About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/04/13
SportsBusiness Journal: Talent runs deep in Swofford family

Growing up in the Swofford house in the hills of North Wilkesboro, N.C., meant two things — you played sports and you played an instrument. The youngest of four boys, John Swofford capably picked up the sports requirement. The music gene somehow escaped him. His older brothers, Carl, Jim ...

Tags: In-Depth, Colleges

11/04/13
SportsBusiness Journal: Calm in the realignment storm

ACC Commissioner John Swofford commanded the podium with confidence a few weeks ago when he declared his conference as the most formidable collection of basketball schools ever assembled. The university presidents in the ACC call him their “quiet leader,” but Swofford, nattily attired ...

Tags: In-Depth, Colleges

11/04/13
SportsBusiness Journal: Grey Goose signs as PGA Tour partner

Grey Goose vodka, a French brand with a substantial footprint in golf, has signed a three-year agreement to become an official marketing partner with the PGA Tour. The deal will run through the 2016 golf season and provide Grey Goose with the de ...

Tags: Marketing and Sponsorship

11/01/13
SportsBusiness Daily: Purdue AD Morgan Burke Talks NCAA's Future

Two of the most influential ADs in the country -- Purdue’s Morgan Burke and Missouri’s Mike Alden -- went before the NCAA this week to stump for a greater role in the association’s governance. NCAA President Mark Emmert and the Division I BOD heard them say that ADs should be part ...

Tags: Colleges, NCAA

10/29/13
SportsBusiness Daily: Lagardère Finalizes Deal For Crown Sports, Danzi

Lagardère Unlimited has acquired golf player representation firm Crown Sports Management and hired Jay Danzi, agent to rising star Jordan Spieth. Crown Sports Management and Danzi bring with them 24 PGA Tour players and will increase Lagardère Unlimited's PGA Tour client list to 43 pla ...

Tags: Labor and Agents

10/28/13
SportsBusiness Journal: Lagardère in talks to add golf agents

Editor's note: This is story is updated from the print edition. Lagardère Unlimited is in discussions to build on its formidable golf practice through a series of acquisitions and executive hires, including Crown Sports Management and the agent who represents rising PGA Tour star Jorda ...

Tags: Labor and Agents

10/28/13
SportsBusiness Journal: ShotLink to be more portable

As the PGA Tour grows beyond any recognizable borders, it is discovering the need to advance the way it does business. That’s already the case for Steve Evans, the tour’s senior vice president of information systems. One of Evans’ responsibilities is oversight of ShotLink, the t ...

Tags: Leagues and Governing Bodies

10/21/13
SportsBusiness Journal: FSU launching Bowden line

Florida State University and its legendary former football coach, Bobby Bowden, are launching a first-of-its-kind line of T-shirts, hats, a book and other products with a specially designed Bowden logo. Bowden had stayed under the radar for most ...

Tags: Colleges

10/14/13
SportsBusiness Journal: Fan activity, loyalty integrated

At a football school like the University of Oklahoma, selling tickets to see a perennial powerhouse isn’t much of a challenge. But basketball often is a different story. So the school, with the help of two outside partners, Row27 and Paciolan, is implementing a fan loyalty program that rewa ...

Tags: Colleges

10/10/13
SportsBusiness Daily: USC Sponsors Activate Around Football Game

USC’s first mid-season Thursday night football game at L.A. Coliseum is generating more than just fan enthusiasm. It has been a marketing bonanza for the Trojans’ multimedia rights partner, Fox Sports, which manages USC Sports Properties. Dan Shell , VP & GM of USC Sports Properties ...

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