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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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More Stories by this Author

04/19/12
Barry Hyde Leaving USGA For Wasserman

USGA CMO Barry Hyde, who established and sold the association’s first corporate sponsorship program, is leaving to take a post in Wasserman Media Group’s golf division. A former PGA Tour and MasterCard exec, Hyde will join Wasserman on May 7 as Exec VP and report to President Malcolm Tu ...

03/29/12
Learfield, IMG College Form Ticketing Business

The two most dominant multimedia rights holders in the college space announced that they are going into the ticketing business together. Learfield Sports and IMG College are forming a joint venture in which each company will own 50% of IMG Learfield Ticket Solutions. The assets of the existing ticke ...

Tags: Colleges, IMG

03/28/12
IMG, Learfield Partner For Ticketing Venture

The two most dominant multimedia rights holders in the college space announced today that they are going into the ticketing business together. Learfield Sports and IMG College are forming a joint venture in which each company will own 50% of IMG Learfield Ticket Solutions. The assets of the existing ...

03/22/12
Lincoln Financial To Sponsor David Toms

Lincoln Financial has reached an agreement with PGA Tour golfer David Toms to put its marks on Toms' shirt collar and golf bag. Toms, a 13-time winner, will make appearances for Lincoln Financial throughout the year. Financial terms were not released. Lincoln Financial joins a corporate sponsor li ...

03/14/12
Big 12, ESPN Close To Signing Extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue in the top tier of college conferences despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference -- combined with its Fox contract - ...

Tags: Media, ESPN

03/13/12
Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

02/22/12
Home Team Marketing Signs Deal With Phizzle

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high schoo ...

Tags: Marketing and Sponsorship

02/15/12
Fred Couples To Sport Logo Of Supplement

Fred Couples will sport the logo of an anti-inflammatory dietary supplement on the sleeve of his golf shirt for all tournaments in '12. Anatabloc, introduced last year by Virginia-based Rock Creek Pharmaceuticals, made Couples its first brand ambassador in an announcement today in L.A. at the PGA ...

02/15/12
Inaugural Bluegrass Sports Awards Tonight

The inaugural Bluegrass Sports Awards will be held tonight at the Griffin Gate Marriott Resort & Spa in Lexington, Ky. NBC’s Tom Hammond will receive the Lifetime Achievement award for success in sports broadcasting and his commitment to the community. Jerry Carroll will receive the J ...

01/30/12
PGA Merchandise Show Highlights

The PGA Merchandise Show wrapped up over the weekend with more than 1,000 companies and brands advertising their products and services in Orlando. PGA of America President Allen Wronowski said attendance at the annual “demo day,” where golf equipment companies show off their latest line ...

Tags: PGA Tour, Events and Attractions

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