About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

Read More

More Stories by this Author

08/26/13
SportsBusiness Daily: IMG College, SME Form Joint Venture

IMG College and branding/ad agency SME have formed a joint venture aimed at delivering brand strategy, digital, and traditional marketing services to school clients. The venture adds to IMG College’s existing sponsorship, marketing, licensing, ticketing, and seating services. It also prov ...

08/26/13
SportsBusiness Journal: IMG Learfield adds Florida to list

Florida’s home football games conjure images of a packed stadium with close to 90,000 fans doing the Gators’ trademark “Two bits” cheer. But even the most elite football programs are finding that they can use an assist when it comes to selling tickets. ...

Tags: Colleges

08/26/13
SportsBusiness Journal: Iowa State starts its own channel

Across the Big 12, Iowa State Athletic Director Jamie Pollard saw his fellow schools creating the Longhorn Network and Sooner Sports TV. Within his own state, Iowa had the Big Ten Network. Pollard felt like he was falling behind and he had to do something to address Iowa State’s growing exp ...

Tags: Colleges

08/21/13
SportsBusiness Daily: Reese's To Title Sponsor Senior Bowl

Reese’s will be the new title sponsor of the Senior Bowl in a move that deepens the Hershey brand’s commitment to college sports. Reese’s also is an NCAA corporate partner and has several school relationships. The Reese's Senior Bowl, which is played annually in Mobile, Ala., and w ...

Tags: Marketing and Sponsorship

08/19/13
SportsBusiness Journal: ACC gets in games with sponsored app

The surge in popularity of mobile gaming apps has finally reached the college space. The ACC and its multimedia rights partner, Raycom Sports, will roll out the ACC Football Challenge on Aug. 28 for Apple and Android devices. The mobile gaming app will feature all 14 of the league’s footbal ...

Tags: Colleges

08/19/13
SportsBusiness Journal: Pac-12 moving its HQ to San Francisco

The Pac-12 will consolidate its headquarters with its media enterprise next year, bringing all of the conference’s operations to one location in downtown San Francisco. Commissioner Larry Scott confirmed that the Pac-12 will move out of it ...

Tags: Colleges

08/19/13
SportsBusiness Journal: Tour taking leaderboards on the road

The PGA Tour doesn’t want drivers taking their eyes off the road, but the tour does want them to know who’s leading their golf tournament. In a novel approach this week, the tour is taking its live leaderboards to digital billboards on the side of heavily trafficked highways across th ...

Tags: Leagues and Governing Bodies

08/19/13
SportsBusiness Journal: Road to the playoff

Bill Hancock hands out two business cards these days — one for the Bowl Championship Series and one for the College Football Playoff. Even though college football’s first playoff is only one season away, Hancock, the executive director of both the BCS and the CFP, hasn’t fully t ...

Tags: In-Depth, College Football Preview

08/19/13
SportsBusiness Journal: Nelligan back as FAU rights holder

Pat Chun capped off his first year as athletic director at Florida Atlantic earlier this month with a new multimedia rights deal that is expected to pay $25 million over the next 10 years. The agreement extends the relationship between Boca Rato ...

Tags: Colleges

08/19/13
SportsBusiness Journal: The making of ‘GameDay’

By late afternoon of a college football Saturday, Lee Fitting and the “College GameDay” crew have retired to the ESPN bus that’s their second home during the season. Fitting, the senior coordinating producer for arguably ESPN’s most popular “studio” show &mdash ...

Tags: In-Depth, College Football Preview

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug