About The Author

Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

10/03/16
SportsBusiness Journal: Stanford mobile ticket sales rise

Stanford University has seen the number of football tickets sold through mobile jump 33 percent after overhauling its mobile web platform this season. The Cardinal worked with its software provider, Spectra Ticketing, to revamp the mobile web design for its ticket buyers by using larger buttons, ...

Tags: Colleges

09/29/16
SportsBusiness Daily: Opus Bank To Sponsor Pac-12

California-based Opus Bank has agreed to a multiyear deal that makes it the official bank of the Pac-12 Conference. Opus, which replaces Bank of the West, will have an array of assets, ranging from advertising on the linear Pac-12 Networks to a full presence at league championship events and a robus ...

09/27/16
SportsBusiness Daily: CSMG To Manage CAA's Media Rights

The Colonial Athletic Association has hired the Collegiate Sports Management Group to represent the conference’s media rights. CSMG will negotiate and advise the Richmond-based D-I league on TV, digital, mobile and audio deals. CSMG’s CEO Michael Schreck and COO Ray Katz , the firm&rs ...

09/26/16
SportsBusiness Journal: CSM chief Zak Brown to resign

Zak Brown, who led CSM Sport & Entertainment’s expansion into the U.S. over the past 18 months, is leaving his post as CEO at the end of the year, sources said. Brown’s resignation could clear the path for him to take a leadership position in the Formula One racing series, a move ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Kraft-Learfield union has name, client

The joint venture between Robert Kraft’s sports analytics business, KAGR, and Learfield now has a name and its first college client. KAGR and Learfield are taking their new firm to market as Klear Intel. The name takes the “K” from the New England Patriots’ owner and &ldqu ...

Tags: Colleges

09/26/16
SportsBusiness Journal: Bud Light takes concert tour to schools

Bud Light is taking its party to college football for the first time with an 11-stop mobile marketing tour that will hit college towns throughout the Southeast. Saying that “Saturdays are just better down South,” Bud Light has created a 53-foot-long doublewide trailer that converts in ...

Tags: Colleges, Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Bristol perfect platform for sponsor

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Tags: Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Plugged In: Joni Smoller, NACMA

Joni Smoller still remembers her first National Association of Collegiate Marketing Administrators convention in 2005. She was a graduate assistant at her alma mater, Kansas State, and was part of a marketing team there to receive an award. Just over a decade later, Smoller, still at K-State as ass ...

Tags: People and Pop Culture

09/19/16
SportsBusiness Journal: Learfield steps beyond athletics

Collegiate marketing giant Learfield is crossing the border from the athletic department to the other side of campus, where it is working with schools and brands to build universitywide partnerships. The initiative is called Campus+, a new division within Learfield that converts vendors and other ...

Tags: Colleges

09/19/16
SportsBusiness Journal: On Location building out executive staff

On Location Experiences is going to need a bigger office. The New York experiential hospitality agency with ties to the NFL has added five new executives and promoted another as it gears up for Super Bowl LI and other big events. When George Pyne and Gerry Cardinale acquired the hospitality busin ...

Tags: Marketing and Sponsorship

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