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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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‘What is the Big East?’ Campaign has answers

Published in SportsBusiness Journal on 01 / 26 / 15

The newly realigned Big East Conference has launched its first brand campaign with applications for TV, digital and in-venue. Six different 15-second spots began airing this month on Fox and Fox Sports 1 during broadcasts of Big East basketball, which is in its second season of competition in its...

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Tags: Colleges

More Stories by this Author

SportsBusiness Journal: Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Tour title sponsors go long

The CEO of Travelers Insurance thought back to 2007, when the company first decided to title sponsor a PGA Tour event. “We were a little unsure,” said Jay Fishman recently, speaking to a group that included PGA Tour Commissioner Tim Finchem. ...

Tags: Marketing and Sponsorship

On The Ground: PGA Tour Players Give Travelers Exec Warm Welcome

Andy Bessette, chief administrative office for Travelers and the lead negotiator on the company’s new 10-year title sponsorship deal with the PGA Tour, told me he was blown away this week by how much appreciation players have showed for the company’s commitment to the June tournament in ...

Tags: PGA Tour, Travelers, Ford Motor Co., Champion, Champions, Media, Wasserman Media Group, Golf, On The Ground

SportsBusiness Journal: Social media index devoted to sports

A Dallas-based social media agency this week will unveil a sports-specific index that measures the social media power of athletes, leagues and teams. The MVPindex will rank them based on their social media reach, engagement and the conversation they generate. All of those factors will be combined ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Stryker strikes PGA Tour marketing deal

Stryker, a joint replacement manufacturer, has entered into a multiyear marketing agreement with the PGA Tour that will include it creating exhibits for 10 tournaments this season. As the tour’s new official joint replacement product, Stryker will have marketing rights at select PGA Tour an ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Wood sticks make an impact in lacrosse

From the time that Cortland Begor was selling lemonade in his front yard or reselling old textbooks and novels for a few dollars, he’s had a knack for business. Now a 19-year-old high school student in New Hampshire, Begor has combined his two loves — lacrosse and business — and ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Temple’s rights go to Learfield

Learfield Sports has won the multimedia rights to Temple University as part of a 10-year agreement. The deal, which takes effect in July, will provide Learfield with Temple’s signage, sponsorship, corporate hospitality, event marketing, radio, TV, coaches’ shows and online advertising ...

Tags: Colleges

SportsBusiness Daily: Travelers Extends Golf Deal Through '24

Travelers Insurance will announce later this morning that it has extended its title sponsorship of the PGA Tour event in Hartford, Conn., for 10 years through '24. The current deal was set to expire this year. The extension represents another long-term win for the Tour, which recently signed AT& ...

SportsBusiness Daily: ACC To Keep Title Game In Charlotte

The ACC today announced that it will keep the Dr Pepper ACC Football Championship Game at Charlotte's Bank of America Stadium through '19. The venue has hosted the last four ACC title games. The games have averaged 69,632 fans per contest, including sellout crowds in '10 and '11. Meanwhile, the C ...

SportsBusiness Journal: WMG opens Dubai office

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf, and potentially other sports. David Collins, an Englishman who has six years of agency experience in the United Arab Emirates, joined Wasserman last week and will lead the new UAE of ...

Tags: Marketing and Sponsorship

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