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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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New Three-Bottle Set Of Wines Commemorates 76ers' NBA Titles

Published in SportsBusiness Daily on 07 / 19 / 16

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr...

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SportsBusiness Journal: Will Pepsi return as halftime sponsor?

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha ...

Tags: Super Bowl

SportsBusiness Journal: Katzoff to exit GMR Marketing

After a triumphant Super Bowl, during which GMR Marketing served 14 clients in San Francisco with more than 400 employees, Jan Katzoff, the agency’s head of global sports and entertainment consulting, is moving on. Katzoff’s last day with the firm will be March 1. Adam Lippard will su ...

Tags: Marketing and Sponsorship, People and Pop Culture

SportsBusiness Daily: NBPA Hosting House During ASG Weekend

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA player ...

Tags: Marketing and Sponsorship, NBA

SportsBusiness Daily: Ross Greenburg Headed To Iona College

Longtime HBO Sports exec Ross Greenburg is joining Iona College as executive-in-residence. Greenburg will teach a graduate and undergraduate course titled "The Business and Management of Content Creation." Greenberg served as HBO Sports President from '00-11 and worked at HBO for a total of 33 yea ...

SportsBusiness Daily: Fanatics, USA Golf Reach E-Commerce Pact

Fanatics is the new e-commerce provider for USA Golf, the sport's NGB. Under the pact, Fanatics will launch www.shop.usagolf.org , an e-commerce store that will sell the first USA Golf-licensed apparel. The new site will sell some apparel sourced and produced by Fanatics. The site opens with golf r ...

SportsBusiness Journal: Face of NHRA named president of IHRA

Mike Dunn, a former drag racing driver and owner who has been the face of the NHRA on ESPN for the past 14 years, is the new president of the rival International Hot Rod Association. The move comes as part of a reorganization engineered by Chris Lencheski, hired as vice chairman and CEO of IHRA p ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: Suit up

Ugly Suits extend Forever Collectibles’ novelty line beyond just sweaters. Photos by: TERRY LEFTON / STAFF T he eternally cr ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Paxton Lynch Signs Card Deal With Panini

Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card agreement. Under the agreement, Lynch will appear on both Panini collegiate and NFL trading card packaging through the '16 season. Lynch also will appear in Panini’s digital tradi ...

Tags: Marketing and Sponsorship, Panini

SportsBusiness Daily: Top-Selling Item At NFL Experience Is A Bag

Aramark's 35,000-square-foot licensed NFL merchandise store at the NFL Experience in S.F. has more than 1,500 items, with prices as high as $49,999 for a 16-ounce gold "coin." However, the top-selling item at the "NFL Shop at Super Bowl, Presented by Visa" costs just $0.25, and nearly every customer ...

Tags: Marketing and Sponsorship, NFL

SportsBusiness Daily: Panini Signs Memphis QB Paxton Lynch

Lynch will appear on both Panini collegiate and NFL trading card packaging Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card de ...

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