About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

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Sports Entities With Blue Bell Sponsorships Respond To Recent Product Recall

Published in SportsBusiness Daily on 04 / 22 / 15

Sports properties with ties to Blue Bell Creameries are responding to the brand's expanded recall of ice cream and other frozen treats. The MLB Rangers, Astros and Texas A&M athletics all removed Blue Bell products from their venues in recent weeks following a series of more gradual recalls, whi...

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Tags: Marketing and Sponsorship

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