About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

04/28/14
SportsBusiness Journal: The old college try

Close to 10 percent of colleges are delivering football and basketball tickets to their students through mobile, but that number is expected to increase significantly in the coming years. A study by Paciolan, a ticketing software company that counts 110 colleges as clients, showed that the adopti ...

Tags: In-Depth

04/28/14
SportsBusiness Journal: TPC to offer new fan amenities

The views around holes 16, 17 and 18 at The Players Championship are known as some of the best in golf. But the PGA Tour’s marquee event has 15 other pretty good holes that tournament officials want spectators to see. To that end, the tournament is initiating several new fan amenities aroun ...

Tags: Events and Attractions

04/22/14
SportsBusiness Daily: ESPN Launching New SEC Network Campaign

ESPN is unveiling an expanded SEC Network brand campaign this week with new school-specific spots and print ads for all 14 of the conference’s institutions. ESPN said the campaign, which will include social media and digital extensions, was developed in collaboration with McKinney, Durham. ...

Tags: Media, SEC, ESPN

04/21/14
SportsBusiness Journal: Alabama’s success delivers big payday

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

Tags: Colleges

04/21/14
SportsBusiness Journal: IMG College hires radio sales exec

IMG College has brought in a veteran Westwood One sales executive to spearhead its first national radio sales campaign. Eddie Quagliariello comes to IMG College with 23 years of experience in national sales. As vice president of national radio sales, Quagliariello will be based in New York and re ...

Tags: Colleges

04/21/14
SportsBusiness Journal: Northwestern Mutual lands Rose Bowl deal

Northwestern Mutual will be the new presenting sponsor of the Rose Bowl, according to industry sources, in a deal that makes it a major supporter of the new college football playoff structure. The Rose Bowl, which will be played on Jan. 1, 2015, ...

Tags: Marketing and Sponsorship

04/21/14
SportsBusiness Journal: U.S. Open Experience grows at Pinehurst

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA& ...

Tags: Events and Attractions

04/11/14
On The Ground: Big Ten opening Manhattan office June 1

The Big Ten announced yesterday that it will open a New York office at 900 Third Ave. in Manhattan. The intent, the conference said, is to provide staff with a space to work on branding, championships, communications and compliance initiatives. The office, which will be 4,400 square feet, will op ...

Tags: On the Ground, Colleges

04/07/14
SportsBusiness Journal: Learfield appoints regional sales chiefs

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

Tags: Colleges

04/07/14
SportsBusiness Journal: Octagon reboots golf rep business

Octagon has re-entered the golf representation business as it looks to dive back into athlete management and golf course development. The company has hired four veteran executives, including Stuart Cage, formerly the lead agent for Chubby Chandler’s ISM where he managed Rory McIlroy. It has ...

Tags: Labor and Agents

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug