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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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05/24/11
Byron Nelson Classic To Feature HP Tech Zone

Frank Accettulli has one goal for the HP Byron Nelson Championship: to become the most tech-savvy golf tournament on the PGA Tour. Accettulli, HP’s VP/Corporate Marketing, Sponsorship & Events, has put a renewed focus on that goal with this week’s tournament just outside of Dallas. I ...

Tags: Marketing and Sponsorship, hp

05/23/11
Aspire Group To Handle UM Ticket Sales

The Univ. of Maryland is turning over its ticket sales and marketing to The Aspire Group, which already runs ticketing for Georgia Tech, Rutgers and Atlanta Motor Speedway, among others. Preston Shytle , a two-year Aspire employee who has worked on the Georgia Tech and Colorado properties, will b ...

05/20/11
Crowne Plaza Invitational Set Hospitality Record

The PGA Tour Crowne Plaza Invitational, which teed off Thursday in Ft. Worth, sold the most private hospitality in its history and for the first time sold out of its inventory. Hospitality sales are up for this weekend’s event 14% over ‘10 and revenue from the pro-am days on Monday and W ...

Tags: PGA Tour, Events and Attractions

05/17/11
FedEx Extends Deal With PGA Tour Stop

FedEx will announce today that it is extending its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been ...

05/03/11
Pac-10 To Unveil $3B Media Deal

The Pac-10 Conference has agreed to a media rights deal with ESPN and Fox that is worth $3B over 12 years, according to multiple sources. A formal announcement will come tomorrow. The deal, which averages out to $250M per year, includes football, basketball and Olympic sports rights. It is more than ...

05/02/11
Sobel Leaves ESPN.com For Golf Channel

Veteran golf writer Jason Sobel has left ESPN.com to join Golf Channel, where he will write stories and blog for the network’s website while also appearing occasionally on Golf Channel’s TV news and talk shows. “Jason is a very well-known and respected golf journalist who is in tune with the game, ...

04/26/11
Zurich Classic Hosts Economic Summit

The Zurich Classic, this week’s stop on the PGA Tour, will host the Louisiana Forward economic summit today for about 350 professionals in the New Orleans area and several politicians, including Gov. Bobby Jindal . He will talk to the group about the state’s economy and the ongoing recovery from th ...

04/13/11
Fox, Big 12 Finalize Football Deal

Fox Sports and the Big 12 Conference have finalized a 13-year deal that will make Fox’ cable properties the conference’s exclusive cable home for football. Sources say Fox has agreed to pay $90M per year over 13 years. Fox had been paying $20M per year for the rights. In exchange for that fee, ...

04/08/11
Red Bull Signs Rickie Fowler To Deal

Red Bull added up-and-coming golfer Rickie Fowler to its list of athlete endorsers this week, keeping the energy drink in the men’s golf space after it lost Camilo Villegas recently. Fowler, who used to ride motocross as a teen before turning his focus to golf, announced the deal with Red Bull via T ...

Tags: Marketing and Sponsorship

04/05/11
Bob Hope Classic Sponsorship Could Be Announced This Week

Humana’s negotiations with the PGA Tour to title sponsor the Bob Hope Classic are centered on an eight-year contract. The deal, which has been described as imminent by industry sources, has not yet been finalized, but officials have been working to prepare an announcement this week. Among ...

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