About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/01/14
SportsBusiness Journal: Schools turn to FanGauge for deeper data

Ohio State, Wake Forest and Temple are among the schools using a new data-capture tool called FanGauge, which is designed to collect personal information from fans at the stadium. Most colleges know who is buying their football tickets, but FanGauge will more closely identify who is actually in t ...

Tags: Colleges

08/25/14
SportsBusiness Journal: ASU draws on NFL experience

From the time Ray Anderson considered leaving the NFL to go to work at Arizona State University, he’s heard the Sun Devils referred to as a sleeping giant. The school is the largest public university in the country, yet ranks in the bottom half of the Pac-12 in annual revenue. It attracts a ...

Tags: Colleges

08/25/14
SportsBusiness Journal: Retailers buy into CLC platform

Gary Dubiel walked the floor at the massive, two-story Barnes & Noble in Baton Rouge, La., last week, impressed by the square footage the bookstore had devoted to LSU gear. Underneath a purple and gold tent were logo chairs, wine glasses, Tervis tumblers, car flags, T-shirts and just about an ...

Tags: Colleges, Marketing and Sponsorship

08/25/14
SportsBusiness Journal: On-site sales up 15% after PGA changes

The PGA of America saw a 15 percent uptick in sales from its on-site merchandise outlets at Valhalla despite a soggy PGA Championship two weeks ago. Even though rain kept the crowds slightly smaller than the 40,000 expected per day, merchandise moved well, said Michael Quirk, the PGA’s seni ...

Tags: Leagues and Governing Bodies

08/19/14
SportsBusiness Daily: College Football HOF Hires Agencies

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d ...

08/19/14
SportsBusiness Daily: IMG College Signs On With UNC-Asheville

UNC-Asheville, a Big South Conference school in the mountains of North Carolina, has hired IMG College to spearhead the school's $5.75M capital fundraising campaign. As part of the arrangement, IMG College will now oversee the Bulldog Club, the athletic department's fundraising arm, while also selli ...

Tags: Colleges, IMG

08/18/14
SportsBusiness Journal: At IMG College, bold plans

Ben Sutton emerged from his corner office at IMG College with an earpiece still lodged in his right ear. Dressed in a blue shirt and a pink tie, he had just finished a call with Wake Forest football coach Dave Clawson. This is Sutton’s favorite time of year. Whether he’s talking to Cl ...

Tags: Colleges

08/18/14
SportsBusiness Journal: College football’s new home

John Stephenson’s day on this humid August morning started much like every other day, with Stephenson standing in front of a group of well-heeled Atlanta executives explaining why they should visit the new College Football Hall of Fame. The questions that came back from this group of Duke a ...

Tags: In-Depth, College Football Preview

08/18/14
SportsBusiness Journal: Upper Deck highlights McIlroy

Upper Deck will roll out a new array of Rory McIlroy collectibles in the next month from his wins at the PGA Championship and British Open. McIlroy has an exclusive arrangement with Upper Deck for autographed memorabilia and trading cards. The company is working to aggregate pin flags, photogra ...

Tags: Marketing and Sponsorship

08/18/14
SportsBusiness Journal: Lessons learned from NASCAR Hall?

Organizers of the $68.5 million College Football Hall of Fame learned from the mistakes Charlotte made with its NASCAR Hall of Fame. The $200 million NASCAR building, at 130,000 square feet, is too large, said John Stephenson, president and CEO of the college hall. Projections of more than ...

Tags: In-Depth, College Football Preview

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