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Paul Sanford

Paul Sanford is a staff writer for SportsBusiness Daily/Journal.

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Time For A Commercial Break: Memorable Sports Ads From '13

12 / 18 / 13

In an increasingly crowded marketplace, companies now more than ever want to create an advertisement or campaign that stands above the rest. Here are some ads that made an impression on us this year. NOT PHONING IN THE PERFORMANCE : The Manning clan once again shows why they are first family o...

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Tags: Year End

More Stories by this Author

12/18/13
NFL Films To Tackle Seahawks-Phish Relationship

The relationship between sports and music -- and the power of fans -- is the subject of an upcoming NFL Films documentary featuring Seahawks QB Russell Wilson and jam band Phish. NFL Films Feature Producer Chris Weaver was able to combine his passion as a filmmaker and his love of the band into ...

Tags: Media, Seattle Seahawks

10/30/13
NBA's Return Tops Both ESPN, FS1 Shows

Both ESPN's "SportsCenter" and FS1's "Fox Sports Live" dedicated the start of last night's 11:00pm ET broadcasts to the opening of the NBA season, but the shows varied in what they covered. ESPN spent the entire opening segment concentrating on the Bulls-Heat game, which featured the Heat being pres ...

Tags: Media, ESPN, Fox

10/14/13
Execs From ESPN, FS1 Detail Coverage Decisions

With THE DAILY comparing the coverage between ESPN's "SportsCenter" and FS1's "Fox Sports Live" during Thursday’s 12:00am ET shows , execs from both networks discussed their coverage decisions. One of the more notable differences between the two programs was in the amount of MLB coverage dedi ...

10/11/13
Lynx' Title Win Hits Early On "SportsCenter"

Highlights from the Lynx-Dream WNBA Finals Game 3, which the Lynx won 86-77 to claim the league's championship, aired about 12 minutes into the 10:30pm ET edition of ESPN's "SportsCenter" Thursday night. The broadcast began 25 minutes late because of the net's coverage of Rutgers-Louisville, which l ...

Tags: Media, WNBA

10/10/13
Cards' NLDS Win Leads Both Highlight Shows

THE DAILY continued its examination of ESPN's "SportsCenter" and FS1's "Fox Sports Live" last night, comparing the 12:00am ET editions of the broadcasts. Both shows led with coverage from the Cardinals' Game 5 NLDS win over the Pirates, but FS1's opening 15 minutes of MLB-related coverage doubled wh ...

Tags: Media, ESPN, Fox

10/09/13
WNBA Finals Coverage Not Prominent

Highlights of the WNBA Dream-Lynx Finals Game 2 aired around the 30-minute mark of last night’s 11:00pm ET edition of “SportsCenter,” a lower placement than it received following a busier sports day on Sunday. Last night's “SportsCenter” before getting to Dream-Lynx fea ...

Tags: Media, WNBA

10/02/13
ESPN, FS1 Differ On Presentation Monday

An examination of Monday night's two major sports highlight programs shows both ESPN's "SportsCenter" and FS1's "Fox Sports Live" devoted a majority of time to the Dolphins-Saints "MNF" game and the Rays-Rangers tiebreaker, but they varied greatly in their presentation. "SportsCenter" came on air ar ...

Tags: Media, ESPN, Fox

08/27/13
Comparing "Fox Sports Live" To "SportsCenter"

Both FS1's new "Fox Sports Live" studio show and ESPN's "SportsCenter" last night went heavy with coverage of MLB's playoff races leading their respective broadcasts, which accounted for nearly one-third of FS1's 34 news reports that aired, according to a continuing analysis of the 11:00pm ET editio ...

Tags: Media, ESPN, Fox

08/22/13
Comparing "Fox Sports Live" To "SportsCenter"

FS1’s new “Fox Sports Live” studio show showcased slightly more sports properties and highlights compared to last night’s broadcast of ESPN’s “SportsCenter,” according to an analysis of the 11:00pm ET 60-minute editions of both shows. During the intro for &l ...

Tags: Media, ESPN, Fox

03/22/13
YES' Opening Day Promo Celebrates Players

YES Network is promoting Opening Day of the Yankees’ season with a new 60-second ad that implies the team’s fans should feel fortunate that some of the best players of this generation currently wear pinstripes. The ad, which is titled “Blessed” and was created in-house, d ...

Tags: Marketing and Sponsorship, New York Yankees, YES Network

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