About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: CAA Sports acquires Munich golf firm

CAA Sports, which has one of the largest consulting businesses in U.S. golf, has acquired a Munich-based agency to increase its reach globally. Through its work with KPMG, Zurich, Farmers Insurance, Web.com, Bose and others, the golf division of CAA Sports has established a long list of consultin ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: AutoTrader Inks Separate Deals With Logano, Earnhardt Jr.

A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Blook, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano on the team’s No. 22 Ford. That deal includes ...

SportsBusiness Journal: For Nelligan, Learfield delivers

In a college sports marketing industry dominated by two power players — Learfield Sports and IMG College — T.J. Nelligan discovered his niche. He figured out a way that the New Jersey-based agency he founded in 1999 could make money by marketing the smaller schools. While Learfield an ...

Tags: Colleges

SportsBusiness Journal: PGA Tour opens multi-event sales center

The PGA Tour has launched a call center from its Florida headquarters to sell tickets for four of its tournaments. A staff of 12 newly hired sales executives began work last week in a repurposed section of the media center at TPC Sawgrass, the golf course that hosts The Players Championship. They ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: KPMG extends Mickelson deal

Phil Mickelson entered the hotel ballroom and walked across the stage, where an exclusive gathering of KPMG partners awaited. In his right arm, Mickelson cradled the claret jug like a football, the trophy from his stunning come-from-behind win at the British Open last year. And here he was, a ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Learfield Sports Acquires Nelligan Sports

Learfield Sports has acquired Nelligan Sports, a deal that will move all of Nelligan’s 41 college properties under the Learfield banner and further consolidate the college sports marketing space. Learfield and Nelligan finalized the deal yesterday after months of negotiations and an announceme ...

Tags: Finance

SportsBusiness Daily: Learfield Acquires Nelligan Sports

Learfield Sports is acquiring Nelligan Sports in a move that will further consolidate the college sports marketing space. Learfield and Nelligan finalized the deal yesterday and an announcement is expected later today. Nelligan, which was founded in '99 by T.J. Nelligan and has 85 employees, will ...

SportsBusiness Journal: ND renovation goes beyond athletics

Tradition-rich Notre Dame is taking its most progressive step into the future, tied to an extensive $400 million renovation of its football stadium. The Campus Crossroads Project, the official name of the stadium expansion, stands out for meeting the needs of students and academics as much as Not ...

Tags: Colleges

SportsBusiness Journal: 'The Mayor' of Rocky Top

J oan Cronan’s SUV rolls past Neyland Stadium and turns onto Lake Loudoun Boulevard, just up the hill from the Tennessee River in Knoxville. “There it is,” Cronan says, her voice lifted with pride as she points to the new 9-foot-tall statue of Pat Summitt, the University of Ten ...

Tags: Champions

SportsBusiness Journal: Golf Digest, Golf Channel team up

Golf Digest and Golf Channel are teaming up for the first time to create a block of branded programming this week featuring the magazine’s “Hot List” equipment review. Beginning Monday and running each day of the week on Golf Channel’s “Morning Drive,” the show ...

Tags: Media

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