About The Author

Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

04 / 07 / 14

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia...

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Tags: Marketing and Sponsorship

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04/02/14
Teddy Bridgewater Inks Deal With Panini

Projected first-round NFL Draft pick Teddy Bridgewater has signed a deal with Panini, which will sell autographed versions of his trading cards. Bridgewater’s first card will be in the '14 Score product, which will  be available in June for $1.99 per pack or $48 a box. Bridgewater also ...

03/26/14
Church & Dwight Signs Three-Year Deal With MLB

Packaged-goods marketer Church & Dwight has signed a three-year deal as MLB's newest corporate sponsor. C&D, which gets rights across the laundry, pet care and oral care categories, will use its MLB rights principally to market its various Arm & Hammer and OxiClean laundry products. New ...

Tags: Marketing and Sponsorship, MLB, Church and Dwight

03/25/14
Church & Dwight To Sponsor MLB

Packaged-goods marketer Church & Dwight has signed on as MLB's newest corporate sponsor, in what sources said is a three-year deal. The league is expected to make an official announcement tomorrow. Church & Dwight will use its MLB rights to market its various Arm & Hammer products, along ...

03/19/14
MLB Expects Sellouts For Australia Games

MLB is close to a sellout at the 40,000-seat Sydney Cricket Ground for this weekend's two Opening Series games in Australia. The Dodgers and D-Backs will each play a team of Australian nationals, including nine under contract to MLB teams, before playing each other in the first two games of the ...

Tags: Events and Attractions, MLB

03/10/14
Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

03/10/14
Target To Sponsor '14 MLB All-Star Game

Target Field is the site of the '14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for individu ...

03/07/14
Jets Hire Ian Lasher; Brian Matthews Joins NFL

See the Free Listing for the New York Jets Longtime ESPN marketer IAN LASHER has been hired as Jets Senior VP/Corporate Sponsorships. Lasher will report to team President NEIL GLAT and head the team's sponsorship and media sales. Lasher's 15 years with ESPN include the last sev ...

Tags: People and Pop Culture, NFL

03/06/14
NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

03/05/14
Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

03/03/14
Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

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