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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/16/13
SportsBusiness Journal: Cal uses tech to identify ticket buyers

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Tags: Colleges

09/16/13
SportsBusiness Journal: Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

Tags: Colleges

09/16/13
SportsBusiness Journal: Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

Tags: Colleges

09/10/13
SportsBusiness Daily: NFF To Honor George Pyne

IMG Sports & Entertainment President GEORGE PYNE , the first inductee into the National Football Foundation’s Leadership HOF, will be honored tonight by the NFF at an event at the Waldorf Astoria in N.Y. The NFF says it will recognize Pyne’s many contributions to the sports business ...

Tags: People and Pop Culture

09/10/13
SportsBusiness Daily: Private Equity Fund Acquires Learfield

Private-equity fund Providence Equity Partners has acquired a controlling interest in Learfield Sports from Shamrock Capital Advisors. In a statement last night, Learfield CEO Greg Brown said Providence "will provide us with the necessary resources, expertise and guidance to achieve our strategic ...

09/09/13
SportsBusiness Journal: American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

Tags: Colleges

09/05/13
On The Ground: NCAA asks administrators how they’d redesign Division I athletics

The NCAA has posted a “Call for Proposals” page online, asking college administrators to provide feedback on how they’d redesign Division I athletics. Among the many questions asked are: • What should the membership structure look like? • Should there be further d ...

Tags: Colleges

09/02/13
SportsBusiness Journal: Allstate launches road trip sweepstakes

Allstate’s seasonlong college football promotion will culminate in what the company is calling the “Ultimate Road Trip,” with a winner and three guests taking a Buick Enclave from the Allstate Sugar Bowl to the BCS championship game at the Rose Bowl in Pasadena, Calif. ...

Tags: Marketing and Sponsorship

09/02/13
SportsBusiness Journal: Irish expand app expectations

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Tags: Colleges

08/28/13
SportsBusiness Daily: Farmers Debuts Rickie Fowler Ads

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Tags: Marketing and Sponsorship, Golf

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