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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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08/01/12
JetBlue To Sponsor USC In Multiyear Deal

JetBlue and USC have agreed to a multiyear sponsorship that will be announced today at the Long Beach Airport. USC AD Pat Haden , JetBlue CEO David Barger , USC’s band and Traveler, the USC horse mascot, are expected to attend the news conference at the airport. Fox Sports, the multimedia ri ...

07/26/12
Learfield Not Looking To Change PSU Deal

Learfield Sports, the multimedia rights holder at Penn State, said it will not immediately seek to restructure its contract with the athletic department in the aftermath of the NCAA’s harsh penalties against the PSU football program. Learfield President & CEO Greg Brown said yesterday he i ...

Tags: Marketing and Sponsorship

07/26/12
Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

07/25/12
Sources: Buick Inks NFL Sponsorships

When Peyton Manning and the Broncos hit the field tomorrow for the first workout of training camp, a Buick logo will adorn the upper left shoulder of their practice jerseys. Buick/GMC has finalized deals with the Broncos and the NFL Panthers, industry sources say, on the eve of the NFL’s tra ...

07/13/12
Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

07/11/12
Golfer Eugene Wong Signs With IMG

Pac-12 Golfer of the Year Eugene Wong , who makes his professional debut this weekend at the Canadian Tour Players Cup, has signed with IMG for management and marketing representation. The Canada native, who starred at the Univ. of Oregon, already has an endorsement and equipment deal with Nike. Hi ...

07/10/12
IMG-Wagner Hearing Coming Later This Summer

No developments emerged in the IMG vs. Jon Wagner case in Cuyahoga County common pleas court today. The two sides did meet today and are scheduled to meet again tomorrow, but an upcoming contempt-of-court hearing is not expected until later this summer. The court issued a temporary restraining ord ...

07/10/12
IMG Learfield Signs Deals With Troy, UTEP

IMG Learfield Ticket Solutions has signed deals to handle marketing and sales for Troy Univ. and the Univ. of Texas-El Paso. The Troy operation will be managed onsite by Michael Watson, who was one of the top account execs at the Univ. of Tennessee. IMG Learfield will focus on increasing sales of se ...

Tags: Colleges, IMG

06/27/12
Web.com To Title PGA Tour's Developmental Tour

Web.com, an online marketing and web design service, will immediately replace Nationwide as the umbrella sponsor of the PGA Tour’s developmental tour. Web.com, based in Jacksonville, just 20 miles from the PGA Tour’s Ponte Vedra HQs, will assume sponsorship today, meaning this week&rsqu ...

Tags: Marketing and Sponsorship, PGA Tour

06/27/12
Nationwide Tour Will Become Web.com Tour

Web.com, an online marketing and web design service, will immediately replace Nationwide as the umbrella sponsor of the PGA Tour’s developmental tour, industry sources said. The PGA Tour has scheduled an announcement for this morning in Bethesda, Md., where this week’s AT&T Nati ...

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