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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big South signs sponsors Utz, Kangaroo Express

Published in SportsBusiness Journal on 09 / 01 / 14

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st...

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Tags: Colleges

More Stories by this Author

09/05/13
On The Ground: NCAA asks administrators how they’d redesign Division I athletics

The NCAA has posted a “Call for Proposals” page online, asking college administrators to provide feedback on how they’d redesign Division I athletics. Among the many questions asked are: • What should the membership structure look like? • Should there be further d ...

Tags: Colleges

09/02/13
SportsBusiness Journal: Allstate launches road trip sweepstakes

Allstate’s seasonlong college football promotion will culminate in what the company is calling the “Ultimate Road Trip,” with a winner and three guests taking a Buick Enclave from the Allstate Sugar Bowl to the BCS championship game at the Rose Bowl in Pasadena, Calif. ...

Tags: Marketing and Sponsorship

09/02/13
SportsBusiness Journal: Irish expand app expectations

Notre Dame has launched a new iPad application that brings the football team’s media guide to life in an interactive format. The athletic department’s digital team hired New Jersey-based Joe Zeff Design to develop the tablet-oriented app that is free to download and supported through ...

Tags: Colleges

08/28/13
SportsBusiness Daily: Farmers Debuts Rickie Fowler Ads

A series of Farmers Insurance videos will debut today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out in October, the company said. In one spot, Fowler u ...

Tags: Marketing and Sponsorship, Golf

08/28/13
SportsBusiness Daily: Farmers Rolls Out Rickie Fowler Ads

A series of Farmers Insurance videos debuted today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out October, the company said. Farmers' marketing agency ...

08/26/13
SportsBusiness Daily: IMG College, SME Form Joint Venture

IMG College and branding/ad agency SME have formed a joint venture aimed at delivering brand strategy, digital, and traditional marketing services to school clients. The venture adds to IMG College’s existing sponsorship, marketing, licensing, ticketing, and seating services. It also prov ...

08/26/13
SportsBusiness Journal: IMG Learfield adds Florida to list

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Tags: Colleges

08/26/13
SportsBusiness Journal: Iowa State starts its own channel

Across the Big 12, Iowa State Athletic Director Jamie Pollard saw his fellow schools creating the Longhorn Network and Sooner Sports TV. Within his own state, Iowa had the Big Ten Network. Pollard felt like he was falling behind and he had to do something to address Iowa State’s growing exp ...

Tags: Colleges

08/21/13
SportsBusiness Daily: Reese's To Title Sponsor Senior Bowl

Reese’s will be the new title sponsor of the Senior Bowl in a move that deepens the Hershey brand’s commitment to college sports. Reese’s also is an NCAA corporate partner and has several school relationships. The Reese's Senior Bowl, which is played annually in Mobile, Ala., and w ...

Tags: Marketing and Sponsorship

08/19/13
SportsBusiness Journal: ACC gets in games with sponsored app

The surge in popularity of mobile gaming apps has finally reached the college space. The ACC and its multimedia rights partner, Raycom Sports, will roll out the ACC Football Challenge on Aug. 28 for Apple and Android devices. The mobile gaming app will feature all 14 of the league’s footbal ...

Tags: Colleges

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