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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Talent runs deep in Swofford family

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Tags: In-Depth, Colleges

SportsBusiness Journal: Calm in the realignment storm

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SportsBusiness Daily: Purdue AD Morgan Burke Talks NCAA's Future

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Tags: Colleges, NCAA

SportsBusiness Daily: Lagardère Finalizes Deal For Crown Sports, Danzi

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SportsBusiness Journal: FSU launching Bowden line

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Tags: Colleges

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Tags: Colleges

SportsBusiness Daily: USC Sponsors Activate Around Football Game

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