About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Tom Jernstedt, father of the Final Four

Published in SportsBusiness Journal on 03 / 23 / 15

T he commemorative basketballs sit in a row over the fireplace. They line a shelf over the bar. They fill bookcases and mantels throughout the den and office. Everywhere you look in Tom Jernstedt’s basement, there are basketballs — 40 in all. The top two levels of the Jernstedts&rsqu...

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Tags: Champions

More Stories by this Author

07/23/07
SportsBusiness Journal: Dale Jr. will handle his own licensing rights

The future licensing rights to Dale Earnhardt Jr. will be negotiated by Earnhardt’s own company, JR Motorsports, not Hendrick Motorsports, for whom he’ll drive next season. It’s yet another indication of the way the popular driver is maintaining control of his name and brand. ...

Tags: This Week's News

07/23/07
SportsBusiness Journal: Lauletta joins the team at Chip Ganassi Racing

When Chip Ganassi hired Steve Lauletta to be the president of his racing organization, it was yet another indication of how racing teams are looking for their leaders to come from the business world instead of the racing world. Lauletta, who has experience on th ...

Tags: This Week's News

07/23/07
SportsBusiness Journal: Endeavor deal joins Forces

NHRA drag racer Ashley Force and her two sisters, all of whom have starred on the A&E series “Driving Force,” signed last week with talent agency Endeavor. The move to Endeavor, orchestrated by the Forces’ father, NHRA star John Force, is designed to capitalize on the fame the daughters ...

Tags: This Week's News

07/23/07
SportsBusiness Journal: ‘Miller Lite Party Deck’ all about having fun

Pete Laatz remembers when sporting events and concerts used to be about having a good time, a perspective sponsors sometimes lose at business-busy venues. Fans enjoy the Miller Lite Party Deck at Soldier Field. Miller has plans for decks at five other venues. ...

Tags: In-Depth

07/16/07
SportsBusiness Journal: Just Marketing to sell sponsorships for NASCAR hall

Motorsports agency Just Marketing International, Indianapolis, has been selected to handle sponsorship sales for the NASCAR Hall of Fame. The hall’s executive director, Winston Kelley, said via e-mail last week that he could not comment on the hall’s selection but that he expected an announ ...

Tags: This Week's News

07/09/07
SportsBusiness Journal: A fast start for Sprint Cup

Sprint Nextel is putting a Sprint stamp on its NASCAR sponsorship with a name change to the Cup series, announced Saturday, and a $1 million giveaway promotion that launches July 15. The “SprintSpeed Million” sweepstakes is the wireless carrier’s first NASCAR pr ...

Tags: This Week's News

07/09/07
SportsBusiness Journal: Will Speed catch more guys with honey?

Speed’s new branding campaign aimed at the 18-34 male demographic will use some less-conventional platforms, such as movie theaters, fast-food restaurants and online gaming, but it will rely on an old-fashioned method of getting their attention — a pretty girl. Actress M ...

Tags: This Week's News

07/09/07
SportsBusiness Journal: Coke takes over Daytona rights

Coca-Cola’s new 10-year agreement with International Speedway Corp., believed to be worth mid-seven figures annually, gives it exclusive pouring rights at Daytona International Speedway and other ISC tracks, as well as the title for the NASCAR Cup series race each July at Daytona starting in 20 ...

Tags: This Week's News

06/25/07
SportsBusiness Journal: NASCAR ratings down, but young demos solid

NASCAR’s television ratings have continued to decline this year despite the promotional push of ESPN and a news-filled four-plus months of racing, but network executives are encouraged by gains in the younger demographics. Busch Series ratings dropped a little more on ...

Tags: This Week's News

06/18/07
SportsBusiness Journal: Sunoco, OCC team up for promo

Some of NASCAR’s top drivers are lending their names to Sunoco and Orange County Choppers for a promotion that will launch this fall and reward one winner with a custom motorcycle. Dale Earnhardt Jr., Tony Stewart, Kasey Kahne and Jimmie Johnson are each designing a motorcycle valued at mor ...

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