Contest Boosts Callaway Facebook Page

Callaway Golf kicked off a contest on Facebook last week for two winners to meet Justin Timberlake and play his golf course, Mirimichi, in Millington, Tenn. Since the contest began on May 25, more than 20,000 visitors have visited the contest page on Facebook and 18,000 have become “fans&rdq ...

CAA Hires Pete Bevacqua

Pete Bevacqua , the former USGA business chief who left on March 22, has been hired by CAA Sports. Bevacqua will be an executive in the company’s growing golf practice and will work alongside CAA’s other executives in golf, Andy Pierce and Michael Rielly . CAA’s golf business i ...

KitchenAid Debuts "Fairway Club" At Senior PGA

KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisvill ...

Tags: Marketing and Sponsorship, Golf

Byron Nelson Classic To Feature HP Tech Zone

Frank Accettulli has one goal for the HP Byron Nelson Championship: to become the most tech-savvy golf tournament on the PGA Tour. Accettulli, HP’s VP/Corporate Marketing, Sponsorship & Events, has put a renewed focus on that goal with this week’s tournament just outside of Dallas. I ...

Tags: Marketing and Sponsorship, Hewlett Packard

Aspire Group To Handle UM Ticket Sales

The Univ. of Maryland is turning over its ticket sales and marketing to The Aspire Group, which already runs ticketing for Georgia Tech, Rutgers and Atlanta Motor Speedway, among others. Preston Shytle , a two-year Aspire employee who has worked on the Georgia Tech and Colorado properties, will b ...

Crowne Plaza Invitational Set Hospitality Record

The PGA Tour Crowne Plaza Invitational, which teed off Thursday in Ft. Worth, sold the most private hospitality in its history and for the first time sold out of its inventory. Hospitality sales are up for this weekend’s event 14% over ‘10 and revenue from the pro-am days on Monday and W ...

Tags: PGA Tour, Events and Attractions

FedEx Extends Deal With PGA Tour Stop

FedEx will announce today that it is extending its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been ...

Pac-10 To Unveil $3B Media Deal

The Pac-10 Conference has agreed to a media rights deal with ESPN and Fox that is worth $3B over 12 years, according to multiple sources. A formal announcement will come tomorrow. The deal, which averages out to $250M per year, includes football, basketball and Olympic sports rights. It is more than ...

Sobel Leaves ESPN.com For Golf Channel

Veteran golf writer Jason Sobel has left ESPN.com to join Golf Channel, where he will write stories and blog for the network’s website while also appearing occasionally on Golf Channel’s TV news and talk shows. “Jason is a very well-known and respected golf journalist who is in tune with the game, ...

Zurich Classic Hosts Economic Summit

The Zurich Classic, this week’s stop on the PGA Tour, will host the Louisiana Forward economic summit today for about 350 professionals in the New Orleans area and several politicians, including Gov. Bobby Jindal . He will talk to the group about the state’s economy and the ongoing recovery from th ...