About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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More Stories by this Author

08/26/13
IMG College, SME Form Joint Venture

IMG College and branding/ad agency SME have formed a joint venture aimed at delivering brand strategy, digital, and traditional marketing services to school clients. The venture adds to IMG College’s existing sponsorship, marketing, licensing, ticketing, and seating services. It also prov ...

08/21/13
Reese's To Title Sponsor Senior Bowl

Reese’s will be the new title sponsor of the Senior Bowl in a move that deepens the Hershey brand’s commitment to college sports. Reese’s also is an NCAA corporate partner and has several school relationships. The Reese's Senior Bowl, which is played annually in Mobile, Ala., and w ...

Tags: Marketing and Sponsorship

08/07/13
Texas A&M Licensing Royalties At Nearly $4M

Texas A&M’s move to the SEC continues to pay off. The school yesterday closed the books on its '12-13 licensing business, which generated $3.9M in royalties, a year-over-year increase of 22%. The Aggies made $3.2M in licensing revenue during the '11-12 year, which was up 23%. In the two fi ...

07/11/13
WVU, IMG Ink Multimedia Rights Deal

West Virginia’s long and winding road to a multimedia rights agreement came to a conclusion today when it signed a 12-year deal worth more than $80M with IMG College. The two sides originally came to terms in January, but in February the process was halted because of complaints about the biddi ...

07/08/13
Feng To Endorse Commerce Hotel & Casino

China's Shanshan Feng , the world's No. 6 ranked female golfer, has signed an endorsement deal with the Commerce Hotel & Casino. The deal was negotiated on Commerce's behalf by Raleigh-based marketing agency PSE-3. Feng last year became the first golfer from mainland China to win a women's or m ...

06/26/13
WMG Signs Tom Watson For Marketing

Wasserman Media Group’s golf division has signed eight-time major winner Tom Watson to represent his sales and marketing. The agency will seek endorsement and marketing opportunities for Watson, but Assured Management Company’s Steve Glassman will continue to serve as Watson’s ...

05/02/13
SEC, ESPN To Formally Announce Channel

The SEC and ESPN today will formally announce their partnership on a new channel in Atlanta. The original announcement was planned for April 16, but the conference postponed it in the aftermath of the Boston Marathon bombings. Industry sources expect ESPN to own the channel and pay the SEC a share o ...

04/30/13
MTSU Signs With The Aspire Group

The Aspire Group and Middle Tennessee State Univ. have reached an agreement to create a ticket sales and fan relationship center on the school's Murfreesboro campus. MTSU becomes the 26th school to sign with Atlanta-based Aspire, and the 29th collegiate property in all. Aspire will market and sell t ...

04/29/13
Golf Channel's "Big Break" Ups Prize Money

The Golf Channel today is announcing the largest prize in the 19-season history of the “Big Break” series, with more than $100,000 in cash and prizes at stake when the show premieres May 13. A preview show introducing the players will air Wednesday night at 9:00pm ET. The 11-week series, ...

04/25/13
Learfield Sports Celebrates 40 Years

Southfork Ranch in Dallas will be the site of Learfield's 40th anniversary celebration beginning today, when the company will host all of its employees from around the country to pay tribute to co-founders Clyde Lear and Derry Brownfield . Authors/speakers for the event include Seth Godin and ...

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