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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Sidearm Sports adding bigger schools to roster after acquisition by Learfield Sports

Published in SportsBusiness Journal on 03 / 30 / 15

At least 19 colleges, including several from the power five conferences, plan to shift their digital rights to Sidearm Sports, the technology company owned by Learfield Sports. Learfield clients Indiana, Texas A&M and Louisvil...

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Tags: Colleges

More Stories by this Author

05/26/14
SportsBusiness Journal: PGA Tour using leaderboards for ads

The PGA Tour routinely runs its brand advertising on mainstream sports sites like Yahoo, CBSSports.com and Bleacher Report. But now those online ads, which typically run in advance of sports video content, will carry live leaderboards as well. The tour has an agreement with an online video ad age ...

Tags: Marketing and Sponsorship

05/26/14
SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

05/26/14
SportsBusiness Journal: Other branded nets

While Allstate is widely known for its sponsorship of field goal nets, the company isn’t the only one with that kind of placement inside college football stadiums. The nets in the Rose Bowl are sponsored by AAA of Southern California when UCLA is at home. Army has Jeep; Oregon and Wisconsin ...

Tags: In-Depth

05/19/14
SportsBusiness Journal: ‘Big Break’ takes swing at invitational

Golf Channel’s reality franchise “Big Break” will go in a new direction later this year with its first invitational tournament. Former participants of “Big Break,” including the PGA Tour’s Tommy “Two Gloves” Gainey, will make up the field. “Th ...

Tags: Media

05/16/14
SportsBusiness Daily: Cal-State Northridge Taps Damon Evans' Firm

Cal State-Northridge has hired Damon Evans' new college sports consultancy, Evolution Sports Partners, to work with the school on a new fan engagement project. Evolution’s FanGauge, a fan loyalty program developed to help athletic departments maintain and grow their fanbases, will be used to c ...

Tags: Colleges

05/15/14
SportsBusiness Daily: CS-Northridge Taps Damon Evans' Firm

Cal State-Northridge has hired Damon Evans ' new college sports consultancy, Evolution Sports Partners, to work with the school on a new fan engagement project. Evolution’s FanGauge, a fan loyalty program developed to help athletic departments maintain and grow their fanbase, will be used to ...

05/08/14
SportsBusiness Daily: Belk Becoming Official Sponsor Of SEC

Retail chain Belk today is expected to announce that it has agreed to be an official sponsor of the SEC and ESPN’s SEC Network, which launches Aug. 14. The new six-year relationship gives Belk the status of official retail department store of the SEC, with marketing rights to the conference's ...

Tags: Marketing and Sponsorship, SEC, Belk

05/08/14
SportsBusiness Daily: Belk To Sponsor SEC, SEC Network

Retail chain Belk today is expected to announce that it has agreed to be an official sponsor of the SEC and ESPN’s SEC Network, which launches Aug. 14. The new six-year relationship gives Belk the status of official retail department store of the SEC, with marketing rights to the conference's ...

05/05/14
SportsBusiness Journal: GE's ultrasound comes to tour

Until last week, PGA Tour golfers had to visit a doctor’s office to get in-depth information on an injury. Dr. Tom Hospel shows PGA Tour golfer Webb Simpson how the ultrasound works. Photo by: MICHAEL SMITH / ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Fox, USC enjoy unique deal

IMG College and Learfield Sports, the two most dominant multimedia rights holders in college sports, have spent the better part of three years trying to outdo each other. Fox Sports, meanwhile, owns the rights at one school — the University of Southern California — and the sports media g ...

Tags: Colleges

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