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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

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SportsBusiness Journal: An appetite for college football

Steve Robinson spent his final day as Chick-fil-A’s chief marketer, fittingly, at the Georgia Dome watching the Chick-fil-A Peach Bowl on New Year’s Eve. In that same building 21 years ago, Robinson sat with his wife, Dianne, watching the title sponsor-less Peach Bowl between Clemson ...

Tags: Colleges

SportsBusiness Daily: ESPN Not Letting Magnus Leave Early

ESPN has informed Senior VP/Programming Acquisitions Burke Magnus that it is not letting him out of his contract early to take a job running IMG College. ESPN President John Skipper and ESPN Exec VP/Programming John Wildhack made separate calls to Magnus late Friday to say that ESPN would not ...

SportsBusiness Journal: Magnus offered IMG College post

Longtime ESPN executive Burke Magnus has been targeted as the person WME-IMG wants to run IMG College. Magnus, who is said to want to make the move, is under contract to ESPN for another year and a half, and that’s where the uncertainty lies.

Tags: Colleges

SportsBusiness Journal: Swarbrick: Treat athletes like students

Notre Dame Athletic Director Jack Swarbrick would like to see his peers return to fundamentals: Whatever standards apply to the normal student body should apply to athletes as well, even if that means athletes can get paid for their talents just like any other student. The further colleges move a ...

Tags: Colleges

SportsBusiness Journal: Lowe’s exits IMG College deal; 2 renew

Lowe’s has opted out of its massive national buy with IMG College, industry sources say, bringing an end to one of the first major national sponsorship deals that aggregated so many schools in the college space. While Lowe’s decided to exit its agreement, two other companies with nati ...

Tags: Colleges

SportsBusiness Daily: Tony Crispino Leaving IMG College

IMG College COO Tony Crispino will leave the company at the end of the month to join George Pyne ’s new venture . Crispino, an IMG employee dating back to '06, moved from the Cleveland office to IMG College’s Winston-Salem HQ in late '10. Crispino oversaw the college division&rs ...

SportsBusiness Daily: Univ. Of Oregon Signs With Fermata

The Univ. of Oregon for the better part of three decades has operated its own trademark licensing program. And the school, with a big assist from Nike, had done pretty well, making between $4-5M in licensing revenue last year. That level of income would rank UO near the top 10 universities in licens ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Oregon Signs Fermata For Licensing

The Univ. of Oregon has signed Atlanta-based Fermata Partners to be its licensing agent. Oregon was one of the few schools in the five power conferences to market and manage its licensing rights in-house until going with Fermata, which also has the licensing rights at Kentucky and Miami, as well as ...

SportsBusiness Journal: IMG will cut workforce by 3 percent

IMG will see a 3 percent reduction in its workforce in the coming weeks, according to an internal memo sent to IMG employees last week from Ari Emanuel and Patrick Whitesell, co-chairs at WME-IMG. WME acquired IMG for $2.4 billion, and the reduction in the IMG workforce has been in the plans as a ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: PGA Tour viewership numbers drop

PGA Tour TV viewership took another plunge during the 2013-14 season, with average weekend numbers declining 18 percent on NBC and 14 percent on CBS. The drops followed sharp declines the previous year as well. The 2013-14 season was the tour’s first with the new wraparound schedule. ...

Tags: Media

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