About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

07/11/16
SportsBusiness Daily: Octagon's Shifrin Leaving To Join CSM

JEFF SHIFRIN , who helped build Octagon into a global sports marketing force over the last 18 years, is leaving his post as President & COO to join London-based CSM. Shifrin, who will operate out of N.Y., will be CSM's CEO for North America and primarily will be tasked with developing its consu ...

Tags: People and Pop Culture, Octagon

07/11/16
SportsBusiness Daily: Shifrin Leaving Octagon To Join CSM

Jeff Shifrin  is leaving his post as Octagon President & COO to become CSM CEO for North America. Operating out of a N.Y. office, he will be primarily tasked with developing London-based CSM's consulting business in the U.S. He begins Aug. 1 and will report to Harlan Stone , CSM Chai ...

07/11/16
SportsBusiness Daily: IMG, Wake Forest Extend Licensing Deal

Wake Forest’s longtime rights holder, IMG, and the school have agreed on a multimedia rights and licensing extension that will go out to '27. Financial terms of the deal were not available. The new portion of the deal will provide IMG with additional rights that include the floor apron at Wake ...

Tags: Marketing and Sponsorship, IMG

07/11/16
SportsBusiness Journal: Big-time hospitality for ‘Battle’

A rendering shows planned premium seating behind an end zone at Bristol Motor Speedway. Photo by: COURTESY OF BRISTOL MOTOR SPEEDWAY Tennessee and Virginia Tech will storm the field i ...

Tags: Colleges, Facilities

07/11/16
SportsBusiness Journal: Learfield’s run fuels talk of sale

Learfield last month closed on its 10th acquisition in two-plus years, adding fuel to the rampant speculation that the company is about to be sold again after a flurry of deals and rapid earnings growth. The question making the rounds now among industry insiders: Can Learfield fetch a price of $1 ...

Tags: Colleges, Finance, Marketing and Sponsorship

07/06/16
SportsBusiness Daily: Syracuse Hires ESPN's John Wildhack As AD

After 36 years in Bristol, John Wildhack is leaving ESPN to become AD at Syracuse, his alma mater. Wildhack, Exec VP/Programming & Production since January '14, will remain with the company through July 28. ESPN has not announced his replacement, though it is expected that it will be filled inte ...

Tags: Colleges, ESPN

07/01/16
SportsBusiness Daily Global: Bruin Sports Buys Video Streaming Firm

George Pyne’s Bruin Sports Capital is getting into the video streaming business, having bought Italy-based deltatre, which provides streaming tech for leagues and TV networks and has deep ties in int'l football. Financial details are not publicly available. Deltatre CEO & co-Founder Giampi ...

Tags: Finance, Europe

06/30/16
SportsBusiness Daily: Learfield Buys Signage Company GoVision

Learfield continued its buying spree with the acquisition of GoVision, the Texas-based company that provides large-scale LED video boards to big events like the Ryder Cup and Final Four. GoVision will retain its name, but going forward will be known as a Learfield company. GoVision Founder Chris Cur ...

Tags: Facilities

06/30/16
SportsBusiness Daily: Bruin Sports Buys Video Streaming Firm

George Pyne’s Bruin Sports Capital is getting into the video streaming business, having bought Italy-based deltatre, which provides streaming tech for leagues and TV networks and has deep ties in international soccer. Financial details are not publicly available. deltatre CEO & co-Founder ...

Tags: Finance

06/30/16
SportsBusiness Daily: Bruin Sports Capital Acquires Deltatre

George Pyne ’s Bruin Sports Capital is getting into the video streaming business, having bought Italy-based deltatre, which provides streaming tech for leagues and TV networks and has deep ties in international soccer. Financial details are not publicly available. deltatre CEO & co-Founde ...

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