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Michael Smith
Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.
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SEC, ESPN Today To Formally Announce Partnership On New Channel05 / 02 / 13The SEC and ESPN today will formally announce their partnership on a new channel in Atlanta. The original announcement was planned for April 16, but the conference postponed it in the aftermath of the Boston Marathon bombings. Industry sources expect ESPN to own the channel and pay the SEC a share o... |
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MasterCard To Sponsor British Open
MasterCard, already a corporate partner with the PGA and European Tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship are expected to make an announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patr ...
MasterCard Launches New Golf Promo
MasterCard, a PGA Tour official marketing partner, has launched a promotion called “Member for a Day,” which will offer MasterCard cardholders opportunities to play private courses in the tour’s TPC network. Running July 11-Oct. 17, the promotion will live at TPC.com/MasterCard, wh ...
LPGA Adding Ontario Event
The LPGA today announced that it is adding a new tournament for '12-14 in Waterloo, Ontario, sponsored by Canada-based financial services company Manulife Financial. The new event is part of the LPGA’s push to add more events in North America. Looking at next year’s schedule, the long-ru ...
Study: Youth Spending More On Golf
American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...
RBC To Title Sponsor PGA Tour's Heritage
RBC has struck a five-year deal with the PGA Tour to be the title sponsor of The Heritage in Hilton Head, S.C. The tournament was played without a title sponsor this year after Verizon chose not to renew its entitlement. An announcement on RBC's new deal is expected this afternoon. RBC and the Tour ...
Capital One To Sponsor CWS Fan Fest
Capital One, an NCAA corporate champion, has agreed to a three-year deal to be presenting sponsor of the College World Series fan festival. The CWS opens Saturday in Omaha at the new TD Ameritrade Park. This marks the first CWS in the new ballpark and the first time one of the NCAA's corporate champ ...
UM Raises $200,000 For Tornado Relief
The Univ. of Missouri has sold 18,500 T-shirts to raise more than $200,000 for the school's Joplin Relief Fund. The fund goes to victims of the tornadoes that leveled Joplin, Mo., last month. The school's athletic department worked with the bookstore to create specially designed "One ...
Mark Wilson To Endorse Northwestern Mutual
Mark Wilson , a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northw ...
Tom Nolan To Caddy For Friend In U.S. Open
TOM NOLAN , who runs Polo Ralph Lauren’s golf and tennis initiatives, will be busier than normal next week at the U.S. Open. In addition to directing Polo’s official apparel relationship with the USGA, Nolan will be caddying for MICHAEL BARBOSA , a friend who qualified for the tourname ...
Tags: People and Pop Culture
LPGA's Higdon Leaving To Join NASCAR
LPGA CCO DAVID HIGDON has been hired by NASCAR to be the sanctioning body’s Managing Dir for its newly formed Integrated Marketing Communications department. Higdon, formerly of the ATP and Champ Car, where he worked on the unification of open-wheel racing with IndyCar, will begin at NASCAR ...
Tags: People and Pop Culture, NASCAR, LPGA
