UEG, NLL Ink Marketing Partnership

The NLL and entertainment marketing firm UEG today will announce a strategic marketing partnership. UEG will pursue brand, media, and entertainment opportunities for the league's players and teams. It also will oversee all brand activations, develop interactive experiences, and create ...

NASCAR Signs New Holland As Official Partner

NASCAR and New Holland today will announce a sponsorship deal making New Holland the sanctioning body's official agricultural equipment. The official partner-level deal will be unveiled at NASCAR's Fuel for Business Council Meeting in Chicago. The agricultural company's equipment plays a critical ro ...

ACC, YouTube Hold Digital Chat

The ACC and YouTube, in the wake of their recently announced content partnership, yesterday hosted a "hang out" on the ACC Digital Network YouTube channel. The session consisted of a digital chat hosted by Jeff Fischel and featured guests such as ACC Commissioner John Swofford, Wake Forest QB-turned ...

Tags: Media

ACC, YouTube Host Online "Hangout"

The ACC and YouTube, in the wake of their recently announced content partnership, today hosted a "hang out" on the ACC Digital Network YouTube channel . The session consisted of a digital chat featuring ACC Commissioner John Swofford , Wake Forest QB-turned-digital reporter Riley Skinner , UNC fo ...

Rodgers Named NFL's Most Marketable Player

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by THE DAILY. Rodgers finished first by a narrow margin over Tom Brady, with Peyton Manning, Drew Brees and Tim Tebow rounding out the to ...

Tags: Marketing and Sponsorship, NFL