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Sports Entities With Blue Bell Sponsorships Respond To Recent Product RecallPublished in SportsBusiness Daily on 04 / 22 / 15
Sports properties with ties to Blue Bell Creameries are responding to the brand's expanded recall of ice cream and other frozen treats. The MLB Rangers, Astros and Texas A&M athletics all removed Blue Bell products from their venues in recent weeks following a series of more gradual recalls, whi...
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Sports properties with ties to Blue Bell Creameries are responding to the brand's expanded recall of ice cream and other frozen treats. The MLB Rangers, Astros and Texas A&M athletics all removed Blue Bell products from their venues in recent weeks following a series of more gradual recalls, whi ...
BitPay and ESPN Events today confirmed that the Bitcoin processor will no longer title sponsor the college bowl game in St. Petersburg. The game was called the Bitcoin Bowl in '14 under what was originally a three-year deal, but BitPay and ESPN Events said that they mutually decided to rebrand the g ...
The A's are among the growing crop of MLB teams using humorous themes and a light-hearted approach in their local advertising, as evidenced by the latest iteration of their "Green Collar Baseball" campaign. The effort from the team and its advertising agency, Hub Strategy & Communication, S.F., ...
Seiko today named NASCAR driver Jimmie Johnson and ballet dancer Misty Copeland its new athlete endorsers. The two join tennis player Novak Djokovic as the watchmaker's brand ambassadors in sports. Johnson and Copeland both will be featured in the company's Fall '15 ad campaign, with John ...
NASCAR yesterday completed a series of promotions for many of its senior-level execs. NASCAR Chair & CEO BRIAN FRANCE in a statement said the new titles "reflect both past accomplishments and the added responsibilities that they will carry moving forward." With the changes, ED BENNETT&nb ...