Kevin Lynch Leaving IMG Golf

IMG Golf suffered another blow yesterday when one of its top agents and recruiters among the amateur golf ranks, Kevin Lynch , decided to leave the company. A five-year IMG Golf veteran and a former college golf coach, Lynch worked closely with IMG golfers Kevin Na and Jamie Lovemark . The forme ...

Jon Wagner Departs From IMG

IMG’s Jon Wagner , who has represented golfers  Luke Donald , Sean O’Hair and Trevor Immelman , is no longer with the company. Wagner was co-Managing Dir for IMG Golf Americas with Clarke Jones and worked on event business, as well as player representation, from the Cleveland ...

AT&T To Sponsor SEC's Baseball Legends Class

AT&T, a longtime SEC corporate partner, will title sponsor the conference’s inaugural Baseball Legends class, similar to what the SEC does in football and basketball. The SEC baseball legends — four will be recognized each year — will have on-field recognition and awards presen ...

Barry Hyde Leaving USGA For Wasserman

USGA CMO Barry Hyde, who established and sold the association’s first corporate sponsorship program, is leaving to take a post in Wasserman Media Group’s golf division. A former PGA Tour and MasterCard exec, Hyde will join Wasserman on May 7 as Exec VP and report to President Malcolm Tu ...

Learfield, IMG College Form Ticketing Business

The two most dominant multimedia rights holders in the college space announced that they are going into the ticketing business together. Learfield Sports and IMG College are forming a joint venture in which each company will own 50% of IMG Learfield Ticket Solutions. The assets of the existing ticke ...

Tags: Colleges, IMG

IMG, Learfield Partner For Ticketing Venture

The two most dominant multimedia rights holders in the college space announced today that they are going into the ticketing business together. Learfield Sports and IMG College are forming a joint venture in which each company will own 50% of IMG Learfield Ticket Solutions. The assets of the existing ...

Lincoln Financial To Sponsor David Toms

Lincoln Financial has reached an agreement with PGA Tour golfer David Toms to put its marks on Toms' shirt collar and golf bag. Toms, a 13-time winner, will make appearances for Lincoln Financial throughout the year. Financial terms were not released. Lincoln Financial joins a corporate sponsor li ...

Big 12, ESPN Close To Signing Extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue in the top tier of college conferences despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference -- combined with its Fox contract - ...

Tags: Media, ESPN

Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

Home Team Marketing Signs Deal With Phizzle

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high schoo ...

Tags: Marketing and Sponsorship