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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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06/17/11
Study: Youth Spending More On Golf

American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...

Tags: Marketing and Sponsorship, American Express, Golf

06/16/11
RBC To Title Sponsor PGA Tour's Heritage

RBC has struck a five-year deal with the PGA Tour to be the title sponsor of The Heritage in Hilton Head, S.C. The tournament was played without a title sponsor this year after Verizon chose not to renew its entitlement. An announcement on RBC's new deal is expected this afternoon. RBC and the Tour ...

Tags: Marketing and Sponsorship, PGA Tour

06/16/11
Capital One To Sponsor CWS Fan Fest

Capital One, an NCAA corporate champion, has agreed to a three-year deal to be presenting sponsor of the College World Series fan festival. The CWS opens Saturday in Omaha at the new TD Ameritrade Park. This marks the first CWS in the new ballpark and the first time one of the NCAA's corporate champ ...

06/09/11
UM Raises $200,000 For Tornado Relief

The Univ. of Missouri has sold 18,500 T-shirts to raise more than $200,000 for the school's Joplin Relief Fund. The fund goes to victims of the tornadoes that leveled Joplin, Mo., last month. The school's athletic department worked with the bookstore to create specially designed "One ...

06/09/11
Mark Wilson To Endorse Northwestern Mutual

Mark Wilson , a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northw ...

06/09/11
Tom Nolan To Caddy For Friend In U.S. Open

TOM NOLAN , who runs Polo Ralph Lauren’s golf and tennis initiatives, will be busier than normal next week at the U.S. Open. In addition to directing Polo’s official apparel relationship with the USGA, Nolan will be caddying for MICHAEL BARBOSA , a friend who qualified for the tourname ...

Tags: People and Pop Culture

06/07/11
LPGA's Higdon Leaving To Join NASCAR

LPGA CCO DAVID HIGDON has been hired by NASCAR to be the sanctioning body’s Managing Dir for its newly formed Integrated Marketing Communications department. Higdon, formerly of the ATP and Champ Car, where he worked on the unification of open-wheel racing with IndyCar, will begin at NASCAR ...

Tags: People and Pop Culture, NASCAR, LPGA

06/03/11
Contest Boosts Callaway Facebook Page

Callaway Golf kicked off a contest on Facebook last week for two winners to meet Justin Timberlake and play his golf course, Mirimichi, in Millington, Tenn. Since the contest began on May 25, more than 20,000 visitors have visited the contest page on Facebook and 18,000 have become “fans&rdq ...

05/31/11
CAA Hires Pete Bevacqua

Pete Bevacqua , the former USGA business chief who left on March 22, has been hired by CAA Sports. Bevacqua will be an executive in the company’s growing golf practice and will work alongside CAA’s other executives in golf, Andy Pierce and Michael Rielly . CAA’s golf business i ...

05/26/11
KitchenAid Debuts "Fairway Club" At Senior PGA

KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisvill ...

Tags: Marketing and Sponsorship, Golf

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