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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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How Bama, CLC rolled to $100M extension

Published in SportsBusiness Journal on 06 / 29 / 15

Bill Battle’s on the other side of the table now, but the University of Alabama’s athletic director still drives a shrewd deal. The Crimson Tide extended the agreement that makes Collegiate Licensing Co. the school’s exclusive licensing agent. The 10-year deal will pay the Tide ...

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Tags: Colleges

More Stories by this Author

10/22/07
SportsBusiness Journal: MA driving harder deal with drivers who sell less

The changes at Motorsports Authentics might not be all that pleasant for some NASCAR teams, but most licensing directors saw it coming as the trackside merchandise business ebbed. MA is in the process of negotiating its team and driver deals for 2008, and some of those negotiations are ...

Tags: This Week's News

10/15/07
SportsBusiness Journal: It’s quitting time for UAW at Las Vegas race

One of the longest-running race title sponsorships in NASCAR will come to an end in 2008 when the United Auto Workers sponsor the Sprint Cup race at Las Vegas Motor Speedway for the final time. The UAW informed the Speedway Motorsports Inc. track in recent weeks that it would not renew its spons ...

Tags: This Week's News

10/15/07
SportsBusiness Journal: New Sprint network lines up analysts

Marshall Faulk, Drew Rosenhaus, Joe Girardi, Trev Alberts and others will provide exclusive analysis for Sprint’s new video content offering, Sprint Exclusive Entertainment, which is scheduled to launch today. Marshall Faulk will be among the ...

Tags: This Week's News

10/15/07
SportsBusiness Journal: American Le Mans says it’s picking up speed

With just one race left on its 2007 schedule, the American Le Mans Series is on pace to increase its attendance by 40 percent, series officials say. The American Le Mans Series visited Long Beach in April and will be back in California to close it ...

Tags: This Week's News

10/08/07
SportsBusiness Journal: Golf tour offers solid blueprint

Nationwide Insurance knows a little about marketing a 30-event, cross-country tour. As the sponsor of the PGA Tour’s Nationwide Tour, golf’s developmental circuit, Nationwide has a template for running a yearlong series. That experience gave Nationwide a boost when it pitched NASCAR ...

Tags: This Week's News

10/08/07
SportsBusiness Journal: Nationwide gives NASCAR a quick finish

After 10 months of trying to sell title sponsorship to its No. 2 series, after the disappointment of thinking it had a deal done with Subway and after dancing with Dunkin’ Donuts and AutoZone and KFC and countless others, NASCAR needed just two weeks to hammer out an agreement with Nati ...

Tags: This Week's News

10/08/07
SportsBusiness Journal: BofA expected to add Montoya to card program

Bank of America’s stable of drivers for its affinity credit card program is beginning to resemble the lineup at a Nextel Cup race, and Juan Pablo Montoya is expected to join that group soon. The bank, which has title sponsorship of this week’s Cup event in Charlotte, introduced its affi ...

Tags: This Week's News

10/08/07
SportsBusiness Journal: Firm takes brands beyond the stadiums at college campuses, into i ...

Major brands such as Pontiac, Kodak, Norelco and Xbox have put money behind intramural sports on college campuses as their newest form of sports sponsorship. American Collegiate Intramural Sports, representing more than 200 colleges and universities, has aggregated the intramural and pr ...

Tags: Marketing and Sponsorship

10/01/07
SportsBusiness Journal: NASCAR loses research partner, reopens category

Advanced Micro Devices, which entered NASCAR as the official technology partner late in 2005, has obtained a release from its deal and decided to exit the sport. Travis Bullard, a spokesman for AMD, said the company’s $5.4 billion acquisition of ATI Technologies last year led to a re-ev ...

Tags: This Week's News

10/01/07
SportsBusiness Journal: Camo deal adds to NASCAR’s reach

Motorsports Authentics has entered into a licensing deal with Realtree, a creator of camouflage patterns, to produce camo racing gear designed to reach retail outlets where motorsports products have not traditionally been found. Camo apparel with NASCAR and race team marks is not new, b ...

Tags: This Week's News

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