About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/10/14
SportsBusiness Journal: NCAA's Gavitt gives his take

Dan Gavitt doesn’t know exactly how to respond when the media refers to him as the new czar of college basketball. When asked to list the most influential figures in the game, he starts with the coaches, not himself or any other administrators. It’s Mike Krzyzewski, Jim Boeheim, Rick Pi ...

Tags: In-Depth, Colleges

11/07/14
SportsBusiness Daily: PGA Tour's Mississippi Stop Liking New Date

This weekend’s PGA Tour Sanderson Farms Championship is back after taking last season off. The one-year sabbatical enabled the Jackson, Miss., event to move out of its sultry July slot opposite the British Open to the more moderate temperatures of the fall. And the move is paying off, accordin ...

Tags: Events and Attractions, PGA Tour

11/03/14
SportsBusiness Daily: Panini Signs Deals With More Than 200 Colleges

Trading card and collectible giant Panini America, has reached exclusive trading card agreements with more than 200 colleges, including Mississippi State, Baylor, N.C. State and Kansas State, that will allow the company to use the schools’ team logos in its college and pro products. Panin ...

Tags: Marketing and Sponsorship

11/03/14
SportsBusiness Journal: Ouster puts diversity at center for PGA

Pete Bevacqua stood before a group of sports executives last month and lamented golf’s less-than-illustrious past when it comes to diversity and inclusion. Related story: • A difficult ending for Bevacqua-Bishop team “If golf doesn’t get more diverse and more i ...

Tags: Leagues and Governing Bodies

11/03/14
SportsBusiness Journal: A tough ending for Bevacqua-Bishop team

Editor’s note: This story is updated from the print edition. Pete Bevacqua not only lost a close work companion but also a good friend when PGA of America President Ted Bishop was ousted on Oct. 24 for a gender-based insult he posted on social media. From Nov. 10, 2012, the day the ...

Tags: Leagues and Governing Bodies

10/28/14
SportsBusiness Daily: ASU, IMG Officially Part Ways

Arizona State Univ. and IMG College parted ways Monday, and ASU Associate VP & Chief Business Development Officer Greg McElroy will oversee the transition to a new multimedia rights partner. Until that time, ASU will manage its rights in-house. McElroy, who left the Cowboys after eight years to ...

Tags: Media, IMG

10/27/14
SportsBusiness Daily: ASU Seeks New Rights Partner

Arizona State and IMG College officially parted ways today, and ASU Associate VP and Chief Business Development Officer Greg McElroy will oversee the transition to a new multimedia rights partner. McElroy, who left the Cowboys after eight years to join ASU in May, said today that his goal is to ma ...

10/27/14
SportsBusiness Journal: JMI buys out contract at UK

JMI Sports has bought out the final year of IMG College’s multimedia rights contract with the University of Kentucky. JMI won the Wildcats’ multimedia rights in June with a bid of $210 million over 15 years. That deal originally was scheduled to begin in July 2015. ...

Tags: Colleges

10/27/14
SportsBusiness Journal: IMG gets rugby assignment

USA Rugby, the sport’s national governing body, has brought on IMG to commercially develop its collegiate championships. IMG will be responsible for marketing, broadcasting, media and sponsorship sales for the national rugby championships held each May. The 10-year arrangement between USA R ...

Tags: Leagues and Governing Bodies

10/27/14
SportsBusiness Journal: Firms look to make Duke stats come alive

Several clicks off the front page of Duke’s official athletic website resides a men’s basketball database with team and player statistics going back to the program’s origin in 1905. The presentation is fairly nondescript with facts stacked upon facts, complemented with little to ...

Tags: Colleges

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