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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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New Three-Bottle Set Of Wines Commemorates 76ers' NBA Titles

Published in SportsBusiness Daily on 07 / 19 / 16

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr...

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More Stories by this Author

02/15/16
SportsBusiness Journal: Will Pepsi return as halftime sponsor?

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha ...

Tags: Super Bowl

02/15/16
SportsBusiness Journal: Katzoff to exit GMR Marketing

After a triumphant Super Bowl, during which GMR Marketing served 14 clients in San Francisco with more than 400 employees, Jan Katzoff, the agency’s head of global sports and entertainment consulting, is moving on. Katzoff’s last day with the firm will be March 1. Adam Lippard will su ...

Tags: Marketing and Sponsorship, People and Pop Culture

02/11/16
SportsBusiness Daily: NBPA Hosting House During ASG Weekend

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA player ...

Tags: Marketing and Sponsorship, NBA

02/10/16
SportsBusiness Daily: Ross Greenburg Headed To Iona College

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02/08/16
SportsBusiness Daily: Fanatics, USA Golf Reach E-Commerce Pact

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02/08/16
SportsBusiness Journal: Face of NHRA named president of IHRA

Mike Dunn, a former drag racing driver and owner who has been the face of the NHRA on ESPN for the past 14 years, is the new president of the rival International Hot Rod Association. The move comes as part of a reorganization engineered by Chris Lencheski, hired as vice chairman and CEO of IHRA p ...

Tags: Leagues and Governing Bodies

02/08/16
SportsBusiness Journal: The Lefton Report: Suit up

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Tags: Marketing and Sponsorship

02/05/16
SportsBusiness Daily: Paxton Lynch Signs Card Deal With Panini

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Tags: Marketing and Sponsorship, Panini

02/05/16
SportsBusiness Daily: Top-Selling Item At NFL Experience Is A Bag

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Tags: Marketing and Sponsorship, NFL

02/05/16
SportsBusiness Daily: Panini Signs Memphis QB Paxton Lynch

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