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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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ESPN shops deals for new CFP watch party and halftime concert

Published in SportsBusiness Journal on 06 / 26 / 17

ESPN will have several new sales opportunities, including a championship watch party, halftime concert and enhanced hospitality for the 2018 College Football Playoff in Atlanta. In the past three CFP title games, fan entertainment closed down in the hours before kickoff in order to funnel fans to...

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Tags: Colleges

More Stories by this Author

11/14/16
SportsBusiness Journal: Gordon eager for agency's growth

Engine Shop CEO Brian Gordon was vacationing out of the country in 2015 when he closed the sale of the agency to George Pyne’s Bruin Sports Capital. Nearly a year later, Gordon was back in the same spot for his family’s annual vacati ...

Tags: Marketing and Sponsorship

11/07/16
SportsBusiness Daily: Shapiro, Francini Named WME-IMG Co-Presidents

MARK SHAPIRO and IORIS FRANCINI will be co-Presidents of WME-IMG, the company announced today. Shapiro, who is based in N.Y., and London-based Francini, will oversee media, college, events, fashion, Miss Universe, IMG Academy, global partnerships, content, PBR and other divisions, as well as the ...

Tags: People and Pop Culture

11/07/16
SportsBusiness Journal: Selling hoops in a football town

W hile Alabama and Clemson, a pair of college football bluebloods, chase a return to the championship game, their basketball brethren could spend the next two months toiling in relative obscurity, hoping anyone will notice that their season has started. That’s life at school ...

Tags: In-Depth, Colleges

11/07/16
SportsBusiness Journal: Hollis keeps thinking big

If college basketball had a chief marketing officer, it would probably be Mark Hollis. The Michigan State athletic director has long been considered one of the game’s most innovative minds. Hollis had a hand in the 2003 BasketBowl at Ford Field, the first game in a dome with the court in the ...

Tags: In-Depth, Colleges

10/31/16
SportsBusiness Journal: New hire to grow Coliseum’s business

The 93-year-old Los Angeles Memorial Coliseum will undergo a $270M renovation in 2018. Photo by: GETTY IMAGES The Los Angeles Memorial Coliseum is ramping up its commercial efforts wi ...

Tags: Facilities

10/31/16
SportsBusiness Journal: Pizza Hut contest draws NCAA fans

Pizza Hut is wasting no time in activating its new NCAA sponsorship. The restaurant chain, which last month closed on its multiyear corporate partnership, has already launched a contest that will pay one fan $50,000 to attend several NCAA Division I championships. Pizza Hut will select the winner ...

Tags: Marketing and Sponsorship

10/25/16
SportsBusiness Daily: Van Wagner Lands Colonial's Rights

Van Wagner Sports & Entertainment has acquired the marketing and multimedia rights to the Colonial Athletic Association in a multiyear deal that will be announced today. Van Wagner's Collegiate Services division will manage and market the conference's rights, including the corporate sponsorship ...

10/24/16
SportsBusiness Journal: Big 12 stands pat; will see new money

ESPN and Fox used different approaches to the Big 12’s threat of expansion. ESPN opted to restructure its deal, agreeing to pay the conference more money. Fox, on the other hand, took a harder line. It decided to stand pat as the Big 12 contemplated expanding its 10-school lineup. ...

Tags: Colleges

10/24/16
SportsBusiness Journal: IMG College adds Cornell to roster

IMG College has picked up the rights to sell sponsorships for Ivy League member Cornell University. The consulting arrangement will enable IMG’s regional and national sellers to have access to Cornell’s sponsorship inventory. IMG will not embed sales executives at the school like it d ...

Tags: Colleges

10/24/16
SportsBusiness Journal: Division I AD’s group considers PAC

Tom McMillen is putting his experience and contacts in the nation’s capital to work for Division I athletic directors. McMillen, president and CEO of the newly rebranded association now called Lead1 — formerly the Division I-A Athletic Directors’ Association — said the gro ...

Tags: Colleges

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