About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/19/14
SportsBusiness Daily: IMG College Signs On With UNC-Asheville

UNC-Asheville, a Big South Conference school in the mountains of North Carolina, has hired IMG College to spearhead the school's $5.75M capital fundraising campaign. As part of the arrangement, IMG College will now oversee the Bulldog Club, the athletic department's fundraising arm, while also selli ...

Tags: Colleges, IMG

08/18/14
SportsBusiness Journal: At IMG College, bold plans

Ben Sutton emerged from his corner office at IMG College with an earpiece still lodged in his right ear. Dressed in a blue shirt and a pink tie, he had just finished a call with Wake Forest football coach Dave Clawson. This is Sutton’s favorite time of year. Whether he’s talking to Cl ...

Tags: Colleges

08/18/14
SportsBusiness Journal: College football’s new home

John Stephenson’s day on this humid August morning started much like every other day, with Stephenson standing in front of a group of well-heeled Atlanta executives explaining why they should visit the new College Football Hall of Fame. The questions that came back from this group of Duke a ...

Tags: In-Depth, College Football Preview

08/18/14
SportsBusiness Journal: Upper Deck highlights McIlroy

Upper Deck will roll out a new array of Rory McIlroy collectibles in the next month from his wins at the PGA Championship and British Open. McIlroy has an exclusive arrangement with Upper Deck for autographed memorabilia and trading cards. The company is working to aggregate pin flags, photogra ...

Tags: Marketing and Sponsorship

08/18/14
SportsBusiness Journal: Lessons learned from NASCAR Hall?

Organizers of the $68.5 million College Football Hall of Fame learned from the mistakes Charlotte made with its NASCAR Hall of Fame. The $200 million NASCAR building, at 130,000 square feet, is too large, said John Stephenson, president and CEO of the college hall. Projections of more than ...

Tags: In-Depth, College Football Preview

08/18/14
SportsBusiness Journal: Spreading the playoff gospel

Bill Hancock’s goal is to keep the College Football Playoff as simple as possible. No complicated computer formulas, no RPI rankings, no math whatsoever. But that doesn’t stop the never-ending stream of questions that confront Hancock, the CFP’s executive director, wherever he goes ...

Tags: In-Depth, College Football Preview

08/14/14
SportsBusiness Daily: Ben Sutton Staying At IMG College

BEN SUTTON confirmed that he has signed a five-year contract to stay at IMG College, where he will remain President and add the title of Chair. Sutton, who joined IMG in '10, decided not join the list of execs who have departed since the company was acquired earlier this year by William Morris End ...

Tags: People and Pop Culture, IMG

08/14/14
SportsBusiness Daily: Sutton To Remain With IMG College

Ben Sutton confirmed that he has signed a five-year contract to stay at IMG College, where he will remain President and add the title of Chair. Sutton, who joined IMG in '10, decided not to join the list of execs who have departed since the company was acquired earlier this year by William Morris ...

08/11/14
SportsBusiness Journal: IMG College will sell Harvard sponsorships

Harvard University athletics has reached an agreement for IMG College to build the Crimson’s corporate sponsorship program. The Ivy League school in the past has sold sponsorships through an in-house sales team. IMG College is being brought in exclusively to build a deeper program with a sh ...

Tags: Colleges

08/11/14
SportsBusiness Journal: SEC schools prep for network launch

A year ago, the bowels of Bud Walton Arena at the University of Arkansas were filled with discarded filing cabinets, band instruments, old computers and merchandise that had been pulled from the shelves. It was an 11,000-square-foot collection area that had been forgotten. Now, that space represe ...

Tags: In-Depth, Media, College Football Preview, Colleges

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