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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/02/14
SportsBusiness Daily: Univ. of Miami Signs Fermata For Licensing

Learn more about Fermata Partners The Univ. of Miami yesterday announced that it has signed Fermata Partners to be its licensing agency. UM had been with IMG-owned Collegiate Licensing Co. The new deal with Atlanta-based Fermata begins immediately and marks the second major college ...

Tags: Colleges, Collegiate Licensing Co.

07/01/14
SportsBusiness Daily: Univ. Of Miami Tabs Fermata For Licensing

The Univ. of Miami has signed Fermata Partners to be its licensing agency, the school announced today. Miami had been with IMG-owned Collegiate Licensing Co. The new deal with Atlanta-based Fermata begins immediately and marks the second major college property that Fermata has taken from industry-l ...

06/23/14
SportsBusiness Journal: Price moves to PGA of America

When Pete Bevacqua reviewed all of the PGA of America’s commercial pieces, what he didn’t see was one person who ultimately was in charge of it all. Bevacqua, the PGA’s CEO, believes he has streamlined those aspects of the PGA’s business by hiring Jeff Price, the former Sp ...

Tags: Leagues and Governing Bodies

06/23/14
SportsBusiness Journal: All eyes on antitrust cases

Efforts by Northwestern University football players to unionize may have garnered the most national media attention, but sports law experts say that antitrust litigation before a federal court in Oakland has the potential to bring the most change to the NCAA’s model of college sports. Athle ...

Tags: In-Depth, Law and Politics

06/23/14
SportsBusiness Journal: Texas’ Patterson goes on the offensive

From his suite at the College World Series, Texas Athletic Director Steve Patterson wondered aloud last week how many college baseball programs would survive if antitrust lawsuits ultimately reinvent the college model and create an open market for schools to pay athletes and treat them as employees. ...

Tags: Colleges

06/23/14
SportsBusiness Journal: A greater role for agents?

For as long as anyone can remember, agents have been considered part of the problem in college athletics. Soon, they might be considered part of the solution. NCAA rules have long prohibited any type of written or oral agreements between agents and student athletes. Several high-profile cases of ...

Tags: In-Depth, Law and Politics

06/23/14
SportsBusiness Journal: CWS through the eyes of NCAA’s Leech

D amani Leech bounced out of a CrossFit gym last week and drove his rented car across Omaha, Neb., to the Hilton, the NCAA’s headquarters for the College World Series. Refreshed from his 6 a.m. workout, Leech, a former football player at Princeton and now a 15-year NCAA executive who overs ...

Tags: Colleges

06/16/14
SportsBusiness Journal: Purchase takes Learfield into licensing

As Learfield Sports has broadened the services it offers to its school clients, the most obvious missing piece was licensing. That won’t be the case anymore. Learfield is announcing this week that it has acquired Licensing Resource Group, a licensing agency that represents more than 200 col ...

Tags: Colleges

06/16/14
SportsBusiness Journal: IMG College gets seat at pro stadiums

IMG College is going pro. The company’s stadium seating business, which has a broad base of college clients, is expanding to the NFL by signing deals with the Tennessee Titans and Buffalo Bills. Those agreements will enable IMG College to install its seat cushion product in both teams&rsquo ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: Day brings Concur into sports space

Jason Day will feature a new look on his Adidas golf shirt starting this week at the U.S. Open, thanks to an endorsement deal with Seattle-based Concur that will be unveiled in Pinehurst. Concur, a $4.7 billion software company that makes online expense reports for 23,000 clients worldwide, is a ...

Tags: Marketing and Sponsorship

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