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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

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Tags: People and Pop Culture, MLB

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12/19/14
SportsBusiness Daily: Marciani Out As MLB VP/National Sales

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu ...

Tags: People and Pop Culture, MLB

12/18/14
SportsBusiness Daily: Big Execs Reminisce On Sports Media

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a ...

Tags: People and Pop Culture

12/18/14
SportsBusiness Daily: Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

Tags: Marketing and Sponsorship, NHL

12/18/14
SportsBusiness Daily: Constellation, NHL Reach Sponsorship Deal

Constellation Energy today will take the wraps off its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals – not coincident ...

12/15/14
SportsBusiness Daily: Panini Inks Trading Card Deal With Oregon

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex ...

Tags: Marketing and Sponsorship, Panini

12/15/14
SportsBusiness Journal: The Lefton Report: NFL goes car shopping

T he wheels you hear screeching across the streets of Manhattan are not just yellow taxis. We’re told the NFL is relentlessly shopping for a new car deal, having been told by General Motors that this season will be its last as an NFL corpo ...

Tags: Marketing and Sponsorship

12/15/14
SportsBusiness Journal: Study: If you post, more likely to buy

For those still wondering about the value of, if not the pervasiveness of, social media, new research from Horizon Media has a data point to make any marketer’s head turn: “Greater willingness to post at a sporting event = greater willingness to buy.” Cause/effect marketing ...

Tags: Marketing and Sponsorship

12/12/14
SportsBusiness Daily: Geico Renews Deal With Mets

Just as things appear to be on the relative upswing for the Mets on the field, some of the club’s off-field efforts seem to be catching up, as well. Geico, one of the venue’s original top-level, signature sponsors, has renewed with the team for an additional three years. Sources sai ...

Tags: Marketing and Sponsorship, New York Mets, Geico

12/12/14
SportsBusiness Daily: USA Today, 3d Lacrosse Team For Youth Tourney

USA Today Sports and lacrosse events group 3d Lacrosse are teaming to stage a youth tournament that will see club teams from 16 markets in four age groups -- 8th-11th grade -- competing in “The Great State Showdown.” The event, which will showcase some of the country's top high-scho ...

Tags: Events and Attractions

12/10/14
SportsBusiness Daily: Table Tennis Event Set For Tonight

Former NBA marketer Peter Farnsworth ’s TopSpin table tennis tournament/sports industry gathering and benefit tips off its sixth year tonight at the Metropolitan Pavilion in Manhattan, with around 1,200 people expected to attend. Sponsors include MLB, NASCAR, the NBA, NFL, NHL, Octagon, IMG ...

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