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Paul Sanford
Paul Sanford is a staff writer for SportsBusiness Daily/Journal.
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YES Network Promo For MLB Opening Day Celebrates Players Yankees Fans Are Watching03 / 22 / 13YES Network is promoting Opening Day of the Yankees’ season with a new 60-second ad that implies the team’s fans should feel fortunate that some of the best players of this generation currently wear pinstripes. The ad, which is titled “Blessed” and was created in-house, d... Tags: Marketing and Sponsorship, New York Yankees, YES Network |
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Waltrip Appears In Most Daytona 500 Ads
Jimmie Johnson might have won his second Daytona 500 yesterday, but he was just one of many NASCAR drivers to appear in ads during Fox' broadcast of the race. THE DAILY tracked the ads during race coverage, including full-screen and side-by-side ads; ads that appeared during the pre- and po ...
Tags: Marketing and Sponsorship, NASCAR
Actor Mark Duplass Talks "The League"
The popularity of the NFL and fantasy football has never been higher, and FX’ “ THE LEAGUE " attempts to capture the essence of the fantasy football player and all that it entails, albeit in a somewhat dysfunctional way. The sitcom, which airs at 10:30pm ET on Thursdays and is currently ...
Tags: People and Pop Culture
DeBartolo Featured In NFL Films Special
NFL Network tonight will debut “ Eddie DeBartolo: A Football Life ,” a profile of the controversial former owner of the 49ers. NFL Films Senior Producer Pete Frank, a 19-year veteran at the company whose credits include “America’s Game,” “Hard Knocks” a ...
New Red Bull Ad To Debut Sunday
Red Bull this weekend will break a new 60-second ad that will run during NBA Playoff games on ESPN, ABC and TNT for the duration of the postseason. The “World of Red Bull” spot, which features Clippers F Blake Griffin and NASCAR driver Travis Pastrana, will debut during Fox’ ...
NFL Net's Mark Quenzel Sits For Q&A
NFL Network Senior VP/Programming & Production Mark Quenzel joined the league-owned net in late ’10 after a stint as Six Flags Entertainment Corp. Exec VP/Park Strategy & Management. Since then he has had overall responsibility for programming and production decisions, acquiring c ...
