About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

Read More

Tags: Colleges

More Stories by this Author

09/24/07
SportsBusiness Journal: Budweiser to raise some Kahne

During Budweiser’s announcement last week that the company would sponsor Kasey Kahne’s No. 9 Dodge, Tony Ponturo dropped a few subtle reminders that Bud’s activation makes the driver, the driver doesn’t make Bud. When you’re the biggest-spending and most-visible team sponsor in NASCAR, ...

Tags: This Week's News

09/17/07
SportsBusiness Journal: Allstate widens football game plan

Allstate, in its third year of putting its mark on field-goal nets at college football games, is unveiling its most integrated approach yet by adding a sweepstakes, mobile marketing, new TV commercials and an upgraded Web site, much of which will debut this week. The Allstate “Good Hands&rd ...

Tags: This Week's News

09/17/07
SportsBusiness Journal: DuPont: A colorful 15 years with Gordon

As the Chase for the Nextel Cup rolled to its first stop last Sunday, DuPont threw one of its biggest tent parties at Loudon, N.H., where 1,000 guests were expected for the Sylvania 300. In all, close to 20,000 people will pass through DuPont’s hospitality tents at 37 NASCAR races this ...

Tags: This Week's News

09/17/07
SportsBusiness Journal: Speed to broadcast Outlaws championships

The World of Outlaws has reached a deal with Speed to broadcast its season-ending championships live on Nov. 3 at the Lowe’s Motor Speedway dirt track. Championships will be decided for sprint cars (above) and late models. ...

Tags: This Week's News

09/17/07
SportsBusiness Journal: Gordon not going it alone in new Sprint Nextel ad

A Sprint Nextel commercial that debuts this month will feature Jeff Gordon as a father and husband, marking the first time since his wife gave birth that an ad refers to the NASCAR driver’s new family. “Behind the Legend,” a 30-second spot that will air on ABC, ESPN and Speed during ...

Tags: Marketing and Sponsorship

09/17/07
SportsBusiness Journal: DuPont stays near top in fan recognition

DuPont is consistently among the most referenced sponsors in NASCAR when fans of the sport are polled. ESPN Sports Poll data collected from 2001 to this year shows that DuPont is normally among the top 10 sponsors named when NASCAR fans are asked to name three sponsors. Among those who ...

Tags: This Week's News

09/17/07
SportsBusiness Journal: Marketers square off in Atlanta for Coke’s business

Eight marketing agencies will make their pitch to lead some of Coca-Cola’s most visible sports platforms as the soft-drink giant looks to consolidate its agency roster. Barkley, Creative Presence Partners, CPC Marketing, IMG, Momentum, Octagon, Relay and Wasserman Media Group are schedu ...

Tags: This Week's News

09/10/07
SportsBusiness Journal: Schools hesitate to make the leap

While a score of mediocre NCAA Division I-A football teams returned from bowl games to begin counting their money, Appalachian State University, the back-to-back I-AA national champion, calculated its losses. In two trips to Chattanooga, Tenn., to play in the 2005 and 2006 I-AA national ...

Tags: In-Depth

09/10/07
SportsBusiness Journal: Outdoors production specialist acquired

JM Associates, a Little Rock, Ark., production company best known for producing much of ESPN’s outdoors programming, has been acquired by Career Sports & Entertainment, Atlanta. Career Sports & Entertainment bought JM Associates, whi ...

Tags: This Week's News

09/10/07
SportsBusiness Journal: Right place, right team

SportSouth had a camera crew embedded with Appalachian State University’s football team since Aug. 1 and planned to air a 30-minute reality show on the team’s training camp as part of its “Under the Lights” series later this month. Then the Mountaineers won at Michigan on Sept. 1. ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug