About The Author

Ross Nethery

Ross Nethery is the managing editor for the SportsBusiness Journal

Featured Story

NBCUniversal’s Yaccarino Touts Success Of Ad Sales For Big Events

Published in SportsBusiness Daily on 09 / 15 / 17

Super Bowl ad sales are going “very, very well,” said NBCUniversal Chair of Ad Sales & Client Partnerships  Linda Yaccarino during an interview at the '17 Game Changers conference in N.Y. She added that the recent upfront “was the best in company history.” Beyond ju...

Read More

More Stories by this Author

09/15/17
SportsBusiness Daily: NBCU’s Yaccarino Touts Ad Sales Success

Super Bowl ad sales are going “very, very well,” said NBCUniversal Chair of Ad Sales & Client Partnerships  Linda Yaccarino during an interview at the '17 Game Changers conference in N.Y. She added that the recent upfront “was the best in company history.” Beyond ju ...

06/19/17
On The Ground: From Half Moon Bay: Seen and Heard at Thought Leaders Retreat

LISTENING, LEARNING AND PLAYING IN HALF MOON BAY: Innovation. Disruption. Taking big swings. The promise and peril of artificial intelligence. The threat of security lapses. And how you may only be allowed to drive a car for another 25 years. The speakers and discussions at the Thought ...

06/01/17
SportsBusiness Journal: Mel Young: ‘We can probably do more’

Most ideas that originate on a bar napkin are long forgotten by the following morning. The Homeless World Cup is one of the exceptions. From that unlikely start in a pub, when two friends were wondering what they could do to have an impact on the world, the event was launched in 2003 and today ho ...

Tags: Sports Business Awards

11/30/16
SportsBusiness Daily: MMF Panel Stresses Communication

Communication among key stakeholders in motorsports needs to become even more of a priority when it comes to bringing new sponsors into the sport, said panelists during the opening session of the '16 Motorsports Marketing Forum , being held today and tomorrow at the Mandalay Bay Resort and Casino i ...

09/20/16
SportsBusiness Daily: Colleagues Praise MLB Commissioner Rob Manfred

During the opening panel at the ’16 AXS Sports Facilities & Franchises conference in Minneapolis, Twins President Dave St. Peter gave MLB Commissioner Rob Manfred a grade of “A” for his first two years on the job. “He’s done a great job, particularly in challengin ...

04/29/14
On The Ground: NBA owners take to Twitter to support Silver's actions

According to the NBA, it will take a vote of three-quarters of the league's owners to force a sale of the Los Angeles Clippers by owner Donald Sterling. But will 23 owners be willing to take that kind of stand against a fellow owner? If you look at Twitter for hints on what owners owners are t ...

Tags: Twitter, NBA, ING, ACC, GE, Los Angeles Clippers, SEC, bp

09/18/13
On The Ground: PepsiCo CEO Indra Nooyi on how sports marketers should appeal to ...

PepsiCo Chairwoman and CEO Indra Nooyi gave a well-received keynote address at the inaugural Game Changers conference that focused on the need for sports marketers to reach out to women in an authentic way. You can download the full text of the speech in a pdf , but here are some of the key poin ...

Tags: PepsiCo, Game Changers, China, India, Soccer, Twitter, Facebook

08/22/13
SportsBusiness Daily: Cowboys To Host Richest One-Day Rodeo

When Cowboys Owner Jerry Jones first entertained the idea of hosting a rodeo at his new stadium, he had one condition. “He was interested,” said Rural Media Group CEO Randy Bernard, who first talked about the idea with Jones several years ago. “But he said it would have to be the b ...

Tags: Events and Attractions

03/26/13
On The Ground: Q&A with Red Sox COO Sam Kennedy

Boston Business Journal, one of our sister publications, just published at short Q&A with Sam Kennedy of the Boston Red Sox, who will be honored next week as a Hall of Famer in the SportsBusiness Journal/Daily Forty Under 40. A couple of excerpts: Question : What do you think about Terry ...

Tags: Boston Red Sox, Forty Under 40, Champion, Champions

02/10/10
On The Ground: Newspapers Cut Presence For Vancouver

Suffering from the one-two punch of declining ad dollars and an evolving media landscape, newspapers plan to send fewer reporters to the Vancouver Olympics than to any recent Winter Games. The U.S. Olympic Committee, which issued 481 credentials to publications and Web sites for the event, had 135 ...

Tags: Media, Olympics, USOC, Yahoo, ESPN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug