About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

Featured Story

A's Rely On Humor, Players' Personalities In Latest TV Advertising Campaign

Published in SportsBusiness Daily on 03 / 26 / 15

The A's are among the growing crop of MLB teams using humorous themes and a light-hearted approach in their local advertising, as evidenced by the latest iteration of their "Green Collar Baseball" campaign. The effort from the team and its advertising agency, Hub Strategy & Communication, S.F., ...

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Tags: Franchises, Oakland Athletics, MLB

More Stories by this Author

08/27/13
SportsBusiness Daily: Redesigned Yahoo Sports Goes Live

Yahoo today launched a brand-wide redesign of its web pages, including Yahoo Sports , bringing a more consistent look and experience across its seven main web destinations. For the Sports site specifically, the new format is intended to increase the ease with which users can access their favorite t ...

08/16/13
On The Ground: Miss Sprint Cup Dishes On Fan Interaction, Contenders Live Event

The three Miss Sprint Cups are part of a mascot program unique to major sports in several ways. Not only do they bear the name of a sponsor rather than a team or school, they also speak on camera, conduct interviews and generally help NASCAR fans connect to the sport. Kim Coon is one part of this ...

Tags: Sprint, NASCAR, Toyota, Octagon

08/16/13
SportsBusiness Daily: Weekend Plans With Donald Sun

DONALD SUN may have been something of a mystery man in the world of pro volleyball when he bought the AVP in April '12, leaving his father's company, Kingston Technology, in the process. But as the '13 AVP season begins in Salt Lake City this weekend, he is a far-from-inconspicuous presence on-sit ...

Tags: People and Pop Culture, AVP

06/18/13
SportsBusiness Daily: WTA Launches "40 Love" Ad Campaign

The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten ...

Tags: Marketing and Sponsorship, WTA

12/07/12
SportsBusiness Daily: Suns' Rowley Discusses Money-Back Promotion

Suns President Jason Rowley on Friday said the team's "Satisfaction Guaranteed" money-back promotion around Thursday night's home game against the Mavericks, which drew a season-high announced crowd of 18,506 at US Airways Center, created a “positive vibe in the building.” While the ...

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