About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

Featured Story

A's Rely On Humor, Players' Personalities In Latest TV Advertising Campaign

Published in SportsBusiness Daily on 03 / 26 / 15

The A's are among the growing crop of MLB teams using humorous themes and a light-hearted approach in their local advertising, as evidenced by the latest iteration of their "Green Collar Baseball" campaign. The effort from the team and its advertising agency, Hub Strategy & Communication, S.F., ...

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Tags: Franchises, Oakland Athletics, MLB

More Stories by this Author

08/28/14
SportsBusiness Daily: Tony Hawk Named Sony Action Cam Endorser

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb ...

Tags: Marketing and Sponsorship, Sony

08/27/14
SportsBusiness Daily: Tony Hawk Endorse Sony Action Cam

Sony today announced that it has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 endorsers across the action sports space. These include BMX rider Nigel Sylvester , ...

02/11/14
SportsBusiness Daily: Dynamo Launch Membership Program

The MLS Dynamo today formally announced the launch of the Forever Orange Membership Club, a series of add-ons and incentives for ticket holders. With the announcement, current season-ticket holders were automatically rolled into the new program. In addition to the 17 regular-season MLS games and one ...

02/06/14
SportsBusiness Daily: NASCAR Joins DOE Charging Station Push

NASCAR, Sprint and the U.S. Dept. of Energy (DOE) today jointly announced the racing series and mobile companies' participation in the DOE's Workplace Charging Challenge. The effort, which aims to increase the number of U.S. employers offering workplace charging stations for electric vehicles, inclu ...

12/05/13
SportsBusiness Daily: Winston News Bumps Ferrell Off "SportsCenter"

The iconic status of "SportsCenter" presents ESPN with a challenge: how to add entertainment value and create buzz for the net's flagship program without deviating too far from its well-tested format. One of many answers to this challenge has been the use of celebrity guest anchors, beginning late l ...

Tags: Media, ESPN

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