About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/06/14
SportsBusiness Journal: Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

01/03/14
SportsBusiness Daily: AmEx Drops Deal With PGA Of America

American Express, an official sponsor of the PGA of America and the PGA Championship since '07, did not renew its deal with the association after it expired in '13. AmEx was categorized as an official patron sponsor, the PGA's highest level of sponsorship. Deals at that level cost in the mid-seven f ...

Tags: Marketing and Sponsorship, American Express, PGA of America

01/03/14
SportsBusiness Daily: AmEx Does Not Renew PGA Deal

American Express, an official sponsor of the PGA of America and the PGA Championship since '07, did not renew its deal with the association after it expired in '13. AmEx was categorized as an official patron sponsor, the PGA's highest level of sponsorship. Deals at that level cost in the mid-seven f ...

12/19/13
SportsBusiness Daily: WME Execs To Meet With IMG College

Sources said that William Morris Endeavor co-CEOs Patrick Whitesell and Ari Emanuel are expected to visit IMG College HQs in Winston-Salem, N.C., today to see the operation and meet further with IMG College President Ben Sutton. The most immediate question facing WME in the aftermath of its $2. ...

Tags: Finance, William Morris Endeavor, IMG

12/19/13
SportsBusiness Daily: Ari Emanuel To Visit IMG College

William Morris Endeavor co-CEOs Patrick Whitesell and Ari Emanuel are expected to visit IMG College headquarters in Winston-Salem, N.C., today to see the operation and meet further with IMG College President Ben Sutton , sources said. The most immediate question facing WME in the aftermath of i ...

12/16/13
SportsBusiness Daily: Golf Channel To Roll Out New Logo In May

In an effort to better align all of Golf Channel’s businesses, the NBC Sports property has created a new logo that will roll out around coverage of The Players Championship in May. Golf Channel is getting rid of the old mark that incorporated a 'G' within a circle in favor of a logo with will ...

Tags: Media, Golf Channel

12/16/13
SportsBusiness Journal: Winds of change on campus

The leaders of collegiate athletics aren’t ready to get rid of the NCAA, but they say they are ready to create seismic changes in the way the organization operates. Those changes include a new model within Division I that would give the five power conferences a new level of autonomy and a w ...

Tags: Colleges

12/09/13
SportsBusiness Daily: Dickies To Sponsor College Basketball Event

Dickies, the global workwear brand, will title sponsor the Dec. 21 college basketball doubleheader in Houston. Rice will play Houston in the first game, followed by Texas A&M-Oklahoma. The event, previously known as the Lone Star Showcase, has been renamed the Dickies Shootout presented by Targe ...

12/09/13
SportsBusiness Journal: For Golf Channel, a show in the Show

The PGA Merchandise Show each January represents one of those rare occasions when the global golf community gathers in a single locale. Next month, for the first time, Golf Channel’s “Morning Drive” will be broadcasting from the merchandise show, giving outsiders a glimpse insid ...

Tags: Media

12/02/13
SportsBusiness Journal: How distribution could work

One of the key questions college administrators ask is how the money would be distributed to the athletes. “There has to be a mechanism created, because that’s the only way to do group licensing,” said Jeffrey Kessler, a prominent antitrust attorney who has worked with all the m ...

Tags: In-Depth

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