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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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A clanging good time at Mississippi State

Published in SportsBusiness Journal on 08 / 22 / 16

Mississippi State Starkville, Miss. Stadium: Davis Wade Stadium Capacity: 61,337 2015 average attendance: 61,784 Of note: Mississippi State broke records for total attendance (432,490) and single-gam...

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Tags: In-Depth, College Football Preview

More Stories by this Author

04/11/16
SportsBusiness Journal: NCAA avoids messy confetti problem

The NCAA tournament’s championship game delivered several memorable images, most notably from Villanova’s Kris Jenkins and North Carolina’s Marcus Paige. Here’s another one: exploding fireworks and descending confetti bef ...

Tags: Events and Attractions

04/11/16
SportsBusiness Journal: Teams ladder up with sponsor

The players and coaches from freshly crowned Villanova climbed the Werner ladder last Monday night to clip off their snippet of net in full view of the cameras. Each photo of coach Jay Wright at the top of the ladder etched the distinctive blue and yellow platform a little deeper into NCAA tourna ...

Tags: Marketing and Sponsorship

04/11/16
SportsBusiness Journal: Brown out: UPS to leave NCAA partnership

UPS, a March Madness sponsor that integrated itself into the NCAA tournament by shipping the basketball courts and other equipment vital to the Final Four, has decided to exit its NCAA partnership after six years. The global shipping powerhouse, with headquarters in Atlanta, confirmed that its cu ...

Tags: Marketing and Sponsorship

04/04/16
SportsBusiness Journal: Forty Under 40: Charlie Hussey

R.D. MOORE Charlie Hussey grew up in Oxford, Miss., where his father was a University of Mississippi chemistry professor and his mother was librarian at Oxford High School for 25 years. Hussey graduated from Ole Miss and in 1999 went right to work in the SEC offices in Birming ...

Tags: Forty Under 40

04/04/16
SportsBusiness Journal: Forty Under 40: Amy Yakola

SARA D. DAVIS Many of Amy Yakola’s most important initiatives at the ACC are front and center. She takes the lead for marketing campaigns and communications that shape how the conference is viewed outside of its Greensboro, N.C., headquarters. But as Yakola has risen ...

Tags: Forty Under 40

03/28/16
SportsBusiness Journal: Categories open in sponsor bracket

For a decade, the NCAA’s restaurant categories were bundled into Coca-Cola’s rights, and the soft drink giant worked with the likes of McDonald’s, Domino’s and Papa John’s to promote and market March Madness. When Coke returned those rights to the NCAA a few years ag ...

Tags: Marketing and Sponsorship, Colleges

03/28/16
SportsBusiness Journal: NCAA finding growth in digital, content

Editor’s note: This story is revised from the print edition. For visitors to Houston this week, the Final Four and its ancillary events will largely look and feel like they did last year in Indianapolis. Or the year before in Dallas. Or in 2011, when the NCAA’s marquee event last ...

Tags: Colleges, Events and Attractions, Media

03/21/16
SportsBusiness Journal: Colleges cash in on new LED inventory

At UCLA (above) and Florida, LED signs 1 foot tall by 3 feet long sit behind the baskets. Photo by: IMG (2) A new revenue stream is ...

Tags: Colleges, Facilities

03/21/16
SportsBusiness Journal: NCAA expected more from Burger King

The NCAA thought it was getting a fast-food power that would flex its retail-activation muscle when Burger King signed on as a corporate partner. Burger King, meanwhile, was enamored with buying March Madness media and signing stars like Chris Webber for its high-energy creative. Once the two sid ...

Tags: Marketing and Sponsorship, Colleges

03/21/16
SportsBusiness Journal: Big Ten tests market for new rights deal

The bidding for the Big Ten’s television rights, which run through 2016-17 in its current contract, has begun in earnest. The Chicago-based conference had one formal meeting with its primary rights holder, ESPN, earlier this month when Big Ten officials told ESPN that the league will open u ...

Tags: Media

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