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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

More Stories by this Author

06/09/14
SportsBusiness Journal: Day brings Concur into sports space

Jason Day will feature a new look on his Adidas golf shirt starting this week at the U.S. Open, thanks to an endorsement deal with Seattle-based Concur that will be unveiled in Pinehurst. Concur, a $4.7 billion software company that makes online expense reports for 23,000 clients worldwide, is a ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: AD of the Year: Kevin White

A line in Kevin White’s favorite book, the J.R. Moehringer memoir “The Tender Bar,” explains that so many of life’s nuances will be lost in time, and all that anyone will remember is “the extent to which I tried or did not try.” It’s an idyllic reduction ...

Tags: In-Depth

06/09/14
SportsBusiness Journal: Discover, Tostitos to end bowl deals

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, ...

Tags: Colleges

06/09/14
SportsBusiness Journal: So you want to be a college AD?

The NCAA is moving toward a new governance model that will give the five power conferences more autonomy over the rules that affect them. And with that comes an escalated sense of angst for athletic directors on the front lines, especially those at the lower levels of Division I who fear that their ...

Tags: In-Depth

06/02/14
SportsBusiness Journal: New event came from Augusta summit

It was Friday of Masters week, and 20 of golf’s highest-ranking executives gathered in a rented Augusta home, like a meeting of the five families. Senior executives from NBC/Golf Channel, the LPGA, the PGA of America, KPMG and CAA Sports s ...

Tags: Events and Attractions

05/26/14
SportsBusiness Journal: NCAA finds success in volume

Lost in all of the news about NCAA reform is that the governing body of college sports mostly puts on championships — 89 of them each year. And while its leaders are contemplating seismic changes in the way the NCAA does business, they’ve already overhauled the way that it awards cham ...

Tags: Colleges

05/26/14
SportsBusiness Journal: PGA Tour using leaderboards for ads

The PGA Tour routinely runs its brand advertising on mainstream sports sites like Yahoo, CBSSports.com and Bleacher Report. But now those online ads, which typically run in advance of sports video content, will carry live leaderboards as well. The tour has an agreement with an online video ad age ...

Tags: Marketing and Sponsorship

05/26/14
SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

05/26/14
SportsBusiness Journal: Other branded nets

While Allstate is widely known for its sponsorship of field goal nets, the company isn’t the only one with that kind of placement inside college football stadiums. The nets in the Rose Bowl are sponsored by AAA of Southern California when UCLA is at home. Army has Jeep; Oregon and Wisconsin ...

Tags: In-Depth

05/19/14
SportsBusiness Journal: ‘Big Break’ takes swing at invitational

Golf Channel’s reality franchise “Big Break” will go in a new direction later this year with its first invitational tournament. Former participants of “Big Break,” including the PGA Tour’s Tommy “Two Gloves” Gainey, will make up the field. “Th ...

Tags: Media

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