About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Fox Rolling Out New Broadcast Elements For Big Ten Title Game

Published in SportsBusiness Daily on 12 / 02 / 16

Fox Sports will use the Big Ten Championship game on Saturday as a platform to unleash some of its newest broadcast elements. Foremost among the innovations will be the view from the referee’s cap and the broadcast in VR. GoPro worked with Fox and Big Ten officials to design a referee-wor...

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More Stories by this Author

09/29/16
SportsBusiness Daily: Opus Bank To Sponsor Pac-12

California-based Opus Bank has agreed to a multiyear deal that makes it the official bank of the Pac-12 Conference. Opus, which replaces Bank of the West, will have an array of assets, ranging from advertising on the linear Pac-12 Networks to a full presence at league championship events and a robus ...

09/27/16
SportsBusiness Daily: CSMG To Manage CAA's Media Rights

The Colonial Athletic Association has hired the Collegiate Sports Management Group to represent the conference’s media rights. CSMG will negotiate and advise the Richmond-based D-I league on TV, digital, mobile and audio deals. CSMG’s CEO Michael Schreck and COO Ray Katz , the firm&rs ...

09/26/16
SportsBusiness Journal: CSM chief Zak Brown to resign

Zak Brown, who led CSM Sport & Entertainment’s expansion into the U.S. over the past 18 months, is leaving his post as CEO at the end of the year, sources said. Brown’s resignation could clear the path for him to take a leadership position in the Formula One racing series, a move ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Kraft-Learfield union has name, client

The joint venture between Robert Kraft’s sports analytics business, KAGR, and Learfield now has a name and its first college client. KAGR and Learfield are taking their new firm to market as Klear Intel. The name takes the “K” from the New England Patriots’ owner and &ldqu ...

Tags: Colleges

09/26/16
SportsBusiness Journal: Bud Light takes concert tour to schools

Bud Light is taking its party to college football for the first time with an 11-stop mobile marketing tour that will hit college towns throughout the Southeast. Saying that “Saturdays are just better down South,” Bud Light has created a 53-foot-long doublewide trailer that converts in ...

Tags: Colleges, Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Bristol perfect platform for sponsor

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Tags: Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Plugged In: Joni Smoller, NACMA

Joni Smoller still remembers her first National Association of Collegiate Marketing Administrators convention in 2005. She was a graduate assistant at her alma mater, Kansas State, and was part of a marketing team there to receive an award. Just over a decade later, Smoller, still at K-State as ass ...

Tags: People and Pop Culture

09/19/16
SportsBusiness Journal: Learfield steps beyond athletics

Collegiate marketing giant Learfield is crossing the border from the athletic department to the other side of campus, where it is working with schools and brands to build universitywide partnerships. The initiative is called Campus+, a new division within Learfield that converts vendors and other ...

Tags: Colleges

09/19/16
SportsBusiness Journal: On Location building out executive staff

On Location Experiences is going to need a bigger office. The New York experiential hospitality agency with ties to the NFL has added five new executives and promoted another as it gears up for Super Bowl LI and other big events. When George Pyne and Gerry Cardinale acquired the hospitality busin ...

Tags: Marketing and Sponsorship

09/14/16
SportsBusiness Daily: St. Mary's, IMG College Sign Multimedia Deal

St. Mary’s College (Calif.) has struck a 10-year multimedia rights agreement with IMG College. The school, which plays basketball in the West Coast Conference, will receive an annual guarantee plus a share of any revenue that exceeds certain thresholds. Under the agreement, the first of i ...

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