About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

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Tags: Colleges

More Stories by this Author

12/04/14
SportsBusiness Daily: Learfield Acquires Strategic Marketing Affiliates

Learfield Sports has acquired Indianapolis-based Strategic Marketing Affiliates, a collegiate licensing business founded by Bob Bernard in '97. Learfield will combine the licensing business from SMA with Licensing Resource Group, another collegiate licensing business that Learfield acquired e ...

12/02/14
SportsBusiness Daily: Hero CEO Talks Tiger Woods Deal

Hero Motocorp Managing Dir & CEO Pawan Munjal  today said that the new four-year deal with Tiger Woods will be a critical marketing component of Hero’s entry into the U.S. Almost all of Hero’s two-wheel sales are made in India, but Munjal said global expansion is already ...

12/01/14
SportsBusiness Daily: IMG To Cut Workforce By 3%

IMG will see a 3% reduction in its workforce in the coming weeks, according to an internal memo sent to IMG employees earlier today from William Morris Endeavor co-CEOs  ARI EMANUEL and PATRICK WHITESELL . WME acquired IMG for $2.4B and the reduction in IMG workforce has been in the plans as ...

Tags: People and Pop Culture, IMG

12/01/14
SportsBusiness Journal: CFP's money trail

ESPN’s rights to the College Football Playoff actually involve four separate 12-year contracts. The network has unique contracts with the Rose, Sugar and Orange bowls, as well as a $5.7 billion contract with the College Football Playoff. When those bowls serve as a semifinal, as the Rose and S ...

Tags: In-Depth, Colleges

12/01/14
SportsBusiness Journal: Ex-ADs to lead Turnkey's college arm

Veteran Athletic Director Cheryl Levick made more than 20 hires in her five years of building Georgia State into a Division I FBS athletic department. That experience should come in handy in Levick’s new role with Turnkey Sports & Entertainment’s search business. Levick will lead ...

Tags: Colleges

12/01/14
SportsBusiness Journal: Larry plays by the rules

From Dr Pepper’s perspective, Larry Culpepper is the ultimate college football fan. He’s got an opinion on everything — he even takes credit for coming up with the idea for the College Football Playoff. Culpepper is that goofy, somewhat annoying, concessions guy toting Dr Pepper ...

Tags: In-Depth, Colleges

12/01/14
SportsBusiness Journal: IMG College takes sales of floor apron to campus

Taking a cue from the NBA, IMG College has begun selling the floor apron in front of the benches at college basketball arenas. Geico, which this season bought the floor apron with the Washington Wizards, has closed its first college deal at Florida State. Geico branding appeared on the floor at F ...

Tags: Colleges

12/01/14
SportsBusiness Journal: Dr Pepper pours it on

Dr Pepper didn’t set out to be the brand that owns college football’s postseason. It just worked out that way. Related stories: • College Football Playoff: Following the money trail • ESPN’s roster of playoff sponsors grows to 15 • The College Fan ...

Tags: In-Depth, Colleges

11/24/14
SportsBusiness Journal: R&A refreshes British Open identity

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change ...

Tags: Marketing and Sponsorship

11/17/14
SportsBusiness Journal: PGA Tour call center delivers

The first year of inside ticket sales from the PGA Tour’s new call center will generate more than $1 million in additional revenue this year and at least five promotions for rookie sales representatives, the tour said. Those five promotions will place sales reps, who have been trained at th ...

Tags: Leagues and Governing Bodies

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