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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/02/14
SportsBusiness Daily: PGA Of America Targets Novice Players

The PGA of America today will unveil a new ad campaign, which will emphasize, “Out here, every day is perfect, even when you’re not.” Two 30-second spots, produced by Ammirati, N.Y., are intended to send an inviting message to anyone who does not play well, which is most everyone, ...

03/31/14
SportsBusiness Journal: PrimeSport sells inside, outside AT&T

PrimeSport’s Final Four fan hospitality area will have a space for up to 4,000 customers within the footprint of the NCAA’s Tip-Off Tailgate at AT&T Stadium. PrimeSport is the official hospitality provider for the NCAA a ...

Tags: Colleges

03/31/14
SportsBusiness Journal: In Big D, logistics require two parties

The hub of the NCAA’s music and entertainment at the Final Four will be in downtown Dallas, but event organizers are expanding their offerings at AT&T Stadium to create the largest on-site party the NCAA’s ever had. Turner Live Events, a division of Turner Broadcasting, manages al ...

Tags: Colleges

03/26/14
On The Ground: Weeden to lead effort on Florida Citrus Bowl naming rights

Veteran sports marketing executive Cathy Weeden will lead the effort to find a naming-rights partner for the Florida Citrus Bowl stadium in Orlando. The venue is currently undergoing a $207 million renovation and Florida Citrus Sports is expected to contribute $6 million toward the costs. A nami ...

Tags: On The Ground

03/24/14
SportsBusiness Daily: Amazon Launches NCAA Sponsorship

Amazon launched a new corporate partnership with the NCAA over the weekend with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager , while the other paired Turner studio analysts Steve Smith and Grant Hill . Both ads focused on Amazon's Kindle ...

03/24/14
SportsBusiness Journal: Inside Turner, ready for tipoff

Twenty minutes before the Turner Sports studio team launches its coverage of the NCAA tournament’s “First Four,” Steve Smith and Grant Hill sit behind the studio desk filling out their brackets. “Can Iowa State beat Michigan State?” Hill asks Smith, the former Sparta ...

Tags: Colleges

03/17/14
SportsBusiness Journal: Dove spotlights Wright in ‘Easy Decisions’

Editor's note: This story is revised from the print edition. Villanova basketball coach Jay Wright, wearing a black pinstripe suit, looks intently at the two bottles of body wash put before him. With all of the intensity of a Villanova huddle in the final seconds of a tense NCAA tournament ga ...

Tags: Colleges

03/17/14
SportsBusiness Journal: Schemmel opening consultancy

Jeff Schemmel, the former San Diego State athletic director who is now a college consultant, has opened his own firm in Atlanta. College Sports Solutions will offer consulting services for athletic departments, led by Schemmel and a cast of college sports veterans who are available to assist scho ...

Tags: Colleges

03/17/14
SportsBusiness Journal: New ads link partners to NCAA

New themed commercials from Burger King and Dove Men+Care highlight a flurry of March Madness creative breaking this week from NCAA partners. Burger King, the NCAA’s newest partner, came on board in October with a three-year deal to be the ...

Tags: Colleges

03/17/14
SportsBusiness Journal: Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

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