About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/28/14
SportsBusiness Journal: Getting the studio into the mix

SEC Network’s reason-for-being is its live events, particularly football. But in the run-up to the channel’s Aug. 14 launch, network executives are spending as much time planning strategy around its studio and shoulder programming. That strategy will be evident in the first four hours ...

Tags: Media

07/28/14
SportsBusiness Journal: Does IMG College face shifts in market?

It wasn’t IMG College’s best month, and changes in the marketplace promise more competition in two areas where the company has traditionally been dominant — multimedia rights and licensing. In a span of just over 30 days, IMG College lost the multimedia rights to the University ...

Tags: Colleges

07/28/14
SportsBusiness Journal: Underdog JMI's big bid wins over UK

Tom Stultz had just putted out during a round of golf last month in Pawleys Island, S.C., when he noticed a voicemail on his cellphone. “This is the call you’ve been waiting for, and now I can’t get in touch with you,” Jason Schlafer, the University of Kentucky’s sen ...

Tags: Colleges

07/28/14
SportsBusiness Journal: Silver Chalice arm goes to college

A Boulder, Colo., digital agency is launching its first university website this week with the intent to challenge the two longtime leaders in the industry, CBS Advanced Media and NeuLion. SportsLabs, a technology arm of Silver Chalice, struck a deal with the University of Arkansas earlier this ye ...

Tags: Colleges

07/28/14
SportsBusiness Journal: Arkansas gets sound trademark for call

University of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sou ...

Tags: Colleges

07/28/14
SportsBusiness Journal: CHS buys national deal from Learfield

CHS Inc., one of the few Fortune 100 companies in the world with awareness issues, has bought a national sponsorship package from Learfield Sports to market its company through college football. Linda Tank, CHS’ vice president of enterprise marketing and communication, said most people don& ...

Tags: Colleges

07/21/14
SportsBusiness Daily: Arkansas Files Trademark For Hog Call Chant

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

Tags: Marketing and Sponsorship, SEC

07/21/14
SportsBusiness Journal: PGA Tour expands its retail presence

For the past decade, the PGA Tour has worked with Perry Ellis to create the tour’s own private label for apparel. But in recent months, the tour has begun to expand its range of private-label lifestyle products to include footwear, headwear, cologne, belts, wallets and socks to create a str ...

Tags: Leagues and Governing Bodies

07/21/14
SportsBusiness Journal: SEC Net dodging distribution battles

Editor’s note: This story includes updates to the print edition. It looks like the ESPN-owned SEC Network will be able to sidestep the normally combative distribution battles often associated with the launch of new sports channels. The network’s carriage talks are progressing s ...

Tags: Media

07/18/14
SportsBusiness Daily: Arkansas Trademarks Hog Call

The Univ. of Arkansas is making its claim to the “Wooooooo Pig Sooie” cheer legally binding by obtaining a sound trademark for the Hog Call. School officials think it is the first collegiate cheer or chant to be officially registered with the U.S. Patent & Trademark Of ...

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