About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

04/10/17
SportsBusiness Journal: Forty Under 40: Jeffrey Roth

amanda gentile Jeffrey Roth’s job at Bruin Sports Capital is equal parts analysis and gut instinct. Roth, a partner at Bruin who came from the investment banking world, seeks out potential acquisition targets and forecasts how they might perform with Bruin’s exp ...

Tags: Forty Under 40

04/03/17
SportsBusiness Journal: Tourney means teamwork for CBS-Turner

“Talent is shared, backroom is shared, production is shared,” Turner’s David Levy said. Photo by: GETTY IMAGES The idea of two media giants, CBS and Turner, working together on th ...

Tags: Media

03/27/17
SportsBusiness Journal: Instagram expands its student program

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

Tags: Media

03/27/17
SportsBusiness Journal: Have times passed the SWA title by?

The job title of senior woman administrator has been around college athletic departments since the 1980s, but some female leaders wonder if the designation is still necessary. When the NCAA came up with the SWA role, it was intended to designate the highest-ranking woman in the athletic departme ...

Tags: Colleges

03/27/17
SportsBusiness Journal: Women make progress in filling D-I jobs

Since the start of 2016, 52 NCAA Division I athletic director jobs have been filled. Eight of the 52 hires have been women. Believe it or not, that represents progress. The University of Pittsburgh last week hired Heather Lyke to be its athletic director, making her just the fourth AD i ...

Tags: Colleges

03/20/17
SportsBusiness Daily: Pitt Selects Heather Lyke As AD

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15 ...

Tags: Colleges

03/20/17
SportsBusiness Journal: Big East, ACC tourneys thrive in NYC

So much for the saying, “This town ain’t big enough for both of us.” Apparently, there’s plenty of room in New York for both the Big East and the ACC. One of the real curiosities in basketball circles heading into conference tournament week was how the ACC Tournament ...

Tags: Colleges

03/20/17
SportsBusiness Journal: Cost poses Wi-Fi hurdle on campus

Nebraska’s Memorial Stadium is 94 years old, yet it stands as one of the most progressive football venues in the country. Stanford Stadium, originally constructed in 1921, is even older by three years and it too is considered advanced, by most measures in college football. What those sta ...

Tags: In-Depth

03/20/17
SportsBusiness Journal: Plugged In: Zach Maurides, Teamworks

Zach Maurides was a sophomore football player at Duke in 2004 when he came up with the idea for a mobile app that would make communication easier for large groups. He launched Teamworks in 2005, and last year raised $6 million in new capital. The firm services more than 1,000 pro and college client ...

Tags: People and Pop Culture

03/13/17
SportsBusiness Journal: Ex-jocks, chefs face off in ‘Classic’

NCAA broadcast partners CBS and Turner Sports are combining to create a new one-hour special, “The Chef’s Classic,” that will run on CBS at 5 p.m. on the Sunday of Final Four weekend. The first-of-its-kind competition will pit ...

Tags: In-Depth

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