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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

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More Stories by this Author

02/19/15
SportsBusiness Daily: WME/IMG Close Deal For Icon Sports Management

Learn more about Icon Sports Management WME/IMG has closed its acquisition of golf talent agency Icon Sports Management, whose client list includes Ian Poulter and Henrik Stenson. Financial terms of the deal were not disclosed, but Icon CEO & Founder R.J. Nemer will become Senior ...

Tags: Labor and Agents, IMG

02/18/15
SportsBusiness Daily: Pyne Hires Crispino At Bruin Sports Capital

Bruin Sports Capital, the sports, media and marketing company started by George Pyne , today will formally announce that Tony Crispino will be its COO. Crispino worked with Pyne when both were at IMG. SportsBusiness Daily reported in December that Crispino would leave IMG to go to work for Bruin ...

02/16/15
SportsBusiness Journal: Learfield to merge licensing firms

Learfield Sports is combining two of its recent acquisitions to form a new licensing unit. Learfield Licensing Partners is the sum of Licensing Resource Group and Strategic Marketing Affiliates, two smaller businesses that Learfield acquired in 2014 and will now merge into one. Both the LRG and S ...

Tags: Marketing and Sponsorship

02/16/15
SportsBusiness Journal: CFP game to pull from Dallas, Super Bowl

Now that the Super Bowl and all of its activities have exited the Valley of the Sun, the Phoenix area can turn its attention to its next big event — the Jan. 11, 2016, College Football Playoff championship game. Brad Wright, co-chair of the ...

Tags: Events and Attractions

02/09/15
SportsBusiness Journal: Atlantic 10 campaign stars early birds

Somehow, the Atlantic 10’s new branding spots make 6 a.m. workouts look exciting. The conference’s first attempt at a brand campaign last year focused strictly on basketball. The A-10’s new spots, which debuted within the last few weeks, share the focus with the lifestyle of the ...

Tags: Colleges

02/02/15
SportsBusiness Journal: Good Luck: ADs have new ally at NCAA

As Oliver Luck walked through the lobby of the Marco Island Hilton, an athletic director from the ACC reached out to shake his hand. “There goes the savior of the NCAA,” the AD said to Luck, with a laugh. Luck shrugged off the line as a joke, but there was a thread of truth hidden ...

Tags: Colleges

02/02/15
SportsBusiness Journal: NCAA to assist families with travel

The NCAA has budgeted $300,000 to pay expenses for the families of the athletes in the men’s and women’s Final Four. Under a one-year pilot program that began with the College Football Playoff championship, family members are allowed to receive a stipend to cover travel costs to selec ...

Tags: Colleges

02/02/15
SportsBusiness Journal: Logo makeover: Everyone gets a trophy

The prevailing image that stays with college sports fans is the winning team hoisting the NCAA trophy into the air. That’s what exhaustive fan surveys in the last two years have told the NCAA. With that in mind, the NCAA worked with Pennsylvania design firm Joe Bosack & Co. to create ne ...

Tags: Colleges

02/02/15
SportsBusiness Journal: IMG Golf near deal for Icon

IMG Golf, looking to fortify its North America practice, is on the verge of acquiring Icon Sports Management, a firm whose athletes include Ian Poulter and Henrik Stenson. The acquisition, industry sources say, will trigger a restructuring of leadership within IMG’s golf division in the U.S. ...

Tags: Labor and Agents

02/02/15
SportsBusiness Journal: IMG College taps Pernetti

Tim Pernetti’s yearning to get back into college athletics has landed him at IMG College. The former Rutgers athletic director, who parted ways with his alma mater in 2013, will oversee IMG College’s multimedia business, which includes the rights to more than 90 colleges and conferenc ...

Tags: Colleges

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