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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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SportsBusiness Daily: USC Sponsors Activate Around Football Game

USC’s first mid-season Thursday night football game at L.A. Coliseum is generating more than just fan enthusiasm. It has been a marketing bonanza for the Trojans’ multimedia rights partner, Fox Sports, which manages USC Sports Properties. Dan Shell , VP & GM of USC Sports Properties ...

SportsBusiness Journal: Colleges get into act

If any of the 105,000 fans who pack Ohio Stadium on a fall Saturday want to throw something away, they’ll have to look awfully hard for a simple trash can. Those don’t exist at the home of Ohio State’s football team. What those fans will find are 75 zero-waste stations throughou ...

Tags: In-Depth

SportsBusiness Journal: ESPN builds SEC Network infrastructure

More than 10 months out from the launch of the SEC Network, ESPN’s focus has been more on building the infrastructure for the channel than attracting talent. The Charlotte offices that currently house ESPN Regional Television and ESPNU will soon become the home to the ESPN-run SEC Network, ...

Tags: Media

SportsBusiness Journal: NCAA adding Burger King

The NCAA’s sliced-and-diced restaurant categories are paying off, this time with a Whopper of a new corporate partner. Burger King, the world’s second-largest hamburger chain, has agreed to a multiyear deal that will make it an NCAA ...

Tags: Colleges

SportsBusiness Journal: College space gets posh new hospitality

IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville, providing the kind of hi ...

Tags: Colleges

SportsBusiness Journal: Tom Ward joins IMG College

Editor's note: This story is revised from the print edition. Former NBA marketing executive Tom Ward has joined IMG College to manage the school and conference properties in the East region. WARD ...

Tags: Colleges

SportsBusiness Journal: Champions renews 7 title sponsors

The Champions Tour has renewed seven out of eight title sponsors this year and could expand its schedule for the second straight season. The latest renewal for the 50-and-over tour came from Nature Valley, title sponsor of this week’s First Tee Open at Pebble Beach. Nature Valley also has e ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Hospitality sales brisk at Presidents

With fewer than two weeks before the first shot is struck in the Presidents Cup, only a handful of small hospitality packages remain available. Matt Kamienski, executive director of the Presidents Cup, said sales have been brisk, which is impressive for an area that already hosted the Memorial To ...

Tags: Events and Attractions

SportsBusiness Journal: IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

Tags: Colleges

SportsBusiness Daily: Learfield Sports Launching New CFB App

Learfield Sports is launching a new mobile app called “College Football 2GO” that will offer radio play-by-play of Learfield’s 50 schools and a wrap-around studio show featuring highlights from college football games. The studio show “End Zone Radio” will take listeners ...

Tags: Media

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