About The Author

Molly Hogan

Molly Hogan is a staff writer for SportsBusiness Daily.

Featured Story

Dress To Impress: Several New Fashions Set To Hit College Stadiums This Fall

08 / 31 / 12

The college football season is here, and while schools like Oregon and Maryland will likely draw headlines for their on-field fashion sense, there will be a new fall line appearing in the stands. Outside of the traditional garb, there are several alternative styles that are sure to turn heads on cam...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/02/11
Catching Up With Breeders' Cup's Carter Carnegie

Breeders' Cup Senior VP CARTER CARNEGIE was introduced to horse racing at a young age when his father took him to the track while growing up in France. But it was a job marketing basketball that ultimately helped him land in the sport he grew up loving. Carnegie joined the Breeders' ...

Tags: People and Pop Culture

10/31/11
Asics Debuts New National Ad Campaign

Asics in collaboration with Vitro, San Diego, will debut the first part of its '12 national ad campaign today in advance of Sunday’s ING N.Y. Marathon. The theme of the campaign is “Stop at Never,” and Asics America Dir of Marketing Communications Shannon Scott called it a nod to t ...

Tags: Marketing and Sponsorship

10/31/11
Asics Rolling Out New Ad Campaign

Asics will debut the first part of its '12 national ad campaign today in advance of Sunday’s ING N.Y. Marathon. The theme of the campaign, created in collaboration with Vitro, San Diego, is “Stop at Never,” and Asics America Dir of Marketing Communications Shannon Scott ...

10/07/11
Sporting KC Sponsoring Nationwide Car Saturday

Turner Motorsports’ No. 30 NASCAR Nationwide Series entry will sport a unique paint scheme for Saturday’s Kansas Lottery 300, as MLS Sporting KC will serve as the primary sponsor for the race. The deal is the first NASCAR sponsorship for the soccer team and is the latest example of Sport ...

Tags: Marketing and Sponsorship, Sporting Kansas City

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