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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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PGA Tour gives Wade more responsibilities

Published in SportsBusiness Journal on 10 / 20 / 14

Tom Wade’s responsibilities at the PGA Tour have increased under his new title of chief commercial officer. Wade, a 21-year veteran of the tour’s business development and marketing, has seen his duties grow in recent months to now include television, digital, communications and licens...

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Tags: Leagues and Governing Bodies

More Stories by this Author

09/29/14
SportsBusiness Journal: Humana opting out of PGA Tour event

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Journal: SEC: Taking a fan’s eye view

F or SEC football fans, sure, being connected is important, but not as important as short lines and clean bathrooms. So says a survey of more than 26,000 of the conference’s ticket-buyers. Those fans were more concerned about long lines at concession stands and dirty restrooms than connect ...

Tags: Colleges

09/29/14
SportsBusiness Journal: Fermata takes over licensing at Georgia

Upstart Fermata Partners has won the licensing business at the University of Georgia, marking the third school it has snagged away from industry leader Collegiate Licensing Co. since June. Fermata, an Atlanta-based licensing agency founded in early 2012 by four former CLC executives, signed a fiv ...

Tags: Colleges

09/29/14
SportsBusiness Journal: Big East works on positioning conference

Val Ackerman’s to-do list looks a lot different now than it did a year ago, when the Big East Conference didn’t have its own office space or checking account. As the Big East prepares to embark on its second basketball season, Ackerman, the conference’s commissioner, has outside ...

Tags: Colleges

09/29/14
SportsBusiness Journal: Pac-12, Stanford push tech boundaries

I n the heart of Silicon Valley, the Pac-12 Conference has set out to find the most innovative ways to connect with fans. The Pac-12 and Stanford University have been working since the start of football season with AT&T and Sporting Innovations to keep fans connected from their pregame tailg ...

Tags: Colleges

09/22/14
SportsBusiness Journal: Ryder Cup a ‘crowning moment’

When Golf Channel goes live with its coverage of the Ryder Cup in the wee morning hours Friday, it will very simply be “the biggest day in Golf Channel history,” said Molly Solomon, the network’s executive producer. In the past, ESPN has carried the first day of Ryder Cup play o ...

Tags: Media

09/22/14
SportsBusiness Journal: ADs unsure what new freedom will cost

A month into the era of autonomy, and athletic directors still are struggling with how much this new freedom will cost and how it will affect their future budgets. Just as a boom in construction led to unprecedented spending on college facilities, many ADs believe autonomy could lead to a differe ...

Tags: Colleges

09/22/14
SportsBusiness Journal: Big West signs Learfield to 5-year deal

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Ca ...

Tags: Colleges

09/16/14
SportsBusiness Daily: Big West Signs Five-Year Deal With Learfield

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S ...

Tags: Marketing and Sponsorship

09/15/14
On The Ground: PGA Tour's Monahan Discusses His 'Evolving' Role As Deputy Commis ...

Jay Monahan spent much of last week at the Tour Championship in Atlanta celebrating the end of the season with the PGA Tour’s marketing partners. But Monahan broke away for about 30 minutes to talk to SportsBusiness Journal in his first extended interview since becoming the tour’s deputy ...

Tags: On The Ground

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