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Terry Lefton

Terry Lefton covers marketing, including sponsorships, licensing and merchandising, for SportsBusiness Journal/Daily.

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Group building commercial platform for hockey’s Hobey Baker Award

Published in SportsBusiness Journal on 12 / 05 / 16

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/05/16
SportsBusiness Journal: Group builds platform for hockey award

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Lefton Report: CAA Sports joins search

A fter a period during which CAA Sports used acquisitions to enter or expand its corporate hospitality, talent representation, licensing, stadium and arena project management, and corporate consulting businesses, it’s now entering sports e ...

Tags: Marketing and Sponsorship

12/02/16
SportsBusiness Daily: S&E Sponsorship Group Acquired By Dentsu Aegis

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's ...

Tags: People and Pop Culture

12/02/16
SportsBusiness Daily: Dentsu Aegis Buys S&E Sponsorship Group

S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis' experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's built for collabor ...

12/01/16
SportsBusiness Daily: Tissot Signs Latest NBA Team Deal With Cavs

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip-off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. Tissot is in the second year of a six ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

12/01/16
SportsBusiness Daily: Tissot Signs Deal To Sponsor Cavaliers

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. A limited edition of 100 of the PRS ...

11/30/16
SportsBusiness Daily: March Of Dimes Luncheon Raises $1M-Plus

More than $1M was raised today at the industry’s biggest holiday event – the 33rd annual March of Dimes Sports Luncheon in N.Y. Honorees included Bruin Sports Capital Founder & CEO George Pyne , who got the Corporate Leadership Award, and PGA of America CEO Pete Bevacqua , who go ...

11/29/16
SportsBusiness Daily: Fanatics.com Sets Cyber Monday Sales Record

Cowboys QB Dak Prescott ’s No. 4 jersey was the top seller on licensed sports site Fanatics.com during Cyber Monday, a day when jerseys were the overall best seller on the site. Fanatics also said its record Cyber Monday sales increased 25% from '15. Warriors G Stephen Curry was the top-se ...

11/28/16
SportsBusiness Journal: Snickers renews WrestleMania deal

Snickers returns as presenting sponsor for  WWE’s flagship event. Photo by: COURTESY OF WWE Mars’ Snickers brand has renewed as presenting sponsor of WWE’s flag ...

Tags: WWE, ING, Ping, GE, AIG, Super Bowl, USA Network, YouTube, Media, CES, NFL, NASCAR, IMG, Turner Sports, ATT

11/28/16
SportsBusiness Journal: Bubbly brand will celebrate with Bolt

Just in time to push sales of holiday bubbly, nine-time Olympic gold medalist Usain Bolt has signed on with Pernod Ricard to support the company’s 189-year-old Mumm champagne brand. With an eye toward whimsy, if not hyperbole, Mumm is calling Bolt its new CEO, but that’s “chief ...

Tags: Marketing and Sponsorship

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