Fox, Big 12 Finalize Football Deal

Fox Sports and the Big 12 Conference have finalized a 13-year deal that will make Fox’ cable properties the conference’s exclusive cable home for football. Sources say Fox has agreed to pay $90M per year over 13 years. Fox had been paying $20M per year for the rights. In exchange for that fee, ...

Red Bull Signs Rickie Fowler To Deal

Red Bull added up-and-coming golfer Rickie Fowler to its list of athlete endorsers this week, keeping the energy drink in the men’s golf space after it lost Camilo Villegas recently. Fowler, who used to ride motocross as a teen before turning his focus to golf, announced the deal with Red Bull via T ...

Tags: Marketing and Sponsorship

Bob Hope Classic Sponsorship Could Be Announced This Week

Humana’s negotiations with the PGA Tour to title sponsor the Bob Hope Classic are centered on an eight-year contract. The deal, which has been described as imminent by industry sources, has not yet been finalized, but officials have been working to prepare an announcement this week. Among ...

Sources: Fox-Big 12 Rights Deal Increasing 350%

More details are emerging about Fox'  planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up wi ...

Tags: Media

More Details Of Fox-Big 12 TV Deal

More details are emerging about Fox' planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up ...

Georgia Golf Day Today In Atlanta

PGA of America CEO Joe Steranka will be in Atlanta today as part of “Georgia Golf Day” to unveil with Georgia officials an economic study on the impact of the game in the state. Two of the four golf majors will be in Georgia this year – The Masters in Augusta and the PGA Championship at Atlanta At ...

PGA Tour Launches New Android App

PGA Tour launches new version of mobile app The PGA Tour today launched a new version of its mobile application for the Android market. Beginning tomorrow, the Android app will be available with live scoring, video highlights and instant updates for PGA tour events throughout ' ...

NBC Golf To Have Golf Channel Look, Feel

NBC will begin using the on-air look and feel of Golf Channel this weekend when it broadcasts the WGC-Accenture Match Play Championship. The "Golf Channel on NBC" branding will continue throughout the golf season on NBC's 10 PGA Tour events, similar to the way ESPN's brand is used on ABC teleca ...

Tags: Media, Golf Channel, NBC

PGA Tour To Allow Cell Phones At All Tourneys

The PGA Tour is announcing a new policy today that will allow fans to use cell phones and other mobile devices at select areas of the golf course during competition beginning at the Honda Classic on March 3-6. Fans will be asked to keep their phones on silent mode while at the golf course. The tour ...

Tags: Leagues and Governing Bodies, PGA Tour

Pinehurst Launches Special Website

Pinehurst Resort today is launching a new website that will follow the restoration of famed Pinehurst No. 2. The site will include photos, progress reports and videos from the designers working on the project, Ben Crenshaw and Bill Coore . Pinehurst No. 2 is scheduled to re-open March 4 after the ...