About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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CAA Sports buys Fermata

Published in SportsBusiness Journal on 04 / 27 / 15

There were some new faces at Creative Artists Agency’s annual company retreat last week at La Costa Resort & Spa. Fermata Partners’ four co-founders were among those in attendance at the retreat, where they were introduced as the newest members of the CAA Sports team. CAA Sports f...

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Tags: Colleges, Marketing and Sponsorship

More Stories by this Author

09/08/14
SportsBusiness Journal: Learfield still a ‘growth story’

Greg Brown had two essential messages for the 80 new Learfield Sports employees who gathered in Plano, Texas, a few weeks ago. One, the collegiate multimedia rights holder is still in growth mode. Learfield’s summertime acquisitions of Sidearm Sports and Licensing Resource Group were not ab ...

Tags: Colleges

09/01/14
SportsBusiness Journal: Big South signs sponsors Utz, Kangaroo

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st ...

Tags: Colleges

09/01/14
SportsBusiness Journal: Schools turn to FanGauge for deeper data

Ohio State, Wake Forest and Temple are among the schools using a new data-capture tool called FanGauge, which is designed to collect personal information from fans at the stadium. Most colleges know who is buying their football tickets, but FanGauge will more closely identify who is actually in t ...

Tags: Colleges

08/25/14
SportsBusiness Journal: ASU draws on NFL experience

From the time Ray Anderson considered leaving the NFL to go to work at Arizona State University, he’s heard the Sun Devils referred to as a sleeping giant. The school is the largest public university in the country, yet ranks in the bottom half of the Pac-12 in annual revenue. It attracts a ...

Tags: Colleges

08/25/14
SportsBusiness Journal: Retailers buy into CLC platform

Gary Dubiel walked the floor at the massive, two-story Barnes & Noble in Baton Rouge, La., last week, impressed by the square footage the bookstore had devoted to LSU gear. Underneath a purple and gold tent were logo chairs, wine glasses, Tervis tumblers, car flags, T-shirts and just about an ...

Tags: Colleges, Marketing and Sponsorship

08/25/14
SportsBusiness Journal: On-site sales up 15% after PGA changes

The PGA of America saw a 15 percent uptick in sales from its on-site merchandise outlets at Valhalla despite a soggy PGA Championship two weeks ago. Even though rain kept the crowds slightly smaller than the 40,000 expected per day, merchandise moved well, said Michael Quirk, the PGA’s seni ...

Tags: Leagues and Governing Bodies

08/19/14
SportsBusiness Daily: College Football HOF Hires Agencies

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d ...

08/19/14
SportsBusiness Daily: IMG College Signs On With UNC-Asheville

UNC-Asheville, a Big South Conference school in the mountains of North Carolina, has hired IMG College to spearhead the school's $5.75M capital fundraising campaign. As part of the arrangement, IMG College will now oversee the Bulldog Club, the athletic department's fundraising arm, while also selli ...

Tags: Colleges, IMG

08/18/14
SportsBusiness Journal: At IMG College, bold plans

Ben Sutton emerged from his corner office at IMG College with an earpiece still lodged in his right ear. Dressed in a blue shirt and a pink tie, he had just finished a call with Wake Forest football coach Dave Clawson. This is Sutton’s favorite time of year. Whether he’s talking to Cl ...

Tags: Colleges

08/18/14
SportsBusiness Journal: College football’s new home

John Stephenson’s day on this humid August morning started much like every other day, with Stephenson standing in front of a group of well-heeled Atlanta executives explaining why they should visit the new College Football Hall of Fame. The questions that came back from this group of Duke a ...

Tags: In-Depth, College Football Preview

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