About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

More Stories by this Author

SportsBusiness Journal: Hospitality sales brisk at Presidents

With fewer than two weeks before the first shot is struck in the Presidents Cup, only a handful of small hospitality packages remain available. Matt Kamienski, executive director of the Presidents Cup, said sales have been brisk, which is impressive for an area that already hosted the Memorial To ...

Tags: Events and Attractions

SportsBusiness Journal: IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

Tags: Colleges

SportsBusiness Daily: Learfield Sports Launching New CFB App

Learfield Sports is launching a new mobile app called “College Football 2GO” that will offer radio play-by-play of Learfield’s 50 schools and a wrap-around studio show featuring highlights from college football games. The studio show “End Zone Radio” will take listeners ...

Tags: Media

SportsBusiness Journal: Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

Tags: Colleges

SportsBusiness Journal: Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

Tags: Colleges

SportsBusiness Journal: Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

Tags: Colleges

SportsBusiness Journal: Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

Tags: Colleges

SportsBusiness Daily: NFF To Honor George Pyne

IMG Sports & Entertainment President GEORGE PYNE , the first inductee into the National Football Foundation’s Leadership HOF, will be honored tonight by the NFF at an event at the Waldorf Astoria in N.Y. The NFF says it will recognize Pyne’s many contributions to the sports business ...

Tags: People and Pop Culture

SportsBusiness Daily: Private Equity Fund Acquires Learfield

Private-equity fund Providence Equity Partners has acquired a controlling interest in Learfield Sports from Shamrock Capital Advisors. In a statement last night, Learfield CEO Greg Brown said Providence "will provide us with the necessary resources, expertise and guidance to achieve our strategic ...

SportsBusiness Journal: American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

Tags: Colleges

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