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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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01/27/12
GolfChannel.com Adds "SwingFix" Feature

Golf Channel on Friday announced a new component to its website that enables users to upload a video of their golf swing and receive feedback from teaching pros. "SwingFix" went live on GolfChannel.com this week and will be incorporated into Golf Channel programming that involves teaching segments, ...

01/25/12
LG Re-Ups NCAA Corporate Partnership

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights. That means LG will be an NCAA partner through the '15 ...

Tags: Marketing and Sponsorship, NCAA

01/25/12
Back9 Network Announcing Launch Today

A new golf and lifestyle focused TV network will announce its launch today at the PGA Merchandise Show in Orlando. The Back9 Network will have a programming and studio set at the show, providing visitors with a glimpse of its signature daily studio show, “The Scorecard.” The network has ...

Tags: Media

01/25/12
LG Extends NCAA Partnership Through '15

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights and arranged this agreement. That means LG will be an ...

01/25/12
PGA Tour's Free iPad App Launches Today

The PGA Tour and its digital partner, Turner Sports, today are launching the Tour’s free iPad app for the '12 golf season. Callaway is sponsoring the PGA Tour HD app, which is available on the Apple app store. Its content will include live streaming video coverage of PGA Tour events, scoring, ...

01/13/12
BCS Title Game Drawing Corporate Crowd

PrimeSport, the BCS' hospitality partner, saw nearly 40% of its packages sold to the National Championship game before Alabama and LSU were named as the participants. PrimeSport President Sam Soni said that represents a sizable increase from past championship games the company has marketed. PrimeSpo ...

Tags: Colleges

01/09/12
BCS Works To Finalize Future Format

LSU and Alabama face off in the BCS National Championship game tonight, but the BCS intends to have its future postseason format determined in the coming months so that it can begin negotiations for the next TV contract by September or October. Several changes will be explored, including the plus-on ...

12/21/11
Arizona State Hires The Aspire Group

Arizona State Univ. has hired Atlanta-based The Aspire Group to manage its ticketing sales and marketing. Aspire will embed a 30-person staff within the Sun Devils’ athletic department to work on ticket renewals, new sales, premium seating sales and group tickets. The size of the staff will ma ...

12/14/11
Aaron's Signs On To Sponsor 30 Colleges

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Tags: Marketing and Sponsorship

12/09/11
Warner To Endorse Amway's Nutrilite Brand

Amway has brought on former NFLer Kurt Warner to endorse its vitamin and nutritional supplement brand, Nutrilite, through a promotion called the “Ultimate Football Experience” on Facebook. Four sweepstakes winners will travel to Phoenix to meet Warner, now an analyst for NFL Network, a ...

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