About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

Featured Story

Some hoops programs buck attendance trend

Published in SportsBusiness Journal on 03 / 02 / 15

Just five years ago, University of Nebraska basketball was everything you’d expect at a marquee football school — an afterthought. Crowds at the aging Devaney Sports Center averaged fewer than 10,000 and the Cornhuskers ranged from 45th to 50th nationally in men’s basketbal...

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Tags: Colleges

More Stories by this Author

09/15/14
SportsBusiness Journal: Ty Votaw moves into CMO role at PGA Tour

Ty Votaw is the PGA Tour’s new chief marketing officer in a role that has him overseeing branding, communications and advertising. The tour quietly made the move within the past month and decided against making an announcement because Votaw’s responsibilities will largely be the same ...

Tags: Leagues and Governing Bodies

09/08/14
SportsBusiness Journal: CFP picks firms to run events

The College Football Playoff has selected three companies to handle its fan fest, concert series and pregame tailgate during the weekend of the inaugural championship game in January. The Colonnade Group, a Birmingham, Ala.-based agency with deep roots in college football, will manage and operate ...

Tags: Colleges

09/08/14
SportsBusiness Journal: Learfield still a ‘growth story’

Greg Brown had two essential messages for the 80 new Learfield Sports employees who gathered in Plano, Texas, a few weeks ago. One, the collegiate multimedia rights holder is still in growth mode. Learfield’s summertime acquisitions of Sidearm Sports and Licensing Resource Group were not ab ...

Tags: Colleges

09/01/14
SportsBusiness Journal: Big South signs sponsors Utz, Kangaroo

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st ...

Tags: Colleges

09/01/14
SportsBusiness Journal: Schools turn to FanGauge for deeper data

Ohio State, Wake Forest and Temple are among the schools using a new data-capture tool called FanGauge, which is designed to collect personal information from fans at the stadium. Most colleges know who is buying their football tickets, but FanGauge will more closely identify who is actually in t ...

Tags: Colleges

08/25/14
SportsBusiness Journal: ASU draws on NFL experience

From the time Ray Anderson considered leaving the NFL to go to work at Arizona State University, he’s heard the Sun Devils referred to as a sleeping giant. The school is the largest public university in the country, yet ranks in the bottom half of the Pac-12 in annual revenue. It attracts a ...

Tags: Colleges

08/25/14
SportsBusiness Journal: Retailers buy into CLC platform

Gary Dubiel walked the floor at the massive, two-story Barnes & Noble in Baton Rouge, La., last week, impressed by the square footage the bookstore had devoted to LSU gear. Underneath a purple and gold tent were logo chairs, wine glasses, Tervis tumblers, car flags, T-shirts and just about an ...

Tags: Colleges, Marketing and Sponsorship

08/25/14
SportsBusiness Journal: On-site sales up 15% after PGA changes

The PGA of America saw a 15 percent uptick in sales from its on-site merchandise outlets at Valhalla despite a soggy PGA Championship two weeks ago. Even though rain kept the crowds slightly smaller than the 40,000 expected per day, merchandise moved well, said Michael Quirk, the PGA’s seni ...

Tags: Leagues and Governing Bodies

08/19/14
SportsBusiness Daily: College Football HOF Hires Agencies

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d ...

08/19/14
SportsBusiness Daily: IMG College Signs On With UNC-Asheville

UNC-Asheville, a Big South Conference school in the mountains of North Carolina, has hired IMG College to spearhead the school's $5.75M capital fundraising campaign. As part of the arrangement, IMG College will now oversee the Bulldog Club, the athletic department's fundraising arm, while also selli ...

Tags: Colleges, IMG

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