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Ryan Baucom

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Yankees, Dodgers Lead MLB Teams Across Twitter, Facebook, Instagram Metrics

04 / 01 / 14

A study by SBJ/SBD that followed fans of MLB teams on social media over three years shows that the Yankees continue to be the biggest brand in baseball. Over that time period, the Yankees have added more than 4.3 million new combined followers across Facebook and Twitter. The Yankees also contin...

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Tags: MLB Season Preview, Twitter, Facebook, Instagram

More Stories by this Author

03/20/14
UNC Tops All Tourney Teams On Social Media

North Carolina is a No. 6 seed entering this year’s NCAA men’s basketball tournament, but the Tar Heels rank No. 1 across the field of 68 when comparing networks of support for the schools’ basketball teams on various social media platforms. According to a school-by-school review o ...

Tags: Research and Ratings

03/06/14
Galaxy Leads MLS Clubs In Social Media Metrics

The Galaxy are the class of MLS in a study of nearly three years of social media data, leading the way in Twitter followers, Facebook likes and Instagram followers -- as well as in total additions over the last three years. Despite recent internal turmoil, Chivas USA has a large Facebook following o ...

Tags: Research and Ratings, MLS

10/29/13
Nets Lead Team Gains On Twitter, Facebook

As the '13-14 NBA season gets under way, the Nets have proved that a move to Brooklyn -- along with efforts to improve the team and rebrand -- have paid off as the team has nearly tripled its number of social media followers over the last year (Facebook and Twitter). Teams that also made major st ...

Tags: NBA Season Preview, Twitter, Facebook

10/01/13
NHL Team Gains On Twitter, Facebook

The Bruins and Blackhawks both saw a surge in social media popularity on the heels of their matchup in the NHL Stanley Cup Final last season, according to an analysis of Facebook and Twitter followers over the last 12 months. The Blackhawks added 447,000 new followers and the Bruins added 353,00 ...

Tags: Facebook, Twitter, NHL Season Preview

09/05/13
NFL Team Increases On Facebook, Twitter

Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super ...

Tags: Facebook, Twitter, NFL Season Preview

04/01/13
MLB Teams' Payroll-Social Media Metric

Despite the Yankees beginning the '13 season with MLB's highest payroll , they also spend the least in regard to payroll dollars per social media fan. With the largest social media presence among all 30 teams, the Yankees spend just $32.08 of payroll per fan. At the opposite end of the spectrum, th ...

Tags: MLB Season Preview, Facebook, Twitter

02/01/13
49ers Edge Ravens On Twitter, Facebook

In a seven-month period that ends Friday, the 49ers lead the Ravens in total additions of Facebook “likes” and Twitter “followers,” with a total of 452,400 additions in comparison to 391,041. Competing on a percentage-only basis of social media additions, the Ravens come out ...

Tags: Research and Ratings, NFL, Twitter, Facebook

12/06/12
Emmert: Coaching Salaries Not Sustainable

Coaching salaries cannot continue to rise at their current rate, said NCAA President Mark Emmert during the opening of the ‘12 IMG Intercollegiate Athletics Forum in N.Y. But he added that there was little regulation that could be put in place, save for the drastic scenario of athletic depa ...

Tags: Colleges, NCAA

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