About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is an assistant editor for SportsBusiness Daily/Journal.

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Social Studies: CFP's Gina Lehe On Activating Around Selection Day

Published in SportsBusiness Daily on 11 / 28 / 17

Gina Lehe came on board with the CFP in '13, managing media relations for the then-nascent playoff format as well as the final iteration of the BCS. She notes that at that point, there was not much of a social media presence in place: “In the BCS era, they had a Facebook page.” But start...

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Tags: Media

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