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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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04/24/13
Zurich Extends PGA Tour Deal

Zurich Insurance Group, title sponsor of this week's PGA Tour Zurich Classic of New Orleans, has extended its deal through '19. Zurich's relationship with the Tour, established in '05, was set to expire next year. An announcement is being made this afternoon by Martin Senn , CEO of the Switzer ...

04/12/13
ESPN To Announce Creation Of SEC Channel

The SEC and ESPN plan to formally announce the creation of an SEC channel on Tuesday. The two parties have begun to reach out to key constituents to let them know about the 12:00pm ET announcement at the Atlanta Hyatt. University presidents, ADs, SEC Commissioner Mike Slive , ESPN execs and the con ...

04/11/13
SPDR Funds Debuting Ad During The Masters

State Street Global Advisors' SPDR funds have been a natural sponsor for golfer Camilo Villegas , who is known as "Spiderman" for the way he poses low to the ground as he reads putts. The financial firm, entering its third year with Villegas, will launch a new 30-second spot on Saturday during ...

04/08/13
McIlroy, Omega Ink Watch Sponsorship

Omega has signed Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg Norman, Sergio Garci ...

Tags: Marketing and Sponsorship

04/08/13
Rory McIlroy Now Endorsing Omega

Omega has signed Rory McIlroy to an endorsement deal, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Terms of McIlroy’s deal were not available, but industry insiders s ...

04/05/13
Capital One Running Final Four Promo

Following the NCAA’s initiative to create more of a presence for its partners inside arenas , Capital One is running a free seat upgrade promotion at the Georgia Dome for the Final Four. Seat upgrades are pretty standard fare at most events, but that kind of promotional activity si ...

Tags: Marketing and Sponsorship, NCAA

04/05/13
Pac-12 Schools To Use Common Digital Platform

The Pac-12 will be the first major conference to create a network from its official school websites. The conference's multimedia arm, Pac-12 Enterprises, has selected NeuLion to make the unified digital platform for all 12 of its member schools. Each school site will maintain its own look and feel, ...

Tags: Media, NCAA

04/05/13
Pac-12 To Create Network Of School Sites

The Pac-12 will be the first major conference to create a network from its official school websites. The conference's multimedia arm, Pac-12 Enterprises, has selected NeuLion to make the unified digital platform for all 12 of its member schools. Each school site will maintain its own look and feel, ...

04/01/13
PGA Tour Inks China-Based Deal With Bose

The PGA Tour today announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphon ...

03/05/13
Shaw To Sponsor Champions Tour Event

Calgary's Champions Tour event will be title-sponsored by Shaw Communications, the PGA Tour said today. The event is Aug. 26-Sept. 1 at Canyon Meadows in Calgary. Shaw, a cable, satellite, phone and Internet provider in Canada, has roots in the Alberta area and will call its tournament the Shaw Char ...

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