About The Author

Staff writer Preston Bounds

Preston Bounds

Preston Bounds is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Sony Adds Tony Hawk To Roster Of Action Cam Endorsers, Eyeing Rival GoPro

Published in SportsBusiness Daily on 08 / 28 / 14

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb...

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Tags: Marketing and Sponsorship, Sony

More Stories by this Author

08/28/14
SportsBusiness Daily: Tony Hawk Named Sony Action Cam Endorser

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb ...

Tags: Marketing and Sponsorship, Sony

08/27/14
SportsBusiness Daily: Tony Hawk Endorse Sony Action Cam

Sony today announced that it has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 endorsers across the action sports space. These include BMX rider Nigel Sylvester , ...

02/11/14
SportsBusiness Daily: Dynamo Launch Membership Program

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02/06/14
SportsBusiness Daily: NASCAR Joins DOE Charging Station Push

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12/05/13
SportsBusiness Daily: Winston News Bumps Ferrell Off "SportsCenter"

The iconic status of "SportsCenter" presents ESPN with a challenge: how to add entertainment value and create buzz for the net's flagship program without deviating too far from its well-tested format. One of many answers to this challenge has been the use of celebrity guest anchors, beginning late l ...

Tags: Media, ESPN

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