About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is an assistant editor for SportsBusiness Daily/Journal.

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Weekend Plans With Andrea Kremer: Juggling Media/Academic Roles, Finding Family Time

Published in SportsBusiness Daily on 04 / 14 / 17

For much of her career as a trailblazing and accomplished sports journalist,  ANDREA KREMER  had fairly well-defined roles for ESPN and then NBC Sports. But when she left her job as NBC's NFL sideline reporter in '11, she got a chance to forge her own path to an even greater degree. The tw...

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Tags: People and Pop Culture

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03/31/17
SportsBusiness Daily: WWE Gets Social/Digital For WrestleMania

WWE this weekend is rolling out a variety of social/digital activations around Sunday's WrestleMania 33 PPV event at Camping World Stadium in Orlando. On Snapchat, users starting today will be able to use a special Undertaker -themed augmented reality lens, leveraging one of WWE's biggest star ...

02/21/17
SportsBusiness Daily: Braves Launch Marketing Effort For New Venue

The Braves yesterday launched their new marketing campaign for SunTrust Park, titled "Welcome Home" and developed in collaboration with SME, N.Y. Early activation emphasizes the team's connection with fans and promises a family-friendly atmosphere at the new venue. Braves VP/Marketing Adam Zimmerman ...

Tags: Franchises, Atlanta Braves, MLB

02/20/17
SportsBusiness Daily: Braves Launch New SunTrust Park Campaign

The Braves today launched their new marketing campaign for SunTrust Park, titled "Welcome Home" and developed in collaboration with SME, N.Y. Early activation emphasizes the team's connection with fans and promises a family-friendly atmosphere at the new venue. Braves VP/Marketing Adam Zimmerman s ...

01/27/17
SportsBusiness Daily: Kansas-Kentucky A Hot Ticket At Rupp

Saturday's Kansas-Kentucky men's basketball game has an average ticket resale price of $401, according to data from SeatGeek, making it the most in-demand game at Rupp Arena ever tracked by the secondary market aggregator. That tops a Louisville-Kentucky game from '13. SeatGeek Content Analyst ...

01/25/17
SportsBusiness Daily: MMB With UFC Senior VP Joe Carr

Name : Joe Carr Position : UFC Senior VP/Int'l & Content Where I’m from : South Boston Where I call home : Las Vegas Focusing on right now : The integration process with WME-IMG and merging their global footprint to accelerate our international goals. We now have the ...

Tags: People and Pop Culture, UFC

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