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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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More Stories by this Author

10/07/13
SportsBusiness Journal: ESPN builds SEC Network infrastructure

More than 10 months out from the launch of the SEC Network, ESPN’s focus has been more on building the infrastructure for the channel than attracting talent. The Charlotte offices that currently house ESPN Regional Television and ESPNU will soon become the home to the ESPN-run SEC Network, ...

Tags: Media

10/07/13
SportsBusiness Journal: NCAA adding Burger King

The NCAA’s sliced-and-diced restaurant categories are paying off, this time with a Whopper of a new corporate partner. Burger King, the world’s second-largest hamburger chain, has agreed to a multiyear deal that will make it an NCAA ...

Tags: Colleges

09/30/13
SportsBusiness Journal: College space gets posh new hospitality

IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville, providing the kind of hi ...

Tags: Colleges

09/23/13
SportsBusiness Journal: Tom Ward joins IMG College

Editor's note: This story is revised from the print edition. Former NBA marketing executive Tom Ward has joined IMG College to manage the school and conference properties in the East region. WARD ...

Tags: Colleges

09/23/13
SportsBusiness Journal: Champions renews 7 title sponsors

The Champions Tour has renewed seven out of eight title sponsors this year and could expand its schedule for the second straight season. The latest renewal for the 50-and-over tour came from Nature Valley, title sponsor of this week’s First Tee Open at Pebble Beach. Nature Valley also has e ...

Tags: Marketing and Sponsorship

09/23/13
SportsBusiness Journal: Hospitality sales brisk at Presidents

With fewer than two weeks before the first shot is struck in the Presidents Cup, only a handful of small hospitality packages remain available. Matt Kamienski, executive director of the Presidents Cup, said sales have been brisk, which is impressive for an area that already hosted the Memorial To ...

Tags: Events and Attractions

09/23/13
SportsBusiness Journal: IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

Tags: Colleges

09/20/13
SportsBusiness Daily: Learfield Sports Launching New CFB App

Learfield Sports is launching a new mobile app called “College Football 2GO” that will offer radio play-by-play of Learfield’s 50 schools and a wrap-around studio show featuring highlights from college football games. The studio show “End Zone Radio” will take listeners ...

Tags: Media

09/16/13
SportsBusiness Journal: Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

Tags: Colleges

09/16/13
SportsBusiness Journal: Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

Tags: Colleges

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