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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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IMG College Restructures Sales Force

A restructuring of IMG College’s sales force this week has resulted in a 3% reduction in headcount, or a total of 11 people from the 330-person staff. The company said it is moving from a conference-based sales structure to a regional approach, segmenting the country into five regions –& ...

Learfield Sells Majority Stake In Company

Learfield Sports, a pioneer in collegiate marketing, has sold a majority stake of the company to an L.A.-based private equity firm. Shamrock Capital Advisors, which also has stakes in the Harlem Globetrotters and Thought Equity Motion, as well as other media and technology companies, bought what Lea ...

NCAA Launching New iPhone App

The NCAA and its digital media partner, Turner Sports, are launching a new iPhone app called “NCAA Sports” that provides live video streaming of more than 60 NCAA championship events across Divisions I, II and III. The NCAA app will feature score updates throughout the year, live and on- ...

Tags: Media, NCAA

Ginger Howard To Endorse Sun Life Financial

LPGA prospect Ginger Howard , who turned pro this summer and recently signed with IMG Golf, will endorse Sun Life Financial, the company said. IMG’s David Livingston is representing her management and marketing. Howard, 17, was a student at the IMG Leadbetter Academy and has progressed thro ...

Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

Notre Dame AD Swarbrick Talks Realignment

To the disappointment of about 300 Wake Forest boosters Saturday, Notre Dame AD Jack Swarbrick said the school is not involved in any discussions about joining a conference in football. Swarbrick joined Wake Forest AD Ron Wellman for a discussion about intercollegiate athletics Saturday morning at B ...

Tags: Colleges

Kia Signs Three-Year Sponsorship With SEC

Kia Motors has signed a three-year deal to be an official sponsor of the SEC. Financial terms were not announced, but the Kia Sorento will serve as the conference’s official vehicle for all championship events and FanFare fan events. The deal was negotiated by SEC Sports Marketing, a property ...

Frys.com Open Hosting Tech Summit

Tiger Woods is not the only topic being discussed this week at the PGA Tour’s Frys.com Open. Taking advantage of its venue in the heart of the Silicon Valley, the tournament for the first time is holding a Tech Summit to attract high-ranking execs from the area to the golf course. The tourna ...

Frys.com Open Readies For Tiger

Tiger Woods’ appearance at next week’s Frys.com Open is pushing corporate and ticket sales to all-time highs. Woods, who has never played the PGA Tour Fall Series event before, committed on Aug. 29, giving organizers close to six weeks to promote his appearance. The Oct. 6-9 tournament h ...

Tags: Events and Attractions, PGA Tour

Honda, State Farm Get Rose Bowl Signage

The newly renovated Rose Bowl has agreed to new sponsorship deals with Honda and State Farm. Honda’s deal is being called a “Crown Signage” partnership, which includes a 5x42-foot sign atop the stadium’s video board in the north end zone. During UCLA games, Honda will present ...

Tags: Marketing and Sponsorship

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