About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/31/13
John Brody Leaving Wasserman For NFL

In the run-up to the Super Bowl, the NFL has a new head of sponsorship sales. Wasserman Media Group President of Partnership & Business Development JOHN BRODY , who once ran sponsorship sales for MLB, is taking a similar job with the NFL. Brody's exact new title could not be learned. He replace ...

Tags: People and Pop Culture, NFL

01/31/13
Brody To Head Up NFL Sponsorship Sales

In the run-up to the Super Bowl, the NFL has a new head of sponsorship sales. Wasserman Media Group President of Partnership & Business Development John Brody , who once ran sponsorship sales for MLB, is taking a similar job with the NFL. Brody's exact new title could not be learned. He replace ...

01/30/13
Low-T Supplements May Be Next Sponsorship Area

Any consumer of broadcast sports has seen a dramatic increase over the last year or two in advertising for the latest male enhancement products, OTC supplements and medicines which promise to raise the amount of testosterone in males, something which occurs naturally in men as they age. Years after ...

Tags: Marketing and Sponsorship

01/25/13
NFL Allows Licensees To Use "Super Bro" Phrase

With the hype surrounding brothers Jim and John Harbaugh coaching against each other in Super Bowl XLVII reaching levels of hype only the Super Bowl can fuel, the NFL has given its licensees the go-ahead to proceed with Super Bowl products bearing the slogan “Super Bro.” Another slogan u ...

Tags: Marketing and Sponsorship

01/14/13
Verizon Kicking Off Super Bowl Events

NFL corporate sponsor Verizon Wireless is leveraging its Super Bowl rights in the host city of New Orleans with 10 events, which begin today. Verizon’s "NOLA 10" promotion kicks off with a "Race to the Super Bowl" event, hosted by Saints QB Drew Brees , in which 100 people will compete in a F ...

01/10/13
Panini To Provide Broncos' Game-Worn Gear

Looking to bolster its memorabilia offerings, Panini America has signed on as the Broncos' exclusive game-worn merchandise provider. It is the first time Panini has signed such a deal with an NFL team. With the Broncos hosting a divisional playoff game this weekend, PaniniAuthentics.com will have ga ...

Tags: Marketing and Sponsorship, Panini

01/09/13
T-Mobile, MLB Ink Three-Year Deal

T-Mobile, the country's fourth-largest wireless carrier, has signed a major three-year sponsorship with MLB and its teams that also includes extensive rights with MLBAM, giving baseball its first league-level telecommunications sponsorship deal in nearly 15 years. The agreement was announced last ni ...

12/19/12
Barclays Center Inks JetBlue As Official Airline

JetBlue has signed on as Barclays Center’s official domestic airline. Looking to make some noise as the winter travel season kicks off for the holidays, the carrier will commemorate its one-year tie-up with an event tomorrow at its terminal at JFK Int'l Airport. A half court will be erected on ...

Tags: Marketing and Sponsorship, Brooklyn Nets

12/14/12
ND Top-Selling CFB Team On Fanatics.com

Notre Dame’s resurgence on the football field this year has paid dividends with e-commerce specialist Fanatics.com. The Fighting Irish has been the site's top seller since Aug. 30 -- when the college football season began -- while Alabama is second, followed by Oregon, Ohio State and Flor ...

Tags: Marketing and Sponsorship

12/13/12
Sovereign Bank/Santander To Raise Sandy Funds

Sovereign Bank/Santander, the presenting sponsor of tonight’s Bengals-Eagles game at Lincoln Financial Field, is joining the parade of marketers helping to fund Hurricane Sandy relief. During the two-minute warning of the first half, Jorge Moran , President & CEO of Sovereign Bank and San ...

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