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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Big South signs sponsors Utz, Kangaroo Express

Published in SportsBusiness Journal on 09 / 01 / 14

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st...

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Tags: Colleges

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SportsBusiness Daily: USC Sponsors Activate Around Football Game

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SportsBusiness Journal: ESPN builds SEC Network infrastructure

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Tags: Marketing and Sponsorship

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