About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Coke’s new sports chief: ‘I’m looking at things afresh’

Published in SportsBusiness Journal on 04 / 13 / 15

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Right place, right team

SportSouth had a camera crew embedded with Appalachian State University’s football team since Aug. 1 and planned to air a 30-minute reality show on the team’s training camp as part of its “Under the Lights” series later this month. Then the Mountaineers won at Michigan on Sept. 1. ...

Tags: In-Depth

SportsBusiness Journal: Holiday Inn, UPS fire up 50th Daytona 500 plans

Holiday Inn and UPS are among the promotional partners this fall that have initiated plans to activate around the 50th running of the Daytona 500. Companies representing more than 40 brands are spending a combined $100 million in activation during International Speedway Corp.’s yearl ...

Tags: This Week's News

SportsBusiness Journal: Caterpillar signs deal with NHRA team

Caterpillar will announce this week that it has agreed to a multiyear deal to sponsor “Hot” Rod Fuller’s car in the NHRA Powerade Top Fuel class. Fuller’s car, owned by David Powers Motorsports, has run at the front of the Top Fuel division for much of the season without primary spon ...

Tags: This Week's News

SportsBusiness Journal: NASCAR, Subway at stalemate

NASCAR’s once-promising negotiations with Subway to title sponsor its No. 2 series have hit the skids, sources say, and the sanctioning body has spent the last few weeks revisiting many of the brands that initially turned down the sponsorship. Subway’s ...

Tags: This Week's News

SportsBusiness Journal: Speedway to roll out VIP prerace party

California Speedway has been criticized for its boring Nextel Cup races, but a Hollywood-style prerace party called “Running Wide Open” is part of the marketing plan to make sure no one is yawning before its next event on Labor Day weekend. Track President Gillian Zucker has hired noted Hol ...

Tags: This Week's News

SportsBusiness Journal: Plot thickens on possible SEC network

Lincoln Financial Sports, which holds the Southeastern Conference’s syndicated TV rights through 2008-09, has emerged as a potential partner if the SEC decides to move forward with its own network. Lincoln’s role as a minority partner has raised speculation that the conference might launch a ne ...

Tags: This Week's News

SportsBusiness Journal: Starter says it’s finished with NASCAR

Starter, whose goal was to make its brand synonymous with NASCAR, has decided not to pursue more deals in the sport. Starter’s only contract in NASCAR was with JGR, but it accepted orders from other teams. Starter, Nike’s value brand of footwear and apparel, c ...

Tags: This Week's News

SportsBusiness Journal: Champ Car sells award sponsorship

The Champ Car World Series has signed Phanos Resorts to sponsor its newly created European Cup, an award that will go to the best-performing team in the series’ two upcoming European events. Phanos Resorts will sponsor the European Cup, honoring the top team in the se ...

Tags: This Week's News

SportsBusiness Journal: New cash races into NASCAR

In the few weeks since Andrew Murstein’s bid to buy Robert Yates Racing fell through, the president of Medallion Financial says he’s been contacted by no fewer than five NASCAR teams. George Gillett Jr. bought a majority stake in Evernham Motorsports. Murstei ...

Tags: This Week's News

SportsBusiness Journal: AT&T ‘storytellers’ will help SEC mark 75th anniversary

To help the Southeastern Conference celebrate its 75th anniversary, AT&T will offer its subscribers exclusive text and video content for their handsets. Former President Bill Clinton, actress Ashley Judd and quarterback Peyton Manning are among the familiar ...

Tags: This Week's News

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