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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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Lowe's To Sponsor Almost 80 Schools

Home improvement retailer Lowe’s has agreed to a multiyear deal to sponsor nearly 80 universities in one of the largest college sponsorship deals ever signed, industry sources say. IMG College brokered the deal with Lowe’s, which will become the official home improvement store for all of ...

IMG Re-Signs Golfer Sean O'Hair

Golfer Sean O’Hair, who temporarily left IMG in May, is back. IMG issued a release today saying that O’Hair, a four-time winner on the PGA Tour, has returned and will be represented by the team of IMG Golf Senior VP & Managing Dir of the Americas Clarke Jones in Cleveland and IMG Gol ...

Tags: Labor and Agents, IMG

Wagner Agrees Not To Sign IMG Clients

Jon Wagner, who abruptly left IMG Golf in May, has agreed not to sign any IMG golfers for two years and not to hire former IMG agents Jeff Stacy and Kevin Lynch for one year. Wagner, who had been jointly responsible for IMG Golf’s North America business with Clarke Jones, was an agent and even ...

Tags: Labor and Agents, IMG

Mercedes Capitalizing On PGA Deal

As fans enter the PGA Championship, the first thing they see is not a golfer or the beach at Kiawah Island. It is the 6,000-square-foot teaching center sponsored by PGA of America corporate patron, Mercedes-Benz. The PGA Performance Center is on the left as fans enter The Ocean Course, next to the s ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

PGA.com Intros Mobile Streaming At Kiawah

PGA.com, a Turner Sports website, introduced mobile streaming this week for the PGA Championship. Streaming had been available on the PGA Championship app for iPhone or iPad, as well as the online website, but this week, for the first time, PGA.com’s live streaming could be accessed through an ...

Tags: Media, Golf, CBS

PGA Of America's Steranka Reflects On Tenure

The PGA Championship that teed off this morning will be JOE STERANKA 's last as CEO of the PGA of America. In seven years in the CEO post, Steranka oversaw a golf industry that experienced significant travails as it rode in and out of the recession. More and more, he found himself in the role of sp ...

Tags: People and Pop Culture, Golf

Emirates Airline Makes First Golf Play In U.S.

Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is making its first spend in the U.S. with a sponsorship of the Boeing Classic, a Champions Tour Event in the Seattle area. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest ...

Tags: Marketing and Sponsorship

Ketel One Vodka Reaches Deal With PGA

Ketel One Vodka has agreed to an official sponsorship and licensing agreement with the PGA of America just in time to launch the new partnership this week at the PGA Championship. Ketel One will be recognized as the PGA’s official vodka and it will be served at the main concession stands and h ...

CLC Extends Deal With Notre Dame

Collegiate Licensing Co. has extended its agreement to be the licensing agent for Notre Dame, keeping the Atlanta-based company in business with the Irish as part of a deal that started in '03. The contract gives Notre Dame full access to CLC’s brand protection and management services. Notre D ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

JetBlue Signs Multiyear Deal With USC

JetBlue and USC have agreed to a multiyear sponsorship that was scheduled to be announced today at Long Beach Airport. Fox Sports, the multimedia rights holder for USC athletics, sold the deal to JetBlue. It includes an array of assets, including status as the Trojans’ official domestic a ...

Tags: Marketing and Sponsorship

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