About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Instagram expands its student program

Published in SportsBusiness Journal on 03 / 27 / 17

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

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Tags: Media

More Stories by this Author

SportsBusiness Daily: CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing international rug ...

Tags: Labor and Agents

SportsBusiness Journal: School content coming to BTN2Go

Big Ten Network is revamping its digital products by making all of the content generated by the schools available on BTN2Go. Starting this week, BTN2Go users will be prompted to select their favorite Big Ten school. The app will then change its look from all BTN branding to the colors and logos o ...

Tags: Colleges

SportsBusiness Journal: With football coming, Bristol steps on the gas

“I’ve never bought a football field,” says Adam Rust, Bristol Motor Speedway's senior director of purchasing. After three years of planning, Rust and his crew have two weeks to assemble the field on which the Battle at Bristol college game will be played.

Tags: Facilities

SportsBusiness Journal: Pitchman expands turf beyond stadium

Larry Culpepper’s latest invention is the Tailgate 2000, an RV for the consummate college football fan. “My best invention since the College Football Playoff,” Culpepper says from the driver’s seat of the RV. Dr Pepper’s soft-drink-selling, flip-up shades-wearing ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Mississippi State

Mississippi State Starkville, Miss. Stadium: Davis Wade Stadium Capacity: 61,337 2015 average attendance: 61,784 Of note: Mississippi State broke records for total attendance (432,490) and single-gam ...

Tags: In-Depth, College Football Preview

SportsBusiness Journal: Montana

Montana Missoula, Mont. Stadium: Washington-Grizzly Stadium Capacity: 25,217 2015 average attendance: 24,139 Of note: The Griz have led the FCS in attendance for two straight seasons and four times i ...

Tags: In-Depth, College Football Preview

SportsBusiness Journal: Kansas State

Through the eyes of... John Currie, athletic director Turning point The turning point for anything related to Kansas State football begins and ends with its legendary coach, Bill Snyder, who came out of retirement for the ...

Tags: In-Depth, College Football Preview

SportsBusiness Journal: Georgia Southern

Through the eyes of... Tom Kleinlein, athletic director Turning point The challenge to marketing and growing Georgia Southern football is looking like an FBS school without sacrificing the traditions that have been de ...

Tags: In-Depth, College Football Preview

SportsBusiness Journal: East Carolina

East Carolina Greenville, N.C. Stadium: Dowdy-Ficklen Stadium Capacity: 50,000 2015 average attendance: 43,274 Of note: The top nine home crowds in school history have all come after a 2010 stadium expansion. ECU ...

Tags: In-Depth, College Football Preview

SportsBusiness Journal: Washington

Washington Seattle Stadium: Alaska Airlines Field at Husky Stadium Capacity: 70,138 2015 average attendance: 61,919 Of note: The Huskies ranked 25th nationally in average attendance last season and t ...

Tags: In-Depth, College Football Preview

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