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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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08/23/11
IMG College Acquires Cushion Seats Inc.

IMG College has acquired Cushion Seats Inc., a Kansas-based company that leases seat cushions to college football fans on game day. With the acquisition, IMG College picks up Cushion Seats’ contracts with about more than 40 major universities, including Ohio State, Tennessee, Iowa and Wisconsi ...

Tags: IMG, Football, Marketing and Sponsorship

08/10/11
PGA Of America Names Official Hosptial

The PGA of America today announced that N.Y.-based Hospital for Special Surgery will become the association’s official hospital. HSS intends to launch a new fitness program, “Let’s Move on Course,” this week at the PGA Championship in Atlanta. PGA of America CEO Joe Steranka ...

Tags: Marketing and Sponsorship

08/10/11
Hospital Agrees To Sponsor PGA

The PGA of America will announce today that N.Y.-based Hospital for Special Surgery will become the association’s official hospital. HSS intends to launch a new fitness program, “Let’s Move on Course,” this week at the PGA Championship in Atlanta. PGA of America CEO Joe St ...

08/01/11
Wyndham Extends Greensboro PGA Tour Deal

Wyndham Worldwide, the title sponsor of the PGA Tour event in Greensboro since '07, will announce a four-year extension today. Wyndham initially signed a four-year deal that ran through the '10 tournament and then signed a two-year renewal last year through '12. This latest extension keeps Wyndham o ...

Tags: Marketing and Sponsorship, PGA Tour

07/27/11
Univ. Of Memphis Hires Aspire Group

The Univ. of Memphis has hired Atlanta-based Aspire Group to runs its ticket marketing and sales, giving Aspire its 10th school since it began its ticketing outsource business in '09. Aspire will place six sales reps in an office in Memphis with a heavy focus on football and basketball. Aspire als ...

07/25/11
ACC's Swofford Calls For Reform

ACC Commissioner John Swofford , saying that college athletics has reached a crossroads, joined the chorus of administrators calling for reform Sunday during his address to the media at ACC Kickoff in Pinehurst, N.C. Swofford said he supported a restructuring of the NCAA enforcement process and inc ...

07/25/11
ACC's Swofford Calls For College Athletics Reform

ACC Commissioner John Swofford, saying that college athletics has reached a crossroads, joined the chorus of administrators calling for reform yesterday during his address to the media at ACC Kickoff in Pinehurst, N.C. Swofford said he supported a restructuring of the NCAA enforcement process and in ...

Tags: Colleges

07/12/11
MasterCard To Sponsor British Open

MasterCard, already a corporate partner with the PGA and European Tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship are expected to make an announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patr ...

06/29/11
MasterCard Launches New Golf Promo

MasterCard, a PGA Tour official marketing partner, has launched a promotion called “Member for a Day,” which will offer MasterCard cardholders opportunities to play private courses in the tour’s TPC network. Running July 11-Oct. 17, the promotion will live at TPC.com/MasterCard, wh ...

Tags: Marketing and Sponsorship, MasterCard

06/28/11
LPGA Adding Ontario Event

The LPGA today announced that it is adding a new tournament for '12-14 in Waterloo, Ontario, sponsored by Canada-based financial services company Manulife Financial. The new event is part of the LPGA’s push to add more events in North America. Looking at next year’s schedule, the long-ru ...

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