About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

03/20/17
SportsBusiness Daily: Fred Mangione Set To Join Jets

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

03/19/17
SportsBusiness Daily: NFL Set For Consumer Products Summit

About 100 NFL licensees, along with team merchandising personnel and outside retailers, are gathering today and tomorrow at Jacksonville's EverBank Field for the league's 15th Consumer Products Summit. The Summit is held annually in tandem with the NFL's Equipment Managers meeting. A total of more t ...

03/07/17
SportsBusiness Daily: Ivy League Tourneys Draws Bevy Of Sponsors

Citizens Bank is in as presenting sponsor of the Ivy League’s first postseason men’s and women’s basketball tournament, taking place this weekend at The Palestra in Philadelphia. Rhode Island-based Citizens Bank operates in all of ...

03/07/17
SportsBusiness Daily: Tanduay To Sponsor Nets, Barclays Center

Tanduay is now the official rum of both the Nets and Barclays Center under a new multiyear deal. The rum, produced in the Philippines, will be presenting sponsor of the arena’s 40/40 Club & Restaurant, last sponsored by AmEx. It also will entitle a suite-level bar and receive camera-v ...

03/06/17
SportsBusiness Journal: Lefton Report: Pepsi challenge

F or the first time in two decades, Major League Baseball will open its season without Pepsi as a corporate sponsor. Sources said that while Pepsi-owned Gatorade — at 27 years MLB’s second-most-tenured corporate patron — is r ...

Tags: Marketing and Sponsorship

03/06/17
SportsBusiness Journal: Warriors give PSLs hard look

While Golden State Warriors President Rick Welts insists no final decision has been made, many in the NBA are convinced that the Warriors will be the first NBA team to sell personal seat licenses across the vast majority of their seats, a huge boon to the privately financed, $1 billion Chase Center ...

Tags: Franchises

03/06/17
SportsBusiness Journal: Lefton Report: Retail hand-wringing

I ndustrywide anxiety about the consolidation of brick-and-mortar sporting goods retailers has morphed into a more broad-based concern about softness of retail in general. In February, U.S. retail sales recorded their smallest gain in six month ...

Tags: Marketing and Sponsorship

03/03/17
SportsBusiness Daily: NFL Sponsors Activating At Combine

The on-field portion of the annual NFL Combine begins today at Lucas Oil Stadium in Indianapolis, and the league is encouraging fan interest and sponsor activation around the first year of the NFL Combine Experience. During the event at the Indiana Convention Center this weekend, fans can get autogr ...

03/01/17
SportsBusiness Daily: Geoff Reiss Joins AOL As Sports GM

Veteran sports exec GEOFF REISS has joined Verizon’s AOL unit as GM of Sports. Reiss helped start Starwave in the early '90s, which led to the creation and launch of ESPN.com. Those roots led to his latest gig -- AOL Chair & CEO TIM ARMSTRONG , who recruited Reiss, was a Starwave co-fou ...

Tags: People and Pop Culture

02/27/17
SportsBusiness Journal: For the high-flying NBA, it’s all good

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil ...

Tags: Leagues and Governing Bodies

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