About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Varsity’s boss helps cheerleading bring it on

Published in SportsBusiness Journal on 04 / 24 / 17

Jeff Webb’s company, Varsity, first began running cheerleading competitions in 1980. Some 37 years later, cheerleading has gained provisional status from the International Olympic Committee with the hope that the sport could become part of the Olympic Games in the future. This week’s Wo...

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Tags: Events and Attractions

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SportsBusiness Daily: Mark Lewis Leaving NCAA For Non-Sports Job

MARK LEWIS , a high-ranking senior exec at the NCAA who guided the growth of the corporate partnership program and played an integral role in negotiations for an eight-year, $8.8B extension with Turner Sports and CBS, will leave the association at the end of the month. The news came as a surprise t ...

Tags: People and Pop Culture

SportsBusiness Daily: Mark Lewis Leaving NCAA

Mark Lewis , who oversees championships, corporate partnerships and media, will leave the NCAA at the end of this month. Lewis, who joined the NCAA in April '12 as Exec VP/Championships & Alliances, yesterday informed the staff of his plans to depart. The NCAA is in the midst of making interim ...

SportsBusiness Journal: Jake Abel, Delta Air Lines

T he next generation of corporate travelers probably hasn’t identified the brand to which it will be most loyal, but that day is coming soon and Delta is making sure it’s positioned to capture as many of those travelers as possible. ...

Tags: In-Depth

SportsBusiness Journal: Health tech firm adds college clients

In a span of a few weeks this summer, Vivature, a health care technology business, signed two new clients who on the surface couldn’t appear to be more different. One was Penn State, a blue-chip brand in the power five elite. The other was Lindenwood University, a Division II school in Miss ...

Tags: Colleges

SportsBusiness Journal: Colleges take recruits on virtual tours

Stops on Ballena’s online virtual tour of USC include the weight room, and an indoor field, as well as other facilities on campus. Photo by: SPECTRA TICKETING (2) ...

Tags: Colleges

SportsBusiness Journal: Miami, Eon offer 1st college VR channel

Eon Sports, working with the University of Miami, has created the first college-based virtual reality channel. The VR channel will provide users with exclusive 360-degree content developed by Miami and tailored to the VR experience. All of the content will be focused on the Hurricanes’ athl ...

Tags: Colleges

SportsBusiness Journal: A bigger Big 12? Maybe ...

Over the last few months, the Big 12 watched as its TV network partners, ESPN and Fox, made a $2.64 billion commitment to the Big Ten, and ESPN promised to start a conference channel for the ACC. Finally, the Big 12 raised its hand and said, “What about us?” The conference r ...

Tags: Colleges

SportsBusiness Journal: LakePoint offers travel-sports vacation

The $1 billion LakePoint complex sits just north of Atlanta. Photo by: LAKEPOINT Just north of Atlanta, a $1 billion baseball complex rises out of the red Georgia clay. And it’s not the ...

Tags: In-Depth

SportsBusiness Journal: Big 12 TV partners resist expansion

Texas’ and Oklahoma’s TV arrangements convinced the Big 12 from pursuing a linear channel. Photo by: GETTY IMAGES The Big 12’s TV partners are pushing back on th ...

Tags: Media, Colleges

SportsBusiness Journal: ACC hits the road for tour

The ACC, with the help of sponsor Lumber Liquidators, is putting together the conference’s first marketing campaign since its announcement of the new ACC Network. The first ACC Tailgate Tour will launch Sept. 2 at Syracuse and visit all 14 conference campuses by the end of football season. ...

Tags: Colleges, Marketing and Sponsorship

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