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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

More Stories by this Author

04/22/14
SportsBusiness Daily: ESPN Launching New SEC Network Campaign

ESPN is unveiling an expanded SEC Network brand campaign this week with new school-specific spots and print ads for all 14 of the conference’s institutions. ESPN said the campaign, which will include social media and digital extensions, was developed in collaboration with McKinney, Durham. ...

Tags: Media, SEC, ESPN

04/21/14
SportsBusiness Journal: Alabama’s success delivers big payday

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

Tags: Colleges

04/21/14
SportsBusiness Journal: IMG College hires radio sales exec

IMG College has brought in a veteran Westwood One sales executive to spearhead its first national radio sales campaign. Eddie Quagliariello comes to IMG College with 23 years of experience in national sales. As vice president of national radio sales, Quagliariello will be based in New York and re ...

Tags: Colleges

04/21/14
SportsBusiness Journal: Northwestern Mutual lands Rose Bowl deal

Northwestern Mutual will be the new presenting sponsor of the Rose Bowl, according to industry sources, in a deal that makes it a major supporter of the new college football playoff structure. The Rose Bowl, which will be played on Jan. 1, 2015, ...

Tags: Marketing and Sponsorship

04/21/14
SportsBusiness Journal: U.S. Open Experience grows at Pinehurst

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA& ...

Tags: Events and Attractions

04/11/14
On The Ground: Big Ten opening Manhattan office June 1

The Big Ten announced yesterday that it will open a New York office at 900 Third Ave. in Manhattan. The intent, the conference said, is to provide staff with a space to work on branding, championships, communications and compliance initiatives. The office, which will be 4,400 square feet, will op ...

Tags: On the Ground, Colleges

04/07/14
SportsBusiness Journal: Learfield appoints regional sales chiefs

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

Tags: Colleges

04/07/14
SportsBusiness Journal: Octagon reboots golf rep business

Octagon has re-entered the golf representation business as it looks to dive back into athlete management and golf course development. The company has hired four veteran executives, including Stuart Cage, formerly the lead agent for Chubby Chandler’s ISM where he managed Rory McIlroy. It has ...

Tags: Labor and Agents

04/07/14
SportsBusiness Journal: Northwestern Mutual extends NCAA deal

NCAA corporate partner Northwestern Mutual extended its sponsorship through 2020 in the days leading up to the Final Four. Northwestern’s original deal, signed in 2012, was good through 2015, but the financial services and insurance company elected to renew early. The extension was struck w ...

Tags: Colleges

04/04/14
SportsBusiness Daily: PGA Of America, Kevin Carter Part Ways

The PGA of America and Chief Business Officer KEVIN CARTER have parted ways. Carter came to the PGA from the NFL in '06 and was part of the effort to form a corporate partner program, signing deals through the years with Mercedes-Benz, American Express and Omega, among other brands. He also worked ...

Tags: People and Pop Culture, PGA of America

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