About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/07/14
SportsBusiness Journal: Northwestern Mutual extends NCAA deal

NCAA corporate partner Northwestern Mutual extended its sponsorship through 2020 in the days leading up to the Final Four. Northwestern’s original deal, signed in 2012, was good through 2015, but the financial services and insurance company elected to renew early. The extension was struck w ...

Tags: Colleges

04/04/14
SportsBusiness Daily: PGA Of America, Kevin Carter Part Ways

The PGA of America and Chief Business Officer KEVIN CARTER have parted ways. Carter came to the PGA from the NFL in '06 and was part of the effort to form a corporate partner program, signing deals through the years with Mercedes-Benz, American Express and Omega, among other brands. He also worked ...

Tags: People and Pop Culture, PGA of America

04/03/14
SportsBusiness Daily: Northwestern Mutual Renews With NCAA

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo ...

04/02/14
SportsBusiness Daily: PGA Of America Targets Novice Players

The PGA of America today will unveil a new ad campaign, which will emphasize, “Out here, every day is perfect, even when you’re not.” Two 30-second spots, produced by Ammirati, N.Y., are intended to send an inviting message to anyone who does not play well, which is most everyone, ...

03/31/14
SportsBusiness Journal: PrimeSport sells inside, outside AT&T

PrimeSport’s Final Four fan hospitality area will have a space for up to 4,000 customers within the footprint of the NCAA’s Tip-Off Tailgate at AT&T Stadium. PrimeSport is the official hospitality provider for the NCAA a ...

Tags: Colleges

03/31/14
SportsBusiness Journal: In Big D, logistics require two parties

The hub of the NCAA’s music and entertainment at the Final Four will be in downtown Dallas, but event organizers are expanding their offerings at AT&T Stadium to create the largest on-site party the NCAA’s ever had. Turner Live Events, a division of Turner Broadcasting, manages al ...

Tags: Colleges

03/26/14
On The Ground: Weeden to lead effort on Florida Citrus Bowl naming rights

Veteran sports marketing executive Cathy Weeden will lead the effort to find a naming-rights partner for the Florida Citrus Bowl stadium in Orlando. The venue is currently undergoing a $207 million renovation and Florida Citrus Sports is expected to contribute $6 million toward the costs. A nami ...

Tags: On The Ground

03/24/14
SportsBusiness Daily: Amazon Launches NCAA Sponsorship

Amazon launched a new corporate partnership with the NCAA over the weekend with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager , while the other paired Turner studio analysts Steve Smith and Grant Hill . Both ads focused on Amazon's Kindle ...

03/24/14
SportsBusiness Journal: Inside Turner, ready for tipoff

Twenty minutes before the Turner Sports studio team launches its coverage of the NCAA tournament’s “First Four,” Steve Smith and Grant Hill sit behind the studio desk filling out their brackets. “Can Iowa State beat Michigan State?” Hill asks Smith, the former Sparta ...

Tags: Colleges

03/17/14
SportsBusiness Journal: Dove spotlights Wright in ‘Easy Decisions’

Editor's note: This story is revised from the print edition. Villanova basketball coach Jay Wright, wearing a black pinstripe suit, looks intently at the two bottles of body wash put before him. With all of the intensity of a Villanova huddle in the final seconds of a tense NCAA tournament ga ...

Tags: Colleges

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