EyeBlack Inks Deal With Little League Baseball

EyeBlack announced today it has signed a deal with Little League Baseball Inc. to become an approved licensee of the youth sports organization through the next season. Per the deal, Little League Baseball, Little League Softball and the Little League Challenger Division will all see their logos fe ...

Tags: Marketing and Sponsorship

MLB, Teams Add Pinterest To Social Media Campaigns

In an effort to keep up with the rapidly changing social media world, MLB and its 30 teams will now have a presence on the photo-sharing site Pinterest. Although they are not fully populated with content, many teams have already introduced their pages through a soft roll out. MLBAM will initially as ...

Tags: MLB Season Preview, MLB

NTRA, Jockey Club Roll Out Twitter Campaign

In an effort to revamp the sport of horse racing and grow its fan base, the NTRA and the Jockey Club are taking to social media sites to push their new brand “America’s Best Racing” by introducing the Twitter campaign #TheOtherMadness. The partnership’s Twitter handle will b ...

Tags: Horse Racing, NTRA, Marketing and Sponsorship

TNT's Kenny Smith Talks All-Star Weekend, Linsanity

With the NBA All-Star Weekend getting underway Friday and March Madness right around the corner, TNT basketball analyst  KENNY SMITH  has a hectic schedule ahead of him. In addition to calling NBA and college basketball games for Turner, the proud Univ. of North Carolina alum is& ...

Tags: People and Pop Culture, NBA, TBS/TNT

EyeBlack Signs Urlacher To Multiyear Deal

EyeBlack, maker of the glare-reducing patches for athletes, has signed Bears LB Brian Urlacher to a multiyear deal to become the face of EyeBlack’s Original black product line. Financial terms of the deal were not announced, but Urlacher, who has worn EyeBlack for several years, will appear on ...

Tags: Marketing and Sponsorship

Xfinity Running Social Media Contest

Comcast’s Xfinity Service is running a contest titled “Xfinity Presents: The Ultimate Sports Social Media Job,” to hire an individual to serve as the new voice of Xfinity for its social media efforts. From now until Monday, consumers can log on to Facebook.com/Xfinity and go t ...

Tags: Media, Comcast-Spectacor

Breeders' Cup's Gluckson Talks NBC Deal

With NBC signing the Breeders' Cup to a new media rights deal , Breeders' Cup spokesperson  Jim Gluckson  took a few moments today to discuss the deal and the decision to move the U.S. rights off ESPN. Gluckson: “NBC has made a strong commitment to (horse) racing. They have cre ...

Five Questions With FBA Chair Tina Kunzer-Murphy

Football Bowl Association Chair Tina Kunzer-Murphy has just wrapped up one of the busiest times of the year for her as the 35 games making up the bowl season came to an end Monday night. Ratings were down 14.3% for the BCS National Championship game between Alabama and LSU. The  TV audienc ...

Tags: Colleges

Catching Up With USA Rugby's Nigel Melville

Melville started playing rugby at age five USA Rugby CEO & President of Rugby Operations NIGEL MELVILLE is using his years of playing and coaching experience to spread passion for ...

Tags: People and Pop Culture

Clark Kellogg Talks College Basketball

With the college basketball season set to get underway in full force this weekend, longtime CBS analyst Clark Kellogg took some time to discuss the pressing issues facing the sport. Kellogg, making the rounds to discuss his role as an advisory board member for the annual Capital ...

Tags: Colleges