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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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NCAA Hires Val Ackerman

Former WNBA President VAL ACKERMAN has been hired by NCAA VP/Women’s Basketball Championships ANUCHA BROWNE SANDERS  to be a consultant and adviser on the women's basketball tournament. Ackerman, who currently represents the U.S. on FIBA's Central Board, will work with Browne Sand ...

Tags: People and Pop Culture

Martin Shifts Roles With NCAA

NCAA Finance & Operations Managing Dir KEITH MARTIN is moving over to run marketing and sponsorships. Beginning Monday, his new title is Managing Dir of Marketing & Broadcast Services. He essentially is filling the role formerly held by DAVID KNOPP , who left the NCAA earlier this ye ...

Tags: People and Pop Culture

Northwestern Mutual Making More College Brackets

Northwestern Mutual is taking the brackets that are so often associated with college basketball's March Madness to other NCAA championships. The insurance and financial planner, which became an NCAA corporate partner earlier this year, advertised heavily throughout the year on CBS, Turner and ESPN, ...

Tags: Marketing and Sponsorship

Fox To Announce Oklahoma State Deal

Fox Sports plans to announce a multiyear deal with Learfield Sports for Oklahoma State Univ. sports. Financials were not released. The partnership, which actually launched Sept. 1 with the Oklahoma State-Savannah State football game, allows Fox to carry one football game per year on a Fox cable plat ...

Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

Omega Prez Compares Ryder Cup To Olympics

Omega President Stephen Urquhart said he loves the clean look of the Ryder Cup, which has minimal sponsor presence when the event is held in the U.S. In fact, Omega, the official timekeeper of the Ryder Cup, by virtue of its PGA of America deal, has the only branded presence on the course with its c ...

Tags: Marketing and Sponsorship, Golf

PGA Tour's Finchem Touts TV Ratings

PGA Tour Commissioner Tim Finchem  during today's State of the Tour address said TV ratings are up 31% over '11 for weekend coverage and up 14% on Thursdays and Fridays. Of those watching a Tour event, they watched on average 19% longer than last year. "By every estimation, it's been a fantast ...

Big 12 To Announce Media Rights Deals

The Big 12 will announce its new media rights deals today, six months after they reached an  agreement on the broad terms of the deals . ESPN and Fox Sports agreed to pay $2.6B over 13 years ($200M per year) for a broad swath of media rights. Each Big 12 school will average around $20M a year. ...

ACC Debuting New Brand Campaign

The ACC Friday will unveil a brand campaign during North Carolina State’s season-opener against Tennessee on ESPNU. Two 30-second spots called “Where Leaders are Born” will run during ACC football broadcasts on ESPN’s platforms, as well as the syndicated games on Raycom ...

Tags: Marketing and Sponsorship

Lowe's Agrees To Deal With Nearly 80 Colleges

Home-improvement retailer Lowe’s has agreed to a multiyear deal to sponsor nearly 80 universities in one of the largest college sponsorship deals ever signed, industry sources say. IMG College brokered the deal with Lowe’s, which will become the official home improvement store for all of ...

Tags: College Football Preview

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