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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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More Stories by this Author

03/04/13
PGA Tour's Tom Wade Gets New Title

Longtime PGA Tour CMO Tom Wade is moving into a new role as Global Commercial Officer, and Jay Monahan will become CMO & Exec VP. In his newly created position, Wade, who was CMO for the last 18 years, will work closely with Commissioner Tim Finchem on long-term growth plans across all asp ...

02/27/13
Short Sleeves Coming To March Madness

Expect to see adidas roll out its new short-sleeve basketball jerseys around a handful of its teams during the men's NCAA tournament. adidas VP/Global Basketball Lawrence Norman confirmed that some teams during March Madness will be wearing short-sleeve jerseys similar to those worn recently ...

02/08/13
PGA Of America Hires IMG's Ring As CMO

The PGA of America has hired Kevin Ring from IMG to fill its newly created position of CMO. Ring had been in IMG’s consulting division since '00 and most recently had led the golf consulting practice. His clients included Chevron, KPMG and Thomson Reuters. At the PGA, Ring will oversee the a ...

01/24/13
IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. IMG College, which owns the rights to more than 80 universities across the country, is working through the final ...

Tags: IMG, Marketing and Sponsorship

01/23/13
IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. The agency, which owns the rights to more than 80 universities across the country, is working through the final ...

01/18/13
Buffalo Wild Wings To Become NCAA Partner

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The rest ...

Tags: Marketing and Sponsorship, NCAA

01/18/13
Buffalo Wild Wings To Sponsor NCAA

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The rest ...

01/09/13
Colorado Hires IMG Learfield Ticket Solutions

The Univ. of Colorado has hired IMG Learfield Ticket Solutions to increase attendance and revenues generated from athletic events. The ticketing division that is a joint operation between IMG College and Learfield Sports will set up a sales operation on CU’s campus and sell football and men&rs ...

12/28/12
CFB Playoff Expected To Raise Sponsor Cost

This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors -- Allstate, Discover, Tostitos and Vizio -- will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorship ...

Tags: Marketing and Sponsorship

12/18/12
Bassmaster Classic Signs Presenting Sponsor

Hard Rock Hotel & Casino near Tulsa will be the presenting sponsor of the Bassmaster Classic in February. The Bassmaster Classic, regarded as the Super Bowl of fishing, is an event owned by Birmingham-based BASS LLC, which sold the one-year deal for its premier event. ESPN2 will televise the '13 ...

Tags: Marketing and Sponsorship

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