About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

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Sklz Challenge: Soccer Equipment Company Rides WWC Wave With Morgan, Krieger

Published in SportsBusiness Daily on 07 / 16 / 15

When equipment brand Sklz opted to feature U.S. women's national team F Alex Morgan and D Ali Krieger in its new soccer training program, company officials knew that the launch date would come on the heels of the FIFA Women's World Cup. What they could not have predicted was how convincingly Te...

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Tags: Marketing and Sponsorship

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07/16/15
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Tags: Marketing and Sponsorship

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