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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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More Stories by this Author

01/10/14
Pyne, Sutton Inclined To Stay On At IMG

IMG execs George Pyne and Ben Sutton are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

01/03/14
AmEx Does Not Renew PGA Deal

American Express, an official sponsor of the PGA of America and the PGA Championship since '07, did not renew its deal with the association after it expired in '13. AmEx was categorized as an official patron sponsor, the PGA's highest level of sponsorship. Deals at that level cost in the mid-seven f ...

12/19/13
Ari Emanuel To Visit IMG College

William Morris Endeavor co-CEOs Patrick Whitesell and Ari Emanuel are expected to visit IMG College headquarters in Winston-Salem, N.C., today to see the operation and meet further with IMG College President Ben Sutton , sources said. The most immediate question facing WME in the aftermath of i ...

12/09/13
Dickies To Sponsor College Basketball Event

Dickies, the global workwear brand, will title sponsor the Dec. 21 college basketball doubleheader in Houston. Rice will play Houston in the first game, followed by Texas A&M-Oklahoma. The event, previously known as the Lone Star Showcase, has been renamed the Dickies Shootout presented by Targe ...

11/01/13
Purdue AD Morgan Burke Talks NCAA's Future

Two of the most influential ADs in the country -- Purdue’s Morgan Burke and Missouri’s Mike Alden -- went before the NCAA this week to stump for a greater role in the association’s governance. NCAA President Mark Emmert and the Division I BOD heard them say that ADs should be part ...

Tags: Colleges, NCAA

10/10/13
USC Sponsors Activate Around Football Game

USC’s first mid-season Thursday night football game at L.A. Coliseum is generating more than just fan enthusiasm. It has been a marketing bonanza for the Trojans’ multimedia rights partner, Fox Sports, which manages USC Sports Properties. Dan Shell , VP & GM of USC Sports Properties ...

09/10/13
NFF To Honor George Pyne

IMG Sports & Entertainment President GEORGE PYNE , the first inductee into the National Football Foundation’s Leadership HOF, will be honored tonight by the NFF at an event at the Waldorf Astoria in N.Y. The NFF says it will recognize Pyne’s many contributions to the sports business ...

Tags: People and Pop Culture

09/10/13
Private Equity Fund Acquires Learfield

Private-equity fund Providence Equity Partners has acquired a controlling interest in Learfield Sports from Shamrock Capital Advisors. In a statement last night, Learfield CEO Greg Brown said Providence "will provide us with the necessary resources, expertise and guidance to achieve our strategic ...

08/28/13
Farmers Debuts Rickie Fowler Ads

A series of Farmers Insurance videos will debut today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out in October, the company said. In one spot, Fowler u ...

Tags: Marketing and Sponsorship, Golf

08/28/13
Farmers Rolls Out Rickie Fowler Ads

A series of Farmers Insurance videos debuted today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out October, the company said. Farmers' marketing agency ...

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