who will be next among the big stick-and-ball leagues? Certainly we know who’s not at the head of the line as far as selling ads on uniforms. “That’s NOT something that&rs ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: Colorful catchers

F inding a blank canvas on a field where pro sports are played is about as easy as finding someone with no opinion on Donald Trump’s candidacy. However, when the independent Atlantic League opens its baseball season April 21, that’s wh ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Building a culture

After six years as a former minority owner of the then New Jersey Nets and now approaching his third year as Florida Panthers owner, Vincent Viola insists that he knows only as much about sports as any “super fan.” But ask him about the lessons of team ownership and he answers with the t ...

Tags: In-Depth, World Congress of Sports

SportsBusiness Journal: Mets’ big offseason follows winning year

Following their first World Series appearance in 15 years, the New York Mets are opening their 2016 season with a slate of results off the field that are just as impressive. As of last week, full-season and full-season-equivalent ticket sales have doubled, despite a price hike that averaged just ...

Tags: Franchises

SportsBusiness Journal: Big East: Title will draw interest

While the Big East Conference name is 37 years old, the “new” Big East, which acquired that name from what is now the American Athletic Conference, is only 3 years old. “Big East II” was founded in 2013 by non-football schools that broke off from the old Big East, so the p ...

Tags: Colleges

SportsBusiness Journal: For Parkes, time right to end MLB run

Jacqueline Parkes became MLB's CMO in 2008. Photo by: GETTY IMAGES Jacqueline Parkes, departing chief marketing officer for Major League Baseball, said last week she reached a career “inflect ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: College landscape

W e’ve witnessed some years of a roiling college sports landscape that’s included massive conference shifts and defections. At the same time, we’ve seen and noted acquisition and consolidation within the marketing agencies servin ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Longtime NFL Licensing Exec Leo Kane Leaving

NFL Senior VP/Consumer Products LEO KANE , one of the most powerful figures in sports licensing and one of the league’s most tenured execs, is leaving after approximately 23 years with the league. Kane’s impending departure was made official last week at the close of the NFL's fiscal ye ...

Tags: People and Pop Culture, NFL

SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

SportsBusiness Journal: Forty Under 40: Dana Rosenberg

Among Forty Under 40 honorees, “electrical engineering degree” is not a frequently seen résumé line. Dana Rosenberg can make that claim — but, by her own admission, “I loved math and science, but I was a horrific EE,” she said. “[At Princeton], I would cross out the profess ...

Tags: Forty Under 40

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