About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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09/15/11
IMG Divisions To Represent Senior Bowl

Two IMG divisions, IMG Academies and IMG College, are teaming up to represent the Senior Bowl to broaden the event’s marketing and sponsorship initiatives. IMG Academies will carry the tag “official training partner” for the Mobile, Ala.-based game, which showcases college football ...

09/14/11
Hyundai Inks Deals With 24 Universities

Korean automaker Hyundai today will announce that it has signed sponsorship agreements with 24 universities, giving it on-site activation, media buys and hospitality. The deals were brokered by IMG College from its stable of 80-plus schools, giving Hyundai rights at Florida, Georgia, Ohio State, Ore ...

09/12/11
Learfield Hosting College Events For Ill Children

Learfield Sports is teaming with Chicago-based Special Spectators to create college gameday experiences for seriously ill children and their families. The first event was this past weekend at Northwestern. Future dates are set for Alabama, Colorado, Kansas State, North Carolina, Oklahoma, Oklahoma S ...

Tags: Colleges

09/07/11
Sarah Hirshland Leaving WMG For USGA

Hirshland will oversee marketing, broadcasting at USGA SARAH HIRSHLAND is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Man ...

Tags: People and Pop Culture, USGA

09/06/11
Ralph Lauren Outfits U.S. Walker Cup Team

Ralph Lauren will be the official apparel outfitter for the U.S.’ entry in the Walker Cup matches this week in Aberdeen, Scotland. The deal means Ralph Lauren will supply U.S. team and captain uniforms, including knit shirts, sweaters and rainsuits, for the matches from the RLX and Polo Golf c ...

09/06/11
Sarah Hirshland Leaving WMG For USGA

Sarah Hirshland is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Managing Dir of Business Affairs, Hirshland will oversee accounting, broadcasting, human resources, IT, marketing and membership departments. She will begin her new job in early O ...

09/01/11
Goode Leaving Bank Of America To Join USGA

JOE GOODE , 45, the longtime communications exec at Bank of America, is leaving to join the USGA, where he will be Managing Dir of Communications. Goode, whose title at Bank of America was Senior VP/Global Media Relations, will start with the USGA in early October. He had been with the bank fo ...

Tags: Golf, People and Pop Culture

08/31/11
PGA Tour Debuting New Spots Featuring Stars

The PGA Tour will launch four new 30-second spots on Friday, each of which will run on NBC, CBS and Golf Channel through the next three weeks of the FedExCup playoffs. The spots are a collaboration between the Tour’s brand marketing department and its ad agency, Austin-based GSD&M. Stars ...

Tags: Marketing and Sponsorship, PGA Tour

08/25/11
MillerCoors Signs Deals With 23 Colleges

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

Tags: Marketing and Sponsorship, MillerCoors

08/25/11
MillerCoors Expands College Sponsorship Portfolio

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

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