About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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PGA Tour gives Wade more responsibilities

Published in SportsBusiness Journal on 10 / 20 / 14

Tom Wade’s responsibilities at the PGA Tour have increased under his new title of chief commercial officer. Wade, a 21-year veteran of the tour’s business development and marketing, has seen his duties grow in recent months to now include television, digital, communications and licens...

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Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Journal: In Big D, logistics require two parties

The hub of the NCAA’s music and entertainment at the Final Four will be in downtown Dallas, but event organizers are expanding their offerings at AT&T Stadium to create the largest on-site party the NCAA’s ever had. Turner Live Events, a division of Turner Broadcasting, manages al ...

Tags: Colleges

On The Ground: Weeden to lead effort on Florida Citrus Bowl naming rights

Veteran sports marketing executive Cathy Weeden will lead the effort to find a naming-rights partner for the Florida Citrus Bowl stadium in Orlando. The venue is currently undergoing a $207 million renovation and Florida Citrus Sports is expected to contribute $6 million toward the costs. A nami ...

Tags: On The Ground

SportsBusiness Daily: Amazon Launches NCAA Sponsorship

Amazon launched a new corporate partnership with the NCAA over the weekend with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager , while the other paired Turner studio analysts Steve Smith and Grant Hill . Both ads focused on Amazon's Kindle ...

SportsBusiness Journal: Inside Turner, ready for tipoff

Twenty minutes before the Turner Sports studio team launches its coverage of the NCAA tournament’s “First Four,” Steve Smith and Grant Hill sit behind the studio desk filling out their brackets. “Can Iowa State beat Michigan State?” Hill asks Smith, the former Sparta ...

Tags: Colleges

SportsBusiness Journal: Dove spotlights Wright in ‘Easy Decisions’

Editor's note: This story is revised from the print edition. Villanova basketball coach Jay Wright, wearing a black pinstripe suit, looks intently at the two bottles of body wash put before him. With all of the intensity of a Villanova huddle in the final seconds of a tense NCAA tournament ga ...

Tags: Colleges

SportsBusiness Journal: Schemmel opening consultancy

Jeff Schemmel, the former San Diego State athletic director who is now a college consultant, has opened his own firm in Atlanta. College Sports Solutions will offer consulting services for athletic departments, led by Schemmel and a cast of college sports veterans who are available to assist scho ...

Tags: Colleges

SportsBusiness Journal: New ads link partners to NCAA

New themed commercials from Burger King and Dove Men+Care highlight a flurry of March Madness creative breaking this week from NCAA partners. Burger King, the NCAA’s newest partner, came on board in October with a three-year deal to be the ...

Tags: Colleges

SportsBusiness Journal: Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Tour title sponsors go long

The CEO of Travelers Insurance thought back to 2007, when the company first decided to title sponsor a PGA Tour event. “We were a little unsure,” said Jay Fishman recently, speaking to a group that included PGA Tour Commissioner Tim Finchem. ...

Tags: Marketing and Sponsorship

On The Ground: PGA Tour Players Give Travelers Exec Warm Welcome

Andy Bessette, chief administrative office for Travelers and the lead negotiator on the company’s new 10-year title sponsorship deal with the PGA Tour, told me he was blown away this week by how much appreciation players have showed for the company’s commitment to the June tournament in ...

Tags: PGA Tour, Travelers, Ford Motor Co., Champion, Champions, Media, Wasserman Media Group, Golf, On The Ground

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