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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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03/17/11
Sources: Fox-Big 12 Rights Deal Increasing 350%

More details are emerging about Fox'  planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up wi ...

Tags: Media

03/16/11
More Details Of Fox-Big 12 TV Deal

More details are emerging about Fox' planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up ...

03/08/11
Georgia Golf Day Today In Atlanta

PGA of America CEO Joe Steranka will be in Atlanta today as part of “Georgia Golf Day” to unveil with Georgia officials an economic study on the impact of the game in the state. Two of the four golf majors will be in Georgia this year – The Masters in Augusta and the PGA Championship at Atlanta At ...

03/01/11
PGA Tour Launches New Android App

PGA Tour launches new version of mobile app The PGA Tour today launched a new version of its mobile application for the Android market. Beginning tomorrow, the Android app will be available with live scoring, video highlights and instant updates for PGA tour events throughout ' ...

02/21/11
NBC Golf To Have Golf Channel Look, Feel

NBC will begin using the on-air look and feel of Golf Channel this weekend when it broadcasts the WGC-Accenture Match Play Championship. The "Golf Channel on NBC" branding will continue throughout the golf season on NBC's 10 PGA Tour events, similar to the way ESPN's brand is used on ABC teleca ...

Tags: Media, Golf Channel, NBC

02/15/11
PGA Tour To Allow Cell Phones At All Tourneys

The PGA Tour is announcing a new policy today that will allow fans to use cell phones and other mobile devices at select areas of the golf course during competition beginning at the Honda Classic on March 3-6. Fans will be asked to keep their phones on silent mode while at the golf course. The tour ...

Tags: Leagues and Governing Bodies, PGA Tour

02/07/11
Pinehurst Launches Special Website

Pinehurst Resort today is launching a new website that will follow the restoration of famed Pinehurst No. 2. The site will include photos, progress reports and videos from the designers working on the project, Ben Crenshaw and Bill Coore . Pinehurst No. 2 is scheduled to re-open March 4 after the ...

02/07/11
Chalone Vineyard Official Wine Of PGA Of America

Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...

Tags: Marketing and Sponsorship, Golf

02/04/11
Mahan Wearing Sun Life Financial Mark On Cap

Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won ...

Tags: Marketing and Sponsorship, Golf

02/04/11
Callaway Targets TaylorMade In Ads

Callaway launched an advertising offensive against TaylorMade’s new white R11 driver today with a  full-page ad in USA Today entitled “Performance Over Paint,” featuring Callaway’s new RAZR Hawk driver. The ad promotes the new strategic alliance between Callaway and Lamborghini, whose R&D teams ...

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