About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

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MLS Dynamo Membership Program Gives Fans Options To Add Value

02 / 11 / 14

The MLS Dynamo today formally announced the launch of the Forever Orange Membership Club, a series of add-ons and incentives for ticket holders. With the announcement, current season-ticket holders were automatically rolled into the new program. In addition to the 17 regular-season MLS games and one...

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02/06/14
NASCAR Joins DOE Charging Station Push

NASCAR, Sprint and the U.S. Dept. of Energy (DOE) today jointly announced the racing series and mobile companies' participation in the DOE's Workplace Charging Challenge. The effort, which aims to increase the number of U.S. employers offering workplace charging stations for electric vehicles, inclu ...

12/05/13
Winston News Bumps Ferrell Off "SportsCenter"

The iconic status of "SportsCenter" presents ESPN with a challenge: how to add entertainment value and create buzz for the net's flagship program without deviating too far from its well-tested format. One of many answers to this challenge has been the use of celebrity guest anchors, beginning late l ...

Tags: Media, ESPN

10/23/13
MLB Net Rolling Out New TV Spot

MLB Network tonight will debut a new promo spot during Fox' pregame coverage of World Series Game 1. The 30-second ad features Kevin Rudolf ’s song "Here’s to Us" and depicts on-field celebrations, dugout rituals, rally cheers and fan reactions from the '13 MLB season. It clos ...

10/11/13
CBS NFL Analysts To Make Booth Cameos

CBS is veering a bit from its typical plan of attack for NFL coverage this Sunday, as three members of "The NFL Today" studio crew will venture out to various games to serve as the third man in the booth. Adding to the intrigue of the "Road Trip" is the fact that each assignment features a lin ...

Tags: CBS, NFL, Football

10/04/13
Weekend Plans: Wasserman's Heidi Pellerano

Marketers must adapt to an ever-changing marketplace, and Wasserman Media Group Senior VP/Multicultural Marketing HEIDI PELLERANO is no stranger to adaptation. She adjusted to life in North Carolina after living in Puerto Rico until the age of 15. She adapted to the sports industry after beginning ...

Tags: People and Pop Culture

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