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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Bristol perfect platform for sponsor

Published in SportsBusiness Journal on 09 / 19 / 16

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: ‘Prototypical AD for the 21st century’

O hio State’s Gene Smith is fond of saying, “Don’t dance.” Whether he’s talking to a senior staffer, a coach or an athlete, he wants the unfiltered story. On this early morning in 2010, Heather Lyke was dancing. Smith was, and still is, the Buckeyes ...

Tags: In-Depth, Colleges

SportsBusiness Daily: Univ. Of Florida Signs Naming-Rights Deal With Exactech

The Univ. of Florida yesterday signed a naming-rights deal for the O'Connell Center with Exactech, the first corporate naming-rights deal for the school and the first sports marketing play for the medical parts company. The 10-year contract calls for Exactech to pay $5.9M, with an option for five mo ...

SportsBusiness Journal: For Jackson, D.C. visit never gets old

Mark Jackson, Villanova’s first-year athletic director, has watched his men’s basketball team cut down the nets after the NCAA tournament, celebrate with a parade through Philadelphia and ring the opening bell at the New York Stock Exc ...

Tags: Colleges

SportsBusiness Daily: Learfield Acquires N.Y.-Based Agency SME

Learfield hired N.Y.-based agency SME earlier this year to create a new brand campaign with a refreshed logo, and Learfield liked the work so much that the company bought Senior Partner  ED O’HARA ’s branding agency. The move gives Learfield another layer of capabilities for its 125 ...

Tags: People and Pop Culture

SportsBusiness Daily: Learfield Acquires Agency SME

Learfield has acquired N.Y.-based SME, giving it another layer of capabilities for its 125 college clients. Learfield earlier this year hired  Ed O’Hara ’s agency to create a new brand campaign with a refreshed logo. Learfield liked the work so much that it opted to buy SM ...

SportsBusiness Journal: IMG-Learfield venture adds 3 schools

IMG Learfield Ticket Solutions has won the rights to sell and market tickets at three universities in recent weeks, giving the company eight new deals in the last 10 months. Most recently, the joint venture between IMG College and Learfield picked up new business at Boise State, Oregon and Washin ...

Tags: Colleges

SportsBusiness Journal: Pac-12 schools get help with analytics

The pursuit of deeper, richer fan analytics has sent college athletic departments on a search for the best technology partner, often at a significant cost. The Pac-12, which has earned a reputation for looking at things differently, figures that the best technology experts already work in its San Fr ...

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SportsBusiness Daily: UCLA, Under Armour Unveiling New Deal

Under Armour will unveil a landmark footwear and apparel deal with UCLA today that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed w ...

SportsBusiness Journal: Learfield courts minority talent

There have been times when L.A. Love, a fundraiser in the University of Massachusetts athletic department, felt like he was on an island. Being an African-American executive in the all-male, all-pale world of college athletics, Love can look around and see that there aren’t many people in his ...

Tags: Colleges

SportsBusiness Journal: Beavers ticket model targets new alums

When Oregon State’s Zack Lassiter looks at Netflix, he sees more than movies and TV shows. He sees a new way of selling tickets to the Beavers’ games. Lassiter, Oregon State’s deputy athletic director, is leading the school’s implementation of a new ticketing model that lo ...

Tags: Colleges

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