Rodgers Named NFL's Most Marketable Player

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by THE DAILY. Rodgers finished first by a narrow margin over Tom Brady, with Peyton Manning, Drew Brees and Tim Tebow rounding out the to ...

Tags: Marketing and Sponsorship, NFL

Aaron Rodgers Most Marketable Survey

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by SportsBusiness Daily. Rodgers finished first by a narrow margin over Tom Brady in a list that was dominated by QBs, with fellow sig ...

ESPN Officially Drops Williams From "MNF"

ESPN today announced it is parting ways with Hank Williams Jr. and will not broadcast the singer’s “Are You Ready For Some Football?” introduction for its “MNF” coverage. ESPN Senior Dir of Communications Bill Hofheimer said the “football-themed tease open that we ...

Tags: Media

Steiner Ramps Up Sales Of Rivera Items

Steiner Sports is ramping up several sales initiatives around Yankees P Mariano Rivera setting the new MLB saves record at 602. At the most premium level is the Mariano Rivera MVP club, which will allow 20 consumers to eat lunch with Rivera multiple times, meet him pregame on several occasions and ...

Turner Sports Plans PGA Championship Coverage

Turner Sports is putting a heavy emphasis on interactive content in its plans for TNT's coverage of next week's PGA Championship from the Atlanta Athletic Club. The net will employ this strategy in an effort to complement its TV airtime on digital outlets as well as to reach fans who are away ...

Tags: Media, TBS/TNT