About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/18/14
SportsBusiness Journal: Spreading the playoff gospel

Bill Hancock’s goal is to keep the College Football Playoff as simple as possible. No complicated computer formulas, no RPI rankings, no math whatsoever. But that doesn’t stop the never-ending stream of questions that confront Hancock, the CFP’s executive director, wherever he goes ...

Tags: In-Depth, College Football Preview

08/14/14
SportsBusiness Daily: Ben Sutton Staying At IMG College

BEN SUTTON confirmed that he has signed a five-year contract to stay at IMG College, where he will remain President and add the title of Chair. Sutton, who joined IMG in '10, decided not join the list of execs who have departed since the company was acquired earlier this year by William Morris End ...

Tags: People and Pop Culture, IMG

08/14/14
SportsBusiness Daily: Sutton To Remain With IMG College

Ben Sutton confirmed that he has signed a five-year contract to stay at IMG College, where he will remain President and add the title of Chair. Sutton, who joined IMG in '10, decided not to join the list of execs who have departed since the company was acquired earlier this year by William Morris ...

08/11/14
SportsBusiness Journal: IMG College will sell Harvard sponsorships

Harvard University athletics has reached an agreement for IMG College to build the Crimson’s corporate sponsorship program. The Ivy League school in the past has sold sponsorships through an in-house sales team. IMG College is being brought in exclusively to build a deeper program with a sh ...

Tags: Colleges

08/11/14
SportsBusiness Journal: SEC schools prep for network launch

A year ago, the bowels of Bud Walton Arena at the University of Arkansas were filled with discarded filing cabinets, band instruments, old computers and merchandise that had been pulled from the shelves. It was an 11,000-square-foot collection area that had been forgotten. Now, that space represe ...

Tags: In-Depth, Media, College Football Preview, Colleges

08/11/14
SportsBusiness Journal: Faces of the SEC Network

REX ARENDS ESPN Perhaps no one has the perspective on a conference channel launch that Arends has. The 33-year TV veteran was at Photo by: Joe Faraoni / ESPN Images Fox Sports in 2007 when the Big Ten N ...

Tags: In-Depth, Media, College Football Preview, Colleges

08/05/14
SportsBusiness Daily: Samsung Launching TV App Around PGA

Samsung is a new PGA of America sponsor this year, and core to the company’s activation around the PGA Championship is a new TV app, which brings the digital viewing experience to Samsung smart TVs. Samsung and the PGA called it the first-ever golf app for a live event. The app was developed w ...

Tags: Media, PGA of America, Samsung

08/04/14
SportsBusiness Journal: PGA could boost merchandise sales

Editor's note: This story is updated from the print edition. The PGA of America anticipates a jump of at least 20 percent in PGA Championship merchandise sales over its best year, thanks largely to a new model with its vendors. The merchandise pavilion, which opened this past week at 38,00 ...

Tags: Leagues and Governing Bodies

08/04/14
SportsBusiness Journal: Jell-O, Chobani at 20 schools

Editor's note: This story is updated from the print edition. Kraft’s Jell-O brand and Chobani Greek yogurt have struck separate multiyear sponsorship deals across nearly 20 colleges each through an agreement with rights holder IMG College. The Jell-O deal started out as a pilot progr ...

Tags: Colleges

07/30/14
SportsBusiness Daily: New Era Is Ryder Cup Team's Official Cap

The PGA of America has selected New Era Cap as the official cap for the '14 U.S. Ryder Cup team. The agreement gives the cap maker exclusive rights to the team’s headwear through '16. The New Era Ryder Cup headwear will begin showing up at retail, including the PGA.com shop and neweracap.com, ...

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