About The Author
Rick Ellington
Rick Ellington is managing editor of SportsBusiness Daily/Journal.
- NHL Tells Union It Wants CBA Changes
- Citi Field Formally Named ASG Host
- ESPN Deportes Set For Upfront Presentation
- NBA Unveils New Competition Committee
- L.A. Council Holding Stadium Hearing
- Giants To Receive Super Bowl Rings
- MLB Clubs Improve In Secret Shopper Survey
- Catching Up With Eric Thomas
- Big Ten ADs Prefer Bowl Sites For Playoff
- Seattle Arena Proposal Headed To Legislatu ...
Upcoming Conferences and Events
Featured Story
NBC Sells Out Of Ad Inventory For Super Bowl XLVI Telecast01 / 03 / 12NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads in last year’s Super Bowl broadcast. There are still some units tha... |
More Stories by this Author
NBC Sells Out Winter Classic Ad Inventory
NBC has sold out of ad inventory for the NHL Winter Classic. Most of the league sponsors will have ads airing during the broadcast, as well as several companies not affiliated with the NHL. NBC Senior VP/Sports & Olympic Sales Seth Winter said ad sales for the NHL throughout the NBC family of ...
Advertisers Rev Up Daytona 500 Creatives
By Rick Ellington & Jim Bentubo, Staff Writers With the Daytona 500 both the first and most prestigious race on the Nextel Cup circuit, NASCAR has been successful in encouraging sponsors to build new
Tags: Anheuser Busch, Coca-Cola, DDB Worldwide, DirecTV, General Motors, Home Depot, NASCAR, News Corp./Fox, Nextel, Sprint, Toyota, UPS
