About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Coke’s new sports chief: ‘I’m looking at things afresh’

Published in SportsBusiness Journal on 04 / 13 / 15

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/19/15
SportsBusiness Journal: ESPN expects to shop title sponsor deals

ESPN could have two major sponsorship openings to fill for next season’s College Football Playoff — the Fiesta Bowl title and presenting sponsor of the championship game broadcast. AT&T was presenting sponsor of last week’s inaugural CFP championship game, a position that al ...

Tags: Events and Attractions

01/12/15
SportsBusiness Journal: In new firm, Pyne sees legacy

George Pyne unfolded his 6-foot-5 frame from the dinner table after a night of explaining how his new sports venture would work. Following healthy stints at IMG and NASCAR, and at 49 years old, Pyne figures he’s got one more good run in him with Bruin Sports Capital, the business he raised $25 ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Whale of a deal for golfer Dufner

Editor’s note: This story is revised from the print edition. Vineyard Vines’ smiling pink whale will swim in PGA Tour waters for the first time thanks to a new three-year endorsement deal just struck with golfer Jason Dufner. Dufner is Vineyard Vines’ first brand ambassad ...

Tags: Marketing and Sponsorship

01/12/15
SportsBusiness Journal: Creating a big-game look for CFP

The words “2015 National Championship” stretch 600 feet across the north side of AT&T Stadium. Fans filing in for Monday’s Oregon-Ohio State game will not mistake where they are. “I think you can see it from Oklahoma,” laughed Cameron Smith, one of three co-found ...

Tags: Events and Attractions

01/07/15
SportsBusiness Daily Global: WPP Invests Into Bruin Sports Capital

George Pyne proclaimed that Bruin Sports Capital “is open for business” with an initial investment of $250M, mostly from WPP. The equity secured, plus Bruin’s ability to borrow at least $250M more, gives Pyne’s firm a minimum of $500M in buying power. Bruin intends to acquire ...

Tags: Finance

01/06/15
SportsBusiness Daily: WPP Invests $250M Into Bruin Sports Capital

Learn more about Bruin Capital Group George Pyne proclaimed that Bruin Sports Capital “is open for business” this morning with an initial investment of $250M, mostly from WPP. The equity secured, plus Bruin’s ability to borrow at least $250M more, gives Pyne’s ...

Tags: Finance

01/06/15
SportsBusiness Daily: WPP Lead Investor In Pyne's Venture

WPP is the lead investor in a group that is putting $250M into George Pyne ’s new sports venture, Bruin Sports Capital, which now provides his firm with $500M in buying power. WPP and Bruin put the finishing touches on the agreement last night and made the announcement this morning. The anno ...

01/05/15
SportsBusiness Journal: Melt to add COO; names Grech president

Vince Thompson will move into the role of chairman and chief executive at Atlanta-based agency Melt, while Michelle Grech will be elevated to president. Grech, previously the chief operating officer, is a 50-50 partner financially with Thompson in ownership of the agency, which employs 50 people ...

Tags: Marketing and Sponsorship

01/05/15
SportsBusiness Journal: Buffalo rebrands to move beyond golf

Buffalo Communications, one of the dominant public relations agencies in golf, will broaden its focus in 2015 to become more of a full-service sports marketing firm. As part of moving into new disciplines, the agency has rebranded and will now be called Buffalo Brand Invigoration Group. ...

Tags: Marketing and Sponsorship

01/05/15
SportsBusiness Journal: An appetite for college football

Steve Robinson spent his final day as Chick-fil-A’s chief marketer, fittingly, at the Georgia Dome watching the Chick-fil-A Peach Bowl on New Year’s Eve. In that same building 21 years ago, Robinson sat with his wife, Dianne, watching the title sponsor-less Peach Bowl between Clemson ...

Tags: Colleges

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