About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Sony Adds Tony Hawk To Roster Of Action Cam Endorsers, Eyeing Rival GoPro

Published in SportsBusiness Daily on 08 / 28 / 14

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb...

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Tags: Marketing and Sponsorship, Sony

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01/30/12
SportsBusiness Daily: Aaron Rodgers Most Marketable Survey

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by SportsBusiness Daily. Rodgers finished first by a narrow margin over Tom Brady in a list that was dominated by QBs, with fellow sig ...

10/06/11
SportsBusiness Daily: ESPN Officially Drops Williams From "MNF"

ESPN today announced it is parting ways with Hank Williams Jr. and will not broadcast the singer’s “Are You Ready For Some Football?” introduction for its “MNF” coverage. ESPN Senior Dir of Communications Bill Hofheimer said the “football-themed tease open that we ...

Tags: Media

09/20/11
SportsBusiness Daily: Steiner Ramps Up Sales Of Rivera Items

Steiner Sports is ramping up several sales initiatives around Yankees P Mariano Rivera setting the new MLB saves record at 602. At the most premium level is the Mariano Rivera MVP club, which will allow 20 consumers to eat lunch with Rivera multiple times, meet him pregame on several occasions and ...

08/04/11
SportsBusiness Daily: Turner Sports Plans PGA Championship Coverage

Turner Sports is putting a heavy emphasis on interactive content in its plans for TNT's coverage of next week's PGA Championship from the Atlanta Athletic Club. The net will employ this strategy in an effort to complement its TV airtime on digital outlets as well as to reach fans who are away ...

Tags: Media, TBS/TNT

06/20/11
SportsBusiness Journal: ESPN 3D finds spot in ring

ESPN continues to expand the live content being funneled to its 3-D network with a slate of five “Friday Night Fights” telecasts this summer, starting Friday. The telecasts will build on the network’s first foray into 3-D boxing, a Feb. 18 installment of “Friday Night Figh ...

Tags: In-Depth

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