About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

More Stories by this Author

02/27/14
SportsBusiness Daily: Travelers Extends Golf Deal Through '24

Travelers Insurance will announce later this morning that it has extended its title sponsorship of the PGA Tour event in Hartford, Conn., for 10 years through '24. The current deal was set to expire this year. The extension represents another long-term win for the Tour, which recently signed AT& ...

02/24/14
SportsBusiness Daily: ACC To Keep Title Game In Charlotte

The ACC today announced that it will keep the Dr Pepper ACC Football Championship Game at Charlotte's Bank of America Stadium through '19. The venue has hosted the last four ACC title games. The games have averaged 69,632 fans per contest, including sellout crowds in '10 and '11. Meanwhile, the C ...

02/24/14
SportsBusiness Journal: WMG opens Dubai office

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf, and potentially other sports. David Collins, an Englishman who has six years of agency experience in the United Arab Emirates, joined Wasserman last week and will lead the new UAE of ...

Tags: Marketing and Sponsorship

02/24/14
SportsBusiness Journal: ACC, Food Lion add twist to tourney

The granddaddy of conference basketball tournaments will add a new twist next month with a fifth day of competition to accommodate the enlarged 15-team ACC. But the expanded league isn’t treating the extra day like the rest of its tourname ...

Tags: Colleges

02/24/14
SportsBusiness Journal: Answering Final Four capacity questions

Later this year, the NCAA will select future sites for the Final Four from 2017 through 2020. Of the eight venues that are finalists for those four spots, most have hosted previous Final Fours or tournament regionals, meaning that the NCAA has a good idea of what to expect. But how does the NC ...

Tags: Colleges

02/19/14
SportsBusiness Daily: Amway To Sponsor USA Today Poll

USA Today for the first time has sold title sponsorship of its college football coaches' poll to Amway. The multiyear deal will be announced this morning, and Amway kicked off the deal with a full-page ad today in the newspaper with the copy, "Amway Is Thrilled To Be A Part Of This All-American ...

02/18/14
SportsBusiness Daily: PlayOn! Sports Acquires Digital Scout

PlayOn! Sports, the Atlanta company behind the creation of the NFHS Network and a distribution platform for 40,000 high school sporting events annually, has acquired Columbus, Ohio-based Digital Scout, a high school sports statistics and live gamecast business. Digital Scout’s content will add ...

02/18/14
SportsBusiness Daily: PGA Tour Relaunches Website

The PGA Tour officially relaunched its website, PGATour.com , today with a new look and several enhancements for the online, tablet and mobile experience. The Tour, which brought its digital operations in-house last year, has spent the last several months working on the redesign, with the mobile an ...

02/17/14
SportsBusiness Journal: FanConnect, IMG College reconnect

A Charlotte company that produces on-screen graphics for video largely in college stadiums and arenas has renegotiated its deal with IMG College. The company, 10 Foot Wave, has a digital platform called FanConnect, which enhances the in-stadium video feed that typically goes to TVs in premium are ...

Tags: Marketing and Sponsorship

02/17/14
SportsBusiness Journal: College football sees rise at gate

College football attendance stabilized in 2013, but the overall average across FBS schools still was the second lowest since 2003. All home, neutral-site and bowl games averaged 45,671 fans this past season, an increase of less than 1 percent over the average of 45,440 in 2012. Still, the slight ...

Tags: Colleges

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