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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

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SportsBusiness Daily: Bing Becomes 18th NCAA Sponsor

Microsoft’s web search engine, Bing, has struck a multiyear agreement with CBS and Turner Sports to be an NCAA corporate partner. The deal will go into effect with the start of the men's basketball tournament next week. CBS and Turner own the NCAA’s marketing rights and sell sponsorships ...

Tags: Marketing and Sponsorship, Microsoft, NCAA

SportsBusiness Journal: Koch seeks to connect on campus

Koch Industries has put the finishing touches on a sponsorship and media buy that will give the company exposure at 15 Midwestern schools as well as the Missouri Valley Conference. The Wichita, Kan.-based multinational, which is among the largest private companies in the world, bought the deal fr ...

Tags: Colleges

SportsBusiness Journal: UPS courts NCAA coaches’ autographs

UPS is putting its logistics muscle to work in an unprecedented effort to get all 132 men’s and women’s basketball coaches in the NCAA tournament to autograph replicas of a Final Four court. Beginning next week when the fields are set for the men’s and women’s NCAA tournam ...

Tags: Colleges

SportsBusiness Daily: March Madness YouTube Channel Launching

Turner Sports, which manages the NCAA’s digital rights, later today is launching a March Madness YouTube channel for the first time. The new channel -- YouTube.com/MarchMadness -- will feature real-time highlights and video recaps from all 67 games of the NCAA men's tournament. Press conferenc ...

Tags: Media, YouTube, TBS/TNT

SportsBusiness Daily: V Foundation, ACC Debut "V Throw Challenge"

The V Foundation is working with the ACC to launch a new social media-based fundraising campaign for cancer research called the “V Throw Challenge.” Like the ALS Ice Bucket Challenge that raised more than $40M in a month’s time for research on Lou Gehrig’s Disease, the V Fou ...

Tags: Sports in Society

SportsBusiness Journal: Bucking college hoops attendance trend

Just five years ago, University of Nebraska basketball was everything you’d expect at a marquee football school — an afterthought. Crowds at the aging Devaney Sports Center averaged fewer than 10,000 and the Cornhuskers ranged from 45th to 50th nationally in men’s basketbal ...

Tags: Colleges

SportsBusiness Journal: Bruin Sports hires Abrutyn from IMG

Bruin Sports Capital has again dipped into the talent pool of former IMG executives to hire David Abrutyn, who will be an executive vice president and principal at George Pyne’s new company. Abrutyn spent 15 years at IMG and during that time rose to become head of global consulting, working ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Learfield to use college ties for ANC

Editor’s note: This story is revised from the print edition. ANC Sports Enterprises puts the signage into stadiums and arenas. Collegiate marketing firm Learfield Sports sells it. It only makes sense that the two companies would go into business together. In a deal consummated last w ...

Tags: Colleges

SportsBusiness Journal: Archey returning to Kentucky with JMI

Veteran MLB executive Paul Archey is leaving to join JMI Sports, where he will oversee the University of Kentucky property in returning to his home state. Archey, a native of Greenup, Ky., and a self-described longtime Kentucky Wildcats die-hard, portrayed the new job as an opportunity to return ...

Tags: Colleges

SportsBusiness Daily Global: WME/IMG Close Deal For Icon

WME/IMG has closed its acquisition of golf talent agency Icon Sports Management, whose client list includes Ian Poulter and Henrik Stenson. Financial terms of the deal were not disclosed, but Icon CEO & Founder R.J. Nemer will become senior VP and head of golf clients in the Americas. In this ne ...

Tags: Marketing and Sponsorship

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