About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/22/14
SportsBusiness Journal: Ryder Cup a ‘crowning moment’

When Golf Channel goes live with its coverage of the Ryder Cup in the wee morning hours Friday, it will very simply be “the biggest day in Golf Channel history,” said Molly Solomon, the network’s executive producer. In the past, ESPN has carried the first day of Ryder Cup play o ...

Tags: Media

09/22/14
SportsBusiness Journal: ADs unsure what new freedom will cost

A month into the era of autonomy, and athletic directors still are struggling with how much this new freedom will cost and how it will affect their future budgets. Just as a boom in construction led to unprecedented spending on college facilities, many ADs believe autonomy could lead to a differe ...

Tags: Colleges

09/22/14
SportsBusiness Journal: Big West signs Learfield to 5-year deal

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Ca ...

Tags: Colleges

09/16/14
SportsBusiness Daily: Big West Signs Five-Year Deal With Learfield

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S ...

Tags: Marketing and Sponsorship

09/15/14
On The Ground: PGA Tour's Monahan Discusses His 'Evolving' Role As Deputy Commis ...

Jay Monahan spent much of last week at the Tour Championship in Atlanta celebrating the end of the season with the PGA Tour’s marketing partners. But Monahan broke away for about 30 minutes to talk to SportsBusiness Journal in his first extended interview since becoming the tour’s deputy ...

Tags: On The Ground

09/15/14
SportsBusiness Journal: PGA Tour’s Monahan broadening his game

Jay Monahan leans forward in his chair, his eyes projecting a piercing intensity. Monahan often signs off on emails with “Keep attacking,” and sitting across the table, it’s easy to see why. Monahan, the PGA Tour’s deputy commissioner and the man being groomed to succee ...

Tags: Leagues and Governing Bodies

09/15/14
SportsBusiness Journal: Ty Votaw moves into CMO role at PGA Tour

Ty Votaw is the PGA Tour’s new chief marketing officer in a role that has him overseeing branding, communications and advertising. The tour quietly made the move within the past month and decided against making an announcement because Votaw’s responsibilities will largely be the same ...

Tags: Leagues and Governing Bodies

09/08/14
SportsBusiness Journal: CFP picks firms to run events

The College Football Playoff has selected three companies to handle its fan fest, concert series and pregame tailgate during the weekend of the inaugural championship game in January. The Colonnade Group, a Birmingham, Ala.-based agency with deep roots in college football, will manage and operate ...

Tags: Colleges

09/08/14
SportsBusiness Journal: Learfield still a ‘growth story’

Greg Brown had two essential messages for the 80 new Learfield Sports employees who gathered in Plano, Texas, a few weeks ago. One, the collegiate multimedia rights holder is still in growth mode. Learfield’s summertime acquisitions of Sidearm Sports and Licensing Resource Group were not ab ...

Tags: Colleges

09/01/14
SportsBusiness Journal: Big South signs sponsors Utz, Kangaroo

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st ...

Tags: Colleges

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