About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Published in SportsBusiness Daily on 10 / 16 / 17

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fanatics Colle...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/15/17
SportsBusiness Journal: Birth of IMG College: In Their Own Words

When marketing powerhouse IMG bought Collegiate Licensing Co. 10 years ago this month, the college marketplace was stunned. Until then, collegiate marketing was a slowly evolving segment full of companies that were either family owned or individually owned. Battle, Host, Lear, Sutton — those w ...

Tags: Colleges

05/15/17
SportsBusiness Journal: CSM promotes Huffman to motorsports GM

Veteran marketer Ashlee Huffman has been promoted to general manager of CSM’s motorsports practice in North America. Huffman went to work in racing in 2004, when she joined motorsports agency Just Marketing International. JMI was subsequently acquired by CSM. ...

Tags: Marketing and Sponsorship

05/15/17
SportsBusiness Journal: CLC rebranded to IMG College Licensing

Collegiate Licensing Co., the agency that created the $4 billion college licensing industry, is changing its name to IMG College Licensing. CLC was founded 35 years ago by Bill Battle and has served as the licensing division of IMG College since ...

Tags: Colleges

05/12/17
SportsBusiness Daily: CLC Becoming IMG College Licensing

WME-IMG is rebranding Collegiate Licensing Co., the 35-year-old business that pioneered college licensing, to its new name – IMG College Licensing. Cory Moss , Managing Dir of the licensing agency, made the announcement yesterday to IMG College Licensing partners and clients in Nashville at t ...

05/11/17
SportsBusiness Daily: Engine Shop Hires Kirschner From Octagon

Experiential marketing agency Engine Shop has hired Jared Kirschner from Octagon to serve as VP of its growing Atlanta office. Kirschner, who started at Engine Shop this week, will oversee an office of 10 employees, while also managing one of the agency’s premier clients, Mercedes-Benz. The ...

05/08/17
SportsBusiness Daily: Bruce Siegal Joining Learfield As Senior Counsel

Bruce Siegal , who spent 30-plus years serving as General Counsel at CLC (and subsequently IMG College), is going to work at Learfield starting this week. He will be Learfield Senior Counsel, based out of the company’s Atlanta office. Siegal was one of the first non-family members to be hired ...

05/02/17
SportsBusiness Daily: Are More Campuswide Rights Deals Coming?

It became obvious that the Univ. of Kentucky's stadium naming-rights deal would be out of the ordinary when Kroger never asked about traditional athletic assets like tickets or gameday hospitality. Instead, the Cincinnati-based grocery chain asked questions about reaching UK students and parents o ...

Tags: Facilities

05/01/17
SportsBusiness Journal: IMG, sponsor set up Nebraska homecoming

First National Bank identified the University of Nebraska’s spring football game as fertile marketing ground a decade ago. With close to 70,000 fans filling Memorial Stadium, many of whom can’t get tickets to sold-out games in the regular season, the spring game each April offers a uniqu ...

Tags: Colleges

04/26/17
SportsBusiness Daily: Learfield Brings On Gil Beverly, Jack Patterson

Learfield has added two execs at the VP level -- GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles, ranging from the NFL to college sports and NASCAR. Most recently, he had been VP/College Sports Marketing & Sponsorship Activation. In his new role ...

Tags: People and Pop Culture

04/24/17
SportsBusiness Journal: Varsity helps cheerleading bring it on

Jeff Webb’s company, Varsity, first began running cheerleading competitions in 1980. Some 37 years later, cheerleading has gained provisional status from the International Olympic Committee with the hope that the sport could become part of the Olympic Games in the future. This week’s Wo ...

Tags: Events and Attractions

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