Fred Couples To Sport Logo Of Supplement

Fred Couples will sport the logo of an anti-inflammatory dietary supplement on the sleeve of his golf shirt for all tournaments in '12. Anatabloc, introduced last year by Virginia-based Rock Creek Pharmaceuticals, made Couples its first brand ambassador in an announcement today in L.A. at the PGA ...

Inaugural Bluegrass Sports Awards Tonight

The inaugural Bluegrass Sports Awards will be held tonight at the Griffin Gate Marriott Resort & Spa in Lexington, Ky. NBC’s Tom Hammond will receive the Lifetime Achievement award for success in sports broadcasting and his commitment to the community. Jerry Carroll will receive the J ...

PGA Merchandise Show Highlights

The PGA Merchandise Show wrapped up over the weekend with more than 1,000 companies and brands advertising their products and services in Orlando. PGA of America President Allen Wronowski said attendance at the annual “demo day,” where golf equipment companies show off their latest line ...

Tags: PGA Tour, Events and Attractions

GolfChannel.com Adds "SwingFix" Feature

Golf Channel on Friday announced a new component to its website that enables users to upload a video of their golf swing and receive feedback from teaching pros. "SwingFix" went live on GolfChannel.com this week and will be incorporated into Golf Channel programming that involves teaching segments, ...

LG Re-Ups NCAA Corporate Partnership

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights. That means LG will be an NCAA partner through the '15 ...

Tags: Marketing and Sponsorship, NCAA

Back9 Network Announcing Launch Today

A new golf and lifestyle focused TV network will announce its launch today at the PGA Merchandise Show in Orlando. The Back9 Network will have a programming and studio set at the show, providing visitors with a glimpse of its signature daily studio show, “The Scorecard.” The network has ...

Tags: Media

LG Extends NCAA Partnership Through '15

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights and arranged this agreement. That means LG will be an ...

PGA Tour's Free iPad App Launches Today

The PGA Tour and its digital partner, Turner Sports, today are launching the Tour’s free iPad app for the '12 golf season. Callaway is sponsoring the PGA Tour HD app, which is available on the Apple app store. Its content will include live streaming video coverage of PGA Tour events, scoring, ...

BCS Title Game Drawing Corporate Crowd

PrimeSport, the BCS' hospitality partner, saw nearly 40% of its packages sold to the National Championship game before Alabama and LSU were named as the participants. PrimeSport President Sam Soni said that represents a sizable increase from past championship games the company has marketed. PrimeSpo ...

Tags: Colleges

BCS Works To Finalize Future Format

LSU and Alabama face off in the BCS National Championship game tonight, but the BCS intends to have its future postseason format determined in the coming months so that it can begin negotiations for the next TV contract by September or October. Several changes will be explored, including the plus-on ...