PGA Tour Debuting New Spots Featuring Stars

The PGA Tour will launch four new 30-second spots on Friday, each of which will run on NBC, CBS and Golf Channel through the next three weeks of the FedExCup playoffs. The spots are a collaboration between the Tour’s brand marketing department and its ad agency, Austin-based GSD&M. Stars ...

Tags: Marketing and Sponsorship, PGA Tour

MillerCoors Signs Deals With 23 Colleges

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

Tags: Marketing and Sponsorship, Miller Brewing Co.

MillerCoors Expands College Sponsorship Portfolio

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

IMG College Acquires Cushion Seats Inc.

IMG College has acquired Cushion Seats Inc., a Kansas-based company that leases seat cushions to college football fans on game day. With the acquisition, IMG College picks up Cushion Seats’ contracts with about more than 40 major universities, including Ohio State, Tennessee, Iowa and Wisconsi ...

Tags: IMG, Football, Marketing and Sponsorship

PGA Of America Names Official Hosptial

The PGA of America today announced that N.Y.-based Hospital for Special Surgery will become the association’s official hospital. HSS intends to launch a new fitness program, “Let’s Move on Course,” this week at the PGA Championship in Atlanta. PGA of America CEO Joe Steranka ...

Tags: Marketing and Sponsorship

Hospital Agrees To Sponsor PGA

The PGA of America will announce today that N.Y.-based Hospital for Special Surgery will become the association’s official hospital. HSS intends to launch a new fitness program, “Let’s Move on Course,” this week at the PGA Championship in Atlanta. PGA of America CEO Joe St ...

Wyndham Extends Greensboro PGA Tour Deal

Wyndham Worldwide, the title sponsor of the PGA Tour event in Greensboro since '07, will announce a four-year extension today. Wyndham initially signed a four-year deal that ran through the '10 tournament and then signed a two-year renewal last year through '12. This latest extension keeps Wyndham o ...

Tags: Marketing and Sponsorship, PGA Tour

Univ. Of Memphis Hires Aspire Group

The Univ. of Memphis has hired Atlanta-based Aspire Group to runs its ticket marketing and sales, giving Aspire its 10th school since it began its ticketing outsource business in '09. Aspire will place six sales reps in an office in Memphis with a heavy focus on football and basketball. Aspire als ...

ACC's Swofford Calls For Reform

ACC Commissioner John Swofford , saying that college athletics has reached a crossroads, joined the chorus of administrators calling for reform Sunday during his address to the media at ACC Kickoff in Pinehurst, N.C. Swofford said he supported a restructuring of the NCAA enforcement process and inc ...

ACC's Swofford Calls For College Athletics Reform

ACC Commissioner John Swofford, saying that college athletics has reached a crossroads, joined the chorus of administrators calling for reform yesterday during his address to the media at ACC Kickoff in Pinehurst, N.C. Swofford said he supported a restructuring of the NCAA enforcement process and in ...

Tags: Colleges