Ketel One Vodka Reaches Deal With PGA

Ketel One Vodka has agreed to an official sponsorship and licensing agreement with the PGA of America just in time to launch the new partnership this week at the PGA Championship. Ketel One will be recognized as the PGA’s official vodka and it will be served at the main concession stands and h ...

CLC Extends Deal With Notre Dame

Collegiate Licensing Co. has extended its agreement to be the licensing agent for Notre Dame, keeping the Atlanta-based company in business with the Irish as part of a deal that started in '03. The contract gives Notre Dame full access to CLC’s brand protection and management services. Notre D ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

JetBlue Signs Multiyear Deal With USC

JetBlue and USC have agreed to a multiyear sponsorship that was scheduled to be announced today at Long Beach Airport. Fox Sports, the multimedia rights holder for USC athletics, sold the deal to JetBlue. It includes an array of assets, including status as the Trojans’ official domestic a ...

Tags: Marketing and Sponsorship

JetBlue To Sponsor USC In Multiyear Deal

JetBlue and USC have agreed to a multiyear sponsorship that will be announced today at the Long Beach Airport. USC AD Pat Haden , JetBlue CEO David Barger , USC’s band and Traveler, the USC horse mascot, are expected to attend the news conference at the airport. Fox Sports, the multimedia ri ...

Learfield Not Looking To Change PSU Deal

Learfield Sports, the multimedia rights holder at Penn State, said it will not immediately seek to restructure its contract with the athletic department in the aftermath of the NCAA’s harsh penalties against the PSU football program. Learfield President & CEO Greg Brown said yesterday he i ...

Tags: Marketing and Sponsorship

Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

Sources: Buick Inks NFL Sponsorships

When Peyton Manning and the Broncos hit the field tomorrow for the first workout of training camp, a Buick logo will adorn the upper left shoulder of their practice jerseys. Buick/GMC has finalized deals with the Broncos and the NFL Panthers, industry sources say, on the eve of the NFL’s tra ...

Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

Golfer Eugene Wong Signs With IMG

Pac-12 Golfer of the Year Eugene Wong , who makes his professional debut this weekend at the Canadian Tour Players Cup, has signed with IMG for management and marketing representation. The Canada native, who starred at the Univ. of Oregon, already has an endorsement and equipment deal with Nike. Hi ...

IMG-Wagner Hearing Coming Later This Summer

No developments emerged in the IMG vs. Jon Wagner case in Cuyahoga County common pleas court today. The two sides did meet today and are scheduled to meet again tomorrow, but an upcoming contempt-of-court hearing is not expected until later this summer. The court issued a temporary restraining ord ...