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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

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08/24/16
SportsBusiness Daily: Panini Launches NFL Effort Around Rookies

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio ...

Tags: Marketing and Sponsorship, Panini

08/24/16
SportsBusiness Daily: Jets Unveiling New Products At MetLife Stadium

The Jets today are showcasing new interactive elements, along with new food and licensed products which will be available at home games this season. During what the team is calling a “Jets Gameday Upfront’’ at MetLife Stadium, team President Neil Glat will officiate, while MetLif ...

08/18/16
SportsBusiness Daily Global: NBA Teams, Emirates Talking Jersey Deals

Multiple NBA teams are in discussions with Emirates airline for sponsorship deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate adv ...

Tags: Marketing and Sponsorship, Middle East, North America

08/17/16
SportsBusiness Daily: NBA Teams Talking Jersey Deal With Emirates

Multiple NBA teams are in discussions with Emirates airline for sponsorships deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate a ...

Tags: Marketing and Sponsorship, Emirates, NBA

08/11/16
SportsBusiness Daily: Axalta Upgrades Sponsor Deal With Eagles

Fans attending tonight's Eagles preseason opener against the Buccaneers will see new branding on the passage through which the team enters and exits the field, as Axalta Coating Systems has upgraded to a six-year founding partner level sponsorship with the team. The deal includes title sponsorship ...

Tags: Marketing and Sponsorship, Philadelphia Eagles

07/27/16
SportsBusiness Daily Global: IHRA Expands Global Reach Into Australia

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I ...

Tags: Australia, Events and Attractions

07/26/16
SportsBusiness Daily: IHRA Expanding Global Reach Into Australia

IRG Sports + Entertainment Vice Chair & CEO Chris Lencheski said the IHRA will soon open a Sydney office, adding that the Australian expansion will help the IHRA in securing secure a media rights deal.

07/25/16
SportsBusiness Daily: Eagles Make Toyota First Auto Sponsor Since '08

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea ...

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

07/25/16
SportsBusiness Journal: The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

07/25/16
SportsBusiness Journal: Don’t laugh: Mascot HOF looks like a go

The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has enough municipal funding that groundbreaking is scheduled for the fall, perhaps as soon as September. The three-story, 25,000-square ...

Tags: Events and Attractions

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