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Rick Ellington

Rick Ellington is managing editor of SportsBusiness Daily/Journal.

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Roc Nation Sports Expected To Hire Panthers' Michael Yormark

03 / 03 / 14

Roc Nation Sports today is expected to name  Michael Yormark to a "major executive position," according to an industry source. Yormark will lead the business side of the agency owned by Jay Z , but will not be involved in the recruitment of players. His start date is yet to be determined. Yor...

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10/11/13
NBC To Keep Ryder Cup Through '30

NBC has reached a long-term deal with the PGA of America that will see the Ryder Cup stay on the net through ’30. The biennial tournament has been broadcast by NBC since the infamous ’91 “War by the Shore” at Kiawah Island. The deal, which officially begins in ’15, will ...

Tags: Media, NBC

10/10/13
NBC Reaches Ryder Cup TV Rights Deal

NBC today announced it has reached a long-term deal with the PGA of America that will see the Ryder Cup stay on the net through '30. The biennial tournament has been broadcast by NBC since the infamous '91 “War by the Shore” at Kiawah Island. The deal, which officially begins in '15, wil ...

04/04/13
Sports Marketers Discuss Activation

Several top marketing leaders in the sports industry sat on a panel during the final day of the '13 IMG World Congress of Sports and discussed using a combination of media and sponsorship opportunities. Kia Motors America Exec VP/Marketing & Communications Michael Sprague noted his company ...

04/04/13
Entertainers Helping Sports Sponsorship Awareness

Sports and entertainment have always been linked, but the two industries are becoming increasingly intertwined. Coca-Cola’s activation around this weekend’s Final Four is a prime example. The soft drink company is bringing several top musical acts, including MUSE , LUDACRIS and MACK ...

Tags: Events and Attractions, Coca-Cola, EA Sports

04/04/13
Sports, Entertainment Closely Intertwined

Sports and entertainment have always been linked, but the two industries are becoming increasingly intertwined. Coca-Cola’s activation around this weekend’s Final Four is a prime example of that. The soft drink company is bringing several top musical acts, including Muse , Ludacris an ...

12/20/12
Texans To Get NFL's Largest Video Board

The Harris County (Texas) Sports & Convention Corporation yesterday cleared the way for Reliant Stadium to add a new HD video board in time for the ’13 season that will be the largest at a pro team sports venue. A Mitsubishi Diamond Vision video board will replace the current board in the ...

Tags: Facilities, Houston Texans

01/03/12
NBC Sells Out Super Bowl Ad Inventory

NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads in last year’s Super Bowl broadcast. There are still some units tha ...

12/30/11
NBC Sells Out Winter Classic Ad Inventory

NBC has sold out of ad inventory for the NHL Winter Classic. Most of the league sponsors will have ads airing during the broadcast, as well as several companies not affiliated with the NHL. NBC Senior VP/Sports & Olympic Sales Seth Winter said ad sales for the NHL throughout the NBC family of ...

02/16/07
Advertisers Rev Up Daytona 500 Creatives

By Rick Ellington & Jim Bentubo, Staff Writers With the Daytona 500 both the first and most prestigious race on the Nextel Cup circuit, NASCAR has been successful in encouraging sponsors to build new

Tags: Anheuser Busch, Coca-Cola, DDB Worldwide, DirecTV, General Motors, Home Depot, NASCAR, News Corp./Fox, Nextel, Sprint, Toyota, UPS

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