About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Sony Adds Tony Hawk To Roster Of Action Cam Endorsers, Eyeing Rival GoPro

Published in SportsBusiness Daily on 08 / 28 / 14

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb...

Read More

Tags: Marketing and Sponsorship, Sony

More Stories by this Author

10/23/13
SportsBusiness Daily: MLB Net Rolling Out New TV Spot

MLB Network tonight will debut a new promo spot during Fox' pregame coverage of World Series Game 1. The 30-second ad features Kevin Rudolf ’s song "Here’s to Us" and depicts on-field celebrations, dugout rituals, rally cheers and fan reactions from the '13 MLB season. It clos ...

10/11/13
SportsBusiness Daily: CBS NFL Analysts To Make Booth Cameos

CBS is veering a bit from its typical plan of attack for NFL coverage this Sunday, as three members of "The NFL Today" studio crew will venture out to various games to serve as the third man in the booth. Adding to the intrigue of the "Road Trip" is the fact that each assignment features a lin ...

Tags: CBS, NFL, Football

10/04/13
SportsBusiness Daily: Weekend Plans: Wasserman's Heidi Pellerano

Marketers must adapt to an ever-changing marketplace, and Wasserman Media Group Senior VP/Multicultural Marketing HEIDI PELLERANO is no stranger to adaptation. She adjusted to life in North Carolina after living in Puerto Rico until the age of 15. She adapted to the sports industry after beginning ...

Tags: People and Pop Culture

09/05/13
SportsBusiness Daily: NFL Sponsors To Break TV Ads Tonight

A number of NFL sponsors are using tonight's Ravens-Broncos regular-season opener on NBC as a springboard to launch new advertising creative. Marriott, the NFL's official hotel sponsor, has produced several ads as it ramps up this season's NFL-themed promotions . Two TV spots via McGarryBowen& ...

08/30/13
SportsBusiness Daily: How Major Networks Covered Settlement

All three major network evening news programs on Thursday night featured stories on the settlement that either led the show or came second following updates on Syria. " NBC Nightly News " had settlement news as its second story, bringing in Bob Costas via satellite from Boston to comment. " CBS Even ...

Tags: Media, NFL, NBC, CBS, Football, ABC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug