About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

Featured Story

Audi Of America Becomes MLS' Official Auto Sponsor In Four-Year Deal

Published in SportsBusiness Daily on 03 / 04 / 15

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac...

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Tags: Marketing and Sponsorship, MLS, Audi

More Stories by this Author

11/03/14
SportsBusiness Journal: Turner bullish on D-League’s growth

Turner becomes D-League’s third president on Nov. 12. Photo by: WASSERMAN MEDIA GROUP For new D-League President Malcolm Turner, the expectation is clear: lead the developmental ...

Tags: Leagues and Governing Bodies

11/03/14
SportsBusiness Journal: NHL tests virtual ads for dasherboards

The NHL is quietly testing virtual advertising technology that would allow broadcasters to replace ads on home team dasherboards with their own electronic signage. What’s being referred to internally as “dynamic dasherboards” would allow more vibrant and pricey ad messages, incl ...

Tags: Leagues and Governing Bodies, Media

11/03/14
SportsBusiness Journal: The Lefton Report: Lagardère scores

L agardère Unlimited ’s corporate consulting group has scored an impressive win in one of the biggest agency shootouts of the year, securing Citigroup ’s global sports and entertainment business from an original list of around ...

Tags: Marketing and Sponsorship

10/31/14
SportsBusiness Daily: NYC Marathon Sports 26 Corporate Partners

The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official part ...

Tags: Marketing and Sponsorship, New York Road Runners

10/30/14
SportsBusiness Daily: Turner Named New NBA D-League President

The NBA has hired WMG Golf Division Managing Dir MALCOLM TURNER as President of the D-League. Turner will report to NBA Deputy Commissioner MARK TATUM and begin the new job Nov. 12. The 18-team D-League, which begins its '14-15 season on Nov. 14, has direct affiliations with 17 NBA teams an ...

Tags: People and Pop Culture, NBDL

10/30/14
SportsBusiness Daily: Florida Hospital Signs Deal With DIS

Daytona Int'l Speedway is announcing today that it has sold Florida Hospital its second "Founding Partner" sponsorship as part of track's $400M renovation, scheduled for completion next year. Florida Hospital gets designation as the official healthcare provider of DIS beginning next year. Also ...

Tags: Daytona International Speedway, Marketing and Sponsorship

10/30/14
SportsBusiness Daily: Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

10/28/14
SportsBusiness Daily Global: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

10/27/14
SportsBusiness Daily: SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: People and Pop Culture

10/27/14
SportsBusiness Daily: Knicks Signs Multiyear Deal With ZTE

The official cell phone of the NBA in China is now the official smartphone of the Knicks stateside. The team today is announcing that Chinese cell phone brand ZTE, the fourth-largest handset manufacturer in the U.S., has signed a multiyear sponsorship deal with club, joining the Rockets and Warriors ...

Tags: Marketing and Sponsorship, New York Knicks

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